Make a brochure using Publisher

For anything from a trifold or 3-panel brochure to a flyer, a template is the fastest way to start a new publication. Steps:
1. On the Start page that appears when you open Publisher, click Brochure (You can get to the Start page anytime by
clicking File >New).
2. Click a brochure in the gallery of brochure templates and click Create.
Guidelines in Making Brochure
Determine your purpose and know your audience.
As with all planning, the very first step is to identify your brochure’s objectives. This will determine how the entirety of your
brochure marketing will go, and by extension, the design of your brochures.
Which segment of your target market are you going to distribute your brochure to? Will it be distributed by hand or sent
through direct mail? What benefit do you hope to get? Answering these questions makes for an effective brochure design.
Know your brochure folds.
One of the distinguishing features of a brochure is its numerous folds. In fact, these folds control how your product and
service information is presented to your recipient.
Review your copy.
Review your copy with respect to your reader. Is it giving too much information that could overwhelm your reader? Is it too
short? As a general rule, concise writing isa must for brochure marketing. You have to give valuable information in a short
amount of time.
Choose your fonts.
The copy for the brochure is usually outlined with a heading, a subheading, and the body of the text itself. Fonts determine
the readability of your text, sets the tone of your brochure, and influences its visual appeal.
Use high resolution photos.
It is a crime at this point to use blurry, jagged, low resolution photos when there are a lot of high quality images on the
internet. For effective brochure design, image quality is very important.
Include a call-to-action
The call-to-action is the most important section of your brochure. This is the part where you lead your recipient to an
intended action.
Principles of Designs in Making Brochure
A few basic design principles can go a long way toward making your flyer or brochure look like it was created by a
professional. The principles of design are like a house blueprint for an architect. And you don't have to be an architect to
follow them. Following some basic principles will help create balance, create interest, and communicate. These guidelines
will create balance between the various objects, colors, texture, and space on a page. Your design will feel stable, yet
interesting and pleasing to the eye. It will draw the right kind of attention.
 Group related elements
 Align elements
 Consistency and visual unity
 Contrast and emphasis
 White space