PLANNING

Group A and C

STUDENT’S NAMES ID PROGRAM

Angela Alvarado Herrera 614468

Johana Cuevas Gi 599849 FINANCIAL

ADMINISTRATION
Angelica Perez 557762

Sebastián Pinto Herrera 617799

COMPANY MARKETING CAMPAIGN OBJECTIVES

Overall Objective

Create a marketing campaign with new innovative, creative

and personalized designs that adapt to the consumer in terms
of quality and good price in order to increase sales.

Specific Objectives

● Analyze new products with creative and striking

images (six months).
● Show creative advertising videos that attract attention
on social networks and guide the purchase of our
products.
● Establishing new designs through a web page also
gives you the option to create your personalized
designs online, keep in touch with customers to be
informed and updated with new projects, discount
campaigns, etc.
● Promote product lines and sports equipment from the
company's portfolio.
● Establish the added value in the products to build
customer loyalty.
 WHO IS THE BUYER PERSON “PUBLIC TARGET”

People of legal age, who have the necessary resources to acquire our products and are
interested in sport and comfort. Those who are interested in generating new design ideas in
sports clothing and tennis.
 STRATEGIES ACTION PLAN

● Increase customers for the adidas
company, generating customer
benefits and giving new
alternatives for custom designs.
● Use internet to open new
markets.
● Fidelizator new costomers.
● Implement this marketing on
social networks like facebook,
instagram and youtube.
● Analyze the development of the
project for decision making.
Market study for the launch of an online store
with editing tools of your own design.
Creation of a sketch about the image of the
virtual store.
Create a tool for creating new and original
designs.
launch a web page with new tools in the market.
Creation of digital marketing (Social Networks,
Browser) to promote the new designs of the
company ADIDAS.

Answer this series of brand-defining

questions

Who are these people to which we direct

our product or service?

What behavior and interests do you

have?

How do you value our mark and services

regarding the competition?

What value can they provide to our

business?

What attitudes do they have?