A PROJECT REPORT

ON

(Stages of Marketing)

AT

(ESPARSE MATRIX SOLUTION PVT. LTD. )

Submitted to

Jiwaji University

Gwalior

For the partial fulfillment of the award of Bachelor of commerce (CA)

(2018-21)

Submitted By

(Shreya Katre )

PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR (M.P.)

 DECLARATION BY THE CANDIDATE

I hereby declare that the training report entitled, “STAGES OF MARKETING IN

ESPARSED MATRIX SOLUTION PVT. LTD,” submitted by me to Prestige Institute of
Management, Gwalior in fulfillment of the requirement for the award of Bachelor of Commerce
is a record of my original work carried out by me under the guidance of Miss. Asst. Prof. Dr.
Tarini Pandey I, further declare that the work reported in this report has not been submitted, and
will not be submitted, either in part or in full, for the award of any other degree or diploma of
this University or to any other institute or university.

Date:

Place:

Signature of the candidate

Shreya Katre
 ACKNOWLEDGEMENT

Working in the Esparse matrix solution private Ltd. consultant center was interesting. During
these 45 days of Internship, I learnt a lot on e-marketing.

I have to thank Miss. Asst. Prof. Dr. Tarini Pandey for advising me during this project.

Therefore, I am grateful to the people in the Esparse matrix solution private Ltd. for the chance
to make this experiment. I especially want to thank our Director sir Dr. Nishant Joshi and our
faculty of Training & Placement department.

Further on, I want to thank the students and interns in the Esparse matrix solution private Ltd.
who made this demanding time joyful but always efficient.
 CERTIFICATE FROM FACULTY GUIDE

This is to certify that Miss Shreya Katre of B.com(CA) program has completed her summer
training of 6 Weeks from 09 th January 2021 to 26th February 2021 and prepared this report
entitled “DIGITALMARKETING IN ESPARSE MATRIX SOLUTION PVT. LTD.” under my
guidance.

Her performance during the training was excellent.

Date:

Ass. Prof. Dr. Tarini Pandey

 CERTIFICATE OF TRAINING
(This Certificate is to be obtained on the official letter Head of the Organization)

TO WHOMSOEVER IT MAY CONCERN

This is to certify that Miss Shreya Katre a student of B.Com(CA) from Prestige Institute of
Management, Gwalior has undergone training in our organization from 9 th Jan 2021 to 26th Jan 2021. The
topic of the project was STAGES OF MARKETING IN ESPARSE MATRIX SOLUTION PVT.
LDT.

His/Her performance during the training was excellent. We wish him/her in his/her future endeavors

Date:

Place:

Signature and name of the competent authority

 TABLE OF CONTENT

S.NO DESCRIPTIVE PAGE NO.

CHAPTER – 1

1.1 HISTORY OF THE COMPANY

1.2 OBJECTIVE OF THE COMPANY
1.3 COMPANY STRUCTURE
CHAPTER – 2
2.1 SERVICES
2.2 PRODUCT
2.2 OUR PROJECTS
CHAPTER – 3
3.1 SWOT ANALYSIS OF THE COMPANY
CHAPTER – 4
4.1 INTRODUCTION OF THE TOPIC - STAGES OF
DIGITAL MARKETING
4.2 APPLICATION OF THE CONCEPT IN COMPANY
4.3 SUGGESTION AND IMPLICATION
CHAPTER – 5
CONCLUSION
REFERENCE
ANNEXURE
 CHAPTER 1

1.1 ESPARSE MATRIX SOLUTION PVT. LTD.

ESparse Matrix Solutions Private Limited is a software company that includes Enterprise
Software development, Website designing and development, Mobile application development,
Digital marketing. Our approach to development is that of excellence, relevance, accessibility
and usability and we have the team of expert team to build the kind of business solution that will
suit your company's needs. We are continuously finding ways to provide best solution to client
with recent cutting edge technology. We distinguish ourselves from the others as we have a
single minded focus on development that communicate the business objectives simply while our
user oriented functionality is designed to satisfy both the client and user expectations. We do not
aim to dazzle you with our technical expertise but seek to help you state your business case in the
best possible manner.

HISTORY
The company was established in the year 2019, with the goal to provide high quality cost
effective services to the businesses. We desire to grown every day to become the most trusted
partner for our clients delivering service. Today we have a team of experienced and skillful team
of professional's software engineers, technology enthusiasts with creative designers. Within a
short time span, we have successfully delivered over 50+ projects to clients worldwide.

1.2 OJECTIVES OF THE COMPANY

VISION
We want to recognize as a leading provider of marketing and branding solutions. We are
committed to earning our clients’ trust through outstanding execution and uncompromising
dedication to their success.

MISSION
Our Mission is to achieve Client Business goal with Quality Solution. We will be best in
providing consistently successful, unique, and forward-thinking digital marketing solutions that
take into account the individual requirements and unique demands of each client.

VALUES
 Client Satisfaction: Our Client is valuable and we understand clients business so we are
contributed towards Clients Satisfaction.
 Quality Product: We developed and delivered quality products with client’s requirements.
 Team Work : We value team accomplishments and seek opportunities to join with our
colleagues to advance the success of our clients
 CHAPTER 2

2.1 SERVICES
At ESparse Matrix Solutions , We will provide a one-stop solutions for all customer IT service
needs, we will take care of all your needs right from Strategic concept development, Business
analysis, Software development to online marketing all in one place. Once you join with ESparse
Matrix Solutions, you will never have to go anywhere else again.

SERVICES PROVIDES

App Development: We are leading app developer for iOS, Android, and hybrid mobile platforms; we
serve in different market segments and as per clients needs.

Software Development: our Team expert as expert in today’s technology so we handle various software
development projects.

Web Development: We are a top web design and development company in the market. We delivered
highly professional, responsive budget-friendly website development services.

Enterprises Resource Planning (ERP): ERP refers to a system that automates and integrates a
company's core business elements to increase efficiency and simplify operations. It is a comprehensive
system that includes all the software pieces you might need to run your operation

Digital Marketing: We provide digital marketing services which would help you in the overall growth of
your organization with better sales and brand creation.
2.2 PRODUCT

We have developed our service portfolio. We upgrade to our service portfolio as the New Technology are
added to the market. So by using these recent cutting Edge Technologies, we provide Continuous
Improvement to clients.

SOFTWARE DEVELOPMENT
MOBILE APPS DEVELOPMENT
Custom Software Development
Software Testing & QA Services
Android Apps Development
Android Tablet Apps
iOS Apps Development
POS App Development
Android Tablet Apps
POS App Development

WEB DEVELOPMENT ENTERPRISES RESOURCE

PLANNING (ERP)
Custom Web Development
Ecommerce Solutions School ERP
ecommerce Websites Manufacturing ERP
Application Development

DIGITAL MARKETING
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Pay Per Click Services (PPC)
Reputation & Brand Management
Lead Generation
2.3 OUR PROJECT

BUSINESS WEBSITES

http://www.spectrumacademyhub.com/ http://www.ecobugy.com/

http://www.kanthaksolar.com/ http://www.shreesamarthindustries.com/
SCHOOL WEBSITES

http://www.geniusstarkid.com/

ECOMMERCE WEBSITE

http://www.artistshunt.com/
 CHAPTER 3
3.1 SWOT Analysis
SWOT analysis of a company is most crucial and important part because it helps the
organization to analyze their strength, weakness, opportunity and threats. An organization should
be crystal clear about this. It is a tool for auditing an organization and its environment. SWOT
Analysis is first stage of planning and helps marketers to focus on key issues.

STRENGTH

● Strong Management

● Performance in high compition

● Product Basket

●50+ project completed in small duration

WEAKNESS

● Lack of Employees.

● Lack of advertising & sales promotion.

THREATS

● High competition in market

● Only exist in Pune , Maharashtra

3.2 Observed Point By Me
⮚ In Esparse matrix solution , I observed that the company is helpful for their employee and they
provide Meeting sessions for knowing about the problems of Partners and Provide best ideas to
troubleshooting the problems faced by employee.

⮚ The Unit Managers are very supportive for Trainees in case of any Guidance related to work.
 CHAPTER 4
STAGES OF MARKETING

4.1 INTRODUCTION OF THE CONCEPT

Marketing research is the function that links the consumer, customer, and public to the marketer
through information—information used to identify and define marketing opportunities and
problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and
improve understanding of marketing as a process. Marketing research specifies the information
required to address these issues, designs the method for collecting information, manages and
implements the data collection process, analyzes the results, and communicates the findings and
their implications.

A brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or
service as distinct from those of other sellers.

ISO brand standards add that a brand “is an intangible asset” that is intended to create
“distinctive images and associations in the minds of stakeholders, thereby generating economic
benefit/values.”

STAGES OF MARKETING

The First Stage is Ideation:

 You should be very clear that marketing starts when you develop an idea for a product or
service. Before launching any product or service, you must prepare what you are going to sell to
the market, how many options are already available in the market, how are you going to compete
with them, and how it will be packaged and presented to consumers.

 The Second Stage is Research & Testing:

Before you start your product or service idea public, you should perform marketing research and
testing about your consumer and their requirements. Marketing departments usually test new
product concepts with few focused groups and surveys to gauge consumer interest, refine
business services or product ideas, and determine what price/charges to set.

Don’t forget to research about your competitors, researching your competitors can be a big
advantage for you to set an optimal price and generate ideas for positioning your brand in an
existing market.

 The Third Stage is Advertising:

 The whole information you gather in your marketing research will help you to define your
marketing strategy and create a great advertising campaign for your product and services.
Marketing campaigns can include different forms of media, events, direct advertising, paid
partnerships, public relations, and more. Before doing an advertising campaign live, always set
concrete benchmarks that you can use to measure how effective that advertising campaign is.

 The Fourth Stage is Selling:

 Always determine where and how you plan to sell to your prospects. A buying process follows a
long path and involves more decision-makers. You can market locally, nationally, or even
internationally, and some companies only market their services or products online. Your
distribution and sales channels impact who are buyers of your products, when are they going to
buy them, and how are they going to buy them.
 .

4.2 APPLICATION OF THE CONCEPT IN ORGANISATION

Having a well-defined strategy is the key to improving the effectiveness of your B2B digital
marketing efforts. Let’s take a look at 8 B2B digital marketing strategies you can utilize in 2018
to increase your business exposure and numbers.

4.2.1 Research and Demographic Targeting

First and foremost, you need to do your research and find your target demographics. If you don’t
have a precise picture of who your target customer and audience are, you are wasting your time
and money!

What every B2B digital marketing strategy has in common is targets that can be defined and
refined. It’s impossible to market to everyone at once, so you need to concentrate on your core
audience. So you need to ask yourself:

 Who is my audience and what “buyer’s personas” can I create for them?
 What are their interests? Dislikes?
 What is their price range and buying habits?
 What are pain points we can address with them and how?
 How do they communicate and how do they want to be communicated with?

From marketplace research and buying behaviors to brand research, detailed marketing research
will help you make more informed decisions as a business owner to not only better connect with
your intended audience but also gives you an objective basis to measure results.

After doing your buyer persona research, it is time to focus on demographics. By narrowing
down your audience using “hyper-targeting”, you save not only time but money on your
marketing efforts.

Understanding the characteristics, needs and lifestyles of your consumers allows you to
effectively craft products and services they need and marketing messages they respond to. Create
a “buyer personal” for your audience that is hyper-targeted and do your research on those groups.
Always survey them and get feedback for insights on how you can improve.

If you’re struggling to figure out where to begin, focus your efforts on an individual customer
segment! Google Analytics is a great place to start when it comes to understanding how your
marketing content is being consumed and how you can better reach the individuals you want to.

As a B2B company, you will need to have a strong sense of who and how your products/services
will help those buyers and research and market targeting will help you dramatically when it
comes to connecting to your potential clients.

4.2.2 An Engaging and Informative Website

In today’s digital marketplace, your company’s website is so important! A website is more than
just a pretty face; it is an online presentation of your business to truly showcase your expertise,
quality, and solutions.

Your B2B website is most likely the first way potential clients will interact with your business,
in fact, 80% of people look at websites when checking out service providers—so what you share
and how you share it will be crucial.

When potential clients come to your site, it should be an engaging, informative experience that
provides offers and information that can drive leads and engagement. On top of the content, here
are a few website “musts” to consider when looking at your B2B website:

 Is your website, landing pages and content designed for your target audience?
 Are you using meaningful SEO keywords?
 Is your website mobile responsive and designed for mobile users? A lot of business is
done on mobile, so this is important.
 Does your website have calls-to-action encouraging website visitors to schedule a
meeting, showcase etc?
 Does your website include testimonials and social proof?
 Is your website personable? Do you share content that is specific to your B2B business or
generic content?
 Is your website search engine optimized? Getting found starts with a website that is
configured on Google!

If you are looking at the list above and think you need to make some adjustments to your B2B
website, you’ve got a great opportunity to improve it! In fact, the best websites are continually
adjusted and changed to better target and communicate with potential customers. Since business
evolves so much, website optimization is needed at least every 18 months.

4.2.3 Effective Website SEO

As discussed briefly in the website section, your target audience has to be able to find your site
for it to be effective. That’s where search engine optimization helps! Though SEO is a complex
and evolving marketing tactic, it ultimately consists of two primary components.

On-site SEO: Track keyword phrases that communicate the concepts on your site to search
engines. This allows search engines to produce more relevant results to searchers. That way, if
they are looking for you and your products/services, they will find you!

Off-site SEO: Track links to your website, either through outside engagement or guest articles in
other publications. These efforts work to increase your site’s authority as a widely recognized
leader on your topic and its content. Outside networking is always a great marketing strategy!

As you network, get featured, have more visitors visit your site and engage with your website,
search engines will begin to see your site as more credible—resulting in higher rankings. This
also comes from writing quality blog posts and content on your site!

SEO is an incredible tool that you should not overlook. After all, if you have no site visitors, you
will not grow as a B2B business.

4.2.4 Segmenting Your PPC Campaigns

If you want to speed up the process of attracting new clients, you may want to consider pay-per-
click (PPC) advertising. PPC ads allow you to use advertising platforms to get your content in
front of relevant users.
Of course, you have to pay for this, but if you do it right, it can be a great way to grow your B2B
business digitally. In many cases, you pay for ad clicks that take users to your site, but on some
platforms, you can also pay for other actions like impressions, video views, and on-site
engagements.

PPC ads are an incredible opportunity to gain attention from interested users who may never
have found your products/services otherwise. Unsurprisingly, it can be an irreplaceable valuable
tool for building brand awareness, generating leads and driving conversions.

Since you pay for every click, PPC tends to be the most profitable when managed by
a professional. Learn more about effective PPC advertising here.

Unfortunately, one of the biggest problems I have seen is that many companies make the mistake
of setting up their PPC campaigns or ad groups for each product or service they have. They don’t
think creatively about how their target audience is searching for the solutions they offer and
therefore not using campaign organization to match that creativity.

You can address the problem by carefully planning your campaigns in order to group your ads
into as many groups as possible. You can segment by each main feature, benefit, subcategory,
target industry or geographic location relevant to your product or service.

For example, let’s say you provide web design service. You can group your campaigns as
follows:

 Categories: Ecommerce Website Design, Custom Website Design, etc.

 Features: Word Press Web Design, Shopify Web Design, etc.
 Industries Served: Retail Website Design, Restaurant Web Design, etc.
 Locations Served: Iceland Web Design, Washington D.C. Web Design, etc.

Once you create more targeted and creative groups, make sure you set up each ad campaign with
effective keywords, ads and landing pages to match them correctly. Setting up campaigns in this
way allows you to focus your efforts and will result in better quality leads. Who doesn’t want
that?
4.2.5 Social Media

Social media is here to stay and as a B2B business owner, it needs to be a spart of your B2B
digital marketing. Why? Well, 60% of buyers check out new service providers on social media,
making it a more commonly used source of information than formal referrals and
recommendations.

So, if you haven’t already set up Facebook and Instagram pages, those are the two platforms you
should focus on.

Fill out your social media profiles with relevant information about your B2B services and
products and make sure to link back to your website. When you post updates, cross-promote
your material from your blog, website, and social media platforms. This can improve your
website rankings online.

Social media content should contain information and visuals people can interact with, like:

 Business tips
 Pain points and solutions
 Cool features of your B2B products/services
 Success stories
 Before and after photos/testimonials—particularly videos
 FAQ
 Readers are more likely to comment on, like, or share these posts.

For example, one of my favorite B2B companies is WeWork. They do an incredible job
consistently sharing their brand message on Instagram: “Make a life, not just a living.” They
creatively share their office spaces, share witty cultural references within their branding space
and feature some of the perks of working in their customized and economically friendly office
spaces.
I mean, who wouldn’t want to try out a smoothie bicycle machine at work? The video has over
40, 00 views and can easily draw people in to want to visit and test out their office spaces for the
day. This is what social media is about: sparking interests and starting conversations/experiences.

That is the ultimate goal of your content: engagement. Engagement is what makes social media
accounts successful, so if you can start a conversation with your audience, you are doing great!

Make sure you are not just pumping out content on your social media platforms. You need to
connect with and respond to your readers!

Simply put, social media is an accelerator for sharing your business awareness, expertise and
information with potential clients and is a key part of any successful B2B digital marketing
strategy—if you do it right.

4.2.6 Client Review and Application

Not doing customer research or surveying your audience is silly!

B2B marketing must be driven by data over anything else because, well, you are selling to the
number crunchers and business owners. Businesses will not invest in something if there are not
data-driven results! So, some of the best and simplest ways to improve your B2B digital
marketing are through customer research and reviews.

What better way to target the right marketing strategy than to find out what works and what
doesn’t straight from the clients themselves? Including a feedback form or any type of feedback
mechanism in whatever marketing strategy you choose to engage in unlocks potential data.

This data could range anywhere from trends, market preferences, age-targeted preferences that
you can also use as a leverage or other important things that will help you improve your strategy.
From here, you can make meaningful improvements as well as content you can use to share
messaging best suited to your current and new clients.

Understanding customer and client data is important when presenting your brand and your
knowledge of the industry. It makes you believable, serious and insightful about what matters
most: helping the customers and paying attention to their ever-changing needs.
There’s no one way to getting the perfect strategy, especially when it comes to a market as
complex and diverse as the one created by today’s businesses. So, feedback from clients is still
the best gauge of how effective your current strategy is and how to make this information a
content goldmine.

Once you start getting feedback from customers, read your reviews and respond to them—even
those who have left negative feedback. When you do this, it shows that your customer
experience matters to your business and you care about improving it.

Once again, We Work does an incredible job creating the above video that shares not only
customer reviews but employee and higher up position reviews and comments. Adding
customer testimonial videos to your website allows you to share quality content and shows the
value of the customer experience in your company.

Reviews are typically used for internal improvement, but you can also use them to share the
passion, drive and success your B2B Company creates for clients!
4.3 SUGGESTION AND IMPLICATION
 Provide adequate training program to each and every person arranged accordingly. The result
of the training program also should be analysed and training should be arranged periodically.
 Company has to introduce effective training in every department of the firm so as it help to
learn more knowledge in the subject.
 Give computer based training to the employees once in every three months.
 Provide employees motivation programs and other training programs for the development
towards profit making.
 On the job training and off the job training is equally important. Provide both the training
continuously to the employees.
 Skill based training (Product / Process Training) should be provided.
 Lecture as well as the presentation is the major part of imparting the education and training
them.
 The training objectives are in keeping with skills needs and abilities of the trainee and it is
that provides to be the major reason for success of the training as whole.
 The trainee fill the feedback form and from time to time test are conducted to know the gauge
the effectiveness of training to employee to check their memory if they retain anything or not.
 Stress management training is more important for the employees as it was observed that
people are all the time in tension like situation as to how to do what to do , no time and things
like that kept them tensed all time .
 CONCLUSION

It is the concluded that sales promotion is important to improve the sales of the company and to
reach new customers. Each and every organization should have a good strategic plan for their
promotion to withstand in the market with huge competition. The discounts and loyalty program
in the company will improve the sales by attracting new customers. The best sales promotion
will help the company to fulfill the organizational objectives. The sales promotion is must to
improve their sales in every organizations. The sales is monitored based on the promotional
activities practiced by the organization, the company should have better promotional activities
practiced in the organization to estimate the sales. Therefore, the sales promotion plays a vital
role in the organization to fulfill the organizational goals and objectives. The company should
frame the best strategic plan to meet the competition in the market and fulfill the customer needs.
Many authors has proved that the sales promotion is the key that helps the company to achieve
the sales. According to Philp Austin said that “sales promotion is a force that attracts humans to
consume the products” This explains that how sales promotion influences the customer to buy a
product.
 REFERENCE

1. http://www.bbamantra.com/wp-content/uploads/2017/09/Study-on-Sales-promotion-
activities-of-Automobile-Industry-.pdf
2. https://www.sparsematrix.co.in/
3. https://www.feedough.com/sales-promotion-definition-examples-types/#:~:text=Sales
%20promotion%20is%20a%20marketing,To%20attract%20more%20customers%2C
%20and
4. https://www.goodfirms.co/directory/city/top-software-development-companies/pune
5. https://www.marketing91.com/15-types-of-marketing-strategies/
DAILY WORK SHEET FOR SUMMER TRAINING REPORT

Name of the Student : Shreya Katre

Course and Semester : B. Com (CA) 3rd Year

Batch : 2018-2021

Specialization : Marketing and sale

Name of Summer Training

Organization : ESPARSE MATRIX SOLUTION PVT. LTD.

Day Date Description of Work

1 9/1/2021 Normal Introduction

2 10/1/2021 Basic knowledge of ERP software

3 11/1/2021 Formation of group of 3-4 members

4 12/1/2021 Project-1

5 13/1/2021 Project-1

6 14/1/2021 Project-1

7 15/1/2021 Project-1

8 16/1/2021 Project-1

9 17/1/2021 OFF

10 18/1/2021 OFF

11 19/1/2021 Demo session

12 20/1/2021 Demo session

13 21/1/2021 Contacting to school/college whether they are interested to buy

ERP software.

14 22/1/2021 Contacting to school/college whether they are interested to buy

ERP software.

15 23/1/2021 Listing the School/college under 3 priority level

16 24/1/2021 OFF

17 25/1/2021 Project-2

18 26/1/2021 Project-2

19 27/1/2021 Project-2

20 28/1/2021 Project-2

21 29/1/2021 Project-2

22 30/1/2021 OFF

23 31/1/2021 OFF

24 1/2//2021 Demo session

25 2/2/2021 Demo session

26 3/2/2021 General meeting on Google meet

27 4/2/2021 General meeting on Google meet

28 5/2/2021 Demo session

29 6/2/2021 OFF

30 7/2/2021 OFF
31 8/2/2021 Brief explanation of ERP software

32 9/2/2021 Brief explanation of ERP software

33 10/2/2021 Training for how to approach to the clients

34 11/2/2021 Training for how to approach to the clients

35 12/2/2021 Training for how to approach to the clients

36 13/2/2021 OFF

37 14/2/2021 OFF

38 15/2/2021 Approaching clients

39 16/2/2021 Approaching clients

40 17/2/2021 Approaching clients

41 18/2/2021 Approaching clients

42 19/2/2021 Approaching clients

43 20/2/2021 Approaching clients

44 21/2/2021 Approaching clients

45 22/2/2021 Approaching clients

WEEKLY WORK REPORT

Name of the Student : Shreya Katre

Course and Section : B.com (CA) 3rdYear “A”

Name of company : Esparse Matrix Solution Pvt. Ltd.

Job description : Sales and Marketing

Weekly report for

(Duration of Week) : 6 WEEKS

WEEK FROM TO DESCRIPTION OF WORK

Normal Introduction
1 9JAN 2021 10JAN 2021 Basic knowledge of ERP software
Formation of group of 3-4 members.

Project-1
2 11 JAN 2021 16 JAN 2021 To collect data of school and college outside
Gwalior with following details:
1.Name of school/college
2. Name of principal
3. Contact no.
4. Email id
5. School/College website
6. Using ERP software or not
 Demo session how to approach to schools and
3 17JAN 2021 23 JAN 2021 colleges for buying ERP software.
Contacting to school/college whether they are
interested to buy ERP software.
Listing the School/college under 3 priority level
:-
1. Highly Interested
2. Medium Interested
3. Less Interested
Submitting the data.

24 Jan 2021 29 Jan 2021 Project-2

4 Collection of data of Manufacturing Industries
and Startups in Pune, Maharashtra with
following details:
1. Name of the Company
2. Owner/Director
3. Contact no.
4. Email id
5. Company website
6. No. Of employees
7. Type of Industry/company

1 Feb 2021 6 Feb 2021 Demo session

5 General meeting on Google meet
Demo session
Brief explanation of ERP software
8 Feb 2021 13 Feb 2021 Brief explanation of ERP software
6 Training for how to approach to the clients
And how to present the product to them

7 15 Feb 2021 22Feb 2021 Approaching clients

Thanks and Regards,

Yours Sincerely

Shreya Katre

B.com (CA) III B

 STUDENTS PERFORMANCE EVALUATION FORM
(To be filled by Industry Guide)

Name of Student : Shreya Katre

Duration for Summer Training : 45 Days
Department : Sales and Marketing
Course : B.com (CA)
Batch : 2018-2021

You are requested to give your valuable feedback on following parameters on a scale of 1 to 5
where 1 indicates the strongly disagree for the statement and 5 indicates for maximum agreement
for the student’s performance who has undergone training in your valuable guidance.

Regularity and Punctuality during training

1 2 3 4 5

Openness for Learning and Acceptability of task allotted

1 2 3 4 5

Able to work in team

1 2 3 4 5
Behavior in the Organization
1 2 3 4 5

Quality in work allotted

1 2 3 4 5

Any other observation

……………………………………………………………………………………………………
………………………………………………………………………………………………………
………………………………………………………………………………………………………
…

Date:
Place:

Name and Signature of Industry Guide

 STUDENT EVALUATION FORM FOR FACULTY GUIDE

Name of Student : Shreya Katre

Duration for Summer Training : 45 Days
Department : Sales and Marketing
Course : B.com (CA)
Batch : 2018-2021
Date and Day when student reported first time:

Kindly give feedback for the following points

1. Whether the student have reported before he/she proceeded for summer training.
a. YES
b. NO

2. Whether the Student get the approval for Topic of Summer Training
a. YES
b. NO

3. Kindly mark the performance of the student for following Parameters on a scale of 1 to 5

a. Regularity and Punctuality during training including reporting and submission of Weekly wok
report

1 2 3 4 5

b. Openness for Learning and Acceptability of task allotted

1 2 3 4 5

C. Able to work in team

1 2 3 4 5

d. Behavior

1 2 3 4 5

e. Quality in work allotted

1 2 3 4 5

Overall Remark on Student performance

……………………………………………………………………………………………………
………………………………………………………………………………………………………
………………………………………………………………………………………………………
…

Date:

Place:

Ass. Prof. Dr. Tarini Pandey

Signature of Faculty Guide

UNDERTAKING FOR THE SUBMISSION OF TRAINING CERTIFICATE

To,

The Training and Placement Officer

Prestige Institute of Management

Gwalior

Sub: Undertaking for the submission of training certificate

Respected Sir/ Ma’am

With reference to the above cited subject kindly note that I have not received my summer
Training certificate from the organization. Kindly note that I will submit my Certificate on or
before ……………………………. .Failing to which Training and Placement department have
full authority to cancel my summer training.

Kindly consider and Oblige.

Thanks and Regards,

Date:

Yours Sincerely

Shreya Katare