Elevator Pitch Rubric

Above Average Average Below Average

(14-20 points) (7-13 points) (0-6 points)
Problem Clear identification and Problem or opportunity Problem or
explanation of problem is identified but not
identification opportunity is not
or opportunity and how sufficiently explained;
the product or service relationship of product explained;
will capitalize on it or service with problem relationship of
or opportunity is product or service
somewhat unclear with the problem
or opportunity is not
explained

Solution Description of the Description of the Description of the

solution is thorough and solution is somewhat business is significantly
clear; provides a good difficult to understand or lacking clarity and
understanding of the is lacking some aspects, multiple aspects are
product or service leaving significant missing, resulting in
confusion and little or no
uncertainty understanding of the
product or service

Target Market Target market, including Target market and Target market and
existing or potential competitors are partially competitors are largely
competitors, is identified identified and/or unidentified and not
and clearly explained insufficiently explained explained

Competition and Clear identification and Competition and USP is Description of the
Unique Selling explanation of identified but not compettion and USP is
competition and USP sufficiently explained significantly lacking
Proposition clarity and multiple
aspects are unexplained.
Viabiliy The business idea is The business idea may The business idea is not
clearly feasible with be feasible but requires interesting and shows no
limited additional additional elements to evidence of feasibility
development qualify as a potential
business

Pitch Quality Pitch is persuasive, Pitch provides good Pitch provides some
informative, and can information about the hints about the proposal
entice investors proposal but is not but is not particularly
persuasive or appealing informative and
to investors; audience is persuasion and
somewhat engaged engagement of the
audience is limited (e.g.,
eye contact is limited;
lack of speaker
“presence”)
Solution

Target Market

Competition and Unique Selling Proposition

Viability

Pitch Quality