6.

1 ONE VARIABLE ANALYSIS

6.1.1 Gender of the Responses

(Table 6.1.1) Gender

Frequency Percent Valid Percent Cumulative Percent
Male 52 52.0 52.0 52.0
Valid Female 48 48.0 48.0 100.0
Total 100 100.0 100.0

(Chart 6.1.1)

Gender

48% 52%

Male
Female

(Source: Structured questionnaire)

Interpretation
The above table and chart shows the gender of respondents who filled structured questionnaire.
Majority of respondents are Male i.e., 52% of respondents while 48% are Female.
6.1.2 Age Group of the Responses

(Table 6.1.2) Age

Frequency Percent Valid Percent Cumulative
Percent
21-30 years 51 51.0 51.0 51.0
31-40 years 39 39.0 39.0 90.0
Valid 41-60 years 8 8.0 8.0 98.0
61 & Above 2 2.0 2.0 100.0
Total 100 100.0 100.0

(Chart 6.1.2)

Age Group
2%

8%

51 %
39 % 21-30 years
31-40 years
41-60 years
61 & Above

(Source: Structured questionnaire)

Interpretation
The above table and chart shows the age group of respondents. 51% of respondents are between
21-30 years, 39% of respondents are between 31-40 years, 8% of respondents are between 41-60
years and 2% of respondents are 61 and above. This shows that the age group of 21-30 years see
maximum of Television service.
6.1.3 Occupation of the Responses

(Table 6.1.3) Occupation

Frequency Percent Valid Percent Cumulative
Percent
Salaried 65 65.0 65.0 65.0
Business person 16 16.0 16.0 81.0
Professional 1 1.0 1.0 82.0
Valid
self-employed 14 14.0 14.0 96.0
Other 4 4.0 4.0 100.0
Total 100 100.0 100.0

(Chart 6.1.3)

Occupation
4%

14%
1%

16% Salaried

65% Business person

Professional
self-employed
Other

(Source: Structured questionnaire)

Interpretation
The above table and chart shows the occupation of respondents. 65% of respondents are salaried
person, 16% are Business Person, 1% is Professionals, 14% are self- employed, and 4% belong
to other occupation. So majority of respondents are salaried person i.e., 65%.
6.1.4 Which television connection do you use at your home?

(Table 6.1.4) Television connection at home

Frequency Percent Valid Percent Cumulative Percent
Cable 22 22.0 22.0 22.0
Valid DTH 78 78.0 78.0 100.0
Total 100 100.0 100.0

(Chart 6.1.4)

(Source: Structured questionnaire)

Interpretation
Above chart and table shows that 78% of people prefer DTH connection over cable connection at
their home while 22% of people prefer cable connection over DTH connection. This shows that
majority of respondents prefer DTH connection over cable connection.
6.1.5 Which DTH connection do you have at your home?

(Table 6.1.5 DTH connection at home)

Frequency Percent Valid Percent Cumulative

Percent
Tata Sky 38 38.0 48.7 48.7
Airtel 16 16.0 20.5 69.2
Dish TV 11 11.0 14.1 83.3
Reliance 2 2.0 2.6 85.9
Valid Videocon 5 5.0 6.4 92.3
GTPL 3 3.0 3.8 96.2
JIO 2 2.0 2.6 98.7
Others 1 1.0 1.3 100.0
Total 78 78.0 100.0
Missing System 22 22.0
Total 100 100.0

(Chart 6.1.5)

(Source: Structured questionnaire)

Interpretation

From above charts and tables it is observed that out of 78 people who prefer DTH connection
over cable connection at their home, 38% people prefer Tata sky where as16% prefer Airtel,
11% Dish TV, 5% Videocon, 3% GTPL, 2% Reliance, 2% JIO. This shows that majority of
people have Tata sky at their home.
6.1.6 How many DTH connections are at your home?

(Table 6.1.6 Numbers of DTH connections are at home)

Frequency Percent Valid Percent Cumulative
Percent
One 54 54.0 69.2 69.2
Two 19 19.0 24.4 93.6
Valid
More than Two 5 5.0 6.4 100.0
Total 78 78.0 100.0
Missing System 22 22.0
Total 100 100.0

(Chart 6.1.6)

(Source: Structured questionnaire)

Interpretation
Above table and chart shows that out of 78% of respondents, 69.2 % of people have only one
connection at their home while 24.4 % have two connection and 6.4 % people have more than 2
connections at their home. This shows that majority of respondents prefer single connection at
their home.
6.1.7 Why do you prefer DTH connection over cable TV?

(Table 6.1.7 Reason for preferring DTH connection over cable TV)

Frequency Percent Valid Percent Cumulative

Percent
Economical 19 19.0 24.4 24.4
High Clarity 21 21.0 26.9 51.3
Better services 13 13.0 16.7 67.9
Valid Higher Variety 6 6.0 7.7 75.6
Easy to manage 3 3.0 3.8 79.5
All of the above 16 16.0 20.5 100.0
Total 78 78.0 100.0
Missing System 22 22.0
Total 100 100.0

(Chart 6.1.7)

(Source: Structured questionnaire)

Interpretation

It is clearly understood from above charts and tables that higher clarity is the reason that attracts
majority of people towards DTH connection over cable connection followed by factors like
Economical, Better services, higher variety, Easy to manage. It also shows that 21 out of 78
people thinks higher clarity is the reason, 19 thinks economical, 13 thinks better services is the
reason, 6 thinks higher variety, 3 thinks easy to manage, while 16 thinks all are the reason to
prefer DTH connection.
6.1.8 How much do you pay for your DTH connection per month?

(Table 6.1.8 Pay per month of DTH connection)

Frequency Percent Valid Percent Cumulative

Percent
Up to Rs 150 26 26.0 33.3 33.3
Rs 150-200 21 21.0 26.9 60.3
Valid Rs 200-300 13 13.0 16.7 76.9
More than 300 18 18.0 23.1 100.0
Total 78 78.0 100.0
Missing System 22 22.0
Total 100 100.0

(Chart 6.1.8)

(Source: Structured questionnaire)

Interpretation

The above table and chart shows out of 78% of respondents who prefer DTH connection at their
home, 33.3% pay up to Rs 150, 26.9% pay between Rs 150-200, 16.7% pay between Rs 200-300
and 23.1% pay more than Rs 300. So it can be concluded that maximum of respondents i.e.,
33.3% pay up to Rs 150.
6.1.9 Number of channels in your monthly package?

(Table 6.1.9 Number of channels in monthly package)

Frequency Percent Valid Percent Cumulative

Percent
Around 75 9 9.0 11.5 11.5
Around 100 33 33.0 42.3 53.8
Valid Around 150 17 17.0 21.8 75.6
More than 150 19 19.0 24.4 100.0
Total 78 78.0 100.0
Missing System 22 22.0
Total 100 100.0

(Chart 6.1.9)

(Source: Structured questionnaire)

Interpretation

The above table and chart shows the number of channels in respondent’s monthly package and
these are as follows; 11.5% have around 75 channels, 42.3% have around 100 channels, 21.8%
have around 150 channels and 24.4% have more than 150 channels. Hence, majority of
respondents i.e., 42.3% have around 100 channels.
6.1.10 Which types of channel do you prefer to watch?

(Table 6.1.10 Type of channel)

Frequency Percent Valid Percent Cumulative
Percent
HD 27 27.0 34.6 34.6
Non-HD 26 26.0 33.3 67.9
Valid
Both 25 25.0 32.1 100.0
Total 78 78.0 100.0
Missing System 22 22.0
Total 100 100.0

(Chart 6.1.10)

(Source: Structured questionnaire)

Interpretation
The above table and chart represents preference of respondents about which type of channel they
prefer to watch, HD or Non HD. The result shows that 34.6% prefer HD channels, 33.3% prefer
Non HD channels while 32.1% prefer both. So it can be concluded that maximum of respondents
that is 34.6%, prefer HD channels.
6.1.11 Which kind of package do you prefer?

(Table 6.1.11 Kind of package)

Frequency Percent Valid Percent Cumulative
Percent
Customized 38 38.0 48.7 48.7
Offered by the service
Valid 40 40.0 51.3 100.0
provider
Total 78 78.0 100.0
Missing System 22 22.0
Total 100 100.0

(Chart 6.1.11)

(Source: Structured questionnaire)

Interpretation
The above table and chart shows the preferences of those respondents who prefer DTH
connection to cable connection at their home. The figure and diagram represents respondent’s
preference about kind of package they prefer. 48.7% prefer customized package while 51.3%
prefer the packages that are offered by service provider. Therefore, it can be concluded that
maximum of respondents i.e., 51.3% prefer the channel that are offered by service provider.
6.1.12 Do you easily get the recharge for your DTH connection?

(Table 6.1.12 Recharge of DTH connection)

Frequency Percent Valid Percent Cumulative
Percent
Yes 67 67.0 85.9 85.9
Valid No 11 11.0 14.1 100.0
Total 78 78.0 100.0
Missing System 22 22.0
Total 100 100.0

(Chart 6.1.12)

(Source: Structured questionnaire)

Interpretation
The above table and charts shows about ease of recharge, are they getting any problem or they
get easily recharge of DTH connection. 85.9% of people said they don’t find any problem while
doing recharge but remaining 14.1% said they face some problems while doing recharge of DTH
Connection.
6.1.13 Which marketing scheme attracts you most?

(Table 6.1.13 Marketing scheme)

Frequency Percent Valid Percent Cumulative

Percent
Discount 16 16.0 20.5 20.5
Promotional offers 13 13.0 16.7 37.2
Brand image 16 16.0 20.5 57.7
Valid Advertisements 2 2.0 2.6 60.3
Picture Quality 18 18.0 23.1 83.3
Economical Packages 13 13.0 16.7 100.0
Total 78 78.0 100.0
Missing System 22 22.0
Total 100 100.0

(Chart 6.1.13)

(Source: Structured questionnaire)

Interpretation
The above table and chart shows out of 78% of people who prefer DTH over cable connection
are getting attracted toward DTH through their marketing scheme. 20.5% of respondents attract
by discount offers, 16.7% attract by promotional offers, 20.5% attract by brand image, 2.6%
attract by advertisement, 23.1% attract by picture quality and 16.7% attract by its economical
packages. Therefore it can be concluded that majority of respondent are getting attracted by
marketing scheme of Picture quality.
6.1.14 Which of the following features are available in your DTH connection,
but not used by you

Table 6.1.14 Features which respondents don’t use

Frequency Percent Valid Percent Cumulative
Percent
Recording of TV program 45 45.0 57.7 57.7
Interactive service 24 24.0 30.8 88.5
Valid
Program remainder 9 9.0 11.5 100.0
Total 78 78.0 100.0
Missing System 22 22.0
Total 100 100.0

(Chart 6.1.14)

(Source: Structured questionnaire)

Interpretation
The above table and chart shows the data about feature that are available in respondent’s DTH
connection, but not used by them. 56.3% respondents said that they do not use recording of TV
program, 31.3% of respondents do not use interactive services, 12.5% of respondents do not use
program reminder. Therefore, it can be concluded that the least used feature is recording of TV
program.
6.1.15 Rate the importance of following factors while selecting a DTH service
provider

(Table 6.1.15 Importance of factors while selecting DTH service provider)

N Minimum Maximum Mean Std. Deviation

Discount Offers 78 1 5 1.97 1.057

Quality of Connection 78 1 5 1.79 1.011

Type of Packages 78 1 5 2.00 .993

Price of Packages 78 1 5 1.87 1.011

Service Quality 78 1 5 1.76 1.107

Valid N (list wise) 78

(Chart 6.1.15)

Mean
2.05
2.00
1.95
1.90
1.85
1.80
Mean
1.75
1.70
1.65
1.60
Discount Quality of Type of Price of Service
Offers Connection Packages Packages Quality

(Source: Structured questionnaire)

Interpretation
6.1.16 Rate Your Satisfaction Level with following features of DTH service
used by you.

(Table 6.1.16 Satisfaction level from features of DTH service)

Std.
N Minimum Maximum Mean Deviation
Price of Packages 78 1 5 1.81 .968

Picture Quality 78 1 5 2.03 .980

Customer Care Services 78 1 5 1.92 1.054

Type of Packages 78 1 5 2.06 .998

Ease of use 78 1 5 1.94 1.121

Discount and p Offers 78 1 5 1.86 1.090

Ease of recharge 78 1 5 2.03 1.044

Valid N (list wise) 78

(Chart 6.1.16)

Mean
2.10
2.05
2.00
1.95
1.90
1.85
1.80 Mean
1.75
1.70
1.65
Price of Picture Customer Type of Ease of use Discount Ease of
Packages Quality Care Packages and Offers recharge
Services

(Source: Structured questionnaire)

Interpretation
6.1.17 Reason for not using DTH services?

Reason for not using DTH services

Frequency Percent Valid Percent Cumulative
Percent
Price 13 13.0 59.1 59.1
Poor services 6 6.0 27.3 86.4
Valid
Poor signal 3 3.0 13.6 100.0
Total 22 22.0 100.0
Missing System 78 78.0
Total 100 100.0

(Chart 6.1.3)

(Source: Structured questionnaire)

Interpretation
The above table and chart shows the reason why respondents do not use DTH services. Out of
100 people 22% people are those who use cable connection over DTH connection. Out of those
22 %, 59.1% do not use DTH connection because of high price, 27.3% do not use it due to poor
service while 13.6% do not use DTH because of poor signals. Therefore it can be concluded that
majority of respondents i.e., 59.1% do not use DTH services because of high price.