Digital Marketing Project

One Pager Report

Group 3
Seema Behera PGP09173 – Creating the Facebook campaign
Esha Soni PGP09153 – Creating the Facebook campaign
Bhavya Jain PGP09145 – Identify the KPIs, target audience and the placement of the ad
Rumi Hajong PGP09169 – Identify the KPIs, target audience and the placement of the ad
Sameer Garg PGP09170 – Evaluate and Optimize the campaign
Praveen Dhusia PGP09166 – Evaluate and Optimize the campaign

Project: Run a Facebook Campaign

Company: Zomato

Service: Food delivery services

Objective: To create awareness of the recent fast delivery services (within 49 minutes) offered by
the food delivering giant Zomato. The Facebook ads will be made exclusive to users who reside
within India. Users who click on the ad will be brought to a landing page where they can either
download the app or signup from the website for their next orders.

Approach:

 Identifying the target audience

 Understanding the offerings of the company
 Identify the requirements of the audience
 Identifying the key KPIs to be measured
 Identifying the scope of the campaign
 Create content to be added in the campaign
 Analysing digital strategy of competitors
 Create a Facebook ad campaign
 Measure the results and optimize the campaign
 Evaluate results

Primary KPI: The number of people downloading the app or signing up on the website

Other KPIs: Number of clicks, Number of leads collected, Cost per click

Objective: Convert 50 potential customers by having them signing up on the website/ downloading
the app within 2 weeks of posting the ad