1. Who are the customers? Who will pay me money?

- those person at the right age who urgently needs a valid id for their personal purposes.
2. How many such people exist out there?
- those person with the age of 14 – 60.
3. Who will use this product (or service)? What are they looking for? How badly do they need it?
- a person that requires a valid id for each transactions, validation, and any information that
they look for somebody. They urgently need it because all of transaction requires a valid id’s.
4. Why will they buy from me?
- because our product, is a multipurpose id that tells the full information of a person for their
transactions, and also our product has its own security measure so no one can steal their
identity.
5. What is the buying process, and who needs to approve this purchase?
- they must enrol to our system by giving their full information and a valid identification before
they purchase our product. This product must be approved by the government so each
costumers can freely use our product for each of their transaction with no hassle and worry
free.
6. What are their selection criteria?
- they can select through the security of the product, for a single validation, and for full
information and identification of each possible costumers.
7. At what price point will they decide to buy?
- it goes to the suggested retail price of the product.
8. Why would they not buy?
- basically they don’t know the full information of this product.
9. Why have they not bought this solution from someone else until now?
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10. Who will be my initial target, given my marketing budget?