PLEASE INCLUDE ID NUMBERS OF TEAM MEMBERS

Common Series A
Shares shares Share price Total A round

Founders:
Ri-Ri 500,000
GiGi 500,000

Investors:
GaGa VC 250,000 £ 30 £ 7,500,000
J-Lo VC
HaHa VC

Management:
CEO Cara
COO Bella
Senior executives
Other staff members

Totals 1,000,000 250,000 £ 30.00 £ 7,500,000

Valuation
pre-money £ 30,000,000
post-money £ 37,500,000

Shareholdings: Shares Share Price Cost Liquidation

Preference
Series C 250,000 £30.00 £7,500,000 2
CLN 208,000 £9.62 £2,000,000 1
Series B 700,000 £10.00 £7,000,000 2
Series A 250,000 £30.00 £7,500,000 2
Common Shares 1,000,000 3
Options 1,000,000 4
Totals 3,408,000
Post-money valuation £ 13.03

Common Series A Series B CLN

Founders:
Ri-Ri 500,000 - - -
GiGi 500,000 - - -

Investors:
GaGa VC - 250,000 210,000 104,000
J-Lo VC - - 490,000 104,000
HaHa VC - - - -

Management:
CEO Cara - - - -
COO Bella - - - -
Senior executives - - - -
Other staff members - - - -
Total 1,000,000 250,000 700,000 208,000
 Series B
shares Share price Total B round CLN shares Share price CLN

210,000 £ 10.00 £ 2,100,000 104,000 £ 9.62 £ 1,000,000

490,000 £ 10.00 £ 4,900,000 104,000 £ 9.62 £ 1,000,000

700,000 £ 10.00 £ 7,000,000 208,000 £ 9.62 £ 2,000,000

£ 12,500,000
£ 19,500,000

% Ownership

7.34%
6.10%
20.54%
7.34%
29.34%
29.34%
100.00%

Series C Options

- -
- -

375,691 -
191,759 -
945,750 -

- 250,000
- 250,000
- 333,333
- 166,667
1,513,200 1,000,000
Series C
shares Share price Total C round Options Total Invested Total Shares

500,000
500,000

375,691 £ 12.82 £ 4,816,552 £ 15,416,552 939,691

191,759 £ 12.82 £ 2,458,448 £ 8,358,448 785,759
945,750 £ 12.82 £ 12,125,000 £ 12,125,000 945,750

250,000 250,000
250,000 250,000
333,333 333,333
166,667 166,667

1,513,200 £ 12.82 £ 19,400,000 1,000,000 £ 35,900,000 4,671,200

£ 25,000,000
£ 44,400,000
 Ownership
(fully diluted)

10.70%
10.70%

20.12%
16.82%
20.25%

5.35%
5.35%
7.14%
3.57%

100.00%
Sale Price £4,500,000 £25,000,000
price per fully diluted share £1.32 £7.34

Series C Liquidation Preference or conversion value £7,500,000 £7,500,000

Residual for others (£3,000,000) £17,500,000
Shares left after Srs C Liquidation 250,000 250,000
Residual/share £30.00 £30.00

Convertible loan note £2,000,000 £2,000,000

Residual for others (£5,000,000) £15,500,000
Shares left after CLN 208,000 208,000
Residual/share £0.00 £9.62

Series B Liquidation Preference or conversion value £7,000,000 £7,000,000

Residual for others (£12,000,000) £8,500,000
Shares left after Srs B Liquidation 700,000 700,000
Residual/share £0.00 £10.00

Series A Liquidation Preference or conversion value £7,500,000 £7,500,000

Residual for others (£19,500,000) £1,000,000
Shares left after Srs A Liquidation 250,000 250,000
Residual/share £0.00 £4.00

Common & Options £0 £1,000,000

Proceeds breakdown by shareholder:

Founders:
Ri-Ri £0 £250,000
GiGi £0 £250,000

Investors:
GaGa VC £0 £11,096,552
J-Lo VC £0 £6,850,431
HaHa VC £0 £4,687,500

Option holders:
CEO Cara £0 £125,000
COO Bella £0 £125,000
Senior executives £0 £166,667
Other staff members £0 £83,333
Total option holders
Totals £0 £23,634,483

Liquidation curve (value per share)

Founders:
Ri-Ri £0.00 £0.50
GiGi £0.00 £0.50
Investors:
Series C £30.00 £30.00
Series B £0.00 £10.00
Series A £0.00 £4.00
You get pay first if you are the last one in (preference shares)
 Percentage of the proceeds
£35,000,000 £70,000,000 £100,000,000 £4,500,000 £25,000,000
£10.27 £20.54 £29.34

£7,500,000 £7,500,000 £7,500,000 100.00% 30.00%

£27,500,000 £62,500,000 £92,500,000
250,000 250,000 250,000
£30.00 £30.00 £30.00

£2,000,000 £2,000,000 £2,000,000 0.00% 8.00%

£25,500,000 £60,500,000 £90,500,000
208,000 208,000 208,000
£9.62 £9.62 £9.62

£7,000,000 £7,000,000 £7,000,000 0.00% 28.00%

£18,500,000 £53,500,000 £83,500,000
700,000 700,000 700,000
£10.00 £10.00 £10.00

£7,500,000 £7,500,000 £7,500,000 0.00% 4.00%

£11,000,000 £46,000,000 £76,000,000
250,000 250,000 250,000
£30.00 £30.00 £30.00

£11,000,000 £46,000,000 £76,000,000 0.00% 30.00%

£2,750,000 £11,500,000 £19,000,000 0.00% 1.06%

£2,750,000 £11,500,000 £19,000,000 0.00% 1.06%

£11,096,552 £11,096,552 £11,096,552 0.00% 46.95%

£6,850,431 £6,850,431 £6,850,431 0.00% 28.98%
£4,687,500 £4,687,500 £4,687,500 0.00% 19.83%

£1,375,000 £5,750,000 £9,500,000 0.00% 0.53%

£1,375,000 £5,750,000 £9,500,000 0.00% 0.53%
£1,833,333 £7,666,667 £12,666,667 0.00% 0.71%
£916,667 £3,833,333 £6,333,333 0.00% 0.35%

£33,634,483 £68,634,483 £98,634,483

£5.50 £23.00 £38.00

£5.50 £23.00 £38.00

£30.00 £30.00 £30.00

£10.00 £10.00 £10.00
£30.00 £30.00 £30.00
e the last one in (preference shares)
Percentage of the proceeds
£35,000,000 £70,000,000 £100,000,000

21.43% 10.71% 7.50%

5.71% 2.86% 2.00%

20.00% 10.00% 7.00%

21.43% 10.71% 7.50%

31.43% 65.71% 76.00%

8.18% 16.76% 19.26%

8.18% 16.76% 19.26%

32.99% 16.17% 11.25%

20.37% 9.98% 6.95%
13.94% 6.83% 4.75%

4.09% 8.38% 9.63%

4.09% 8.38% 9.63%
5.45% 11.17% 12.84%
2.73% 5.59% 6.42%