Growcer

BUSINESS PLAN
January 2022

Seema

Behera

Growcer

Baghuabol, bypass road

angul, odisha 759107

pgp09seemab@iimrohtak.ac.in
 Growcer Business Plan

Congratulations on completing the first draft of your business plan!

Below please find a preview of your plan so far.

The preview also includes (highlighted in yellow) additional business plan sections to which you will
gain immediate access once you register for PlanBuildr.

Once you register, you will be able to quickly and easily create these new sections and finish your
business plan.

The work you have completed on your business plan already puts you ahead of 90% of your
current and/or potential competitors.

Once you register for PlanBuildr, and complete the final sections of your business plan, you will be
99% ahead of others and your chances of success will skyrocket!

1
 Growcer Business Plan

I. Executive Summary
Business Overview
[Company Name] __________________ (write what you do such as helps, provides, sells,
manufactures, etc.) __________________ (write what you offer such as food, services, software, etc.)
to __________________ (write who your customers are such as teenagers, new parents, business
managers) with the following benefits __________________ (write your benefits, e.g., faster, more
reliable, lower cost).

For example: Jones Pastry Shop sells freshly baked good to local residents in and around
Springfield. We are unique because we have amazing tasting products in a convenient location at
reasonable prices.

Success Factors
This section only available once you select a plan. Once you select a plan you will also
be able to download your plan as both a PDF or DOCX so you can further edit it as
needed.

"Unique Success Factors" show why you and your company are uniquely qualified to succeed. This
section allows you to quickly and expertly identify and document your "Unique Success Factors".

2
 Growcer Business Plan

II. Company Overview

Below is a snapshot of Growcer since its inception:

Date of formation: 02-01-2021

Is your business already in operation? No
Legal Structure: Sole Proprietorship

3
 Growcer Business Plan

III. Industry Analysis

Industry Overview
This section only available once you select a plan

The "Industry Overview" section discusses the size and characteristics of your target market. This
section walks you through the 6 industry questions you must answer in your business plan.

Relevant Market Size

Our relevant market size is the annual revenue that our company could attain if we owned 100%
market share.

Our relevant market size is calculated as follows:

Number of customers who might be interested in purchasing our products and/or services
each year? 2,000
Amount these customers might be willing to spend, on an annual basis, on our products
and/or services? $3,000
Our relevant market size: $6,000,000

As the analysis shows, our relevant market is large enough for our company to enjoy considerable
success.

4
 Growcer Business Plan

IV. Customer Analysis

Below is a description of who our target customers are, and their core needs.

Target Customers
Below is a profile of our target customers:

Age: 20-60
Income: >25000
Location: Talcher
Family Size: 2

Customer Needs
This section only available once you select a plan

The "Customer Needs" section of your business plan, specifies why customers want or need your
products and/or services. This section includes check boxes and fill-in-the-blanks to allow you to
quickly and easily complete this section.

5
 Growcer Business Plan

V. Competitive Analysis
Direct Competitors
This section only available once you select a plan

This section allows you to quickly add your direct competitors, and their strengths and
weaknesses, to your business plan.

Indirect Competitors
This section only available once you select a plan

This section allows you to quickly add your indirect competitors, and their strengths and
weaknesses, to your business plan.

Competitive Advantages
This section only available once you select a plan

PlanBuildr has identified the most common areas of Competitive Advantage so you can quickly and
easily check the relevant areas and complete this section of your business plan.

6
 Growcer Business Plan

VI. Marketing Plan

Our marketing plan, included below, details our products and/or services, pricing, promotions plans
and distribution strategy.

Products, Services & Pricing

Product/Service #1 Name: grocery
Product/Service benefits: All grocery items

Product/Service #2 Name: Vegetables

Product/Service benefits: Farm fresh vegetables
Product/Service Price: 50

Promotions Plan
Growcer will use the following tactics to attract new customers:

Banners and/or Billboards: Banners and billboards in marketplaces

Coupons: Initial petrol customers will be given a coupon of 100 rs
Flyers: Flyers will be sent with newspapers for local advertisement
Online Marketing: A Facebook and instagram page will be set up to promote on social media
Word of Mouth / Viral Marketing: Discount and delivery services will be provided for effective
word of mouth ads

Distribution Plan
This section only available once you select a plan

Your Distribution Plan outlines the ways in which customers can buy from you. This section allows
you to quickly and expertly detail your distribution plan.

7
 Growcer Business Plan

VII. Operations Plan

Key Operational Processes
This section only available once you select a plan

PlanBuildr has already identified the most common Operational Processes so you can quickly and
easily check the relevant ones and complete this section of your business plan.

Milestones
The key business milestones that our company expects to accomplish as we grow include the
following:

This section only available once you select a plan

This section identifies the key milestones you hope to achieve in the future and the target dates for
achieving them.

8
 Growcer Business Plan

VIII. Management Team

Our management team has the experience and expertise to successfully execute on our business
plan.

Management Team Members

Name : Krishna Chandra Behera
Title: Owner
Background:
Name : Santilata Behera
Title: Owner
Background:
Name : Seema Behera
Title: Manager
Background:

Management Team Gaps

This section only available once you select a plan

Particularly if you’re a startup venture, you will have holes in your team; roles that you'd like to fill
later. In this section, you can easily identify and add such roles.

Board Members
This section only available once you select a plan

This section allows you to easily add Board of Directors or Advisors and their bios into your
business plan.

9
 Growcer Business Plan

IX. Financial Plan

Revenue Model
This section only available once you select a plan

Funding Requirements/Use of Funds

This section only available once you select a plan

Exit Strategy
This section only available once you select a plan

Summary
Simply add your numbers, such as the number of products or services you expect to
sell, and your salary, and PlanBuildr automatically calculates your complete 5-year
financial projections. Sample Chart Below; your customized chart will appear once you
select a plan.

You'll have your Income Statement, Balance Sheet, Cash Flow Statement, and multiple
charts and graphs completed in minutes.

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues $1,489,918 $1,780,158 $2,126,937 $2,541,270 $3,036,317
Direct Expenses $507,781 $566,314 $631,595 $704,400 $785,598
Gross Profit $982,136 $1,213,843 $1,495,342 $1,836,870 $2,250,718
Gross Profit (%) 65.9% 68.2% 70.3% 72.3% 74.1%
Other Expenses $227,173 $241,556 $257,004 $273,607 $291,463
EBITDA $754,963 $972,287 $1,238,338 $1,563,262 $1,959,254
Depreciation $42,000 $42,000 $42,000 $42,000 $42,000
Amortization $0 $0 $0 $0 $0
Interest Expense $8,812 $8,812 $8,812 $8,812 $8,812
Income Tax
$246,452 $322,516 $415,634 $529,357 $667,954
Expense
Net Income $457,698 $598,958 $771,891 $983,092 $1,240,487

10
 Growcer Business Plan

Financial Projections
Simply add your numbers and PlanBuildr automatically calculates your complete 5-year
financial projections. Sample Charts Below; your customized chart will appear once you
select a plan.

You'll have your Income Statement, Balance Sheet, Cash Flow Statement, and multiple
charts and graphs completed in minutes.

Projected Sales, Gross Profit & Net Income (SAMPLE BELOW - CUSTOMIZE
AFTER SELECTING A PLAN)

11
 Growcer Business Plan

5 Year Annual Income Statement (SAMPLE BELOW - CUSTOMIZE AFTER

SELECTING A PLAN)
FY 1 FY 2 FY 3 FY 4 FY 5
Revenues
Revenues $1,489,918 $1,780,158 $2,126,937 $2,541,270 $3,036,317
Total Revenues $1,489,918 $1,780,158 $2,126,937 $2,541,270 $3,036,317

Direct Costs
Direct Costs $507,781 $566,314 $631,595 $704,400 $785,598
Total Direct Costs $507,781 $566,314 $631,595 $704,400 $785,598

GROSS PROFIT $982,136 $1,213,843 $1,495,342 $1,836,870 $2,250,718

GROSS PROFIT % 65.9% 68.2% 70.3% 72.3% 74.1%

Other Expenses
Salaries $146,722 $154,197 $162,053 $170,308 $178,985
Marketing Expenses $62,287 $68,754 $75,891 $83,770 $92,466
Rent/Utility Expenses $14,562 $15,004 $15,459 $15,928 $16,412
Other Expenses $3,600 $3,600 $3,600 $3,600 $3,600
Total Other
$227,173 $241,556 $257,004 $273,607 $291,463
Expenses
EBITDA $754,963 $972,287 $1,238,338 $1,563,262 $1,959,254
Depreciation $42,000 $42,000 $42,000 $42,000 $42,000
Amortization $0 $0 $0 $0 $0
EBIT $712,963 $930,287 $1,196,338 $1,521,262 $1,917,254
Interest Expense $8,812 $8,812 $8,812 $8,812 $8,812
PRETAX INCOME $704,151 $921,475 $1,187,525 $1,512,449 $1,908,442
Net Operating Loss $0 $0 $0 $0 $0
Use of Net Operating
$0 $0 $0 $0 $0
Loss
Taxable Income $704,151 $921,475 $1,187,525 $1,512,449 $1,908,442
Income Tax Expense $246,452 $322,516 $415,634 $529,357 $667,954
NET INCOME $457,698 $598,958 $771,891 $983,092 $1,240,487
Net Profit Margin (%) 30.7% 33.6% 36.3% 38.7% 40.9%

12
 Growcer Business Plan

5 Year Annual Balance Sheet (SAMPLE BELOW - CUSTOMIZE AFTER SELECTING A

PLAN)
FY 1 FY 2 FY 3 FY 4 FY 5
ASSETS
Cash $561,373 $1,174,210 $1,953,949 $2,953,778 $4,189,515
Other Current Assets $176,753 $211,185 $252,325 $282,363 $337,368
Total Current Assets $738,127 $1,385,396 $2,206,274 $3,236,142 $4,526,884

Intangible Assets $0 $0 $0 $0 $0
Acc Amortization $0 $0 $0 $0 $0
Net Intangibles $0 $0 $0 $0 $0

Fixed Assets $210,000 $210,000 $210,000 $210,000 $210,000

Accum Depreciation $42,000 $84,000 $126,000 $168,000 $210,000
Net fixed assets $168,000 $126,000 $84,000 $42,000 $0

Preliminary Exp $0 $0 $0 $0 $0

TOTAL ASSETS $906,127 $1,511,396 $2,290,274 $3,278,142 $4,526,884

LIABILITIES &
EQUITY
Current Liabilities $63,429 $69,738 $76,725 $81,500 $89,755
Debt outstanding $176,250 $176,250 $176,250 $176,250 $176,250
Total Liabilities $239,679 $245,988 $252,975 $257,750 $266,005

Share Capital $558,750 $558,750 $558,750 $558,750 $558,750

Retained earnings $107,698 $706,657 $1,478,548 $2,461,641 $3,702,128
Total Equity $666,448 $1,265,407 $2,037,298 $3,020,391 $4,260,878
TOTAL LIABILITIES &
$906,127 $1,511,396 $2,290,274 $3,278,142 $4,526,884
EQUITY

13
 Growcer Business Plan

5 Year Annual Cash Flow Statement (SAMPLE BELOW - CUSTOMIZE AFTER

SELECTING A PLAN)
FY 1 FY 2 FY 3 FY 4 FY 5
CASH FLOW FROM
OPERATIONS
Net Income (Loss) $457,698 $598,958 $771,891 $983,092 $1,240,487
Change in Working
($113,324) ($28,122) ($34,152) ($25,262) ($46,750)
Capital
Plus Depreciation $42,000 $42,000 $42,000 $42,000 $42,000
Plus Amortization $0 $0 $0 $0 $0
Net Cash Flow from
$386,373 $612,836 $779,739 $999,829 $1,235,736
Operations

CASH FLOW FROM

INVESTMENTS
Fixed Assets ($210,000) $0 $0 $0 $0
Intangible Assets $0 $0 $0 $0 $0
Net Cash Flow from
($210,000) $0 $0 $0 $0
Investments

CASH FLOW FROM

FINANCING
Cash from Equity $58,750 $0 $0 $0 $0
Cash from Debt
$176,250 $0 $0 $0 $0
financing
Net Cash Flow from
$235,000 $0 $0 $0 $0
Financing

Net Cash Flow $411,373 $612,836 $779,739 $999,829 $1,235,736

Cash at Beginning of
$150,000 $561,373 $1,174,210 $1,953,949 $2,953,778
Period
$561,373 $1,174,210 $1,953,949 $2,953,778 $4,189,515

14