Soft Drinks Plays Important Role Among Youths PDF

CHAPTERS CONTENTS PAGE.
NO
I INTRODUCTION
Statement of the Problem
Objectives of the study
Need for study
II RESEARCH METHODOLOGY
III REVIEW OF LITERATURE
IV ANALYSIS AND INTERPRETATION
V FINDINGS SUGGESTIONS CONCLUSION
ANNEXURE
BIBLIOGRAPHY
LIST OF TABLES
TABLE NO PARTICULARS PAGE NO

PEOPLE’S AWARENESS ABOUT SOFT DRINKS
1 AND ENERGY DRINKS
GENDER OF RESPONDENTS
2
CONSUMPTION OF SOFT DRINKS
3
SOFT DRINKS PREFERRED MORE THAN ENERGY
4 DRINKS
AWARENESS OF THE INGREDIENT LIST ON THE

5 BACK OF THE SOFT DRINKS
AWARENESS OF THE HEALTH CONCERNS OF

6 CONSUMING TOO MANY SOFT DRINKS
ENERGY DRINKS MUST BE APPROACHED WITH

7 CAUTION
ENERGY DRINK AFFECTS YOUR HEALTH

8
SATISFICATION OF THE PRICE OF ENERGY

9 DRINKS
SOFT DRINKS CAN AFFECT YOUR HEALTH

10
AWARENESS ABOUT THE CAFFEINE USED IN
11 ENERGY DRINKS AND ITS ADVERSE EFFECT ON
HEALTH
1
ENERGY DRINKS ARE PREFERRED MORE THAN
12 SOFT DRINKS
CONSUMPTION OF ENERGY DRINKS

13
TYPES OF HEALTH HAZARDS AFTER
14 CONSUMING SOFT DRINKS AND ENERGY
DRINKS
THE BRAND NAME OF ENERGY DRINKS THAT

15 COMES FIRST TO YOUR MINDS
THE MAJORITY AGE CATEGORY OF PEOPLE

16 THAT CONSUME ENERGY DRINKS

17 THAT CONSUMES SOFT DRINKS
THE BRAND NAME OF SOFT DRINKS THAT

18 COMES FIRST IN YOUR MIND
PEOPLE ARE ADDICTED TO ENERGY DRINKS

19
PEOPLE ARE ADDICTED TO SOFT DRINKS
20
21 BACK OF ENERGY DRINKS
AMONG ENERGY DRINKS AND SOFT DRINKS

22 WHICH GAINS MORE POPULARITY
2
LIST OF CHARTS
CHART PARTICULARS PAGE NO

NO
PEOPLE’S AWARENESS ABOUT SOFT DRINKS
1 AND ENERGY DRINKS
2
3
SOFT DRINKS PREFERRED MORE THAN ENERGY
4 DRINKS

5 BACK OF THE SOFT DRINKS
AWARENESS OF THE HEALTH CONCERNS OF

6 CONSUMING TOO MANY SOFT DRINKS
ENERGY DRINKS MUST BE APPROACHED WITH

7 CAUTION

8
SATISFICATION OF THE PRICE OF ENERGY

9 DRINKS

10
3
AWARENESS ABOUT THE CAFFEINE USED IN
11 ENERGY DRINKS AND ITS ADVERSE EFFECT ON
HEALTH
ENERGY DRINKS ARE PREFERRED MORE THAN

12 SOFT DRINKS

13
TYPES OF HEALTH HAZARDS AFTER
14 CONSUMING SOFT DRINKS AND ENERGY
DRINKS
THE BRAND NAME OF ENERGY DRINKS THAT

15 COMES FIRST TO YOUR MINDS

16 THAT CONSUME ENERGY DRINKS

17 THAT CONSUMES SOFT DRINKS
THE BRAND NAME OF SOFT DRINKS THAT

18 COMES FIRST IN YOUR MIND

19
20
21 BACK OF ENERGY DRINKS
AMONG ENERGY DRINKS AND SOFT DRINKS

22 WHICH GAINS MORE POPULARITY
4
CHAPTER I
INTRODUCTION
5
SOFT DRINKS PLAYS IMPORTANT ROLE
AMONG YOUTHS
6
1.1 INTRODUCTION
In recent scenario soft drinks plays a very important role among youths.
Soft drinks are the beverage of choice for millions, but sugary drinks increase the risk of diabetes,
heart disease, and other chronic conditions. People who consume sugary drinks regularly—1 to 2
cans a day or more—have a 26% greater risk of developing diabetes than people who rarely have
such drinks. A study that followed 40,000 men for two decades found that those who averaged one
can of a sugary beverage per day had a 20% higher risk of having a heart attack or dying from a
heart attack than men who rarely consumed sugary drinks. A related study in women found a
similar sugary beverage–heart disease link. A 22-year-long study of 80,000 women found that
those who consumed a can a day of sugary drink had a 75% higher risk of gout than women who
rarely had such drinks. Researchers found a similarly-elevated risk in men. Regular consumption
of such drinks in the long run leads to weight gain and has an adverse effect on our cardio metabolic
health. Obesity compounded with an increased risk of heart problems and diabetes is some of the
most prominent health issues that can be attributed to these drinks. People who savor such drinks
must therefore take these ill effects into consideration.
Energy drinks, such as Red Bull and Monster, contain high levels of caffeine, which is a stimulant.
They have become increasingly popular over the last 20 years, especially with young people, with
many clubbers mixing them with alcohol.
The World Health Organization (WHO) reviewed the literature on the associated health risks and
policies related to energy drinks. The review was prompted by concerns raised both by the
scientific community and among the general public about the health effects of these drinks. The
researchers described a number of potential health risks, mainly associated with the high caffeine
content of the drinks, as well as the risks of combining them with alcohol. They also found that
policy regarding energy drinks is limited and call for more long-term research and policy action,
to minimize the risk of harm from heavy and long-term energy drink consumption.
Energy drinks are different from conventional soft drinks due to their unique composition and
function. Energy drinks are non-alcoholic beverages that contain functional ingredients, which
have a beneficial effect on the human body. Energy drinks usually contain caffeine and a number
of added water-soluble vitamins, most often a selection of B-group vitamins. Energy drinks also
include taurine and other ingredients with a nutritional or physiological function. Flavorings,
colorings and other additives that are also permitted in soft drinks are sometimes added to energy
drinks for taste. Conventional soft drinks are non-alcoholic flavored beverages consumed by the
general population (including children) mainly for their refreshing taste. They are offered in a
variety of flavors. Traditional soft drinks are mixtures of water with flavorings and are usually
carbonated to give them a refreshing feel. Soft drinks can be sweetened with sugar or nonnutritive
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sweeteners. This category includes cola-type beverages which contain caffeine as a flavoring
substance in smaller amounts when compared to energy drinks. Generally, they do not contain
other functional ingredients.
A soft drink is a drink that typically contains carbonated water, a sweetener, and a natural or
artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a sugar
substitute (in the case of diet drinks), or some combination of these. Soft drinks may also contain
caffeine, colorings, preservatives, and/or other ingredients.
Soft drinks are called "soft" in contrast with "hard" alcoholic drinks. Small amounts of alcohol
may be present in a soft drink, but the alcohol content must be less than 0.5% of the total volume
of the drink in many countries and localities if the drink is to be considered nonalcoholic. Fruit
punch, tea, and other such non-alcoholic drinks are technically soft drinks by this definition, but
are not generally referred to as such.
Soft drinks may be served chilled, over ice cubes, or at room temperature, especially soda. They
are available in many container formats, including cans, glass bottles, and plastic bottles.
Containers come in a variety of sizes, ranging from small bottles to large multi-liter containers.
Soft drinks are widely available at fast food restaurants, movie theaters, convenience stores, casual-
dining restaurants, dedicated soda stores, and bars from soda fountain machines. Soft drinks are
typically served in paper or plastic disposable cups in the first three venues. In casual dining
restaurants and bars, soft drinks are often served in glasses made from glass or plastic. Soft drinks
may be drunk with straws or sipped directly from the cups.
Soft drinks are mixed with other ingredients in several contexts. In Western countries, in bars and
other places where alcohol is served (e.g. airplanes, restaurants and nightclubs), many mixed drinks
are made by blending a soft drink with hard liquor and serving the drink over ice. One well-known
example is the rum and coke, which may also contain lime juice. Some homemade fruit punch
recipes, which may or may not contain alcohol, contain a mixture of various fruit juices and a soft
drink. At ice cream parlors and 1950s-themed diners, ice cream floats, and specifically root beer
floats, are often sold.
An energy drink is a type of drink containing sugar and stimulant compounds, usually caffeine,
which is marketed as providing mental and physical stimulation (marketed as "energy", but distinct
from food energy). They may or may not be carbonated and may also contain other sweeteners,
herbal extracts, taurine, and amino acids. They are a subset of the larger group of energy products,
which includes bars and gels, and distinct from sports drinks, which are advertised to enhance
sports performance. There are many brands and varieties in this drink category.
Coffee, tea and other naturally caffeinated drinks are usually not considered energy drinks. Other
soft drinks such as cola may contain caffeine, but are not considered energy drinks either. Some
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alcoholic drinks, such as Buckfast Tonic Wine, contain caffeine and other stimulants. It is safe for
the typical healthy adult to consume a total of 400 mg of caffeine a day. This has been confirmed
by a panel of the European Food Safety Authority, which also concludes that a caffeine intake of
up to 400 mg per day does not raise safety concerns for adults. According to the ESFA this is
equivalent to 4 cups of coffee (90 mg each) or 5 standard cans (250 ml) of energy drink (80 mg
each).
Energy drinks have the effects caffeine and sugar provide, but there is little or no evidence that the
wide variety of other ingredients have any effect. Most effects of energy drinks on cognitive
performance, such as increased attention and reaction speed, are primarily due to the presence of
caffeine. Other studies ascribe those performance improvements to the effects of the combined
ingredients. Advertising for energy drinks usually features increased muscle strength and
endurance, but there is still no scientific consensus to support these claims. Energy drinks have
been associated with health risks, such as an increased rate of injury when usage is combined with
alcohol, and excessive or repeated consumption can lead to cardiac and psychiatric conditions.
Populations at-risk for complications from energy drink. Consumption include youth, caffeine-
naïve or caffeine-sensitive, pregnant, competitive athletes and people with underlying
cardiovascular disease.
LIST OF BRANDS (ENERGY DRINKS)

• Red bull
• Monster drink
• Mountain dew
• Crunk
• Tzinga
LIST OF BRANDS (SOFT DRINKS)

• Pepsi
• Coco-cola
• 7up
• Spirite
• Mirinda
9
1.2 STATEMENT OF THE PROBLEM
Today lot of soft drinks and energy drinks are available in the market. Same way we can predict
the consequences after consumption of these products. General belief among the poor is soft drinks
create a lot of energy and freshness. But in real its elements cause a lot of gastric problems. The
main use of the product is not only for drinking but also for creating status among people. Youth
are not able to think about the consequences or health hazards after using these products. Some
peoples using the product without knowing the ingredients and chemicals involved in it and others
have a misperception regarding the quality of the product.
Today lots of brand or unbranded soft drinks and energy drinks are available in the market.
Soft drinks occupies good place in the market. Customers are in a dilemma to choose which soft
drink gives lesser health problems and which are good in quality. In this context my project “To
study of impact of energy and soft drinks with special reference to youth of Pudussery panchayat,
Palakkad dt” is more suitable.
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1.3 OBJECTIVE OF THE STUDY
• To find the awareness of energy and soft drinks with reference to Pudussery panchayat area
in Palakkad district.
• To examine the factors that affects the consumption of energy and soft drinks in Puduserry
panchayat, Palakkad.
• To find the comparison between energy drinks and soft drinks.
• To offer suggestions.
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1.4 NEED FOR STUDY
This study is done to know the impact of energy drinks and soft drinks
on the basis of health, popularity, and price and to know which is the brand among energy and soft
drinks that is leading in the Pudussery area of Palakkad district. This study gives an analysis of
which among energy and soft drinks can cause health problems. A questionnaire was used to
investigate consumption patterns, attitudes, and socio-demographic profiles of consumerattending
respondents of the ages 18 and above. Statistical analysis were undertaken to obtain a better
understanding of the attitudes among young consumers towards energy and soft drinks. A logistic
regression model was used as a predictor to distinguish between frequent and nonfrequent soft and
energy drink consumers. Soft drinks were mostly consumed as distinct drinks (not as substitutes)
and on specific occasions. Easy availability of soft and energy drinks at the locations closure to
consumers was a critical factor in determining consumers’ purchase and consumption level.
Attitude towards the utility and nutritional dimensions of soft and energy drinks had a positive and
significant influence on the frequency of consumption. To remain competitive, soft and energy
drinks’ companies need to focus more on healthy products and those that are refreshing and
relaxing.
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CHAPTER II
RESEARCH
METHODOLOGY
13
RESEARCH METHODOLOGY
Research methodology the description, explanation and justification of various method of

conducting research. This area deals with the research design, sources of data collection,
sampling design, size of the sample, hypothesis, and statistical tool for the data analysis and
interpretation.
DATA SOURCES
PRIMARY DATA:
Primary data are those data which are collected for the first time which is original in character.
Here primary data are collected from customers through a well structured questionnaire.
SECONDARY DATA:
Secondary data is information that has already been collected and is usually available in published
or electronic form. This data can be accessed from library, magazine, websites, etc...
RESEARCH INSTRUMENT
To collect accordant information from the customers, structured questionnaire were used as the
research instrument. The questionnaire helped the researcher to collect information in a structured
format. Researcher will approach the customer and as questions according to questionnaire. If
customer feels busy questionnaire is supplied to them and researcher will collect it later. This
makes data collection and analysis much easier.
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SAMPLING UNIT
The sample unit used by researcher is certain number of consumers residing in PUDUSSERY
panchayat of Palakkad district, for the comparative study of energy and soft drinks.
SAMPLING SIZE
A survey on 50 customers was conducted for measuring customer satisfaction level on energy and
soft drinks.
SAMPLING PROCEDURE
The questionnaire was directly given to the customers. This method is used by the researcher to
get direct feedback from the customer.
TOOLS USED FOR ANALYSIS

The collected data has been analyzed using statically tools like percentage method and the chi
square test. Tables, diagrams chats etc. were used to present the result in more simplified manner .
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LIMITATIONS
Time Constraint
The allotted time to conduct the survey was 2 months. Therefore it became a bit difficult to
cover the entire Puduserry panchayat. However, the key areas were aptly covered.
Availability of Data:
Consumption of energy and soft drinks were not in favor of us conducting the survey inside their
premises as it would disturb their consumers. ‘Non-willingness of the respondents to answer the
questionnaire was also a hurdle.
Reliability of Data:
Reliability of data always remains a prime concern when humans are surveyed. Non-interest, poor
understanding, unclear questions, inability to think instantly and customer biases creeps in
apprehensiveness in the minds of the researcher while tabulating and analyzing the data.
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CHAPTER III
REVIEW OF LITERATURE
17
REVIEW OF LITERATURE
 “In small amounts, energy drinks are thought to improve reaction times, increase aerobic
and anaerobic endurance, decrease driver sleepiness, heighten arousal, and improve mood
and cognition” (Rath, Mandy) (2019)
 Soft drink consumption and increased energy intake. Given the multiple sources of energy
in a typical diet, it is noteworthy that a single source of energy can have such a substantial
impact on total energy intake. (Stanton MF, Ahrens RA, Douglass LW. Coffee and cola
beverage consumption as heart disease risk factors in men. Experiential.) (2018)
 ” Due to the high amounts of caffeine being consumed there have been many regulations
set for beverages such as energy drinks with high amounts of caffeine. According to the
article Energy Drinks.(Attila, Sema; Çakir, Banu). (2017)
 The fact that soft drinks offer energy with little accompanying nutrition, displace other
nutrient sources, and are linked to several key health conditions such as diabetes is further
impetus to recommend a reduction in soft drink consumption.( . RodriguezArtalejo F,
Garcia EL, Gorgojo L, et al. Consumption of bakery products, sweetened soft drinks and
yogurt among children aged 6–7 years). (2016)
 When consuming energy drinks there are many negative effects they can have on one’s
body and health. Many people are unaware of these effects and are not cautious when
consuming these beverages. One of the main risks is toxicity of certain ingredients such
as caffeine. This has become a growing issue in today’s society and many professionals
are doing all they can to educate others on the safety of consuming these beverages.
(Jacobson MF. Liquid candy: how soft drinks are harming Americans’ health.) (2015)
 In addition to effects on energy intake and weight, it is important to know whether soft
drinks displace essential nutrients and contribute to overall poorer diets.( . Rosenthal R.
Meta-Analytic Procedures for Social Research). (2014)
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 “Adolescents, young adults, parents, practitioners, school personnel, coaches, and teachers
need to recognize the potentially harmful health effects that can occur with excessive
energy drink consumption”( Brownell KD, Horgen KB. Food Fight) (2013)
 Increased soft drink intake is related to lower consumption of milk and calcium, but
average effect sizes were small. ( . Berkey CS, Rockett HR, Field AE, Gillman MW,
Colditz GA. Sugar-added beverages and adolescent). (2012)
 Many people also mistake energy drinks for a sport drink, where sport drinks work to
rehydrate the body. Energy drinks do just the opposite of sport drinks. The gastrointestinal
tract can also be affected by the high amounts of sugar and caffeine in energy drinks. (john
Jacob _ consumer ). (2011)
 Soft drink consumption was also related to higher intake of carbohydrates, lower intakes
of fruit and dietary fiber, and lower intakes of a variety of macronutrients in crosssectional,
longitudinal, and longer-term experimental studies. (Harnack L, Stang J, Story M. Soft
drink). (2010)
 While energy drinks can cause many undesirable adverse effects, these beverages can cause
more serious health issues when consumed improperly or on a regular basis. Many of these
health issues include problems with cardiovascular, renal, central nervous system and
musculoskeletal systems(Gillis LJ, Bar-Or O. Food away from home, sugarsweetened
drink consumption and juvenile obesity. J Am Coll Nutr.) (2009)
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OVERVIEW OF THE STUDY
HISTORY
Energy drinks were an active subset of the early soft drink industry; Pepsi, for instance, was
originally marketed as an energy booster. Coca-Cola's name was derived from its two active
ingredients, both known stimulants: coca leaves and kola nuts (a source of caffeine). Fresh coca
leaves were replaced by "spent" ones in 1904 because of concerns over the use of cocaine in food
products; the federal lawsuit United States v. Forty Barrels and Twenty Kegs of CocaCola
pressured The Coca-Cola Company into reducing the amount of caffeine in its formula by 1916.
These developments brought an end to the first wave of energy drinks.
In the UK, Lucozade Energy was originally introduced in 1929 as a hospital drink for "aiding the
recovery;" in the early 1980s, it was promoted as an energy drink for "replenishing lost energy."
One of the first post-Forty Barrels energy drinks introduced in America was Dr. Enuf. Its origins
date back to 1949, when a Chicago businessman named William Mark Swartz was urged by
coworkers to formulate a soft drink fortified with vitamins as an alternative to sugar sodas full of
empty calories. He developed an "energy booster" drink containing B vitamins, caffeine and cane
sugar. After placing a notice in a trade magazine seeking a bottler, he formed a partnership with
Charles Gordon of Tri-City Beverage to produce and distribute the soda. Dr. Enuf is still being
manufactured in Johnson City, Tennessee and sold sparsely throughout the nation.
In Japan, the energy drink dates at least as far back as the early 1960s, with the launch of the
Lipovitan brand. However, in Japan, most of the products of this kind bear little resemblance to
soft drinks, and are sold instead in small brown glass medicine bottles, or cans styled to resemble
such containers. Bacchus-F, a South Korean drink closely modeled after Lipovitan, also appeared
in the early 1960s and targets a similar demographic.
In 1985, Jolt Cola was introduced in the United States. Its marketing strategy centered on the
drink's caffeine content, billing it as a means to promote wakefulness. The drink's initial slogan
read: "All the sugar and twice the caffeine."
In 1995, PepsiCo launched Josta, the first energy drink introduced by a major US drink company
(one that had interests outside energy drinks), but Pepsi discontinued the product in 1999. Pepsi
would later return to the energy drink
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Since 2002, there has been a growing trend for packaging energy drinks in bigger cans. In many
countries, including the US and Canada, there is a limitation on the maximum caffeine per serving
in energy drinks, so manufacturers include a greater amount of caffeine by including multiple
servings per container. Popular brands such as Red Bull, Hype Energy Drinks and Monster have
increased the can size.
The energy shot product, an offshoot of the energy drink, was launched in the US with products
such as "5-Hour Energy," which was first released onto the market in 2004. A consumer health
analyst explained in a March 2014 media article: "Energy shots took off because of energy drinks.
If you’re a white collar worker, you’re not necessarily willing to down a big Monster energy drink,
but you may drink an energy shot."
In 2007, energy drink powders and effervescent tablets were introduced, whereby either can be
added to water to create an energy drink.
Energy drinks are also popular as drink mixers—Red Bull and vodka is a popular combination. In
the US, a product called "Four Loko" formerly mixed beer with caffeine, while Kahlua is a coffee-
flavored alcoholic drink.
In the late 18th century, scientists made important progress in replicating naturally carbonated
mineral waters. In 1767, Englishman Joseph Priestley first discovered a method of infusing water
with carbon dioxide to make carbonated water when he suspended a bowl of distilled water above
a beer vat at a local brewery in Leeds, England. His invention of carbonated water (also known as
soda water) is the major and defining component of most soft drinks.
Priestley found that water treated in this manner had a pleasant taste, and he offered it to his friends
as a refreshing drink. In 1772, Priestley published a paper entitled Impregnating Water with Fixed
Air in which he describes dripping oil of vitriol (or sulfuric acid as it is now called) onto chalk to
produce carbon dioxide gas, and encouraging the gas to dissolve into an agitated bowl of water.
Another Englishman, John Mervin Nooth, improved Priestley's design and sold his apparatus for
commercial use in pharmacies. Swedish chemist Torbern Bergman invented a generating apparatus
that made carbonated water from chalk by the use of sulfuric acid. Bergman's apparatus allowed
imitation mineral water to be produced in large amounts. Swedish chemist Jöns Jacob Berzelius
started to add flavors (spices, juices, and wine) to carbonated water in the late eighteenth century.
Thomas Henry, an apothecary from Manchester, was the first to sell artificial mineral water to the
general public for medicinal purposes, beginning in the 1770s. His recipe for 'Bewley's Mephitic
Julep' consisted of 3 drachms of fossil alkali to a quart of water, and the manufacture had to 'throw
in streams of fixed air until all the alkaline taste is destroyed'.
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It was not long before flavoring was combined with carbonated water. The drinking of either
natural or artificial mineral water was considered at the time to be a healthy practice, and was
promoted by advocates of temperance.
HEALTH PROBLEMS
Excessive or repeated consumption of energy drinks can lead to cardiac problems, such as
arrhythmias and heart attacks, and psychiatric conditions such as anxiety and phobias. In Europe,
energy drinks containing taurine and caffeine have been associated with the deaths of athletes. A
2017 study noted that caffeine content was not the only factor, and that the cocktail of other
ingredients in energy drinks made them more dangerous than drinks whose only stimulant was
caffeine; the study noted that more research was needed on the individual ingredients to determine
which ones pose a hazard.
Research suggests that emergency department (ED) visits are on the increase. In 2005, there were
1,494 emergency department visits related to energy drink consumption in the India; whereas, in
2011, energy drinks were linked to 20,783 emergency department visits. During this period of
increase, male consumers consistently had a higher likelihood of visiting the emergency
department over their female counterparts. Research trends also show that emergency department
visits are caused mainly by adverse reactions to the drinks. In 2011, there were 14,042 energy
drink-related hospital visits. Misuse and abuse of these caffeinated drinks also cause a significant
amount of emergency department visits. By 2011, there were 6,090 visits to the ED due to
misuse/abuse of the drinks. In many cases 42% of patients had mixed energy drinks with another
stimulant, and in the other 58% of cases the energy drink was the only thing that had been
consumed. Several studies suggest that energy drinks may be a gateway drug.
The over-consumption of sugar-sweetened soft drinks is associated with obesity, hypertension,

type 2 diabetes, dental caries, and low nutrient levels. Experimental studies tend to support a causal
role for sugar-sweetened soft drinks in these ailments, though this is challenged by other
researchers. "Sugar-sweetened" includes drinks that use high-fructose corn syrup, as well as those
using sucrose.
Many soft drinks contain ingredients that are themselves sources of concern: caffeine is linked to
anxiety and sleep disruption when consumed in excess. Sodium benzoate has been investigated by
researchers as a possible cause of DNA damage and hyperactivity. Other substances have negative
health effects, but are present in such small quantities that they are unlikely to pose any substantial
health risk provided that the drinks are consumed only in moderation.
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A report by Indian researchers examined statistics relating to the increase in soft drink
consumption and claimed that consumption is "likely contributing to health problems". It also
criticized marketing efforts by soft drink companies.
The over-consumption of sugar-sweetened soft drinks is associated with obesity, hypertension,

diabetes, dental caries, and low nutrient levels. Experimental studies tend to support a causal role
for sugar-sweetened soft drinks in these ailments, though this is challenged by other researchers.
"Sugar-sweetened" includes drinks that use high-fructose corn syrup, as well as those using
sucrose.
Many soft drinks contain ingredients that are themselves sources of concern: caffeine is linked to
anxiety and sleep disruption when consumed in excess. Sodium benzoate has been investigated as
a possible cause of DNA damage and hyperactivity. Other substances have negative health effects,
but are present in such small quantities that they are unlikely to pose any substantial health risk
provided that the drinks are consumed only in moderation.
Energy drinks are marketed to provide the benefits among health effects of caffeine along with
benefits from the other ingredients they contain. Health experts agree that energy drinks which
contain caffeine do improve alertness. The consumption of alcohol drinks combined with energy
drinks is a common occurrence on many college campuses. The alcohol industry has recently been
criticized for marketing cohesiveness of alcohol and energy drinks. The combination of the two in
college students is correlated to students experiencing alcohol-related consequences, and several
health risks.
There is no reliable evidence that other ingredients in energy drinks provide further benefits, even
though the drinks are frequently advertised in a way that suggests they have unique benefits. The
dietary supplements in energy drinks may be purported to provide produce benefits, such as for
vitamin B12, but no claims of using supplements to enhance health in otherwise normal people
have been verified scientifically.
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3.3 CHALLENGES FACED BY ENERGY AND SOFT DRINKS
Some places ban the sale of prepackaged caffeinated alcoholic drinks, which can be described as
energy drinks containing alcohol. In response to these bans, the marketers can change the formula
of their products.
In March 2013, Indian ministry proposed to ban the sale of non-diet soft drinks larger than 16
ounces, except in convenience stores and supermarkets. A lawsuit against the ban was upheld by
a state judge, who voiced concerns that the ban was "fraught with arbitrary and capricious
consequences".
The Children’s Food Campaign (CFC), which is supported by the chef Jamie Oliver, the British
Dietetic Association and the Action on Sugar campaign group, believe an under-18 ban would be
the most effective way to help schools and colleges tackle behavioural issues linked to drinking
the high-caffeine fizzy drinks, which include Red Bull and Monster Energy.
The main reason for the ban is the high level of caffeine in the drinks, which has been linked to a
string of health problems for children, including head and stomach aches, hyperactivity, depression
and sleep problems, as well as poorer performance, concentration and behaviour in schools.
The British Government could ban the sale of high-caffeine soft drinks to children due to public
health concerns. The so-called "energy drinks" contain high levels of sugar and caffeine and have
been linked to obesity and a range of other health issues including headaches and sleeping
problems."With thousands of young people regularly consuming energy drinks, often because they
are sold at cheaper prices than soft drinks, we will consult on banning the sale of energy drinks to
children," Prime Minister Theresa May said in a statement."It is vital that we do all we can to make
sure children have the best start in life and I encourage everyone to put forward their
views."Adolescents in Britain who drink energy drinks consume around 50 per cent more than
their counterparts in Europe, the statement said. The government launched a consultation seeking
views on the subject, including at what age the ban should apply.
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CHAPTER IV
ANALYSIS AND
INTERPRETATION
25
4. ANALYSIS AND INTERPRETATION
TABLE 1
PEOPLE’S AWARENESS ABOUT SOFT DRINKS AND ENERGY DRINKS
OPTION NO. OF RESPONDENTTS PERCENTAGE
Soft drinks 30 60%
Energy drinks 20 40%
Total 50 100
Interpretation:
From table 1, we find 30(60%) of respondents are aware about soft drinks and
energy drinks and 20(40%) of respondents are not aware.
It is found from table 1 that majority of the respondents are aware about soft drinks 30(60%) and
the respondents that are aware about energy drinks are lowest 20(40%).
CHART 1
26
NO. OF RESPONDENTTS
Soft drinks
Energy drinks
TABLE 2
27
GENDER NO. OF RESPONDENTS PERCENTAGE
Male 23 46%
Female 27 54%
Total 50 100
Interpretation:
From table 2, 27(54%) of the respondents are females and 23(46%) of
respondents are male.
It is found from table 2, that most of the respondents are females 27(54%) and the males are lowest
23(46%).
CHART 2
28
MALE
FEMALE
TABLE 3
29
OPTION NO OF RESPONDENT PERCENTAGE
More Than Once A Day 4 8%
Few Times A Week 15 30%
Only On Special Occasions 31 62%
Never 0 0
Total 50 100
Interpretation:
From table 3, 31(62%) of the respondents consume soft drinks only on special
occasions and 15(30%) of respondents consumes only few times a week, 4(8%) of respondents
consume more than once a day and the respondents that do not consume are none.
It is found from table 3 that most of the respondents consume soft drinks only on special occasions
31(62%) and the lowest is for respondents that consumes none 0(0%).
CHART 3
30
NO. OF RESPONDENTS
35
30
25
20
15
NO OF RESPONDENT
10
5
0
MORE THAN FEW TIMES ONLY ON NEVER
ONCE A DAY A WEEK SEPCIAL
OCCATION
TABLE 4
31
SOFT DRINKS PREFERRED MORE THAN ENERGY DRINKS
OPTION NO. OF RESPONDENTS PERCENTAGE
Yes 10 20%
No 12 24%
Not sure 28 56%
Total 50 100
Interpretation:
From table 4, 28(56%) of the respondents are not sure about whether the soft drinks
are preferred more than energy drinks, 12(24%) of respondents do not prefer and 10(20%) of
respondents prefer soft drinks.
It is found from table 4, that most of the respondents that are not sure about whether the soft drinks
are preferred more than energy drinks are 28(56%) and the number of respondents that prefer soft
drinks are lowest 10(20%).
CHART 4
32
no of respondents
yes
TABLE 5
AWARENESS OF THE INGREDIENT LIST ON THE BACK OF THE SOFT DRINKS
33
Yes 27 54%
No 23 46%
Total 50 100
Interpretation:
From table 5, 27(54%) of the respondents read the ingredient list on back of soft
drinks and respondents that do not read are 23(46%).
It is found from table 5, that most of the respondents that read the ingredient list on back of soft
drinks are 27(54%) and respondents that do not read are 23(46%) which is lowest.
CHART 5
34
no of respondents
35
30
25
20 no of respondents
15
10
5
0
yes
TABLE 6
AWARENESS OF THE HEALTH CONCERNS OF CONSUMING TOO MANY SOFT

DRINKS
35
Yes 31 62%
No 19 38%
Total 50 100
Interpretation:
From table 6, 31(62%) of the respondents are familiar with the health concerns of
consuming too many soft drinks and the respondents that do not know are 19(38%).
From table 6, we find that the respondents familiar with the health concerns of consuming too
many soft drinks are more 31(62%) and the respondents that do not know are 19(38%) which is
lowest.
CHART 6
36
no of respondents
no
no of respondents
yes
0 10 20 30 40
TABLE 7
ENERGY DRINKS MUST BE APPROACHED WITH CAUTION
37
Agree 37 74%
Disagree 5 10%
Highly disagree 8 8%
Total 50 100
Interpretation:
From table 7, 37(74%) of the respondents agree that energy drinks must be
approached with caution, the respondents that highly disagree are 8(16%) and the respondents
that disagree are 5(10%).
From table 7, we find most of the respondents agree that energy drinks must be approached with
caution 37(74%) and the respondents that disagree are lowest 5(10%).
CHART 7
38
NO. OF RESPONDENTS
Agree
Disagree
Highly disagree
TABLE 8
39
Yes 38 76%
No 12 24%
Total 50 100
Interpretation:
From table 8, 38(76%) of the respondents agree that energy drinks can affect health
and the respondents that do not agree are 12(24%).
From table 8, we find most of the respondents agree that energy drinks can affect health 38(76%)
and the respondents that do not agree are 12(24%) which is lowest.
CHART 8
40
NO. OF RESPONDENTS
Yes
No
TABLE 9
SATISFICATION OF THE PRICE OF ENERGY DRINKS
41
Dissatisfied 27 54%
Satisfied 19 38%
Highly dissatisfied 4 8%
Total 50 100
Interpretation:
From table 9, 27(54%) of the respondents are dissatisfied with the price of energy
drinks, the respondents that are satisfied are 19(38%) and the respondents highly dissatisfied are
4(8%).
From table 9, we find most of the respondents are dissatisfied with the price of energy drinks
27(54%) and the respondents that are highly dissatisfied are low 4(8%).
CHART 9
42
60
50
40
30 NO. OF RESPONDENTS
PERCENTAGE
20
10
0
Dissatisfied Satisfied Highly
dissatisfied
TABLE 10
43
Yes 34 68%
No 16 32%
Total 50 100
Interpretation:
From table10, 34(68%) of the respondents agrees that soft drinks can affect health
and the respondents that do not agree are 16(32%).
From table10, we find that most of the respondents agrees that soft drinks can affect health 34(68%)
and the respondents that do not agree are 16(32%) which is lowest.
CHART 10
44
70
60
50
40 Yes
No
30
20
10
0
NO. OF RESPONDENTS PERCENTAGE
TABLE 11
45
AWARENESS ABOUT THE CAFFEINE USED IN ENERGY DRINKS AND ITS
ADVERSE EFFECT ON HEALTH
Yes 9 18%
No 9 18%
Not sure 32 64%
Total 50 100
Interpretation:
From table 11, 32(64%) of the respondents are not sure about the caffeine used in
energy drinks and its adverse effects and the respondents that know about caffeine and that do
not know about it are equal 9(18%).
From table 11 we find that most of the respondents are not sure about the caffeine used in energy
drinks and its adverse effects 32(64%) and the respondents that know about caffeine and that do
not know about it are equal 9(18%)
CHART 11
46
NO. OF RESPONDENTS
35
30
25
20
NO. OF RESPONDENTS
15
10
5
0
Yes No Not sure
TABLE 12
47
ENERGY DRINKS ARE PREFERRED MORE THAN SOFT DRINKS
Yes 11 22%
No 10 20%
Not sure 29 58%
Total 50 100
Interpretation:
From table 12, 29(58%) of the respondents are not sure about whether energy
drinks are preferred more, the respondents that prefer are 11(22%) and the respondents that do
not prefer the energy drinks are (20%).
From table 12 we find that most of the respondents are not sure about whether energy drinks are
preferred more 29(58%) and the respondents that do not prefer the energy drinks are lowest
(20%).
CHART 12
48
60
50
40
30
NO. OF RESPONDENTS
20
PERCENTAGE
10
0
NO. OF RESPONDENTS
Yes No Not
sure
TABLE 13
49
More than once a day 5 10%
Few times a week 15 30%
Only on special occasion 22 44%
Never 8 16%
Total 50 100
Interpretation:
From table 13, 22(44%) of the respondents consume energy drinks only on special
occasions, 15(30%) of respondents consume few times a week, 8(16%) of the respondents never
consume and the respondents that consume energy drinks more than once a day are 5(10%).
From table 13 we find that most of the respondents that consume energy drinks only on special
occasions are more 22(44%) and the respondents that consume energy drinks more than once a
day is lowest 5(10%).
CHART 13
50
NO. OF RESPONDENTS
More than once a day

Few times a week
Only on special occasion
Never
TABLE 14
TYPES OF HEALTH HAZARDS AFTER CONSUMING SOFT DRINKS AND ENERGY

DRINKS
51
Gastric problems 20 40%
Addiction 18 36%
Diabetes 5 10%
Others 7 14%
Total 50 100
Interpretation:
From table 14, 20(40%) of respondents face gastric problems, 18% of
respondents face addiction problem, 5(10%) of the respondents have diabetes issues and 7(14%)
of respondents have other health issues.
From table 14, 20(40%) of respondents face gastric problems which is the most and 5(10%) of the
respondents have diabetes issues which is lowest.
CHART 14
52
Gastric problems
Addiction
Diabetes
Others
TABLE 15
THE BRAND NAME OF ENERGY DRINKS THAT COMES FIRST TO YOUR MINDS
53
Red Bull 37 74%
Monster 11 22%
Others 2 4%
Total 50 100
Interpretation:
From table 15, 37(74%) of the respondents prefer Red Bull, 11(22%) of
respondents prefer Monster and the respondents that prefer others are 2(4%).
From table 15, we find that most of the respondents prefer Red Bull 37(74%) and the respondents
that prefer others are low 2(4%).
CHART 15
54
40
35
30
25
20
15
10
5
0
RedBull Monster Others
TABLE 16
THE MAJORITY AGE CATEGORY OF PEOPLE THAT CONSUME ENERGY

DRINKS
55
20-30 37 74%
30-45 9 18%
45-60 4 8%
Total 50 100
Interpretation:
From table 16, 37(74%) of the respondents agree age category between 20-30
consume energy drinks, 9(18%) of respondents of 30-45 consume energy drinks and the
respondents that falls under 45-50 consumes 4(8%).
From table 16, we find that most of the respondents agree that age category between 20-30
consume more energy drinks 37(74%) and the respondent that falls under 45-50 consumes less
4(8%).
CHART 16
56
45-60
PERCENTAGE
30-45
NO. OF RESPONDENTS
20-30
0 20 40 60 80
TABLE 17
THE MAJORITY AGE CATEGORY OF PEOPLE THAT CONSUMES SOFT DRINKS
57
10-15 13 26%
20-30 28 56%
30-45 9 18%
45-60 0 0
Total 50 100
Interpretation:
From table 17, 28(56%) of the respondents fallen under age category of 20-30
consume soft drinks, 9(18%) of respondents consume soft drinks and the respondents under 4560
are nil 0.
From table 17, we find that most of the respondents fallen under age category of 20-30 consume
soft drinks 28(56%) and the respondents under 45-60 are nil 0.
CHART 17
58
45-60
30-45
PERCENTAGE
NO. OF RESPONDENTS
20-30
Oct-15
0 20 40 60
TABLE 18
THE BRAND NAME OF SOFT DRINKS THAT COMES FIRST IN YOUR MIND
59
Pepsi 15 30%
Coco Cola 13 26%
others 5 10%
7up 17 34%
Total 50 100
Interpretation:
From table 18, 17(34%) of the respondents prefer 7UP, 15(30%) of the
respondents prefer Pepsi, 13(26%) of the respondents prefer Coco Cola and the respondents that
prefer others are 5(10%).
From table 18, we find that most of the respondents prefer 7UP 17(34%) and the respondents that
prefer Miranda are low 5(10%).
CHART 18
60
NO. OF RESPONDENTS
Pepsi
Coco Cola
Miranda
7up
TABLE 19
61
Yes 14 28%
No 11 22%
Not sure 25 50%
Total 50 100
Interpretation:
From table 19, 14(28%) of respondents agree people are addicted to energy drinks,
11(22%) of respondents disagree and 25(50%) of the respondents are not sure.
From table 19, we find that most of the respondents are not sure about whether
people are addicted to energy drinks 25(50%) and the respondents that disagree are lowest
11(22%).
CHART 19
62
Not sure
No PERCENTAGE
NO. OF RESPONDENTS
Yes
0 20 40 60
TABLE 20
63
Yes 32 64%
No 7 14%
Not sure 11 22%
50 100
Total
Interpretation:
From table 20, we find 32(64%) of respondents agree people are addicted to soft
drinks and 7(14%) of respondents disagree and 11(22%) of the respondents are not sure.
From table 20, we find that most of the respondents agree that people are addicted to soft drink
32(64%) and the respondents that disagree are lowest 7(14%).
CHART 20
64
Not sure
PERCENTAGE
No
NO. OF RESPONDENTS
Yes
0 20 40 60 80
TABLE 21
65
AWARENESS OF THE INGREDIENT LIST ON THE BACK OF ENERGY DRINKS
Yes 17 34%
No 33 66%
Total 50 100
Interpretation:
From table 21, we find 17(34%) of respondents has awareness about ingredient
list on the back of energy drinks and 33(66%) of respondents do not have awareness.
From table 21, we find that most of the respondents do not read the ingredient list on back of the
energy drinks 33(66%) and the respondents that do not read are 17(34%).
CHART 21
66
NO. OF RESPONDENTS
Yes
No
TABLE 22
67
AMONG ENERGY DRINKS AND SOFT DRINKS WHICH GAINS MORE
POPULARITY
Energy drinks 16 32%
Soft drinks 34 68%
Total 50 100
Interpretation:
From table 22, we find 16(32%) of respondents agree energy drinks gains
popularity than soft drinks and 34(68%) of respondents disagree.
From table 22, we find that most of the respondents agree that soft drinks gains more popularity
nowadays 34(68%) and the respondents agree energy drinks are popular are lowest 16(32%).
CHART 22
68
NO. OF RESPONDENTS
Energy drinks
Soft drinks
Table 23
Which Quantity do you prefer most?
4.1 CHI – SQUARE TEST
69
The chi- square test is used to test the association between independent attributes. The main aim
of this test is to evaluate how likely it is between the observation and the null hypothesis. Chi-
square test was used to find out whether there are statistically significant relationships among
selected demographic variables and the awareness of people.
CHI SQUARE TEST FOR ASSOCIATION BETWEEN GENDER AND AWARENESS

ABOUT THE DRINKS
Gender No of respondent percentage
Male 23 46
23
Female 27 54
27
Total 50 100
23 27
X2 = 0
Interpretation:
70
The chi square value in a single number that adds up all the difference between our actual data
and the expected if there is no difference: if the actual data and expected data are identical the chi-
square value is 0.
So the male and female respondent has equal respondents towards energy and soft drinks.
CHI SQUARE TEST FOR ASSOCIATION BETWEEN HEALTH AND AWARENESS

OF RESPONDENTS
No of respondent Energy drinks Soft drinks Percentage
Yes 38 34 72%
36 36
No 12 16 28%
14 14
Total 50 50 100
(38 – 36)2 + (34 – 36)2 + (12-14)2 +

(16-14)2
36 36 14 14
/36 4/36 4/14 4/14
0.11+0.11+0.285+0.285
71
= 0.79
Interpretation:
Since the p- value is between 0.975-0.20 so accept null hypothesis at 5% level of significant. Hence
conclude that, there is no significant respondent towards energy and soft drinks.
Based on the row percentage 38% have good health awareness towards energy drinks and 34% for
soft drinks , 12% have not well aware on energy drinks and 16% for soft drinks.
Hence consumers have more health awareness about energy drink as compared to the soft drinks.
72
CHAPTER V
FINDINGS SUGGESTIONS AND
CONCLUSION
73
5.1 FINDINGS
• 60% of respondents know about soft drinks and 40% of respondents know about energy
drinks.
• 68% of respondents prefer soft drinks more than energy drinks 64% of respondents agree
that people are addicted to soft drinks
• 7up is the soft drink that is preferred by 34% of respondent.
• 56% of people under age category of 20 – 30 years consume more soft drink.
• 74% of people under age category of 20 – 30 years consume more energy drinks.
• Red bull is the energy drink that is preferred by 74% of respondents
• 44% of respondents consume energy drink only on special occasion
• Only 22% of respondent agree that energy drinks are preferred more than soft drinks
• 64% of respondents do not know that caffeine used in energy drinks can cause adverse
affect on health
• 68% of respondent think that soft drinks can affect the health
• 54% are dissatisfied with the price of energy drinks which is reason where the demand for
energy drink is less
• 76% of respondents agree that energy drinks can affect the health
• 54% of respondents are female and 46% of respondent are male
74
• 62% of respondents are familiar with health concern of consuming too many soft drinks
• 62% of respondents consume soft drink only on special occasion.
• 40% of respondent’s points out gastric problems as the health problem faced due to
consumption of drinks.
5.2 SUGGESTIONS
• Caffeine used in energy drinks must be reduced in amount as it causes serious health
problems.
• Energy drinks must be affordable in the market to increase its demand.
• Awareness must be given to the youth under 20-30yrs about the after effects and health
concerns of consuming too many soft drinks and energy drinks.
• Health problems like gastric problems must get reduced.
• Addiction towards these drinks must be reduced by giving restrictions at early stage.
• Diabetes is another problem faced by people and the sugary substance must be reduced.
• Youth must be given awareness about impact of over consumption of energy and soft
drinks.
75
5.3 CONCLUSION
The youth are attracted more towards energy and soft drinks and these are used mostly. But much
of the youth are not aware about the impact of consumption of these drinks and its adverse health
on health. The age category of youth which falls under 20 – 30 years is more addicted towards
these drinks. They must be given awareness of health problems while consuming these drinks. We
found that gastric problems are mostly faced by consumers.
From the study we also conclude that soft drinks are more preferred than energy drinks. Soft drinks
are less hazardous than energy drinks. Caffeine in energy drinks can affect the health when
consumed more. On the basis of health energy drinks are more hazardous. It can affect
cardiovascular and neurological systems. We found that consumption of both the drinks can cause
gastric problems.
On the basis of price energy drink are high in price and this makes it less demandable in the market.
But the soft drinks are more affordable and easily available.
Through this study, we found energy drinks bring more impact on health on youths of Pudussery
panchayat in Palakkad district. Soft drinks become a threat when its consumption gets increased.
76
ANNEXURE
QUESTIONNAIRE
Name:
Age:
1. Are you aware about energy drinks and soft drinks?
⃝ Yes
⃝ No
2. How often do you consume soft drinks?
⃝ More than once a day
⃝ Few times a week
⃝ Only on special occasions
⃝ Never
3. Are soft drinks preferred more than energy drink (redbull, monster, etc...)?
⃝ Yes ⃝ No ⃝ not sure
4. Do you ever read the ingredient list on the back of the soft drink?
⃝Yes ⃝No
5. Are you familiar with the health concerns of consuming too much soft drink? ⃝Yes
⃝No
6. Do you agree that energy drinks must be approached with caution?
77
⃝ Agree ⃝ highly disagree ⃝ disagree
7. Does energy drinks affect your health?
⃝ Yes ⃝ no
8. Are you satisfied with the price of the energy drinks over the soft drinks?
⃝ Satisfied ⃝ dissatisfied ⃝ highly dissatisfied

9. Do you think soft drinks can affect your health?
⃝ Yes ⃝ No
10. Do you know about caffeine used in energy drinks and its adverse effect on health?
⃝Yes ⃝No ⃝ Not sure
11. Are energy drinks preferred more than soft drinks?
⃝Yes ⃝No
12. How often do you consume energy drinks?
⃝ More than once a day
⃝ Few times a week
⃝Only on special occasions
⃝ Never
13. What type of hazards do you expect when soft drinks and energy drinks are consumed?
⃝gastric problems ⃝addiction ⃝ diabetes ⃝others
14. When you think about energy drinks what is the BRAND NAME that comes FIRST to
your mind?
⃝Red bull ⃝Monster ⃝ others
15. Which is the majority age category of people that consume more energy drinks?
78
⃝ 20-30 ⃝30-45 ⃝45-60
16. Which is the majority age category of people that consumes more soft drinks?
⃝10-15 ⃝20-30 ⃝30-45 ⃝45-60
17. When you think about soft drinks what is the BRAND NAME that comes FIRST to your
mind?
⃝Pepsi ⃝Coco cola ⃝7Up ⃝others
18. Are people addicted to energy drinks nowadays?
⃝Yes ⃝no ⃝ not sure

19. Are people addicted to soft drinks nowadays?
⃝Yes ⃝no ⃝not sure
20. Do you read the ingredient list on back of energy drinks?
⃝Yes ⃝ no
21. Among energy drinks and soft drinks which gains more popularity nowadays?
⃝Energy drinks ⃝Soft drinks
BIBLIOGRAPHY
79
References
Books
 Nutr J. 2007; 6: 35. Published online 2007 Oct 31; A survey of energy drink consumption
patterns among college students
 Pronsky ZM. In: Food Medication Interactions. 10. Crowe JP, editor. Pottstown; 1997. p.
274.
 Front. Public Health, 14 October 2014 | http://dx.doi.org/10.3389/fpubh.2014.00134
 Attila S, Cakir BEnergy-drink consumption in college students and associated factorsdoi:
10.1016/J.Nut.2010.02.008
 “Rebuild how brands in india overcame crisis and emerged stronger, better, wiser” by
Ramya Ramamurthy
 The soft drinks companion by Maurice Shachman
 Chemistry and technology of Soft drinks and fruit juice by Philip R. Ashurst
 The Coke machine by Michael Blanding
 Killer Colas by Nancy Appleton
 Glass Bottles for Carbonated Soft drinks by John Wise
Journals
80
 Marketing Theory (September 2014)
 Journal of Marketing (March 2016)
 Journal of Consumer research (August 2011)
 Journal of consumer psychology (July 2015)
 Journal of Macro Marketing (April 2013)
 Journal of marketing research (January(2010)
 Journal of business research (January 2009)
 Journal of service research(August 2016)
 Psychology and marketing (October 2012)
 Marketing Science (November 2008)
Links
 http://www.ecu.edu/csadmin/ipre/customcf/factbook/factbook0607.pdf
 http://www.redbull.com/#page=ProductPage.FAQS
 www.cyahd.umd.edu
 https://www.sciencedirect.com/topics/medicine-and-dentistry/soft-drink
 https://www.hindawi.com/journals/bmri/2015/128697/
 https://www.bigbasket.com/pc/beverages/energy-soft-drinks/
 https://www.alimentarium.org/en/knowledge/soft-drinks-0
 https://en.wikipedia.org/wiki/Soft_drink
 https://www.myrecipes.com/how-to/soft-drink-uses
 http://www.historyofsoftdrinks.com/soft-drinks-facts/types-of-soft-drinks/
 https://www.researchgate.net/figure/Types-of-soft-drinks_tbl1_269334434
 https://www.britannica.com/topic/soft-drink
 https://en.wikipedia.org/wiki/Soft_drink
81

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CHAPTERS CONTENTS PAGE.

Statement of the Problem

Objectives of the study

Need for study

III REVIEW OF LITERATURE

IV ANALYSIS AND INTERPRETATION

V FINDINGS SUGGESTIONS CONCLUSION

TABLE NO PARTICULARS PAGE NO

AWARENESS OF THE INGREDIENT LIST ON THE

AWARENESS OF THE HEALTH CONCERNS OF

ENERGY DRINKS MUST BE APPROACHED WITH

ENERGY DRINK AFFECTS YOUR HEALTH

SATISFICATION OF THE PRICE OF ENERGY

SOFT DRINKS CAN AFFECT YOUR HEALTH

CONSUMPTION OF ENERGY DRINKS

THE BRAND NAME OF ENERGY DRINKS THAT

THE MAJORITY AGE CATEGORY OF PEOPLE

THE MAJORITY AGE CATEGORY OF PEOPLE

THE BRAND NAME OF SOFT DRINKS THAT

PEOPLE ARE ADDICTED TO ENERGY DRINKS

AMONG ENERGY DRINKS AND SOFT DRINKS

CHART PARTICULARS PAGE NO

AWARENESS OF THE INGREDIENT LIST ON THE

AWARENESS OF THE HEALTH CONCERNS OF

ENERGY DRINKS MUST BE APPROACHED WITH

ENERGY DRINK AFFECTS YOUR HEALTH

SATISFICATION OF THE PRICE OF ENERGY

SOFT DRINKS CAN AFFECT YOUR HEALTH

ENERGY DRINKS ARE PREFERRED MORE THAN

CONSUMPTION OF ENERGY DRINKS

THE BRAND NAME OF ENERGY DRINKS THAT

THE MAJORITY AGE CATEGORY OF PEOPLE

THE MAJORITY AGE CATEGORY OF PEOPLE

THE BRAND NAME OF SOFT DRINKS THAT

PEOPLE ARE ADDICTED TO ENERGY DRINKS

AMONG ENERGY DRINKS AND SOFT DRINKS

LIST OF BRANDS (ENERGY DRINKS)

LIST OF BRANDS (SOFT DRINKS)

• To find the comparison between energy drinks and soft drinks.

Research methodology the description, explanation and justification of various method of

TOOLS USED FOR ANALYSIS

The over-consumption of sugar-sweetened soft drinks is associated with obesity, hypertension,

The over-consumption of sugar-sweetened soft drinks is associated with obesity, hypertension,

PEOPLE’S AWARENESS ABOUT SOFT DRINKS AND ENERGY DRINKS

OPTION NO. OF RESPONDENTTS PERCENTAGE

Soft drinks 30 60%

Energy drinks 20 40%

GENDER NO. OF RESPONDENTS PERCENTAGE

CONSUMPTION OF SOFT DRINKS

More Than Once A Day 4 8%

Few Times A Week 15 30%

Only On Special Occasions 31 62%

OPTION NO. OF RESPONDENTS PERCENTAGE

Not sure 28 56%

AWARENESS OF THE INGREDIENT LIST ON THE BACK OF THE SOFT DRINKS

AWARENESS OF THE HEALTH CONCERNS OF CONSUMING TOO MANY SOFT

ENERGY DRINKS MUST BE APPROACHED WITH CAUTION

ENERGY DRINK AFFECTS YOUR HEALTH

SATISFICATION OF THE PRICE OF ENERGY DRINKS

SOFT DRINKS CAN AFFECT YOUR HEALTH

OPTION NO. OF RESPONDENTS PERCENTAGE

Not sure 32 64%

OPTION NO. OF RESPONDENTS PERCENTAGE