THE EFFECT OF CUSTOMER SERVICE ON BOTIQUE BUSINESS IN

SURALLAH PUBLIC MARKET

In partial fulfillment of the requirements in Research Capstone Project

By

Jasmine Joy C. Hechanova

ABM – BATCH 3

2ND SEMESTER

SY 2017-2018
 TABLE OF CONTENTS

ABSTRACT 1
ACKNOWLEDGMENT 2

CHAPTER 1 – INTRODUCTION
Introduction 3
Statement of the Problem 5
Significance of the study 5
Definition of terms 6
Scope and Delimitation 6
Conceptual Framework 7
CHAPTER 2 – LITERATURE REVIEW 8

CHAPTER 3 – METHODOLOGY
Method of Research 13
Method of Collecting Data 13
Sampling Designs 13
Statistical Treatment of Data 14

CHAPTER 4 - ANALYSIS, PRESENTATION, AND INTERPRETATION OF

DATA
Analysis 15
Responses of Employees/Owner 15
Responses of Customers 20

CHAPTER 5 - SUMMARY, CONCLUSION, AND RECOMMENDATION

Summary of Findings 24
Conclusions 25
Recommendation 26