1.

Your gender

2. How old are you?

3. Do you know D.A. Supply?

X

4. How do you know D.A. Supply?

5. Which property do you live in?

6. Do you have garden at your property?

X

7. Do you like to garden at home?

X

8. How often do you visit garden store?

X
9. What reason you choose a garden store?
X
X
X
X
X

10. What do you expected from the garden store?

X
X
X
X
X

X
X

11. Would you like to get information/ newsletter from us?

X

12. Would you like to introduce us to your friends and family?

X
Your gender
Male
Female

How old are you?

18-29
30-39
40-49
50 up

Do you know D.A. Supply?

Yes
No

How do you know D.A. Supply?

Friend
Family
Website
Social media
Walk in

Which property do you live in?

Apartment
House
Townhouse
Other

Do you have garden at your property?

Yes
No

Do you like to garden at home?

Yes
No

How often do you visit garden store?

1-3 times a month
Every three months
 Every 6 months
Once a year
Never

What reason you choose a garden store?

Good quality plant
Wide rage of product
Good service
Price
Promotion
Café service
Helpful staff
Garden workshop
Delivery service

What do you expected from the garden store?

Good quality plant
Wide rage of product
Good service
Price
Promotion
Café service
Helpful staff
Garden workshop
Delivery service

Would you like to get information/ newsletter from us?

Yes
No

Would you like to introduce us to your friends and family?

Yes
No
 2011-2012 2012-2013 2013-2014 2014-2015 2015-2016
Nursery Sales 300,000 201,000 201,000 195,950 191,153 64%
Garden Supliese 100,000 100,000 100,000 95,000 90,250 90%
Landscaping Project 70,000 75,000 80,000 80,000 80,000 114%
Café Tarde 180,000 185,000 190,000 195,000 200,000 97.5%
Sales Total 650,000 561,000 570,000 656,950 561,403 86%
Profit Total 130,000 112,200 114,200 113,190 112,280 86%

Sales total and profi t total

Sal es Total Profit Total
700,000 650,000 656,950

600,000 561,000 570,000 561,403

500,000

400,000

300,000

200,000
130,000 112,200 114,200 113,190 112,280
100,000

0
2011-2012 2012-2013 2013-2014 2014-2015 2015-2016
 36%
10% Chart Title
-14% 2011-2012 2012-2013 2013-2014 2014-2015 2015-2
2.5%

650,000
14%
14%

300,000
201,000
201,000

200,000
195,950

195,000
191,153

190,000
185,000
180,000
100,000
100,000
100,000
95,000
90,250

80,000
80,000
80,000
75,000
70,000

N u rs e r y S a l e s G a rd e n S u p l i e s e L a n d s ca p i n g P ro j e c t C afé Ta rd e S
 3
80,000
80,000

P ro j e c t
180,000

2013-2014
185,000

Chart Title
190,000
195,000

C afé Ta rd e
2014-2015
200,000

650,000
561,000
2015-2016

570,000
656,950

S a l e s To t a l
561,403

130,000
112,200
114,200
113,190

P ro fi t To t a l
112,280
Seeking Inspiration
Good or Bad Weather
A Gardening Project
A Sales Promotion
An Event or Seminar
An Annual Visit
Description Outcome Target
Number of employees trained
367 4,000
in new sales model

Number of employees trained

270 4,000
in sustainability practices

Average assessment score of

trainees completing the 90% 80%
training

Manager observation of
trainees’ skills on-the-job (use
of the new sales model; 45% 80%
knowledge of sustainability
practices)

Revenue per trained

$20,000 $35,000
salesperson/month Customer experience satisfaction rati
Customer awareness of
68% 95%
sustainability practices
Customer experience
67% 95%
satisfaction ratings

Outcome Target
rience satisfaction ratings

Outcome Target
Younger single 23 5
Couple/ no ch 48 page24image4083246208
Family/ pre-sc 58 page24image4083616352
Family/ school 108 22
Mature family 68 14
Older couple o 160 32
Action Week1 Week2 Week3 Week4
1.     Meeting to find out what is problem or current issues and 
what we need to do to know about the issues

2.     Consult professional to find out the method of Inquiry

3.     Brainstorming to find the best research method that 
suitable for the project
4.     Designer or creator outline and design the research 
instrument
5.     Meeting with team and consultant to discuss for data 
collection techniques and sample 
6.     Design sample to do the research, who is our target 
market and how many for the project.
7.     Distribute instrument to collect data from sample

8.     Interpreting or analysing the results that have gained is a 
key step to getting the most from our market research.

9.     Report the result and review with team
Week5