MODULE 4 – ONLINE TOOLS FOR CONTENT DEVELOPMENT

ONLINE PLATFORMS AND APPLICATIONS

The term “platform” refers to a program created by developers that can be modified or reprogrammed by outside
users also a facility for programming/developing an application tailored to the user’s specifications.
Online platforms are online websites created to aid users in creating their web content and cater different kinds of
information such as texts, images, and videos.

PLATFORM CATEGORIES
The Application Programming Interface (API) is a set of governing protocol or rules on how software elements
should communicate and interact with another. Commonly, API is used in developing GUI. This tool is incorporated into
the developed application to enable certain functions.

TYPES OF API
 Access – runs in remote machine, server, or a computer, and the application is accessed remotely by a guest user
application to draw data and services.

 Plug-in – most of the time, it is used in the user end. Generally, different developers create different applications
that can be integrated or “plugged in” to a core application and/or the GUI of these applications.

 Runtime Environment – are platforms for developing different applications, wherein programs/application codes
are evaluated and compiled in the said APIs.

WEB DESIGN PRINCIPLES AND ELEMENTS

To create an effective Website or Webpage, the designer must instill a number of pointers. The designer should
also make it eye-catching. The website should make the visitors curious so that the information presented on the site is
widely disseminated.
1. Purpose
2. Communication
3. Typefaces
4. Colors
5. Images
6. Navigation – refers to the facility that the audience can use to go through the website and its subpages.
7. Layouts

a. Grid – enables user to create sections/groups of related information. Information can be arranged in
columns and group of boxes that can be placed anywhere on the website.
b. F-Pattern
c. Mobile
8. Loadtime -
WEB DESIGN USING TEMPLATES AND WYSIWYG
WYSIWYG in website design is an acronym for “WHAT YOU SEE IS WHAT YOU GET”. It is an application
that is used create a website either online or offline. This type of application uses the capability of directly handling the
components of the website. This uses the “drag and drop” method in order for users to manipulate the elements/layout of
the website. The traditional method involves several developer string commands in an editor program.
MODULE 5 – COLLABORATION AND TEAM CONTENT DEVELOPMENT
COLLABORATIVE DEVELOPMENT
Building a Website requires addressing different aspects covering the product. Some of these aspects include the
coming up with the layout, realizing the design, marketing the Web site, and managing the integration of all of these
aspects in one project. The amount of work and tasks to be done in developing a web site is maybe much for one
individual. Thus, many enterprise organizations employ team-based approach to web site developers. (Business focused
on online development and software development are using different teams in developing different kinds of software and
applications.)

 Dividing the task to many individuals can deliver results faster and is more efficient. It also promotes
collaboration and teamwork.
Another advantage is that this system introduces parallelism, or developing all of the aspects of the web site at the
same time, which will be integrated later. However, because individuals are doing tasks independently with other
individuals, the output of an individual tends to overlap with the output of other individuals. Also, the direction of
development tends to go to different ways because of the nature of independence of the team members and workers. Thus,
the output of each individual may fail to integrate in the end.
Different members of a Web Development Team:
1. Project Manager

 Leader of the group.

 Synchronizes and supervises the group.

 Sets the goals and expectations for each individual involved in the project.

 Sets realistic deadlines for each individual

 Ensures constant communication with every individual of the team, checking the hurdles and issues
that they may encounter.
2. Web Strategist

 Plans the approach or method to be done.

 Plans every step that the team should do in phases or stages of the development.

 Determines the goals that the project manager sets/gives.

 Defines and plans the structures and arrangement of the Website.

3. Content Specialist

 Sometimes an experienced writer and has knowledge on how to catch the attention of readers.
4. Web Designer

 In charge of the visual presentation of the web site.

 Goal is to catch the attention of the target audience using attractive visual design and layout.

 Specialist in stringing colors and shapes that can bring the imagination of the viewers to life.

5. Developer (a.k.a Programmer)

  Takes into account all of the outputs of the content specialist and web designer.

 Essentially will make the website come to life with the pointers given by the web designer and
content specialist.

 Assures the program will run and perform the expected functions of each component.
6. Inbound Marketer

 Responsible for the success of the website pertaining to its popularity.

 Uses different strategies such as blogs, social media, and ads to promote the website.
PROJECT MANAGEMENT
By definition, project management for ICT is the set of skills or abilities to complete an ICT project and
produce an output. Project management primarily controls the factors involved in the project and focuses them to produce
favorable goals. Skills in project management include the following:

 Project planning

 Team organization

 Team motivating

 Resources control;

 and Administration.

WEB ANALYTICS
It is the process of collecting data or measuring the activity of the Website. Website data includes:

 Web traffic – number of persons accessing and viewing the website.

Some websites can offer download of files, monetary and business transactions, and chat and messaging systems.
Accessing these systems can contribute to the data traffic or can also be considered as part of analytics. The measure of
the number of downloads, the number of uploads, and the number of transactions can be measured, and may thus help to
further improve the Website.

 Web analytics are numerical representations of a website’s performance. Similar to school, your analytics can be
likened to the grades given by your teachers.

PLATFORMS FOR COLLABORATION

 Google Apps for Work
o Google Docs,

o Google Sheets;

o Google Slides

 Prezi
MODULE 6 – MULTIMEDIA AND ICT
Embedded Multimedia
Multimedia

 Is defined as the mixture of different content forms such as texts, music, photos or images, interactive content,
animations, or videos.

 Also referred to as rich content because of its abundance and variation in presenting information. It is able to
stimulate the different senses because you are able to see, hear, listen, and interact with it.

 Multimedia makes a website or offline application effective and attention grabbing.

User Experience

 Used to evaluate the effectiveness of a product to consumers.

 Defined as the behaviors shown (either good or bad) by the person or individual that uses the application or
product.

 Can be evaluated by the emotions that an individual has while using the product.

CATEGORIES OF MULTIMEDIA
It can be categorized by the manner of interaction with the viewers/audience toward it.

 Linear – the flow of the content is predetermined by the creator. The progression is straightforward, similar to a
video clip.

 Nonlinear – uses navigation components to provide the users freedom to move around the application and seek
the information they want. Prioritizes interactivity with the audience.

https://groupsevenmultimedia.wordpress.com/linear-and-non-linear-multimedia/

TYPES OF MULTIMEDIA
1. Multimedia Games and Simulation

 Information is presented by imitating a real-life information source into its digital environment quality.
Then users can freely explore the environment to search for the information they need.
1. Multimedia Presentation

 Information is navigated in a sequence of slideshows and uses an application player. Common types are
video clips, audio clips, and audio-visual slideshows.
2. Multimedia Navigation

 Uses different graphical elements and is linked to different pages.

APPLICATIONS OF EMBEDDED MULTIMEDIA

1. Advertisements
2. Entertainment
3. Education
4. Industrial
MODULE 7 – ICT AND SOCIAL RESPONSIBILITY
ICT for Advocacy and Developmental Communication
ICT4D (ICT for Development) is the use of information and communications technology in the field
of international development, socioeconomic development, and human rights. Idea behind using this is
for the welfare of less fortunate individuals, enabling the development of society.
Success Factors of ICT4D:
 Community/group that ICT would solicit support from.
 Creating and the use of facilities that the ICT application offers.
 The target of the advocacy should be understood – includes poverty, education, health care, or
governance.
ICT4D cube describes the fusion of different aspects of society and their interaction with ICT
products. Generic or basic services are those that a certain government office provides. The generic
services are partnered with infrastructures because this is the basic requirement to provide these
services. These parameters are supported by:
 Human Capital – refers to the manpower dedicated to fulfill the tasks and activities for
development. (Either gov’t officials and personnel or NGO volunteers)
 Financing - refers to the funding or money that supports the expenses on carrying out activities
for development.
 Framework – refers to the structure of the services and resources dedicated for development.