Story Grid

Video Type Summary Characteristics Purpose Application Distribution Step by step style TRT
On camera Live presenters (typically * Scenario-based * Inspiration * Content that focuses on lifestyle * Standalone Optional. 2-5 minutes
Awareness writers/editors) provide a * May contain * Awareness tasks, inspirational topics, and ways * Embedded in Breezy, casual, and
narrative framework to conceptual elements to "do more" with your PC. pre-sales content generalized, if present at all.
explain a scenario and provide * Personal and * Presales content making personal Not intended to feel
generalized instruction. Live inspirational connection, demonstrate scenario instructional, but instead to
video interspersed with * Encourages follow-up suggest simplicity.
screencast.
On camera Live presenters (typically * Scenario-based * Inspiration * Content that focuses on lifestyle * Standalone Abbreviated, using 2-5 minutes
How-to writers/editors) provide a * May contain * Training tasks, inspirational topics, and ways * Embedded in conversational language.
narrative framework to conceptual elements to "do more" with your PC. tutorial
explain a scenario and provide * Personal and * How-to topics that benefit from * Embedded in
step-by-step instruction. Live inspirational human interaction and conceptual pre-sales content
video interspersed with explanations
screencast. * Presales content making personal
connection, demonstrate scenario
Screen Capture Very short screencast with * Tightly focused * Marketing * Presales * Embedded in Optional. :30 - 1:30 minutes
Awareness narration to illustrate basic * Encourages follow-up * Awareness * Overview content pre-sales content Breezy, casual, and
characteristics of a feature or * Focus on fast -- "blitz” * Embedded in generalized if present. Not
task. * Overview of articles or intended to feel
compelling information columns instructional.
Screen Capture Short screencast with * Demonstrates single * Training * Embedded within instructional * Embedded in Verbose and explicit, but still 1-2 minutes
How-to narration provided by the task topics as video alternative to reading instructional topic conversational.
SME to demonstrate how to * Practical and procedure
perform a single procedure. actionable
Graphics and Conceptual art and simplified * Conceptual * Awareness * Overview content that benefits * Standalone Optional. 2-4 minutes
Animation UI is animated with narration * Encourages follow-up from conceptual explanations * Embedded in Abbreviated, using
to explain broad concepts, tutorial conversational language.
features, and capabilities. Not
intended to be step-by-step
instructional.