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MultiMedia Unit 4
MultiMedia Unit 4
MultiMedia Unit 4
Authoring tools for CD based multimedia- type of multimedia authoring tools, key
factors of selecting CD based multimedia authoring tools, planning and distribution of a
multimedia project, multimedia development team and skills requirement, stages in
designing and producing multimedia products for CD, testing of product, distribution of
multimedia product, various formats of cds and dvds.
In simpler terms, this effort is about software selection: “How many kinds of
image and /or sound extensions can a tool support,” “Does it support some kind
of animation?” “Do I need any program to run the files produced by authoring
software? Is it possible to make executable files?” “Do I need to pay for a license
to use the program, or is it free?” All this has to be clear.
Step 1:
Planning Multimedia project
Multimedia projects present the same kind of management issues that other types of
projects offer. You need to consider a set of variables that range from how your title
should look onscreen to what your budget, schedule, and resources allow you to
accomplish. The earlier you think about these variables, the more control you'll have over
the quality, cost, and schedule of your project.
Good project management depends on having a clear picture of the steps involved in a
particular process. Establishing your own systems for managing title development will
free you to focus on your real concern: creating dynamic multimedia titles.
Before you start developing a title, you should think through every aspect of the project,
then write a specification.
A complete specification explains the audience, concept, and purpose for the title. It
includes a storyboard that sketches out the content screen by screen and identifies the
multimedia effects you want to use.
Specifications often outline the schedule, personnel, budget, and equipment you need to
develop your title. They also identify the computer equipment you expect your audience
to have to run your title.
Simple projects, such as a short presentation, may only need a brief, 1- or 2-page outline.
Step 2:
Prototype your title
Audiences respond strongly to how a title looks onscreen, how information is presented,
and how easy it is to move around in the title. To ensure the quality of your title,
prototype and test your design ideas for usability before you proceed.
A design prototype should specify the fonts and colors to use, how different design and
media effects are treated onscreen, and how the navigation system works and looks. After
seeing the design, you may want to return to the storyboard to reshape your information.
Step 3:
Develop the content
Using the specification and design as blueprints, you and your team can develop the
content and media effects for your title. You need to establish standards for your media
development, such as what level of quality you want for the sound or video clips, or what
color palette should be applied to all graphics and video. During this phase, an editor (or
someone acting in that role) reviews the content and media to see whether they work well
together.
Step 4:
Author the title
During the authoring phase, you integrate the content and media into its final form. This
step may involve using a programming language, or it may be a matter of importing your
effects into a file-depending on what kind of software product you're using to create the
title.
Steps three and four often overlap each other: You need to prepare the content before you
can integrate it into the final title. But you need to integrate the content and review it
onscreen to edit it well. Most projects involve several cycles of media development,
authoring, review, and revision.
Step 5:
Testing the Product
Testing involves three things: proofreading your content onscreen, checking the title's
technical performance, and verifying that the title works on different hardware
configurations. You check everything from spelling to the synchronization of media
effects.
Projects often demand making tradeoffs in scope, schedule, and budget. As a rule, never
make those tradeoffs at the expense of testing. You'll get better results creating a shorter
title with fewer effects that you have time to test.
Testing is an unavoidable rule in any multimedia projects. You must test or review your
project or Web site to ensure it is bug free, accurate, operationally and visually on target,
and achieving the objective or target.
Testing is not an easy process. Every feature and function must be exercised, every button
or link must be clicked. Then the same thing will be repeated again and again with
different hardware and under various conditions.
Testing can be done in two phases and they are usually known as alpha testing and beta
testing. This term is used to describe at which level of product development when testing
is done and feedback is sought.
Alpha testing.
In alpha testing, your product is evaluated relatively in the early stage of the development
phase. The application may be missing part of the content or functionality.
The main interest is to review the concept, format, user interface and the layout.
The tester may be some selected users or friends, most often the team member
themselves. They should be able to provide positive criticism or feedback.
Beta testing.
The product is evaluated just before the final release. It is a fully functioning product and
should be relative bug free.
The testing group should be represented by the real users and should not include the
people who have been involved in the project.
The feedbacks from these testers are very important where the errors or problems
reported by the beta testers have to include the detail description of the problem.
Step 6:
Distribution of Multimedia Project
The final step in your production is to build a master copy of the title. The master
organizes all the files in your title together, so the title can locate and retrieve files as it
needs them.
What you do next with the master depends on how you plan to distribute the title. If, for
example, you're preparing a presentation for a small group to use, you may simply copy it
onto floppy disks and hand it out. If, on the other hand, you're preparing a title to sell,
you will copy it in larger quantities onto floppy disks or CD-ROMs.
The equipment involved in replicating a title on CD-ROM is expensive, so you will
probably work with a facility that specializes in this work. You should choose the facility
early and discuss their requirements in detail. You need to know how to organize your
master copy and the format to deliver it in to the facility. Always test your master before
you hand it off to make sure it performs the way the final title should perform.
Finally, the last stage of the product development is delivering or deployment. You want
to deliver your multimedia project to consumers or users, you need to know which
medium you want to use.
For web site, you can just upload to the servers and adjust some settings then it is ready.
For more complex application where installation into the user’s computer is needed.
Installation should be smooth, easy and fast so that the user can start using your
application as soon as possible. It is frustrating that after all the efforts; your application
is not usable due to installation error.
Documentation is another aspect you need to look into especially when it involves
installation process. You need to provide a clear step-by-step procedure for the users to
follow. The documentation also must include the potential problem that can occur and
how to solve it. Often a file name README.TXT is good thing to include in your
distribution CD of your project.
B.1.1 Audience
Always tailor the quantity and style of the multimedia effects you use to your audience.
Let's say, for example, that you're presenting scientific findings to a conference. You'll
want to avoid cute animations and sounds and stick to effects that accurately convey the
substance of your information. On the other hand, a multimedia game demands many fun,
imaginative effects. Identifying your audience can be tricky, but it's critical for effective
communication.
B.1.2 Purpose
Multimedia effects need to serve your purpose in speaking to a particular audience.
Before choosing the media to use, be clear about the response you want from an
audience. Decide whether you're trying to educate, entertain, inform, or persuade the
audience-or some mix of these goals. Keep these goals in mind as you select and prepare
effects.
B.1.3 Content
Content drives the effects you'll use. Some content lends itself to multimedia effects: bar
charts shrink and grow, pictures offer another view of a story, and video clips instantly
reveal a process. Other content may work better in person or in print-or the effects may
be impossible to attain without great expense.
B.2. Practical considerations
B.2.1 Budget
Producing elaborate multimedia effects can be expensive If you're working with a limited
budget, use fewer effects and keep them simple. Being realistic about what your budget
supports lets you achieve the quality you want within that budget.
B.2.2 Schedule
Preparing and testing multimedia takes time. Digitizing sound and video or scanning and
retouching photographs can take a few minutes to a few hours per effect, depending on
the complexity of what you're doing. If time is an issue, opt for creating fewer effects
with more impact.
B.2.3 Resources
The resources you need depend entirely on the kind of title you are creating. You may be
able to create a multimedia business presentation on your own or with the help of an
experienced consultant. On the other hand, developing a more complex title often works
better with a team of people, each trained in specific areas. Keep your resources in mind
as you plan the scope of your project.
B.3. Technical factors
B.3.1 Equipment
Multimedia effects demand significant computer power to prepare and play them.
Furthermore, preparing certain media, such as video and sound, requires special
equipment to achieve the quality you want. You need to assess both your equipment and
the minimum configuration you expect your audience to use. Then, select media that can
be developed and viewed on the equipment you've specified.
B.3.2 Distribution
Multimedia titles often take a lot of space to store, so it's important to know how you plan
to distribute a piece before you develop it. If, for example, you plan to send your work
out on floppy disk or over a company network, you should work with simpler effects to
keep your file sizes down. If you plan to use a CD-ROM to distribute your work, or your
work will appear on a portable computer with a Iarge hard disk, you'll have fewer storage
constraints.
Producer
The producer manages the development of the title, including planning, budgeting, and
scheduling the project. The producer often directs the content, much as an art director
oversees print materials.
Skills-
Someone with people & resource management skills
Responsible for overseeing project timeline & priorities
Writer/Content expert
The writer researches the content of the title, helps storyboard it, and then writes all of the
text. Sometimes a content expert works with the writer to help communi- cate the right
information.
Skills-
Someone who communicate clearly through written text
Someone skilled and knowledgeable in a given topic area
Helps identify background resources for building the content outline
Reviews content design for factual integrity, completeness and educational effectiveness
Usually not a designer or developer
Editor/Proofreader
The editor reviews all of the written material onscreen for interest, clarity, conciseness,
and grammatical correctness. The editor also checks that the text works well with the
other media. A proofreader polishes the final work.
Interface designer
The interface designer establishes a consistent design for the title by specifying what the
navigation system looks like, where information and media appear onscreen, and what
fonts. colors, and graphical design elements to use.
Skill-
Someone who knows how to organize and communicate visual information
Designs user interface and how material gets presented to audience
Illustrator/Animator
The illustrator creates the graphical parts of the title, such as the screen elements and
buttons.The illustrator also prepares the drawings. scanned photographs, and animations
that are specified in the storyboard.
Audio technician
The audio technician prepares the voice narration, sound effects, and music for the title.
This work typically involves converting traditionally recorded sounds to a digital format
that a computer can handle.
Video technician
The video technician prepares the video for the title, which may involve shooting the
original videotape. The video technician then converts the data on the tape into a
digital format for the computer.
Skills-
Someone with a good eye for video and making every megabyte count!
Carries over skills from movie or TV production
Video is costly, in terms of production and space/bandwidth requirements
Programmer
The programmer writes the code that integrates all of the media effects into a working
title. The code tells the computer what information to display and when. (Some software
lets you build multimedia titles without writing code.)
Skills-
Someone who can implement programs that integrate media elements
Given a clear design and previously created media elements (graphics, sounds, video,
etc.) a programmer creates running software for the title
Tester
The tester verifies that every aspect of the title works correctly. A tenacious tester looks
at every word, screen, and media effect to ensure their quality. The tester also runs the
title on different hardware configuration.
Skills-
Tests to make sure a title works according to spec and work for users
In real world, an external, third party
May involve actual user observations and/or focus group sessions
D Media acquisition
Multimedia titles often include hundreds of effects. To work efficiently, you need a
version-control system for tracking and managing them. You also need two systems for
storing multimedia effects: a daily backup system and a long-term archiving system.
You can approach tracking and storing multimedia effects in a number of ways. In fact,
your systems are likely to evolve as your resources change. 'To be effective, though, you
must be scrupulous about maintaining your title versions and tools.
B. File type
F. Fees/royalties
G. Usage
H. Version control
I. Archive location
When DVD technology first appeared in Key Terms To Understanding DVD Formats:
households, users were simply popping DVD
discs into their DVD players to watch movies — DVD
an attractive option to the then-conventional Short for digital versatile disc or digital video disc, a type of optical
disk technology similar to the CD-ROM.
VCR. But just as compact disc (CD) technology
evolved so that users could record and erase
and re-record data onto compact discs, the DVD-Video
A video format for displaying full-length digital movies.
same is now true of DVDs.
DVD-ROM
With so many different formats — DVD+R, A type of read-only compact disc that can hold a minimum of 4.7GB
DVD+RW, DVD-RAM, DVD-R, DVD-RW, (gigabytes), enough for a full-length movie.
DVD-SVCD is also not a valid DVD standard, since the DVD standard does not support the
SVCD resolution. The term DVD-SVCD is used to describe a hacked, or non-standard
DVD-Video disc that has SVCD compatible content on it.
DVD-MP3 is created with and contains only digital audio files in the MP3 format. Not all DVD
players can play DVD-MP3 discs.
DVD-D is a disposable DVD format that provides a limited time play duration of up to 48 hours
after the packaging has been opened. After the designated time has passed, DVD players are
unable to read the disc. The packaging of the disc is airtight and the DVD itself has a special
coating that begins to deteriorate when exposed to air. The DVD-D format is currently being used
for video game and movie rentals where not only can intellectual property rights be better
protected, but consumers have no need to worry about the hassle of DVD rental returns.
According to the manufacturer's Web site, both the DVD-D disc and the cardboard packaging it
comes in can be recycled.
The DVD-D format was developed by German company FDD Technologies AG, and while no
official definition of the D has been offered, many use the abbreviation to mean DVD-Destroy or
DVD-Destruct.
Successors to DVD
Several technologies are seen as successors to the standard DVD. These include HD-DVD,
Blu-ray, AOD and HVD (Holographic Versatile Disc). With so many formats competing, it is similar
to the old VHS versus Beta wars, but with one main exception; the difference in quality between
VHS and DVD was extremely noticeable, and this encouraged consumers to quickly and easily
transition to DVD from VHS. With these new standards, however, consumers are not seeing the
drastic quality difference of, HD-DVD over DVD for example, and adoption has been slow.
Additionally, the media players and the media itself is quite expensive (compare $35 or more
dollars for a Blu-ray movie versus $24 for a DVD movie). Overall the industry suggests that
consumers are just not ready to leave DVD behind quite yet. Here are some of the standards
which are believed to be successors to the standard DVD.
HD-DVD
Short for high definition-DVD, a generic term for the technology of recording high-definition video
on a DVD. In general, HD-DVD is capable of storing between two and four times as much data as
standard DVD.
On February 19, 2008, Toshiba issued a release stating that it would no longer develop,
manufacture and market HD DVD players and recorders, with cessation of the player and
recorders targeted for March 2008. Several major retail chains, such as Wal-Mart followed with
plans to no longer carry the product, and major Hollywood studios have also dropped plans to
release product in HD-DVD format as well.
Blu-ray Disc (BD) - uses a 405nm-wavelength blue-violet laser technology, in contrast to the
650nm-wavelength red laser technology used in traditional DVD formats. The rewritable Blu-ray
disc, with a data transfer rate of 36Mbps (1x speed) can hold up to 25GB of data on a single-layer
disc and 50GB on a dual-layer disc. On a 50GB disc, this translates into 9 hours of high-definition
(HD) video or approximately 23 hours of standard-definition (SD) video. The Blu-ray format was
developed jointly by Sony, Samsung, Sharp, Thomson, Hitachi, Matsushita, Pioneer and Philips,
Mistubishi and LG Electronics.
Advanced Optical Disc (AOD) - AOD and Blu-ray are similar in that they both use
405nm-wavelength blue-violet laser technology. While Blu-ray has a storage capacity of 25GB on
a single-layer disc, AOD has a storage capacity of 20GB on a single-layer disc. and the capacity
to hold 30GB on a dual-layer disc. AOD was developed jointly by Toshiba and NEC.