Quick

Report

How likely will you engage the following marketing methods for your business?

Unlikely Neutral Likely Standard Deviation Responses Weighted Average

Print Medium (Newspapers, 6 9 5

1.7 20 1.95 / 3
Magazines, Etc) (30%) (45%) (25%)

1 10 9
Outdoor Ads (Hoardings) 4.03 20 2.4 / 3
(5%) (50%) (45%)

11 4 5
TV/ Radio 3.09 20 1.7 / 3
(55%) (20%) (25%)

2 0 18
Search Engine Optimisation 8.06 20 2.8 / 3
(10%) (0%) (90%)

1 0 19
E mail Marketing 8.73 20 2.9 / 3
(5%) (0%) (95%)

3 6 11
Pay Per Click 3.3 20 2.4 / 3
(15%) (30%) (55%)

Content Marketing (Blogs, 1 5 14

5.44 20 2.65 / 3
Etc) (5%) (25%) (70%)

Social Media Marketing 0 0 20

9.43 20 3 / 3
(Facebook, Etc) (0%) (0%) (100%)

2.48 / 3

Print Medium (Newspapers, Magazines, Etc) Outdoor Ads (Hoardings) TV/ Radio Search Engine Optimisation E mail Marketing

Pay Per Click Content Marketing (Blogs, Etc) Social Media Marketing (Facebook, Etc)
 What percent of your overall marketing activity do you allocate for your digital marketing?

0 - 20% 21 - 40% 41 - 60% 61 - 80% 81 - 100% Standard Deviation Responses

0 11 9 0 0
All Data 4.94 20
(0%) (55%) (45%) (0%) (0%)

0 - 20% 21 - 40% 41 - 60% 61 - 80% 81 - 100%

 How effective do you consider the following activities for your businness?

Very Very Standard Weighted

Ineffective Neutral Effective Responses
Ineffective Effective Deviation Average

Print Medium
1 3 10 5 1
(Newspapers, 3.35 20 3.1 / 5
(5%) (15%) (50%) (25%) (5%)
Magazines, Etc)

Outdoor Ads 0 5 7 8 0
3.41 20 3.15 / 5
(Hoardings) (0%) (25%) (35%) (40%) (0%)

2 5 7 6 0
TV/ Radio 2.61 20 2.85 / 5
(10%) (25%) (35%) (30%) (0%)

Search Engine 0 1 1 3 15
5.59 20 4.6 / 5
Optimisation (0%) (5%) (5%) (15%) (75%)

0 0 2 7 11
Email Marketing 4.34 20 4.45 / 5
(0%) (0%) (10%) (35%) (55%)

0 2 2 11 5
Pay Per Click 3.85 20 3.95 / 5
(0%) (10%) (10%) (55%) (25%)

Content
0 1 7 8 4
Marketing (Blogs, 3.16 20 3.75 / 5
(0%) (5%) (35%) (40%) (20%)
Etc)

Social Media
0 0 0 4 16
Marketing 6.2 20 4.8 / 5
(0%) (0%) (0%) (20%) (80%)
(Facebook, Etc)

3.83 / 5

Print Medium (Newspapers, Magazines, Etc) Outdoor Ads (Hoardings) TV/ Radio Search Engine Optimisation Email Marketing

Pay Per Click Content Marketing (Blogs, Etc) Social Media Marketing (Facebook, Etc)
 Overall how do you consider each of the following activities better for the mentioned
parameters?

Lead Generating Standard Weighted

Both Responses
Generation Awareness Deviation Average

Print Medium (Newspapers, 5 11 4

3.09 20 1.95 / 3
Magazines, Etc) (25%) (55%) (20%)

2 18 0
Outdoor Ads (Hoardings) 8.06 20 1.9 / 3
(10%) (90%) (0%)

3 13 4
TV/ Radio 4.5 20 2.05 / 3
(15%) (65%) (20%)

3 0 17
Search Engine Optimisation 7.41 20 2.7 / 3
(15%) (0%) (85%)

3 0 17
E Mail Marketing 7.41 20 2.7 / 3
(15%) (0%) (85%)

6 1 13
Pay Per Click 4.92 20 2.35 / 3
(30%) (5%) (65%)

Content Marketing (Blogs, 2 8 10

3.4 20 2.4 / 3
Etc) (10%) (40%) (50%)

Social Media Marketing 0 2 18

8.06 20 2.9 / 3
(Facebook, Etc) (0%) (10%) (90%)

2.37 / 3

Print Medium (Newspapers, Magazines, Etc) Outdoor Ads (Hoardings) TV/ Radio Search Engine Optimisation E Mail Marketing

Pay Per Click Content Marketing (Blogs, Etc) Social Media Marketing (Facebook, Etc)
 According to you, does Digital Marketing methods speed up the process of Sales?

Yes No Standard Deviation Responses

20 0
All Data 10 20
(100%) (0%)

Yes No
 How much do you currently spend on Digital Marketing methods as compared to Traditional
Marketing methods?

Less Same More Standard Deviation Responses

15 3 2
All Data 5.91 20
(75%) (15%) (10%)

Less Same More

In which of the marketing activities are the following parameters more successful for speeding
up the sales process?

Traditional Marketing Digital Marketing Standard Weighted

Responses
Methods Methods Deviation Average

0 20
Budget Efficiency 10 20 2 / 2
(0%) (100%)

0 20
Time Saving 10 20 2 / 2
(0%) (100%)

11 9
Creativity 1 20 1.45 / 2
(55%) (45%)

10 10
Resources Available 0 20 1.5 / 2
(50%) (50%)

0 20
Return on Investment 10 20 2 / 2
(0%) (100%)

1.79 / 2

Budget Efficiency Time Saving Creativity Resources Available Return on Investment

How effective are the following for lead generation for the sales of your property/ project?
 Very Very Standard Weighted
Ineffective Neutral Effective Responses
Ineffective Effective Deviation Average

Print Medium
0 6 8 6 0
(Newspapers, 3.35 20 3 / 5
(0%) (30%) (40%) (30%) (0%)
Magazines, Etc)

Outdoor Ads 4 2 10 4 0
3.35 20 2.7 / 5
(Hoardings) (20%) (10%) (50%) (20%) (0%)

2 5 11 2 0
TV/ Radio 3.85 20 2.65 / 5
(10%) (25%) (55%) (10%) (0%)

Search Engine 0 1 1 1 17
6.51 20 4.7 / 5
Optimisation (0%) (5%) (5%) (5%) (85%)

1 0 1 7 11
Email Marketing 4.29 20 4.35 / 5
(5%) (0%) (5%) (35%) (55%)

0 0 2 13 5
Pay Per Click 4.86 20 4.15 / 5
(0%) (0%) (10%) (65%) (25%)

Content
0 2 7 8 3
Marketing (Blogs, 3.03 20 3.6 / 5
(0%) (10%) (35%) (40%) (15%)
Etc)

Social Media
1 0 0 2 17
Marketing 6.54 20 4.7 / 5
(5%) (0%) (0%) (10%) (85%)
(Facebook, Etc)

3.73 / 5

Print Medium (Newspapers, Magazines, Etc) Outdoor Ads (Hoardings) TV/ Radio Search Engine Optimisation Email Marketing

Pay Per Click Content Marketing (Blogs, Etc) Social Media Marketing (Facebook, Etc)
 Kindly select the marketing method based on achievement of the following important
parameters.

Traditional Digital Standard Weighted

Responses
Marketing Marketing Deviation Average

2 18
Generate Leads 8 20 1.9 / 2
(10%) (90%)

8 12
Generate Sales 2 20 1.6 / 2
(40%) (60%)

3 17
Create Brand Awareness 7 20 1.85 / 2
(15%) (85%)

Maintain Contacts with 1 19

9 20 1.95 / 2
customers (5%) (95%)

Build a loyal community 1 19

9 20 1.95 / 2
(helps in the form of referrals) (5%) (95%)

1.85 / 2

Generate Leads Generate Sales Create Brand Awareness Maintain Contacts with customers

Build a loyal community (helps in the form of referrals)

 How often do you generate leads from Digital Marketing methods?

Always Sometimes Less Often Never Standard Deviation Responses

18 2 0 0
All Data 7.55 20
(90%) (10%) (0%) (0%)

Always Sometimes Less Often Never

How often do you close leads generated from Digital Marekting methods?

Always Sometimes Less Often Never Standard Deviation Responses

5 15 0 0
All Data 6.12 20
(25%) (75%) (0%) (0%)

Always Sometimes Less Often Never

 Rate the marketing methods as per your reference

1 2 3 4 5 Standard Deviation Responses Weighted Average

Traditional Marketing 0 11 7 2 0
4.34 20 2.55 / 5
Methods (0%) (55%) (35%) (10%) (0%)

0 0 0 3 17
Digital Marketing Methoda 6.6 20 4.85 / 5
(0%) (0%) (0%) (15%) (85%)

3.7 / 5

Traditional Marketing Methods Digital Marketing Methoda

2.55 4.85

Please mention your full name and contact (phone or email)

Text Responses
Bakul Parekh
goldtouchparekh@gmail.com
Riteish Vishwakarma
imagineproperty@gmail.com
Yogesh M
yogesh@homerealty.in
Sharad Dalmia
sharad.dalmia@valuerealty.in
Lav Neema
lav_mkl2006@yahoo.co.in
Chirag Raval
chirag.raval86@gmail.com
Anuj Nagori
anuj.nagori@gmail.com
Punit Jajodia
punitjajodia@yahoo.com
Ritesh Kejriwal
ritesh_k82@yahoo.com
Nilesh Soni
nilesh.soni5@yahoo.co.in
Naveen Mishra
nm.naveen.nm@gmail.com
Amit K
amit.k@indiabulls.co.in
Devendra Bansal
9833532107
Tushar R
tushar1986@gmail. com
Surendra
8286888858
Kundan Singh - 9222600503
Sarfaraz Shaikh
7977116186
sarfarazshaikh.200@gmail.com
Sonali Rajput
Sonali@samirahabitats.com
Steevi Melek
9820675759
steevi.melek@deserve.co.in
T.S.Bindra
9323916333