SURVEY QUESTIONNAIRE-CHECKLIST ON THE IMPACT OF PRODUCT

ADVERTISEMENTS ON THE IMPULSIVE BUYING BEHAVIOR OF

TEENAGERS IN PILILLA, RIZAL

Part I: Profile of the Respondents

Directions: Fill in the necessary information.

Name (Optional): _______________________________________

Sex:

Male

Female
Age: Monthly Family Income:

13-14 years old Php 5,000-10,000

15-16 years old Php 11,000-15,000
17-19 years old Php 16,000 and above

Part II: Questions on the Impact of Product Advertisements on the

Impulsive Buying Behavior of Teenagers in Pililla, Rizal

A. Directions: To which extent do you agree or disagree with each of the

following statements?
5 – Strongly Agree
4 – Agree
3 – Undecided
2 – Disagree
1 – Strongly Disagree

5 4 3 2 1

1. I always buy at least one product

endorsed by my favorite artist.

2. I often buy things spontaneously.

3. I spend a lot of money on foods,

clothes, and other necessities.
4. I spend a lot of money on
accessories, fashion trends, and
cosmetics.
5. “Buy now, think about it later”
describes me.
 6. I often buy things when I feel I like it.

7. Sometimes I feel like buying things I

saw on advertisements.

8. I end up spending more than what I

originally planned.

9. I feel good buying the products that

I saw on advertisements.

10. I always feel happy and satisfied

whenever I see interesting product
on a store.

B. Directions: Check the column that best represents your answer.

ALWAYS OFTEN RARELY NEVER

1. How often do you visit

shop/malls?
2. Does watching products
advertisements affect your
product perception and brand
preference?

3. Have you ever had a sudden urge

to buy interesting things you saw
from advertisements?

4. Have you bought something on a

“spur-of-the-moment” manner?

5. Have you purchased a product

you don’t need at one point?

6. Do you buy products to fit in to

your social groups?
7. How often do you feel you’ve
made impulse purchase for
non-food items?
8. Do you think you will achieve and
experience the effects of a
product you bought as how it is
advertised?
9. How often do you make purchase
that is influenced by your favorite
artist?

10. How often do you make purchase

just because you feel like you
want to have it?