HOW TO MAKE A

TOUR COMMENTARY
Effective tour commentary requires
AUDIENCE ANALYSIS and
VISITOR EXPECTATIONS
FACTORS TO CONSIDER IN
ANALYZING THE
AUDIENCE
1.Nationality and country of
origin
2.Age and sex
3.Socio – economic grouping
and education
4.Financial Resources
5.Special Interests
6. How long is their visit?

7. Have they been before?

8. How much do they already know?

9. Where else have they been?

10. Where else are they going?

Information should be delivered in an
entertaining manner
Data must be:

- accurate
- selective and relevant
- structured
- varied
- objective
In the role of interpreting local, regional, and
national heritage, the following should be present:

1. Promote destination
2. Dispel Misconceptions
3. Involve the Tour Participants
STEPS IN DELIVERING A
TOUR COMMENTARY
1.Begin with a smile
2.Brief the guests about the
tour for the day
3.Review the inclusions and
exclusions of the tour
4.Give distance and traveling
time of the destination
5. What to expect from the tour

6. Give necessary precautions

7. Do not miss to point important

landmarks along the way

8. Announce comfort stops

TIPS FOR AN EFFECTIVE
TOUR COMMENTARY
1.Start with a greeting and introduction
2.Information should be delivered in a
manner that would interest the guests
3.Sense of humor should be part of the
delivery of information
4.Remember, commentaries help
people understand and appreciate
what they actually seen
5. Face the group, not a few

6. Speak slowly and clearly

(especially for a larger group)

7. Voice should be audible

8. Practice eye contact

9. Prepare your self for questions to be
asked

10. Take control of your breathing and

emphasize important words

11. Use synonyms, example in

explaining (if necessary)

12. When mentioning a name, repeat

or spell it
13. Maintain silence if the need arise

14. Listen carefully to questions and

other concerns

15. Never argue with the guests

16. End your tour always by thanking

the guests
Assignment:
Prepare a tour commentary in
the best places in South Korea and
you shall be called one by one and
you will act as a tour guide. You
should be ready with the 36
destinations because you will not
know what destination will you be
guiding.