Professional Documents
Culture Documents
ASSIGNMENT
By:
Osfred Yuda Mewengkang
SIN: 15061103152
Class: VII D
Garuda Indonesia
Company Profile:
2) Company Mission:
Shareholder : Maximize group value for better shareholder return among regional
airlines,
customers,
Employee : and by engaging passionate & proud employee in one of the most admired
4) History:
struggle to defend their independence. The first commercial flight from Calcutta to
Rangoon was made on January 26, 1949, using a DC-3 Dakota aircraft with the tail
number of “RI 001” and the name “Indonesian Airways”. In the same year, on December
28, 1949, another DC-3 aircraft registered as PK-DPD and painted with “Garuda
Soekarno. This Was the first flight made under the name of Garuda Indonesian Airways.
The name "Garuda" was given President Soekarno, which he quoted from a Dutch poem
composed by a popular poets that time, Noto Soeroto; "Ik ben Garuda, Vishnu's vogel,
die zijn vleugels uitslaat hoog bovine uw einladen", meaning "I am Garuda, Vishnu's bird
Then, in a year later, in 1950, Garuda Indonesia officially became a state owned
company. During that period, the company operated a fleet of 38 aircrafts comprising 22
DC-3, 8 Catalina flying boats, and 8 Convair 240. Garuda Indonesia fleet continued to
grow, and eventually made its first flight to mecca carrying Indonesian hajj pilgrims in
1956. In 1965, the first flight to European countries started was made with Amsterdam as
1980s
Garuda Indonesia fleet and operations underwent large scale revitalization and
comprehensive training programs for its air and ground crews and established a dedicated
training facility in West Jakarta, named the Garuda Indonesia Training Center.
1990s
In Addition the Company also built an Aircraft Maintenance Center at Soekarno-
Hatta International Airport. Then in the early 1990s, Garuda Indonesia developed a long-
term growth strategy which was applied until the year 2000. The Company also
continued to expand its fleet placing Garuda Indonesia among the 30 largest airlines of
the world.
2000s
took office and formulated new plans for the future of the company. The new
importance of service to customers and, most importantly, revived and revitalized the
2010s
the way for Garuda Indonesia to go public on 11th February 2011. The company
officially became a public company after the initial public offering of 6,335,738,000
shares. The company’s shares were listed on the Indonesia Stock Exchange on February
11, 2011 with code GIAA. This was one important milestone after the company
completed the transformation on its business through hard work and dedication of all
parties.
2017
Presenting a new level of service excellence in air travel, Garuda Indonesia, the
With more than 600 daily flights and a fleet of 196 aircrafts by January 2017,
Garuda Indonesia proudly serves its passengers with the award-winning distinct service
“Garuda Indonesia Experience”, which highlights Indonesia’s warm hospitality and rich
diverse culture.
strives through its ongoing transformation program. The progress of the transformation
can be seen from the achievement of a Skytrax’s 5-star Airline rating as well as the
winning of the prestigious “The World’s Best Cabin Crew” for four consecutive years in
2014 to 2017, “The World’s Most Loved Airline 2016” and “Best Economy Class” award
Garuda Indonesia’s commitment to be the Green Airline and help prevent or minimize
commitment has been reflected on programs under Garuda Indonesia Cares for
1. Recycled Books:
fact that paper derived from wooden fibres should be preserved. With that
has started an initiative to gather used paper/documents such as tickets and other
Through the years, Garuda Indonesia has generated 177 tons of recycled
paper which in turn served as base material for producing 1.500.000 note books
and 41.000 memo pads. These products are then utilized for office purposes and
world and to the 3% of climate change. As an effort to reduce the impact, Garuda
Indonesia has conducted several actions in terms of technology, operation and
infrastructure (see Garuda Green Efforts). The More Passengers More Trees
Program has become part of Garuda Indonesia’s commitment to keep up with the
Central Kalimantan.
to 100,000 trees in an area that covers 250 ha of land. The funding comes from
trees in Karang Tengah Village, Bantul, Yogyakarta. The number of trees planted
is 50,000, with the funding established from the sales of Garuda tickets on the
Japan route.
rehabilitation technique in the protected forest area covered by water. This event
Planting Using Guludan System with most seeds recorded: 18,600 seeds.
Center – LIPI
Cibinong, Bogor - West Java through the 1st stage of the “Javanese-Balinese
Vegetation Planting”.
Institute of Sciences ( LIPI ), proceeded to the 2nd stage with the addition of
another 10,000 trees, bringing the total planting of 20,000 trees in the whole
program.
Krueng Jambo Aye River in Arakundo, Pantai Bidari Sub-district, Nanggroe Aceh
Darussalam (NAD) under cooperation program with NAD local government and
spots such as Air Manis Beach in West Sumatra. The trees planted are Pinang
amount of 1,000 trees. Similar events have been organized by Garuda Indonesia
and planting in Petaling Village, Nasik Strait. This program is part of the
also supports production of mangrove crabs which inhabits Nasik Strait area.
The program also educates the students of junior high schools and
vocational schools as well as general public and visitors regarding flora and fauna
conservation as well as poverty alleviation. Through this program, potential of
its beautiful nature potential and mangrove crab production which could attract
prospective visitors
The islands of Maluku has been long recognized for its beauty. Garuda
aimed to enhance Maluku potential for tourism and the local economy of its
people through the Coral conservation and Mangrove Plantation program done in
early 2017. Garuda planted 18,200 mangrove seeds and 2,400 coral reefs at Pantai
Batu Kuda in the hope that they would support the economy and help improve the
ecology of the sea and ultimately the local and national tourism.
3. Halon Bank
consumption, under the Montreal Protocol. There are several types of halon i.e.
Halon 1211, 1301, and 2402. In Indonesia, halon is generally used for fire-
fighting.
The main activity of the Halon Bank is gathering the unused halon
other essential users. Thanks to this contribution, GMF was awarded with the
(USEPA) in 2010.
4. Turtle Conservation:
conservation on the coastal line in Gili Indah Village on Gili Trawangan Island,
the public, Garuda Indonesia has also built Counselling and Education Centre for
turtle conservation on Penyak Beach, Bangka Belitung. This is part of the effort
in reviving the love of the public toward endangered marine life preservation.
Recently, Garuda also released 100 sea turtles in the coastal area of Senggigi,
Garuda Indonesia cooperates with Bali Safari and Marine Park to build in
Gianyar Regency, Bali. This program has produced 15 Bali Myna, which will
later be released into the wild. Together with Bali Safari and Marine Park, Garuda
program, as well as building education facilities for students and the community
in order to help them apply the Bali Myna conservation activities in their daily
life.
Garbage has become one of the excessive issues surfacing on the Bali’s
tourism beaches. Through the Bali Beach Clean-up and Bali Big Eco Weekend
pioneered by Coca Cola Amatil and QuickSilver Indonesia, Garuda Indonesia has
started to bring back Bali’s image as one of the faces of Indonesian tourism.
Through Bali Beach Clean-up, Garuda Indonesia has contributed two beach
cleaning machine called Barber Surf Rake used to sweep various garbage off the
sand instantly. These two machines is used to clean up 9.6 km of beach line from
Meanwhile, through Bali Big Eco Weekend, Garuda Indonesia has invited
the local community and tourists to participate in keeping Bali Island clean by
challenging them to collect the most garbage in the vicinity of Kuta, Seminyak,
Jimbaran, Legian and Kedonganan beaches. Garuda Indonesia has also provided
100 seeds of coconut trees and another 100 seeds of Camplung trees for the
beauty and greening effort of Bali beaches. In addition, Garuda Indonesia has also
released 16,000 sea turtles produced by Kuta Beach Sea Turtle Conservation into
company website, and the passengers can decide if they want to compensate for
the emission while making the reservation. Information about reduced CO2,
refunding fee and the emission reduction event will be available on the website.
6. Organization:
1949
7) Marketing:
To grow, at least Garuda Indonesia has four focuses in carrying out marketing
"Here, we bring the hospitality of the Indonesian people in building our services.
Not only services, from the product side we built the image.
In terms of products, Garuda Indonesia offers the concept of fine dining on the
cloud with Star Chef on Board, new aircraft with an average age of 4.5 years, and their
"This effort is enough to increase sales but not yet significant. Because Indonesian
consumers still see prices. Compared to tickets it is better to shop. Therefore, here we
Garuda Indonesia this year is looking to dominate the domestic market. Third,
Selfie said that the Garuda Indonesia brand wanted to be better known in Europe and
China. This effort is in line with the opening of direct flight routes to London and
Amsterdam.
China was chosen because the market is very large. China is also being the target
market of the Ministry of Tourism to bring tourists, especially to their favorite areas such
"Next year we might target Australia and Japan. We cannot aim at all countries at
the same time because this speaks of branding and marketing that requires costs.
This effort is mobilized to target young consumers. Even though Garuda Indonesia
consumers have mostly been the upper middle class with an age range of 25-40 years,
8) Management
BOARD OF DIRECTORS
Pahala Nugraha Mansury
Tbk
Nicodemus Panarung Lampe
(1996)
Tbk
Tbk
Indonesia, Jakarta
Tbk
Linggarsari Suharso
Sigit Muhartono
Nina Sulistyowati
Yogyakarta
I Wayan Susena
Nasional
In the domestic aviation market in Indonesia, Garuda Indonesia is the only airline
with FSC or full service carrier services that have licenses to operate in Indonesia, there
are several airlines with other domestic LCC or low cost carrier services operating in the
The level of competition in the aviation industry that is quite tight makes every
company that plays in it compete to create the best value for its customers. This potential
market growth was taken seriously by Indonesian airlines by providing added value to
in their business. In the aviation industry, e-business has a very important role. If we do
an approach with the value chain model expressed by Michael Porter, then the role of e-
business is able to help companies in the main activities and supporting the company.
The main activities are related to airline operations, inbound and outbound logistics,
use of internet media in the era of globalization is increasing in the aviation industry. In
the aviation industry, the use of internet-based technology is the right and innovative way
Summary:
Garuda Indonesia (officially PT Garuda Indonesia (Persero) Tbk IDX: GIAA) is the
national airline of Indonesia. Named after the holy bird Garuda of Hinduism from the national
Tangerang, near Jakarta. As of 11 December 2014, the airline is rated as a 5-star airline by the
international airline review firm Skytrax] The air carrier was previously known as Garuda
Indonesian Airways.
Founded in 1947 as KLM Interinsulair Bedrijf, the airline is now one of the world's
leading airlines and the 20th member of the global airline alliance SkyTeam. It operates regularly
scheduled flights to a large number of destinations in Southeast Asia, East Asia, South Asia, the
Middle East, Australia and Europe from its main hub in Jakarta, Soekarno–Hatta International
Airport, as well as services to Australia and Asia from Ngurah Rai International Airport (Bali)
and a large number of domestic flights from both Sultan Hasanuddin International
At its peak in the late 1980s up to the mid-1990s, Garuda operated an extensive network
of flights all over the world, with regularly scheduled services to Los Angeles, Paris, Rome,
Fukuoka, Adelaide, Johannesburg, Cairo and other cities in Europe, Australia and Asia. In the
late 1990s and early 2000s, a series of financial and operational difficulties hit the airline hard,
which included the in-flight murder of a human rights activist, causing it to drastically cut back
services. In 2009, the airline undertook a five-year modernization plan known as the Quantum
Leap, which overhauled the airline's brand, livery, logo and uniforms, as well as newer, more
modern aircraft and facilities and a renewed focus on international markets, and earning the
airline awards such as Most Improved Airline, 5-Star Airline, and World's Best Cabin Crew.
The airline also operated a budget subsidiary Citilink, which provided low-cost flights to
On December 25, 1949, a representative from KLM who was also a friend of President
Soekarno, Dr. Konijnenburg, facing and reporting to the president in Yogyakarta that KLM
Interinsulair Bedrijf would be handed over to the government in accordance with the results of
the Round Table Conference (KMB) and asked him to name the company because the plane that
would take it from Yogyakarta to Jakarta would be painted according to that name .
Responding to this, President Soekarno answered the question by quoting a line from a Dutch
poem composed by a famous poet, Raden Mas Noto Soeroto in the colonial era which contained,
Ik ben Garuda, Vishnoe's vogel, die zijn vleugels uits when the hoog boven for eilanden ("I is
Garuda, Vishnu's bird that spreads its wings high above your archipelago ").
So on December 28, 1949, historic flights using DC-3 aircraft with registration of KLM
Interinsulair PK-DPD flying took President Soekarno from Yogyakarta to Jakarta to attend his
inauguration ceremony as President of the Republic of Indonesia (RIS) under the name Garuda
Indonesian Airways, which was given by President Soekarno to the first airline company.
Planting Trees
Garuda Indonesia always strives to reduce the impact on the environment produced by
the aviation industry. This is mainly done through the operation of aircraft that are
environmentally sound which aims to reduce emissions and waste and save energy and other
natural resources. Through environmentally sound operations and effective impact management,
Garuda Indonesia takes part in global community efforts to combat environmental issues such as
global warming, waste, energy and water. This is our commitment to ensure a better future.
Campaign (People), Green Action (Planet), and Green Responsibility (Profit). Programs carried
out are in line with the IATA Four Pillar Strategy (Improved Technology, Effective Operations,
Efficient Infrastructure, Positive Economic Measures), where the strategy formulated in 2007
aims to reduce the impact on the environment produced by the aviation industry.
management in 2016 are focused on efforts to minimize the impact of business activities on
The Corporate Social Responsibility (CSR) program has become the right approach for
business entities to take root and grow together with the community. CSR is a binding tool
between the company and consumers or customers, as an effort to foster a sense of community
ownership of the company as well as a tool to harmonize business dynamics with environmental
sustainability.
Garuda Indonesia realizes that any progress made by the company should also be enjoyed
by the community, among others through various cooperation programs that can improve
community and environmental empowerment. Through CSR programs called Garuda Indonesia
Cares (Garuda Indonesia Peduli), efforts to empower the community and protect the environment
Green Airline, aiming to make airlines aligned with the community and nature that is realized by
the involvement of Garuda Indonesia as one of the founding members in the Indonesia Business
Council for Sustainable Development (IBCSD). A forum for companies in Indonesia that focus
on the efforts of the business sector in creating sustainable Indonesia development. Garuda
Indonesia also actively participates in the Indonesia Vision 2050 Program which is an initiative
program with the aim of developing a business sector framework so that turning away from
Through Garuda Indonesia Peduli, Garuda Indonesia has carried out a CSR program
programs that are run are also often synergized with the Government's efforts, and other
institutions both domestically and internationally which touch on 3 aspects of CSR, namely
Through the Loan and Partnership Development Program, Garuda Indonesia channels capital
loans to Small and Medium Enterprises (SMEs) spread throughout Indonesia. Capital assistance
is provided to SMEs fostered partners to support the potential to develop and manage their
businesses well. Fund distribution can be provided through synergies between state-owned
Until the end of 2014, the Garuda Indonesia Partnership Loan Program had reached 5,151
fostered partners, consisting of 800 partners fostered by Garuda Indonesia and 4,351 fostered
partners, resulting from synergies with SOEs / other channeling agencies in 16 provinces
throughout Indonesia. The number and distribution of assisted partner SMEs will continue to
grow along with the growth of the informal business sector in the community.
Food security
Until the end of 2014, farmers and SMEs in the agricultural sector received the largest
portion, reaching 50.6% in partnership loan distribution. Followed by industry (26.1%), trade
(7.1%), plantations (8.7%), services (3%), fisheries (3.4%), and livestock (1.2%). This is in line
Not only helping capital, SME empowerment efforts are also accompanied by education
and training programs to promotional activities in order to optimize the work and increase
and international levels, Garuda Indonesia further promotes the products of fostered partners in
the Garuda On Arcade catalog since January 2013 edition. In the future, more and more products
of fostered partners will be promoted through this media. In fact, one of the products of a
fostered partner in the silver handicraft industry, Utami Silver, was chosen to be a supplier of
accessories in the form of brooches pinned on Garuda Indonesia cabin crew uniforms.
COMMUNITY DEVELOPMENT
concern and commitment to help improve conditions and foster the community through
Airline Business profession program, Airport Passenger Service & Flight Operation
Officer
In collaboration with the Garuda Indonesia Training Center, Garuda Indonesia provides
training for high school / vocational high school graduates who come from disadvantaged
communities, especially in the areas of Jakarta, Tangerang, Bekasi and Eastern Indonesia.
Students who have completed this program will be ready to enter the workforce and some of the
Through collaboration with Tempo and General Electric (GE), Garuda Indonesia held
training on essay writing and competition methods for students. The aim of this program is to
The Flying Teacher Program with Garuda Indonesia and the Teacher Quality Improvement
Assistance Program
The Garuda Indonesia Flying Teachers Program aims to gain insight and provide
knowledge for teachers from Aceh, East Nusa Tenggara and Papua. One of them is the Training
Cooperation Program for Surabaya Region Teachers and Aceh with the material "Active
Garuda Indonesia also renovated elementary schools which were not suitable for use in
various parts of Indonesia, including in West Nusa Tenggara, Bali and Papua (Biak). Likewise
with the distribution of 574,120 recycled notebooks for elementary students in Manokwari, Biak,
Pacitan, Bali, Pontianak and Jakarta. Garuda Indonesia also provides educational aids, sports and
arts.
Garuda Indonesia's Commitment to Tennis Sports through "Garuda Indonesia Tennis Open"
As a form of the company's commitment to developing national sports and as part of its
Corporate Social Responsibility (CSR) program, Garuda Indonesia supports and participates in
Health
Garuda Indonesia also cares for children with cancer. In collaboration with the
Indonesian Child Cancer Foundation (YKAKI), Garuda Indonesia provides complete facilities at
the shelter house (Rumah Kita) in Jakarta. In addition, Garuda and YKAKI provide briefing on
Garuda Indonesia also runs a free treatment program for people in various parts of
Indonesia, such as in Padang, Biak (Papua), Manokwari (West Papua) and Kapuk Muara
(Jakarta). The treatment services provided consist of specialist, general and dental services which
have served more than 3,850 residents. In particular, Garuda Indonesia has also provided Dental
The program includes counseling on cervical cancer, HIV & AIDS to the people of
Tanjung Pinang (1,500 health centers) and Tarakan (220 health centers), Smear & IVA Pap
training for health workers, namely 40 general practitioners and 40 midwives and Pap smear &
IVA for the community, especially couples of childbearing age for 350 people as well as referral
assistance for 2 people and medical assistance for 2 people in each province for people with
positive cervical cancer detected and positive IVA therapy as many as 20 people. Garuda also
provided 2 pieces of Cryotherapy equipment which were placed in the YKI Tanjung Pinang,
Since 2013, in addition to Tanjung Pinang and Tarakan, Garuda and YKI have
implemented similar programs in Jayapura, Ambon, Manado and Jakarta. In 2017, Garuda and
To improve the quality of public facilities and infrastructure under conditions suitable for
use, Garuda Indonesia provides repair and development assistance. Garuda Indonesia has also
helped repair religious facilities in several regions in Indonesia such as NTB, Bali, West
Garuda Indonesia shows its concern for the people who are victims of natural disasters
throughout Indonesia through the provision of assistance which is usually in the form of