Medina Foundation College of Sapang Dalaga, Inc.

Empowerment Technologies
GRADE 11

Quarter 1: Module 5

Subject Teacher: Mr. Mc Stephen M. Alumbro

 LESSON 5: Collaboration and
Team Content Development

Learning Goal

At the end of this module the students can:

 Evaluate the quality, value and appropriateness of peer’s existing or previously developed
ICT content in relation to the theme, the intended audience, or the viewer of the ICT
project.

 Use the learning from the previous weeks and synthesize an integrated ICT content
through collaboration with classmates and teachers as both peer and partner.

Collaborative Development
Building a Web site requires addressing different aspects covering the product. Some of these
aspects include the coming up with the layout, realizing the design, marketing the Web site, and
managing the integration of all of these aspects in one project. The amount of work and tasks to be done
in developing a Web site is maybe much for one individual. Thus, many enterprise organizations employ
team-based approach to Web site development. Businesses focused on online development and software
development are using different teams in developing different kinds of software and applications.
Splitting the work into different individuals in a team introduces different advantages in software
and online development. By using this, an individual will work on specific part of the development and
can focus on one task. Furthermore, highly qualified individuals for a certain task can be hired and will
not need to worry on other aspects of development.
 Another advantage is that this system introduces parallelism or developing all of the aspects of
the Web site at the same time, which will be integrated later. However, doing this system also has certain
disadvantages. Because individuals are doing tasks independently with other individuals, the output of an
individual tends to overlap with the output of other individuals. Another disadvantage is that the direction
of development tends to go different ways because of the nature of independence of the team members
and workers. The output of each individual may fail to integrate in the end. The problem is solved by
including another member focused on management alone. Presented here are the roles that a Web
development team essentially requires.
Project manager - The project manager is the leader of the group. The project is synchronized and
supervised by the project manager. Upon the commencement of the project, the project manager sets the
goals and expectations for each individual involved in the project. Furthermore, project managers are the
ones who set realistic deadlines for each individual, keeping in mind the actual deadline of the project. It
is also the responsibility of the project manager to ensure constant communication with every individual
of the team, checking the hurdles and issues that they might encounter.
Web strategist - Upon the start of development, the Web strategist plans the approach or method to be
done. He or she plans every step that the team should do in phases or stages of development. The goals
that the project manager sets are determined by the Web strategist. The structure and arrangement of the
Web site is defined and planned carefully by the Web strategist. Upon completion of the plan, the
execution is left to the remaining members of the team.
Content specialist - Most of the time, the developers are not inclined in the field of the Web site's topic.
The team therefore needs an individual with expertise to write the content of the Web site. Sometimes, the
content specialist is an experienced writer and has knowledge on how to catch the attention of readers.
Web designer - The Web designer is the one in charge of the visual presentation of the Web site. The goal
of the Web designer is to catch the attention of the target audience using attractive visual design and
layout. The Web designer is a specialist in stringing colors and shapes that can bring the imagination of
the viewers to life.
Developer - The developer takes into account all of the outputs of the content specialist and Web
designer. Essentially, the developer will make the Web site come to life with the pointers given by the
Web designer and content specialist. The developer is a programmer who creates a program that, if
allowed to run, will execute the Web site as planned. Furthermore, the developer assures the program will
run and perform the expected functions of each component.
Inbound marketer - The success of the Web site or the popularity will be the responsibility of the
inbound marketer. Most of the time, the marketer uses different strategies such as blogs, social media, and
advertisements to promote the Web site. The collaboration between the content specialist and the inbound
marketer is important to promote the Web site.

ACTIVITY
Reflect Upon
What will happen if a Web site development team does not have enough members? Explain
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ASSESSMENT
What Have I Learned So Far?
Explain how the roles of the members of the collaborative team are important in building a
Website.
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