Project

A STUDY ON ONLINE ADVERTISING IN SAFE CARE RUBBER PVT LTD, KAKKANAD
CHAPTER 1
INTRODUCTION
BHARATA MATA COLLEGE, THRIKAKKARA 1

1.1 INTRODUCTION TO THE TOPIC
Online advertising also called internet advertising, uses the internet to deliver promotional
marketing message to the customers it includes e-mail advertising, search engine marketing,
social media marketing. Many types of display advertising and mobile advertising. Like other
advertising media, online advertising frequently involves both a publisher, who integrates
advertisement into its online content, and an advertiser who provides the advertisement to be
displayed on the published Content, and an advertiser who provides the advertisement to be
displayed on the published content.
E-mail advertising is an ad copy comprising and entire e-mail or portion of an e-mail message.
Search engine marketing or SEM, is designed to increase a web sites visibility in search engine
result pages. Social media marketing is a commercial promotion conducted through social media
web site many companies promote their products by posting frequent updates and providing
special offers trough their social media profiles. Mobile advertising is ad copy delivered through
wireless mobile devices such as smart phones, future phones or tablet computers.
Online advertising is a large business and is growing rapidly. In 2011, Internet advertising
revenues in the United States surpassed those of cable 1 television and nearly exceeded those of
broadcast television.
History of Online Advertising
Online advertising began in 1994 when hotwire sold the first banner ads to several advertisers.
Revenue in the United States grew to an estimated $7.1 billion in 2001 or about 3.1% of overall
advertising spending. The do-com bust destroyed or weak ends many of the early online
advertising industry players and reduced the demand for online advertising and related services.
The industry regained momentum by 2004 as the business model for "web 2.0" came together. A
number of business emerged that facilitated the buying and selling of advertising space on web
pages. Entries that operated web portals settled on the tradition "free TV" model: generate traffic
by giving away the content and sell that traffic to advertisers. Most web sites, with the exception
of transaction once such as e Bay, generate the preponderance of their revenue from the sale

advertising inventory - the eye balls that view space 'allocated for promotion to advertisers. In
the first half 2007 alone, advertisers in the US spent more than $10 billion advertising on
websites. That was about 14% of all advertising spending.
The portion of advertising that is done online will increase significantly over time as more
devices such as mobile telephones and televisions are connected to the internet and people spend
more time on these devices. The valuation that the capital markets are placing on businesses
related to online advertising are consistent with this prediction. Google has had a seven - fold
increase in its markets value from August 2004 when it was valued at $ 29 billion to $ 215
billion in December in 2007.
During 2007 several companies in the online advertising market were purchased at multiplies of
10-15 times annual revenues.
The online advertising industry burst in to the public eye in 2007 Google's sky-rocking stock
price and its forays into industries such as word processing software, online payments and
mobile, telephones drew significant attention more than 500 article on Google appeared in the
New York Times, Wall St journals and the financial times during the year. The US federal trade
commission and the European commission launched in depth antitrust investigations into
Google's acquisition of double click which provides came to the fore in 2007 as consumer,
government agencies and the media started focusing on the massive amount of personal data that
online advertising companies were storing and using.
Business began to move their advertising efforts into areas by making wide use of social media
from 2009. The social media include social networking tools such as face book, twitter, HI-5
social news tools such as REDDIT, DIGG, Propeller, Social photo and video sharing tools such
as photo bucket, Flicker, You tube and Social book marking tools such as Del. ICIO, us, SIMPY.
One of the advantages of social media advertising is proper targeting of market through the use
of the users demographic information provided. The disadvantage is measuring effectively of
social media advertising, whether or not the number of likes, friend or follows could convert to
actual sales.

1.2 STATEMENT OF THE PROBLEM
To find out the online advertising techniques of Safe Care Rubber Product Pvt ltd.
1.3 OBJECTIVES OF STUDY
 To find out the online advertising techniques of safe care rubber product pvt ltd
 To find out the opinion about online advertising
 To find that online advertising is an effective method of advertising
 To find out whether the online purchasing product are expensive
 To find the major problems faced in online advertising
1.4 RESEARCH METHODOLOGY

Research methodology is a science. It is a method that can be used to solve research problems.
It helps in studying how research is done scientifically. Research methodology provides various
steps that can be adopted by the researcher in studying his research problems. It has many
dimensions. The scope of research methodology is wider than that of research methods.
Research methodology includes not only research but also considers the logic behind those
methods. It explains why we are using a particular method and why we are not using another so
that research results are capable of being evaluated either by the researcher or by others. The
source of information collected can be generally classified into primary and secondary. The
primary source of data was collected directly from the company and is original in character.
RESEARCH DESIGN
The Research design for the project is descriptive research
TYPES OF DATA
The researcher is using both primary and secondary data.
SOURCES OF DATA
The primary data was collected through interview method using structured questionnaire. The
secondary data was collected from company manuals, websites, journals etc.

1.5 TOOLS FOR DATA COLLECTION
The important tool is used for data collection is Questionnaire method that include open ended,
dichotomous, and multiple-choice questions and rating.
SAMPLING PLAN
TYPES OF SURVEY : SAMPLING SURVEY
SAMPLE SIZE : 50
RESEARCH INSTRUMENT: QUESTIONNAIRE
1.6 TOOLS OF DATA ANALYSIS
The important tool that is used for the study is percentage analysis charts and graphs.
 DIAGRAMS
For presenting data, diagrams are the most commonly used than graphs. Different types of
diagrams like bar, two dimensional diagrams like rectangles, squares etc.
 TABLES
A table is a systematic arrangement of statistical data in a rows and columns. Rows are the
horizontal arrangements and columns are the vertical arrangement. The purpose of table is to
simplify the presentation and to facilitate comparison.
SOURCES OF DATA
After identifying and defining the research problem and determine specific information
required for solving the problem, the researcher‟s task is to look for the type and source of data
which may yield result Generally researcher straight away resort to survey method for data
collection. but it‟s advisable that before going in for survey the researcher scans various existing
secondary data for the required information then the ultimate resort of course is to collect
primary data through various methods available must be collected before gathering the primary
data.

Sources of data are generally classified into two
I. Primary data
II. Secondary data
I. PRIMARY DATA
Qualitative and Quantitative data that are newly collected in the course of research, consists of
original information that comes from people and includes information gathered from surveys,
focus groups, independent observations and test results. Primary data is basically collected by
getting questionnaire filled by the respondents.
II. SECONDARY DATA

Information that already exists somewhere, have been collected for another purpose. Sources
include census reports, trade publications and subscription services. There are two types of
secondary data: internal and external secondary data. Information compiled inside or outside
the organization for some purpose other than the current investigation Researching Information,
which has already been published, Market information compiled for purposes other than the
current research effort; it can be internal data, such as existing sales tacking information, or it can
be research conducted by someone else, such as a market research company or the U.S.
Government. Secondary source of data used consists of books and websites
QUESTIONNIARE METHOD
Data collection took place with the help of filling of questionnaires. The questionnaire
method has come to the more widely used and economical means of data collection .The
common factor in all varieties of the questionnaire method is this reliance on verbal responses
questions, written or oral. I found it essential to make sure the questionnaire was easy to read and
understand to all spectrums of people in the sample. It was also important as researcher to
respect the samples time and energy hence the questionnaire was designed in such a way, that its
administration would not exceed 4-5 minutes. These questionnaires were personally
administered.

The first-hand information was collected by making the people fill the questionnaires. The
primary data collected by directly interacting with the people. The data was collected by
interacting with 50 respondents who filled the questionnaires and gave me the required necessary
information. The respondent consisted of businessmen, professionals etc. the required
information was collected by directly interacting with theses respondents.
1.7 LIMITATIONS OF THE STUDY
 Lack of time given for the study

 The responds from the respondents may not be accurate.
 The sample taken for the study was only 50 and the results drawn may not be accurate.
Most of the respondents are busy due to their nature of jobs.
 The accuracy of the findings is limited by the accuracy of statistical tools used for
analysis.
CHAPTERISATION
I. CHAPTER 1: INTRODUCTION
II. CHAPTER 2: COMPANY PROFILE
III. CHAPTER 3: THEOREITICAL FRAME WORK
IV. CHAPTER 4: ANALYSIS AND INTERPRETAION OF DATA
V. CHAPTER 5: FINDINGS, SUGGESTIONS AND CONCLUSIONS

CHAPTER 2
INDUSTRY PROFILE AND COMPANY PROFILE

2.1 INDUSTRY PROFILE
Gloves industry became an industry in 1834, when the gloves cutting die was invited in France.
The advancement of medical technology has caused better awareness than usage of gloves for
prevention. World over there was a sudden spurt in the demand for disposable gloves. Thought
AIDS care fuelled the demand initially, the awareness of health hazards sustained the continued
growth in the demand of gloves. Gloves made of natural latex have better feel and sensitivity and
they have a breathing property which makes it preferred over gloves made of nitrite, vinyl and
other synthetic materials. The nearest and cheapest alternative, i.e. nitrite gloves cover two to
three times of natural rubber.
The world market for examination gloves is over 18.5 billion pairs per annum and of the
surgical gloves are 2.3 billion pairs per annum. About 60% of world market demand is supplied
by Malaysia and 30% by Thailand. The balance of 10% shared by other countries with Indian
share abysmally low of 0.5%. India entered in the fray in early 1990s when many latex
examination gloves factories in India in 1993 with capacity to produce around 200 million pieces
when priority allergy emerged as a serious issue. Our gloves faced demand recession and its
price demand dropped from us dollar 15 per thousand.
The world production of rubber was considered to be very unstable during the last few years.
Comparatively, India‟s production or rubber is consistent at the rate of 6% per annum. The
rubber industry in India has been growing in strength and importance. This is the result of India‟s
burgeoning role in the global economy. India is the world‟s largest producers and third largest
consumer of natural rubber. Moreover, India is also one of the fastest growing economy globally.
These factors along with high growth of automobile production and the presence of large and
medium scale industries have led to the growth of rubber industry in India.

RUBBER PRODUCING AREAS IN INDIA

Rubber producing regions in India are divided into two zones – Traditional and Non-Traditional
Zones.
Traditional Zone Non-Traditional Zone

Kanyakumari in Tamil Nadu Coastal regions of Karnataka
Districts of Kerala Goa
Andhra Pradesh
Orissa
Some areas of Maharashtra
North-eastern states (Mainly Tripura)
Andaman and Nicobar Islands
Kerala contributes 90% of India‟s total production of natural rubber. Also, Kerala and Tamil
Nadu together occupy 86% of the growing area of natural rubber.
RUBBER PRODUCTION IN INDIA
Here are some facts regarding rubber industry in India.
 India is the third largest producer of rubber in the world.

 It is the fourth largest consumer of natural rubber.
 It is the fifth largest consumer of natural rubber and synthetic rubber together in the world.
 India is the world's largest manufacturer of reclaim rubber.
 India and China are the only two countries in the world which have the capacity to consume
the entire indigenous production of natural rubber.
To know more about India's export opportunities regarding rubber products and also to have an
idea about global rubber industry, take the Rubber industry overview.

RUBBER CONSUMPTION IN INDIA
The following industrial sector consume most of the rubber products.
 Automotive tyre sector: 50% consumption of all kinds of rubbers

 Bicycles tyres and tubes: 15%
 Footwear: 12%
 Belts and hoses: 6%
 Camelback and latex products: 7%
 Other products: 10%
INDIAN RUBBER MARKET
India‟s production varies between 6 and 7 lakh tons annually which amounts to Rs. 3000 crore.
Seventy percent of the total rubber production in India is in the form of Ribbed Smoked Sheets
(RSS). This is also imported by India accounting for 45% of the total import of rubber. The
Indian rubber industry has a turnover of Rs 12000 crore. Most of the rubber production is
consumed by the tyre industry which is almost 52% of the total production of India. Among the
states, Kerala is the leading consumer of rubber, followed by Punjab and Maharashtra. The
exports of Indian natural rubber have increased tremendously over the years and have reached
76000 tons in 2003-04.Though, India is one of the leading producers of rubber but it still imports
rubber from other countries. At present, India is importing around 50000 tons of rubber annually
INDIAN RUBBER INDUSTRY OVERVIEW
There are about 6000 unit comprising 30 large scale, 300 medium scale and around 5600 small
scale and tiny sector units. These units are manufacturing more than 35000 rubber products,
employing 400 hundred thousand people, which also includes 22000 technically qualified
support personnel, contributing Rs. 40 billion to the National Exchequer through taxes, duties
and other levies. The Indian Rubber Industry plays a vital role in the Indian national economy.
The rubber plantation sector in India produces over 630 hundred thousand tons of natural rubber
and there is a projected production of more than one million tons in near future. This has helped
in the radical and rapid growth of the Indian rubber industry. This prospect of growth is further

enhanced by a boom in the vehicle industry, improved living standards of the people and rapid
over-all industrialization. The per capita consumption of rubber in India is only 800 grams
compared to 12 to 14 kilos in Japan, USA and Europe. So far as consumption of rubber products
is concerned, India is far from attaining any saturation level. This is another factor leading to
tremendous growth prospects of the industry in the years to come.
2.2 COMPANY PROFILE
SAFE CARE RUBBER PRODCUTS PVT LTD started its production during the year 2006. It is
one of the largest manufacturer and exporter of examination, surgical and poly coated gloves
from India. Our state of art factory is located at plot no. 16-B, Cochin Special Economic Zone
(CSEZ), 682037, Kerala, India. So, it is very essential to analyse the benefits enjoyed by the firm
operation under special economic zone. The government of India announced the introduction of
special economic zone April 2000 to achieve the objects like generation of additional economic
activity promotion of exports of goods and services, promotion of investments from domestic
and foreign sources, creation of employment opportunities, development of infrastructure
facilities.
The SEZ ACT was passed by parliament in March 2005. On the part of government has
converted 8 export processing zone located in Kandla and Surat (Gujarat), Cochin (Kerala),
Santa Cruz (Mumbai), Falta (West Bengal), Madras (Tamil Nadu), Vishakhapatnam (Andhra
Pradesh) and Nodal (Uttar Pradesh) into special economic zone approved for establishment at
Indore Mani Kanchan – Salt Lake and Jaipur.
The benefits enjoyed by a frim operating under SEZ are started below.
 100% income tax exemption for a block of 5 years and an additional 50% exemption for
2 years after.
 100% FDI in the manufacturing structure permitted through automatic rout barring a few
sectors.
 No import license requirement for item reserved for ssi sector.
 Exemption for customer duties on import of capital goods, raw materials, spare etc. for
the ssi sector.

 Exemption from central duties on procurement capital goods, raw materials,

consumables, spares etc. from the domestic market.
The product manufactured by SAFE CARE is pre-powdered free latex, examination & surgical
gloves. It is registered under factories act section 2m (i) / 2m (ii).
The company‟s investment in land and building is 50 lakhs and plant and machinery are worth
144 lakhs. The annual turnover of the company is 460 lakhs. Its product is exported to Europe,
African and Latin America.
Safe care subscribes to philosophy “quest for excellence” which ensures that its customer
received not only good quality products but also excellent services. Safe care believes in cost
effectiveness though effective operations, timely deliveries and prompts correspondence. 100%
customer satisfaction through quality management is primary motto.
VITAL STATUS
NAME : SAFE CARE RUBBER PRODUCTS PVT LTD
ADDRESS : PLOT NO. 16-B,
COCHIN SPECIAL ECONOMIC ZONE,
KOCHI, KERALA 682037
NATURE OF THE INCORPORATE: PRIVATE LIMITED COMPANY
NATURE OF BUSINESS : MANUFACTURING OF LATEX GLOVES
NATURE OF PRODUCT : MEDICAL GLOVES
GROWTH : STEADY
DIRECTOR‟S : AA JOSPEH, ANIL KUMAR, GEORGEKUTTY

Safe care Rubber Products Pvt, an innovative leader in preoperative safety, has a rich heritage in
glove design, with years of industry milestones and manufacturing breakthroughs that have led to
high quality, premium products. Our uncompromising emphasis on safety, comfort, quality and
value helps ensure clean, comfortable environments for healthcare professionals and patients
alike. And by continually advancing the development, manufacturing, automation and supply
chain management processes, we continue to deliver high value and affordability throughout our
wide array of products.
VISION
Safe care is dedicatedly committed to serve the specialized and diverse needs of the medical and
life science industry through our high quality and reliable products.
MISSION
We take ultimate care to keep the manufacturing environment germ-free and sterile. Each and
every product that comes out of the manufacturing facility goes through stringent test and
adheres or exceeds the quality standards set.
OBJECTIVES OF THE COMPANY
Safe care rubber products play a major role in the economic development of Kerala being one of
the manufactures in the state. Safe care subscribes to philosophy "Quest of Excellence" which
ensures that its customer received not only good quality products but also excellent service. Safe
care believes in cost effectiveness through effective operations, timely delivery and prompt
correspondence. 100% customer satisfaction is our primary motto. The objectives of the Safe
Care Rubber products Pvt Ltd are stated below.
 To become a leading player in the world market through providing rubber products,
mainly gloves.
 To maximize the return of investment.
 To achieve the international level of excellence in quality.
 To enlarge in a wide span of business activity through socially accepted way.

 To gain customer satisfaction by providing quality products to achieve domestic market

and international market.
 To achieve the international level of excellence in quality.
 Fix the minimum price by comparing with the price of Latex.
 Proper fund management to meet the working capital requirements.
 To create continuous demand for surgical and examination gloves.
 Continuously enquiring for the price details and offers provided by the suppliers with
regard to the purchase of raw materials
BOARD OF DIRECTORS
 Mr Anil Kumar Chandrasenan

 Mr Joseph Antony Arackal
 Mr Georgekutty Manuel

ORGANISATION STRUCTURE
Directors
General
Manager
Manager
Production
HR Manager
Manager
Quality
Accountant
Controller
Assistent
Engineers
Accountant
Plant Workers

CHAPTER 3
THEORETICAL FRAMEWORK

ONLINE ADVERTISING
Online advertising, also called online marketing or Internet advertising or web advertising, is a
form of marketing and advertising which uses the Internet to deliver promotional marketing
messages to consumers. Consumers view online advertising as an unwanted distraction with few
benefits and have increasingly turned to ad blocking for a variety of reasons. When software is
used to do the purchasing, it is known as programmatic advertising.
It includes email marketing, search engine marketing (SEM), social media marketing, many
types of display advertising (including web banner advertising), and mobile advertising. Like
other advertising media, online advertising frequently involves both a publisher, who integrates
advertisements into its online content, and an advertiser, who provides the advertisements to be
displayed on the publisher's content. Other potential participants include advertising
agencies who help generate and place the ad copy, an ad server which technologically delivers
the ad and tracks statistics, and advertising affiliates who do independent promotional work for
the advertiser.
In 2016, Internet advertising revenues in the United States surpassed those of cable
television and broadcast television. In 2017, Internet advertising revenues in the United States
totalled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016.
Many common online advertising practices are controversial and increasingly subject to
regulation. Online ad revenues may not adequately replace other publishers' revenue streams.
Declining ad revenue has led some publishers to place their content behind paywalls.
History
In early days of the Internet, online advertising was mostly prohibited. For example, two of the
predecessor networks to the Internet, ARPANET and NSFNet had "acceptable use policies" that
banned network "use for commercial activities by for-profit institutions". The NSFNet began
phasing out its commercial use ban in 1991

EMAIL
The first widely publicized example of online advertising was conducted via electronic mail. On
3 May 1978, a marketer from DEC (Digital Equipment Corporation) Gary Thuerk, sent an email
to most of the ARPANET's American west coast users, advertising an open house for a new
model of a DEC computer. Despite the prevailing acceptable use policies, electronic mail
marketing rapidly expanded and eventually became known as „spam‟
The first known large-scale non-commercial spam message was sent on 18 January 1994 by an
Andrews University system administrator, by cross positing a religious message to all
USENET newsgroups. In January 1994 Mark Eberra started the first email marketing company
for opt in email list under the domain Insideconnect.com. He also started the Direct Email
Marketing Association to help stop unwanted email and prevent spam.
Four months later, Laurence Center and Martha Siegel, partners in a law firm, broadly promoted
their legal services in a USENET posting titled "Green Card Lottery – Final One? Canter and
Siegel's Green Card USENET spam raised the profile of online advertising, stimulating
widespread interest in advertising via both Usenet and traditional email. More recently, spam has
evolved into a more industrial operation, where spammers use armies of virus-infected
computers (botnets) to send spam remotely.
DISPLAY ADS
Online banner advertising began in the early 1990s as page owners sought additional revenue
streams to support their content. Commercial online service Prodigy displayed banners at the
bottom of the screen to promote Sears products. The first clickable web ad was sold by Global
Network Navigator in 1993 to a Silicon Valley law firm. In 1994, web banner advertising
became mainstream when Hotwired, the online component of Wired Magazine, sold banner ads
to AT&T and other companies. The first AT&T ad on Hotwired had a 44% click-through rate,
and instead of directing clickers to AT&T's website, the ad linked to an online tour of seven of
the world's most acclaimed art museums.

SEARCH ADS
GoTo.com renamed Overture in 2001, and acquired by Yahoo! in 2003 created the first search
advertising keyword auction in 1998. Google launched its "Ad Words" search advertising
program in 2000 and introduced quality-based ranking allocation in 2002, which sorts search
advertisements by a combination of bid price and searchers' likeliness to click on the ads.
RECENT TRENDS
More recently, companies have sought to merge their advertising messages into editorial content
or valuable services. Examples include Red Bull's Red Bull Media House streaming Felix
Baumgartner's jump from space online, Coca-Cola's online magazines, and Nike's free
applications for performance tracking. Advertisers are also embracing social media and mobile
advertising; mobile ad spending has grown 90% each year from 2010 to 2013.
Delivery methods
Display advertising
Display advertising conveys its advertising message visually using text, logos, animations,
videos, photographs, or other graphics. Display advertisers frequently target users with particular
traits to increase the ads' effect. Online advertisers typically through their ad servers often
use cookies, which are unique identifiers of specific computers, to decide which ads to serve to a
particular consumer. Cookies can track whether a user left a page without buying anything, so
the advertiser can later retarget the user with ads from the site the user visited.
As advertisers collect data across multiple external websites about a user's online activity, they
can create a detailed profile of the user's interests to deliver even more targeted advertising. This
aggregation of data is called behavioural targeting. Advertisers can also target their audience by
using contextual to deliver display ads related to the content of the web page where the ads
appear. Retargeting, behavioural targeting, and contextual advertising all are designed to increase
an advertiser's return on investment, or ROI, over untargeted ads.
Advertisers may also deliver ads based on a user's suspected geography through geo targeting. A
user's IP address communicates some geographic information at minimum, the user's country or

general region. The geographic information from an IP can be supplemented and refined with
other proxies or information to narrow the range of possible locations. For example, with mobile
devices, advertisers can sometimes use a phone's GPS receiver or the location of nearby mobile
towers. Cookies and other persistent data on a user's machine may provide help narrowing a
user's location further.
Web banner advertising
Web banners or banner ads typically are graphical ads displayed within a web page. Many
banner ads are delivered by a central ad server.
Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other
interactive elements using Java applets, HTML5, Adobe Flash, and other programs.
Frame ad traditional banner
Frame ads were the first form of web banners. The colloquial usage of "banner ads" often refers
to traditional frame ads. Website publishers incorporate frame ads by setting aside a particular
space on the web page. The Interactive Advertising Bureau's Ad Unit Guidelines proposes
standardized pixel dimensions for ad units.
Pop-ups/pop-under
A pop-up ad is displayed in a new web browser window that opens above a website visitor's
initial browser window. A pop-under ad opens a new browser window under a website visitor's
initial browser window. Pop-under ads and similar technologies are now advised against by
online authorities such as Google, who state that they "do not condone this practice".
Floating ad
A floating ad, or overlay ad, is a type of rich media advertisement that appears superimposed
over the requested website's content. Floating ads may disappear or become less obtrusive after a
present time period.

Expanding ad
An expanding ad is a rich media frame ad that changes dimensions upon a predefined condition,
such as a present amount of time a visitor spends on a webpage, the user's click on the ad, or the
user's mouse movement over the ad. Expanding ads allow advertisers to fit more information into
a restricted ad space.
Trick banners
A trick banner is a banner ad where the ad copy imitates some screen element users commonly
encounter, such as an operating system message or popular application message, to induce ad
clicks. Trick banners typically do not mention the advertiser in the initial ad, and thus they are a
form of bait-and-switch. Trick banners commonly attract a higher-than-average click-through
rate, but tricked users may resent the advertiser for deceiving them.
News Feed Ads
"News Feed Ads", also called "Sponsored Stories", "Boosted Posts", typically exist on social
media platforms that offer a steady stream of information updates "news feed" in regulated
formats i.e. in similar sized small boxes with a uniform style. Those advertisements are
intertwined with non-promoted news that the users are reading through. Those advertisements
can be of any content, such as promoting a website, a fan page, an app, or a product.
Some examples are: Facebook's "Sponsored Stories", LinkedIn's "Sponsored Updates", and
Twitter's "Promoted Tweets".
This display ads format falls into its own category because unlike banner ads which are quite
distinguishable, News Feed Ads' format blends well into non-paid news updates. This format of
online advertisement yields much higher click-through rates than traditional display ads.
Compensation methods
Advertisers and publishers use a wide range of payment calculation methods. In 2012,
advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66%
on customer performance (e.g. cost per click or cost per acquisition), and 2% on hybrids of
impression and performance methods.

CPM (cost per mile)
Cost per mille, often abbreviated to CPM, means that advertisers pay for every thousand displays
of their message to potential customer‟s mille is the Latin word for thousand. In the online
context, ad displays are usually called "impressions." Definitions of an "impression" vary among
publishers, and some impressions may not be charged because they don't represent a new
exposure to an actual customer. Advertisers can use technologies such as web bugs to verify if an
impression is actually delivered.
Publishers use a variety of techniques to increase page views, such as dividing content across
multiple pages, repurposing someone else's content, using sensational titles, or publishing tabloid
or sexual content.
CPM advertising is susceptible to "impression fraud," and advertisers who want visitors to their
sites may not find per-impression payments a good proxy for the results they desire.
CPC (cost per click)
CPC Cost per Click or PPC Pay per click means advertisers pay each time a user clicks on the
ad. CPC advertising works well when advertisers want visitors to their sites, but it's a less
accurate measurement for advertisers looking to build brand awareness. CPC's market share has
grown each year since its introduction, eclipsing CPM to dominate two-thirds of all online
advertising compensation methods.
Like impressions, not all recorded clicks are valuable to advertisers. Gold Spot Media reported
that up to 50% of clicks on static mobile banner ads are accidental and resulted in redirected
visitors leaving the new site immediately.
CPE (cost per engagement)
Cost per engagement aims to track not just that an ad unit loaded on the page i.e.,
an impression was served, but also that the viewer actually saw and/or interacted with the ad.

CPV (cost per view)
Cost per view video advertising. Both Google and Tube Mogul endorsed this standardized CPV
metric to the IAB's Interactive Advertising Bureau Digital Video Committee, and it's garnering a
notable amount of industry support. CPV is the primary benchmark used
in YouTube Advertising Campaigns, as part of Google's Ad Words platform.
CPI (cost per install)
The CPI compensation method is specific to mobile applications and mobile advertising. In CPI
ad campaigns brands are charged a fixed of bid rate only when the application was installed.
Attribution of ad value
In marketing, "attribution" is the measurement of effectiveness of particular ads in a consumer's

ultimate decision to purchase. Multiple ad impressions may lead to a consumer "click" or other
action. A single action may lead to revenue being paid to multiple ad space sellers.
Other performance-based compensation
CPA Cost per Action or Cost per Acquisition or PPP Pay per Performance advertising means the
advertiser pays for the number of users who perform a desired activity, such as completing a
purchase or filling out a registration form. Performance-based compensation can also
incorporate revenue sharing, where publishers earn a percentage of the advertiser's profits made
as a result of the ad. Performance-based compensation shifts the risk of failed advertising onto
publishers.
Fixed cost
Fixed cost compensation means advertisers pay a fixed cost for delivery of ads online, usually
over a specified time period, irrespective of the ad's visibility or users' response to it. One
example is CPD cost per day where advertisers pay a fixed cost for publishing an ad for a day
irrespective of impressions served or clicks.

Benefits of online advertising
 Cost
The low costs of electronic communication reduce the cost of displaying online advertisements
compared to offline ads. Online advertising, and in particular social media, provides a low-cost
means for advertisers to engage with large established communities. Advertising online offers
better returns than in other media.
 Measurability
Online advertisers can collect data on their ads' effectiveness, such as the size of the potential
audience or actual audience response, how a visitor reached their advertisement, whether the
advertisement resulted in a sale, and whether an ad actually loaded within a visitor's view. This
helps online advertisers improve their ad campaigns over time.
 Formatting
Advertisers have a wide variety of ways of presenting their promotional messages, including the
ability to convey images, video, audio, and links. Unlike many offline ads, online ads also can be
interactive. For example, some ads let users input queries or let users follow the advertiser on
social media. Online ads can even incorporate games.
 Targeting
Publishers can offer advertisers the ability to reach customizable and narrow market segments
for targeted advertising. Online advertising may use geo-targeting to display relevant
advertisements to the user's geography. Advertisers can customize each individual ad to a
particular user based on the user's previous preferences. Advertisers can also track whether a
visitor has already seen a particular ad in order to reduce unwanted repetitious exposures and
provide adequate time gaps between exposures.

 Coverage
Online advertising can reach nearly every global market, and online advertising influences
offline sales.
 Speed
Once ad design is complete, online ads can be deployed immediately. The delivery of online ads
does not need to be linked to the publisher's publication schedule. Furthermore, online
advertisers can modify or replace ad copy more rapidly than their offline counterparts.
REVIEW OF LITERATURE
Faraz Ahmad (2014) made a comparative study of TV and Internet advertising. The study
focused perception of TV and Internet. The study found that 17 new age medium, the Internet is
a more effective medium in making information available than TV.
Numan Arif Dar et al (2014) examined the perception of the value of advertising on Facebook
and television, among both male and female students of University of Gujrat. A Questionnaire
was distributed among 300 students of the 6 major departments of University of Gujarat.
Structural equation modeling was used in this study. The findings show that Ducoffe‟s
advertisement Value was not fit for both Facebook and television. Irritation was also a factor that
directly affects the attitude toward advertisement. Entertainment and irritation have direct impact
on attitude toward advertising.
Rashid Saeed (2013) examined the dimensions of internet advertisement on consumer attitude.
Data was collected through the questionnaire. The sample size was 150 and the respondents were
chosen through Convenience sample, regression and correlation techniques were used or
analyzing the data collected. Advertising Utility, trust, price and perception were the independent
variables and cognitive, affective and behavioral attitudes were the dependent variables. The
study revealed that there is positive and significant relationship among the consumer attitude and
advertising utility. Further, it also revealed a positive and significant relationship between
consumer attitude and trust on advertisement.

Thamaraiselvan Natarajan (2013) investigated the students‟ belief towards social media
advertising. Seven factors viz, Pleasure, Product Information, Social Image, Good For Economy,
Materialism, Falsity, And Value Corruption was 18 considered for the research. The study
revealed that working people showed a negative attitude towards falsity of advertisements while
a high positive attitude was shown towards the social role, good for the economy, hedonic. Both
students and working professionals have opined that advertisements are materialistic and have
value corruption. The study suggested that advertisements should be designed with a
consciousness of the society.
Senthil. M. Dr. N.R.V Prabhu S.Bhuvaneswari (2013) explored customer‟s perceptions

towards advertising in the online shopping and social networking web sites by distributing both
physical and online questionnaires as well as conducting in-depth interviews. Consumers believe
that advertisements on the Internet are more believable as compared to other mediums and very
few people believe in magazine advertisements. The study suggested that most reputable and
well-known companies may be more likely to meet these expectations, and may help to lend
credibility to the medium.
Abdul Azeem and Zia UL Haq (2012) Investigated the antecedents of consumer attitude
towards internet advertisement among three demographic groups students, employees and
entrepreneurs. The study identified Entertainment, Information, Credibility, Economy And Value
Corruption as the significant predictors of attitude towards advertisement. It was found that
entrepreneurs exhibited a positive attitude, whereas the overflow of information made the
consumers to be cynical. Further the study stated that there is a gap between attitude and actual
purchasing behaviors.
Ali Bassam Mahmood (2012) investigated the difference in beliefs and attitudes among Syrian
male and female towards online advertising. The findings revealed that male respondents show
more positive attitudes towards online advertising and they expressed positive belief towards
information, entertainment, the social role, falsity and value corruption. It is suggested that more
feminine features could be added in the advertisements to enhance positive belief and attitude
among women viewers.

CHAPTER 4
DATA ANALYSIS AND
INTERPRETATION

TABLE. l
GENDER
SL.NO SEX FREQUENCY PERCENTAGE
1 MALE 35 70
2 FEMALE 15 30
TOTAL 50 100
GRAPH: 1
GENDER
80
70
60
50
40
GENDER
30
20
10
0
Male Female
INTERPRETATION
From the above table 70% of respondents are male, 30% of female.

TABLE 2
AGE OF RESPONDENTS
SL.NO AGE FREQUENCY PERCENTAGE
1 20-30 22 44
2 31-40 18 36
3 41-50 10 20
TOTAL 50 100
GRAPH: 2
AGE OF RESPONDENTS
50
45
40
35
30
25
AGE OF RESPONDENTS
20
15
10
5
0
20-30 31-40 41-50
INTERPRETATION
From the above table 44% of respondents age group is 20-30, 36% responds age group is 31-40,
20% of respondents age group is 41-50.

TABLE: 3
REGULAR CUSTOMERS
SL.NO REGULAR CUSTOMERS FREQUENCY PERCENTAGE
1 YES 40 80%
2 NO 10 20%
TOTAL 50 100
GRAPH:3
REGULAR CUSTOMERS
90
80
70
60
50
40 REGULAR CUSTOMERS
30
20
10
0
YES NO
INTERPRETATION
The above table shows that 80%nof respondents are regular customers, 20% of respondents.

TABLE: 4
FAMILIARISATION OF SAFE CARE RUBBER PRODUCTS
SL.NO FAMILIARISATION FREQUENCY PERCENTAGE
1 ONLINE ADVERTISING 30 60
2 SALES REPRESENTATIVE 8 16
3 NEWSPAPER/MAGAZINE 10 20
ADVERTSING
4 OTHERS 2 4
TOTAL 50 100
GRAPH: 4
Familiarisation
80
60
40
20
0 Femilirasation
Advertising
Representa
Newspaper
Others
Advertsing
/Magazine
Online
Sales
tive
INTERPRETATION
From the above table 60% of respondents are came to know about the online advertising of safe
care products, 16% sales representative and 20% of newspaper or magazine advertising and 4%
of others.

TABLE: 5
RESPONDENTS OPINION
SL.NO OPINION FREQUENCY PERCENTAGE
1 EXCELLENT 18 36
2 VERY GOOD 13 26
3 GOOD 8 16
4 POOR 11 22
TOTAL 50 100
GRAPH: 5
40 RESPONDENTS OPINION
35
30
25
20
RESPONDENTS OPINION
15
10
0
Excellent Very good Good Poor
INTERPRETATION
From the above table 36% of respondent's opinion are excellent, 26% of responds is very good,
16% respondents are good, 22% of respondents is poor.

TABLE: 6
RESPONDENTS WAGE
SL.NO USAGE (in months) FREQUENCY PERCENTAGE
1 0-25 0 0
2 26-50 0 0
3 51-75 0 0
4 76-100 4 8
5 Above 100 46 92
Total 50 100
GRAPH: 6
RESPONDENTS WAGE
100
90
80
70
60
50 RESPONDENTS WAGE
40
30
20
10
0
0-25 26-50 51-75 76-100 Above 100
INTERPRETATION
From the above table 92% of respondents are using gloves n months above 100, 8% of
respondents are using gloves is 76-100.

TABLE: 7
INFORMATION
SL.NO INFORMATION FREQUENCY PERCENTAGE
1 YES 39 78
2 NO 11 22
TOTAL 50 100
GRAPH: 7
INFORMATION
90
80
70
60
50
40 INFORMATION
30
20
10
0
YES NO
INTERPRETATION
From the above table 78% of respondents are get the information from online advertising, 22%
of respondents is not informative.

TABLE: 8
INFORMATION
Sl.no Information Frequency Percentage
1 Very good 26 52
2 Good 13 26
3 Average 9 18
4 Poor 2 4
Total 50 100
GRAPH: 8
60 INFORMATION
50
40
30
INFORMATION
20
10
0
Very good Good Average Poor
INFERENCE
From the above table 52% of respondents are very good, 26% of respondents are good, 18% of
respondents are average, 4% of respondents are poor.

TABLE: 9
EFFECTIVE METHODS
SL.NO EFFECTIVE METHOD FREQUENCY PERCENTAGE
1 YES 38 76
2 NO 12 24
TOTAL 50 100
GRAPH: 9
EFFECTIVE METHOD
80
70
60
50
40
EFFECTIVE METHOD
30
20
10
0
YES NO
INTERPRETATION
From the above table 76% of respondents are online advertising is an effective method to know
about the product. 24% of respondents are not effective methods.

TABLE: 10
RESPONDENTS MORE EFFECTIVE
SL.NO MORE EFFECTIVE FREQUENCY PERCENTAGE
1 YES 24 48
2 NO 26 52
TOTAL 50 100
GRAPH: 10
RESPONDENTS MORE EFFECTIVE

53
52
51
50
RESPONDENTS MORE
49 EFFECTIVE
48
47
46
YES NO
INTERPRETATION
From the above table 48% of respondents are online advertising is more than other advertising
media. 52% respondents are no more effective other advertising media.

TABLE: 11
ADVERTISING METHOD
SL.NO OPINION FREQUENCY PERCENTAGE
1 Advertising Method 9 18
2 Display Advertising 13 26
3 Search Engine advertising 8 16
4 Mobile Advertising 13 26
5 E mail advertising 10 20
6 Online classified advertising 8 16
TOTAL 50 100
GRAPH: 11
ADVERTISING METHOD
30
25
20
15
10
5 ADVERTISING METHOD
0
Display Search Mobile Email Online
Advertising Engine Advertising Advertising classified
Advertising Advertising
INTERPRETATION
From the above table 18% of respondents are display advertising, 30% of respondents are search
engine advertising, 26% of respondents are Mobile advertising, 20% of respondents are E-mail
advertising, 16% of respondents are online classified advertising.

TABLE: 12
BUYING DECISIONS
SL.NO BUYING DECISION FREQUENCY PERCENTAGE
1 YES 29 58
2 NO 21 42
TOTAL 50 100
GRAPH: 12
BUYING DECISIONS
70
60
50
40
BUYING DECISIONS
30
20
10
0
YES NO
INTERPRETATION
From the above table 58% of respondents are any influence of buying decisions, 42% of
respondents are no influence of decisions.

TABLE: 13
PRODUCT EXPENCES
SL.NO EXPENSIVE FREQUENCY PERCENTAGE
1 YES 27 54
2 NO 23 46
TOTAL 50 100
GRAPH: 13
PRODUCT EXPENCES
56
54
52
50
PRODUCT EXPENCES
48
46
44
42
YES NO
INTERPRETATION
From the above table 54% of respondents are online advertising products are expensive, 46% of
respondents are not expensive.

TABLE: 14
STANDARD OF THE PRODUCT
SL.NO STANDARD FREQUENCY PERCENTAGE
1 YES 40 80
2 NO 10 20
TOTAL 50 100
GRAPH: 14
BUYING DECISIONS
90
80
70
60
50
BUYING DECISIONS
40
30
20
10
0
YES NO
INTERPRETATION
From the above table 80% of respondents are online purchased goods keeps sufficient standard
are displayed in advertising. 20% respondent are not.

TABLE: 15
MOST OF THE RESPONDENTS SATISFIED
SL.NO SATISFACTION FREQUENCY PERCENTAGE
1 HIGHLY SATISFIED 30 60
2 SATISFIED 10 20
3 DIS SATISFIED 10 20
4 NO OPINION 0 0
TOTAL 50 100
GRAPH: 15
70
RESPONDENTS SATISFACTION
60
50
40
30 RESPONDENTS SATISFACTION
20
10
0
Highly… Satisfied Dis satisfied No Opinion
INTERPRETATION
The above table 60% respondents are highly satisfied, 20% of satisfied, 20% respondents are
dissatisfied, 0% respondents have no opinion.

TABLE: 16
PROBLEMS
SL.NO PROBLEMS FREQUENCY PERCENTAGE
1 YES 50 100
2 NO 0 0
TOTAL 50 100
GRAPH: 16
PROBLEMS
120
100
80
60
PROBLEMS
40
20
0
YES NO
INTERPRETATION
From the above table 100% of respondents faced any problems with online advertising, 0% no.

TABLE: 17
MEANS OF PROBLEMS
SL.NO PROBLEMS FREQUENCY PERCENTAGE
1 Hack Problem 18 36
2 Mai mate virus problems 18 36
3 Network Problems 14 28
TOTAL 50 100
GRAPH: 16
PROBLEMS
40
35
30
25
20
15 PROBLEMS
10
5
0
Hack Problems Mal mate virus Network
Problems Problems
INTERPRETATION
From the above table 36% of respondents are privacy concern, 36% of respondents are mal mate
virus problems, 28% of respondents are others.

TABLE: 18
SOLVING PROBLEMS
SL.NO SOLVING PROBLEMS FREQUENCY PERCENTAGE
1 YES 48 96
2 NO 2 4
TOTAL 50 100
GRAPH: 18
SOLVING PROBLEMS
120
100
80
60
SOLVING PROBLEMS
40
20
0
YES NO
INTERPRETATION
From the above table 96% of respondents says that company solving the problems, 4% of the
respondents says that company is not solving the problem.

TABLE: 19
MEANS OF SOLVING PROBLEMS
SL.NO MEANS OF PROBLEMS FREQUENCY PERCENTAGE
1 CLARITY ADVERTISING 17 34
2 ANTIVIRUS 10 20
3 VALUABLE INSITE 13 26
4 SET AXES POINT 10 20
TOTAL 50 100
GRAPH: 19
MEANS OF SOLVING PROBLEMS

40
35
30
25
20
15 MEANS OF SOLVING PROBLEMS
10
5
0
Clarity Antivirus Valuable Set axes
Advertising Insite Point
INTERPRETATION
From the above table 34% of respondents solves problem through clarity advertising, 20%
through antivirus,26% through valuable in site and 20% through set axes point.

CHAPTER 5
FINDINGS, SUGGESTIONS AND CONCLUSION

FINDINGS
 About 70% of employees in safe care rubber products pvt ltd are male and 30% are
female.
 44% of respondents in safe care rubber products pvt ltd are in the age group of 20-30,
36% are in the age group of 41-40 and 20% of respondents are in the age group of 41-50
 80% of safe care rubber products pvt ltd are regular customers
 60% of the customers of safe care rubber products pvt ltd came to know about the
product by online advertisement and 20% by newspaper/magazine advertising.
 About 36% of respondents have an excellent about online advertising.
 About 78% of the customers set the information of the product from online
advertisement.
 52% of the customers feels that information from online advertisement is very good
 76% of the respondents feels that online advertisement is an effective method to know the
product.
 30% of the respondents came to know about the product from search engine
advertisement.
 54% of respondents feels that online advertisements are expensive.
 80% of respondents feels that online purchase goods keep sufficient standard.
 60% of respondents are highly satisfied from online purchased products.

SUGGESTIONS
 The company ready to create new rubber aid products in urban area
 The company promote new varieties of online advertising methods techniques for marketing
 Company promote personnel and online marketing to understanding marketing conditions
 The company implement new working patterns and designs
 To conduct fire programs and awareness programs in different places about the usage of
plastics and rubber products and their destructions especially in other districts

CONCLUSION
The project work was conducted safe care rubber products pvt.ltd in Ernakulam. by covering '50'
respondents. The main objectives of the study were to find out the effectiveness of online
advertising of safe care.
 The study also helps to find out the factors influence a company in choosing online
advertisements.
 The majority have positive response about the online advertising of safe care. The study
helps to identify the online advertisement's strength and weakness.
 Most of the customers are satisfied with online advertising.
 Most of the customers came to know about safe care through online advertisements
 Online advertisements save cost of offline marketing.
 As the results showed that internet is considered that a more effective medium than
television.

BIBLIOGRAPHY

BIBLIOGRAPHY
Books
1. Kothari C R., Research Methodology New Delhi, Wiley Eastern Ltd Second Edition
2. Kolter Philip Marketing Management, New Delhi, Prentice Ha India
Pvt. Ltd. The Millennium Edition 2000
Website
www.google.co.in
www.wikipedia.com
www.investopedia.com

ANNEXURE

QUESTIONNAIRE
1. NAME:
2. GENDER:
MALE [ ] FEMALE [ ]
3. AGE GROUP
20-30 [ ] 31-40 [ ] 41-50 [ ]
4. ARE YOU REGULAR CUSTOMER OF THE SAFECARE PRODUCTS? :
YES [ ] NO [ ]
5. HOW DO YOU CAME THE KNOW ABOUT TTIE SAFECARE PRODUCTS OF

THE COMPANY?
ONLINE ADVERTISING [ ] SALES REPRESENTATIVE [ ] NEW PAPOER OR

MAGNAZINE ADVERTISING [ ] OTHERS [ ]
6. WHAT IS YOUR OPINION ABOUT ONLINE ADVERTISING?
EXCELLENT [ ] VERY GOOD [ ] GOOD [ ] POOR [ ]
7. HOW MANY GLOVES DO YOU USE IN A MONTH?
0-25 [ ] 26-50 [ ] 51-75 [ ] 76-100 [ ] ABOVE 100 [ ]
8. DID YOU GET THE INFORMATION FROM THE ONLINE

ADVERTISMENT OF THE PRODUCT?
YES [ ] NO [ ]
9. IF YES HOW MUCH WAS IT INFORMATIVE TO YOU
VERY GOOD [ ] GOOD [ ] AVERAGE [ ] BAD [ ]

10. DO YOU THINK THAT ONLINE ADVERTISING IS AN EFFECTIVE METHOD OF

ADVERTISING TO KNOW ABOUT THE PRODUCT?
YES [ ] NO [ ]
11. DO YOU THINK THAT ONLINE ADVERTISING IS MORE EFFECTIVE A THAN

OTHER ADVERTISING MEDIAS?
YES [ ] NO [ ]
12. FROM WHICH ONLINE ADVERTISING METHOD DO YOU CAME TO KNOW

ABOUT SAFECARE PRODUCTS ?
DISPLAY ADVERTISING [ ] SEARCH ENGINE MARKETING [ ] MOBILE

ADVERTISING [ ] EMAIL ADVERTISING [ ] ONLINE CLASSIFIED
ADVERTISING [ ]
13. ONLINE ADVETISING HAVE ANY INFLUENCE ON YOUR BUYUING

DECISIONS?
YES [ ] NO [ ]
14. WHETHER THE ONLINE PURCHASING PRODUCT ARE EXPENSSIVE?
YES [ ] NO [ ]
15. WHETHER ONLINE PURCHASED GOODS KEEPS SUFFICIENT

STANDARD ARE DISPLAYED IN ADVERTISING ?
YES [ ] NO [ ]
16. ARE YOU SATISFIED IN ONLINE ADVERTISING?
HIGHLY SATISFIED [ ] SATISFIED [ ] DIS SATISFIED [ ] NO OPINION [ ]
17. DO YOU HAVE FACED ANY PROBLEMS WITH ONLINE

ADVERTISING?
YES [ ] NO [ ]

18. WHAT ARE THE MAIN PROBLEMS FACED IN ONLINE ADVERTISING?
HACK PROBLEMS [ ] VIRUS PROBLEMS [ ] NET WORK PROBLEMS [ ]
19. IS THE SAFECARE COMPANY SOLVING THE ABOVE MENTIONED

PROBLEMS? YES [ ] NO [ ]
20. HOW IS THE COMPANY MAINLY SOLVING THE PROBLEMS?
CLARITY ADVERTISING [ ] ANTIVIRUS [ ] VALUABLE INSIGHT [ ] 1SET

ACCESS POINT [ ]
21. SUGGESTIONS IF ANY?
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A STUDY ON ONLINE ADVERTISING IN SAFE CARE RUBBER PVT LTD, KAKKANAD

BHARATA MATA COLLEGE, THRIKAKKARA 1

1.1 INTRODUCTION TO THE TOPIC

History of Online Advertising

BHARATA MATA COLLEGE, THRIKAKKARA 2

BHARATA MATA COLLEGE, THRIKAKKARA 3

1.2 STATEMENT OF THE PROBLEM

1.3 OBJECTIVES OF STUDY

1.4 RESEARCH METHODOLOGY

The researcher is using both primary and secondary data.

BHARATA MATA COLLEGE, THRIKAKKARA 4

1.5 TOOLS FOR DATA COLLECTION

TYPES OF SURVEY : SAMPLING SURVEY

RESEARCH INSTRUMENT: QUESTIONNAIRE

1.6 TOOLS OF DATA ANALYSIS

BHARATA MATA COLLEGE, THRIKAKKARA 5

Sources of data are generally classified into two

II. SECONDARY DATA

BHARATA MATA COLLEGE, THRIKAKKARA 6

1.7 LIMITATIONS OF THE STUDY

 Lack of time given for the study

BHARATA MATA COLLEGE, THRIKAKKARA 7

INDUSTRY PROFILE AND COMPANY PROFILE

BHARATA MATA COLLEGE, THRIKAKKARA 8

2.1 INDUSTRY PROFILE

BHARATA MATA COLLEGE, THRIKAKKARA 9

RUBBER PRODUCING AREAS IN INDIA

Traditional Zone Non-Traditional Zone

RUBBER PRODUCTION IN INDIA

Here are some facts regarding rubber industry in India.

 India is the third largest producer of rubber in the world.

BHARATA MATA COLLEGE, THRIKAKKARA 10

RUBBER CONSUMPTION IN INDIA

The following industrial sector consume most of the rubber products.

 Automotive tyre sector: 50% consumption of all kinds of rubbers

INDIAN RUBBER MARKET

INDIAN RUBBER INDUSTRY OVERVIEW

BHARATA MATA COLLEGE, THRIKAKKARA 11

2.2 COMPANY PROFILE

BHARATA MATA COLLEGE, THRIKAKKARA 12

 Exemption from central duties on procurement capital goods, raw materials,

NAME : SAFE CARE RUBBER PRODUCTS PVT LTD

ADDRESS : PLOT NO. 16-B,

COCHIN SPECIAL ECONOMIC ZONE,

KOCHI, KERALA 682037

NATURE OF THE INCORPORATE: PRIVATE LIMITED COMPANY

NATURE OF BUSINESS : MANUFACTURING OF LATEX GLOVES

NATURE OF PRODUCT : MEDICAL GLOVES

DIRECTOR‟S : AA JOSPEH, ANIL KUMAR, GEORGEKUTTY

BHARATA MATA COLLEGE, THRIKAKKARA 13

OBJECTIVES OF THE COMPANY

BHARATA MATA COLLEGE, THRIKAKKARA 14

 To gain customer satisfaction by providing quality products to achieve domestic market

 Mr Anil Kumar Chandrasenan

BHARATA MATA COLLEGE, THRIKAKKARA 15

BHARATA MATA COLLEGE, THRIKAKKARA 16

BHARATA MATA COLLEGE, THRIKAKKARA 17

BHARATA MATA COLLEGE, THRIKAKKARA 18

BHARATA MATA COLLEGE, THRIKAKKARA 19

BHARATA MATA COLLEGE, THRIKAKKARA 20

Web banner advertising

Frame ad traditional banner

BHARATA MATA COLLEGE, THRIKAKKARA 21

News Feed Ads