Professional Documents
Culture Documents
NEWS, DATA AND ANALYSIS FOR THE REFINING AND PETROCHEMICAL INDUSTRIES MARCH 2010
HOT STUFF
HEAT EXCHANGER MARKET WARMS
ON MID EAST PROJECT PIPELINE
SOHAR CALLING
OMAN’S 2020 REFINING
VISION IS TAKING SHAPE
VIEW FROM
JUBAIL
Ahmad Al-Ohali, CEO Sipchem
Sipchem
h CEOO says multi
l billion
b ll dollar
d ll projects are keeping
k
Saudi Arabia’s downstream dreams alive
An ITP Business Publication, licensed by Dubai Media City
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1
In Print 12
March 2010
05
16 4 EDITOR’S LETTER
Downstream producers can expect their strongest quarter in two
years, with an optimistic eye on a demand boom come year end.
5 REGIONAL NEWS
NAMA to double epoxy output, AOL starts up production, Algeria
methanol project on track, JBF and OOC join forces in Oman.
22 EXCHANGE GAME
Petrochemicals Middle East conducts an industry survey with the
leading temperature transfer technology providers.
30 DOWNSTREAM DATA
The most important petrochemical products and share prices from
the Middle East’s leading listed companies.
32 FACE TO FACE
22 32 Peter Venn, regional director, oil and gas, SAS.
EDITOR’S CHOICE
arabianoilandgas.com arabianoilandgas.com
Scott Health and Safety Ltd. Scott Health and Safety Ltd.
Pimbo Rd., West Pimbo P.O. Box 2617
Skelmersdale Lancashire WN8 9RA Abu Dhabi, UAE
Tel. +44 (01) 1695 711711 971 (02) 445 2793
www.scotthealthsafety.com
©2009. All rights reserved.
4 Comment
P
Editorial
Energy Group Editor Daniel Canty
Tel: +971 4 435 6257 / daniel.canty@itp.com
few months, reecting a net improvement in market fundamentals.
Editor Abdelghani Henni Some product prices have more than doubled, such as ethylene which
Tel: +971 4 435 6239 / abdelghani.henni@itp.com
Contributors Contax jumped from US$600 per tonne in February 2009 to $1220 per tonne just one
Advertising year on. Others have increased signicantly too. Polypropylene traded at $890
Commercial Director Jude Slann per tonne in February 2009, and is currently trading at arround $1310, a 14
Tel: +971 4 435 6348 / judith.slann@itp.com
month high.
Studio
Group Art Editor Daniel Prescott These fascinating numbers will surely appear in higher incomes in the next
Photography
round of quarterly nancial results of Middle East’s petrochemical producers.
Director of Photography: Sevag Davidian However, new capacities from the Middle East are coming on stream,
Chief Photographer: Khatuna Khutsishvili
Senior Photographers: G-nie Arambulo, Efraim Evidor, mainly from Saudi Arabia and Iran, which may disrupt the balance of supply
Thanos Lazopoulos
Staff Photographers: Isidora Bojovic, George Dipin, Lyubov and demand, suppressing, or even wiping out any recent gains.
Galushko, Jovana Obradovic, Ruel Pableo, Rajesh Raghav
On the other hand, aging facilities in Europe and America, and increasing
Production & Distribution
demand from Asia could balance the equation nicely, whilst main-
Group Production Manager Kyle Smith
Production Coordinator Devaprakash taining a price level most would agree is fair, if not good.
Managing Picture Editor Patrick Littlejohn
Image Editor Emmalyn Robles Arabianoilandgas.com, the online home of Petrochemicals
Distribution Manager Karima Ashwell
Distribution Executive Nada Al Alami Middle East held a poll in February which showed that 50%
Circulation of participants believe that the current prices are fair, while
Head of Circulation & Database Gaurav Gulati 5.6% thought that the current prices are excellent.
Marketing Personally, I am with those who believe that prices are
Head of Marketing Daniel Fewtrell
indeed fair. Compared to historical averages, the market today
ITP Digital
mirrors what we last saw in 2006 and 2007 - widely
Director Peter Conmy
considered great years for the industry. At these prices
ITP Group there will be enough liquidity in the market to fund
Chairman Andrew Neil
Managing Director Robert Serafin new regional investments, further cementing the
Finance Director Toby Jay Spencer-Davies
Board of Directors K.M. Jamieson,
region’s status as the new epicentre of downstream
Mike Bayman, Walid Akawi, Neil Davies,
Rob Corder, Mary Serafin
production.
Circulation Customer Service
Tel: +971 4 435 6000 Abdelghani Henni, editor
Certain images in this issue are available for purchase. e-mail: abdelghani.henni@itp.com
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NEWS
NAMA to double epoxy plant output
MARCH 2010
New capacity will see firm account for half of all Middle East epoxy resin production
NAMA Chemicals said that its served the CEO of the company.
subsidiary Jubail Chemical In- “This will positively affect the
dustries Company (Jana), has re- nancial performance of the
ceived a US$56mn loan from the company in general by reducing
Saudi Industrial Development production costs and extend-
Fund (SIDF), to nance the ex- ing NAMA’s reach globally to
pansion of its epoxy plant located meet the increasing demand for
in Al-Jubail last month. epoxy,” Al Ogaili added.
The company said it has com- Epoxy is used as a raw material
pleted approximately 30% of de- for paints and other major indus-
tailed engineering of the project. trial sectors such as automobiles,
The total cost of the expansion building and construction and
project which will double the pro- engineering, as well as the fast
duction capacity of the existing growing wind power industry.
plant is $116 million. NAMA announced in January
“Such support came in the that it has stopped the expansion
form of granting a project loan of of the caustic soda plant, which
$56mn after review of the overall is operated by its subsidiary
plans and careful studies of the Arabian Alkali Company (Soda),
project, which has clearly proven due to the shortage of feedstock
a strong strategic t and econom- allocations.
ic viability,” said Abdolmohsin Al The company said that this
Ogaili, CEO of NAMA Chemicals. decision comes after the reduc-
“In addition to enabling NAMA tion of feedstock allocation from
to maintain its market lead in the its supplier, which informed the
region and increase our market company it will reduce alloca-
share around the world to meet tions starting from 2011. “We will
the growing demand of Epoxy resume the expansion once we
products,” he added. secure sufcient feedstock alloca-
NAMA is the only producer of tions,” the company said.
epoxies in the Middle East, and Abdolmohsin Al Ogaili, CEO of NAMA Chemicals says NAMA will dominate the market. NAMA is a listed company and
currently produces 60 000 t/y of operates four subsidiaries includ-
epoxy from its subsidiary Jana. two years and will enable NAMA revealed Al Ogaili. “Europe and ing Jana, Soda, Nama Industrial
“We use epichlorohyrin (ECH) to double its production capacity the rest of the world are also in- Investment and Nama Europe.
and bisphenol-A (BPA) as feed- to reach 120 000 tonnes per year. cluded in our marketing agenda,”
stock for the plant,” Al Ogaili told When completed, the company he added.
PME. “We use Huntsman pro-
cess technology in our plants,” Al
Ogaili revealed.
will control 50% of the Middle
East market and 6% of the world’s
total epoxy supply. “We are tar-
“By 2012, the production ca-
pacity of our plant will be in-
creased by 100%, which will allow
$9.14mn
NAMA posted losses of
Al Ogaili added that the expan- geting the regional market includ- us to be one of the ve largest pro- around $9 million in 2009
sion project will be completed in ing the Gulf and Middle East,” ducers of epoxy in the world,” ob-
Algeria methanol
RTIP on schedule for 2015 project on track
Aramco and Dow approach contractors to gauge interest in bidding The US$1 billion methanol proj-
ect in Algeria is on track and ex-
The joint venture project be- Prices have fallen for Middle However, Ras Tanura is still on pected to go on stream in 2013,
tween Saudi Aramco and the Eastern engineering, procure- track for its rst units to start by according to sources close to the
Dow Chemical company, the Ras ment and construction (EPC) 2015, Liveris said. “Ras Tanura is Almet consortium.
Tanura Integrated Rening and contracts, Liveris said during an moving ahead nicely on its mile- Sonatrach awarded Almet the
Petrochemical Complex (RTIP), earnings conference call. stones,” revealed Liveris. contract to build a methanol pro-
is set to start up in 2014 or 2015, “Saudi Aramco has some very The joint venture partners are duction facility at the Arzew indus-
though the two partners have big renery projects that have approaching contractors to gauge trial zone in July 2007. The amount
held back on issuing tenders on just recently seen some substan- their interest in bidding for work of the investment is estimated
the back of reduced EPC project tial decreases in the engineering, on the project in an effort to min- at $1 billion, and annual produc-
prices, according to Andrew Liv- procurement and construction imise cost exposure. tion is estimated at 1 million tonnes
eris, CEO of Dow Chemical. contracts,” said Liveris. The joint venture partners of methanol, destined for interna-
made initial inquiries to engi- tional markets.
neering rms in mid-December The consortium comprises Ku-
over bidding for a bulk-handling waiti company Qurain, German
facility at the complex, covering company Lurgi, Trinidad’s PPSL,
tankage, conveyors, packing and Japan’s Mitsui, and Algerian com-
port works, which is estimated to pany Sotraco..
be worth more than US$500m. Lurgi will be the lead EPC con-
tractor for the plant. The front-end
engineering and design (FEED)
300
Number of different
work was almost completed. Con-
struction work will take 32 months,
said the source. Sonatrach will pro-
chemical products to vide the feedstock to the project
be produced by RITP with a subsidised price, and will
The RTIP will be the third integrated project in the Kingdom after Petro Rabigh and SATORP. hold 51% of the company.
$680mn
Cost of the new joint
ready to begin operations. JBF
Industries plans to market
product from the new plant
United Arab Emirates and in
the Sultanate of Oman.
JBF Industries is a Mumbai-
$57.5 billion in 2008.
US super major
venture project in Oman in the Arab Gulf Cooperation based synthetic yarn and poly- ExxonMobil has announced
Council (GCC) countries, the ester chips manufacturer. that its 2009 profits have
plummeted from US$45.22
billion in 2008 to US$19.42
(Borouge) is considering a
fourth phase of expansion ac-
cording to sources close to the
company. “We are still thinking SABIC plans to expand its PTA affiliate
about this step, nothing is of-
cial yet,” said the source, who Saudi Arabian Basic Industries currently, chief executive Mo- State controlled SABIC plans
requested anonymity. Corp (SABIC) plans to expand hamed al Mady said. to boost total production to 130
“Currently we are complet- its afliate Arabian Industrial The expansion would also in- million tonnes of petrochemi-
ing the second expansion, and Fibers Co (Ibn Rushd), its chief crease output capacity of poly- cals by 2020, up from 56 million
starting the third expansion,” executive said. ethylene terephthalate (PET) to tonnes in 2008. It is focusing
he added. If approved, the feasi- SABIC, the world’s top chemi- 750 000 t/y from 330 000 t/y as now on growing its business in
bility study for the plant would cal company by market value, well as boost aromatics capacity the kingdom, China and the Far
be launched in early 2011, but, holds 47.2% of Ibn Rushd, ac- to 600 000 t/y from 350 000 t/y, East, Mady said in December.
it seems that the project would cording to its 2008 annual re- Al Mady said. SABIC benets from access
face many challenges mainly in port, while the rest is controlled “We are doing this (expansion) to cheap energy feedstock in the
sourcing the feedstock, as it will by private Saudi shares holders. to improve the economic basis of world’s top oil exporter, giving
require allocation from Adnoc. Ibn Rushd’s complex in Yanbu, the project,” Al-Mady told report- it a competitive advantage over
The company said earlier on Saudi Arabia’s Red Sea coast, ers in Riyadh. “We are working global rivals.
that it expects the commission- produces aromatics, puried on the engineering studies now…
ing of Borouge 2 in the rst half
2010, while the third expansion
would start production in 2013.
terephthalic acid (PTA), which
is used in making polyester, and
polyester staples.
and we will go to the market (for
bids) afterwards,” he added.
The engineering work is being
350 000
The current capacity
Borouge production will reach After the expansion, Ibn handled by a number of rms as of PTA produced by
4.5 million t/y by 2013. Rushd’s PTA capacity would rise various technologies would be
Ibn Rushd plant.
to 700 000 t/y from 350 000 t/y implemented.
GAS CRUNCH
DOMINATES
UAE SUMMIT
Subsidised prices for gas are hampering
much needed investment in local gas
markets. Abdelghani Henni reports
from Abu Dhabi
he Gas Arabia Summit held in Abu LNG to Asia Pacic at market price, making
S ON
YEAR Ahm
ed Al Oh
ali
10
EO
rsary, C ast
e
th anniv iddle E
its ten icals M
s
brate Petroch
em
c ele
ipchem sively to
As S ks exclu
spea
C petrochemical producers is
intensifying. One of the fastest
growing companies in the
kingdom is Saudi International
Petrochemical Company (Sipchem), which
paid up capital of US$133m (SR 500m).
This has now grown to $880m (SR 3.3bn).
During the first ten years our employees,
who form the backbone of our success,
grew from just a handful to more than
explains Al-Ohali.
The CEO of Sipchem also revealed that
Sipchem is in the process of building a
corporate product application and
technology centre in Dhahran. “The
completed its first decade of existence in 700,” says Al-Ohali. state-of-the-art world-class technical
December. Ahmad Al-Ohali, CEO of the The company’s operations have grown in centre, that is scheduled to start in 2013,
company talked exclusively with three phases. The first phase was a will support the development of the
Sipchem used King Fahd industrial port in Al-Jubail industrial city to export the first commercial shipment of acetic acid to Asian markets in December 2009.
“THE DUTY ON METHANOL IS STILL UNDER offset by increased demand as the product
cycle reverses. Additionally, older plants
INVESTIGATION, BUT WE ARE CONFIDENT THAT are removed from the supply curve as they
THIS MATTER WILL DISAPPEAR SHORTLY” become less competitive which will reduce
supply for the new plants coming on line,”
AHMED AL-OHALI, CEO OF SIPCHEM he concludes.
will build two plants worth $800m. “The to continue working with Chinese regulatory
idea is to utilise idle capacity in existing authorities to reach a better terms than the
crackers to process or crack ethane for 4.5% that allow free trade between the two
other users. Both parties will end up countries,” he adds.
benefiting from this arrangement as it Even with the huge capacities coming on
adds value to the cracker owner and the stream from the region, the CEO of the
user,” he observes. company remains condent about future of
the industry in the region due to the
Chinese tax breaks abundance of the feedstock across the
Though the company’s methanol and region. “The downstream industry in the
butandiol products are subject to anti region remains poised for more growth
dumping duties in China, the company is despite the recent downturn trend of
condent that these measurements will be product cycles. The Middle East region
lifted soon.“The duty on methanol is still feedstock pricing provides an opportunity
under investigation, but we are condent for local companies to get creative on new
that this matter will disappear shortly. or expansion downstream products during
However, in a signicant and positive the bottom of a product cycle as there is the
development, China’s ministry of commerce opportunity to build plants at a lower
has recently announced a reduced anti- construction cost,” he says.
dumping duty of 4.5% instead of 20.0% on A positive future ahead for producers in
butanediol (BDO) imported from Saudi the region, according to Al-Ohali. “New
Arabia (KSA),” says Al-Ohali. “We are eager plants will increase supply but this will be Sipchem’s new project will strengthen its position in KSA.
KEY PARTICIPANTS
Abdul Munim Saif Al Kindy, General Manager, ADCO
Kamal Morsi ADNOC Ahmed Bin Amro ADCO
John Hofland ADCO Julia Vindasius Kongsberg
Dave Cobb ADMA-OPCO Bart Stafford SAIC
Nicolas Kessler TOTAL Suresh Jacob Well Dynamics
Fahad Meshal Saudi Aramco Horia Orenstein SAS Institute
Elie Daher Schlumberger Tony Edwards Step Change Global
Damon Brady SAIC Grant Paterson Weatherford
Jim Costigan Weatherford Espen Storkaas ABB
Ali Jama Schlumberger Marise Mikulis Baker Hughes
Matt Regan Baker Hughes Phil Camp SAIC
Mohammad Kurdi SAS Institute Omar Saleh Microsoft
David Cameron Kongsberg Hossam Farid Oracle
Klaus Muller Shell Cedric Bouleau Schlumberger
Silas D. O’Dea Accenture Salim Busaidy PDO
Jan Ove Dagestad Baker Hughes Clement Edwards Shell
For a full programme and registration details please see our website:
www.idoc-uae.com
· ·
or contact us at: Dome Exhibitions PO Box 52641 Abu Dhabi UAE ·
· ·
Email: projects@idoc-uae.com Tel: +971 2 674 4040 Fax: +971 2 672 1217
16 Oman Country Profile
hen oil prices fell below $10 “This was necessary to cover gas
116 000
La Seda De Barcelona Spain 6%
Zone (SFZ) also played a major role in our
Oman India Fertilizer (OMIFCO) Oman 50%
decision. Less congested than typical
Oman Polypropylene (OPP) Oman 40%
import-export ports, the port of Salalah has
PTT Chemical (PTTCH) Thailand 1.12%
faster turnarounds for OCTAL shipments
bbl/day of crude oil and fewer delays from where it can access Qingdao Lidong Chemical China 30%
The capacity of Sohar Refinery Company most markets within 14 days,” Barakat Salalah Methanol (SMC) Oman 100%
www.arabianoilandgas.com RefiningPetrochemicals
& Petrochemicals
Middle
Middle
East
East
February
March 2010
18 Oman Country Profile
OCTAL plans to become the world’s largest producer of amorphous (transparent) polyethylene terephthalate (APET) sheet packaging, with a 20% market share. (Photo taken 2009).
Integrating downstream projects Renery which produces its feedstock were The project is being developed by Oman
Omani companies try to overcome the conceived as value addition to the crude Oil Company and Abu Dhabi’s
problem of high cost of the feedstock, by and long residue from existing renery,” International Petroleum Investment
integrating their project with reneries says Dr Hamed Al-Dhahab, CEO of Oman Company.
such as Oman polypropylene. “The Oman Polypropylene. “The OPP plant is also The future of the Duqm renery had
Polypropylene (OPP) plant and the Sohar meant to serve as a platform for further been in doubt because of rising costs. In
downstream polypropylene converting 2007, it was feared that its planned
industries to create jobs and business capacity of 300 000 bbl/day would be
opportunities,” he adds. slashed to 150 000 bbl/day. However,
Boosting this trend, Oman is currently government support for the project is
considering building a large renery and strong. It is the fourth economic zone to be
petrochemical complex at Al Duqm in developed, after similar projects at Sohar,
southern Oman, which would be geared Salalah and Muscat.
toward export markets. Last October, Oman Oil Company and
Duqm Rening & Petrochemical Abu Dhabi’s International Petroleum
Complex is also expected to include a Investment Company announced
cracker, one of the world’s largest agreement to assess feasibility to develop
polypropylene plants and mixed feedstock Duqm complx. “We anticipate
aromatics facilities. Commercial commissioning the necessary studies,
production is planned for 2012. including important feasibility and
300 000
Annual capacity of Octal’s
$350mn PTA plant (tonnes p/y)
Strong port and overland links have been decisive in downstream firms choosing Oman for new downstream projects.
Knowldege transfer:
BRIDGING
THE GAP
Technology can improve efficiency and help overcome a
shortage of new engineers in the petrochemicals sector
Fingertip Facts
Company: AspenTech
Founded : 1980
Regional ofce in the Middle East:
Manama, Bahrain.
Products: Process Solutions
EXCHANGE GAME
The temperature transfer technology market is heating up again on the back of
strong project pipelines in the Middle East
ownstream production
12.7bn
The annual global market size for heat
exchangers by 2012 (in US dollars).
Source: Global Industry Analysts.
Heat exchanger’s are typuically custom built for petrochemical clients and represent a significant investment in new projects.
“Price and delivery schedules always “Good maintenance of heat exchangers countries like US, Europe, Japan dropped
play an important role and need to would prevent the eventual breakdown and signicantly which has slowed down the
be included in the overall evaluation, improve the heat transfer between the pace of new projects as well as expansion
as this has a direct effect on the budgets exchangers,” says Mike Watson, managing projects,” he adds.
and completion schedule of the projects,” director of Tube Tech International. However, demand is expected to pick up
he adds. As with any equipment used in the again from the second half of 2010 as
Maintenance of heat exchangers is energy sector, heat exchangers are subject energy prices have bounced back smartly
necessary as it prevents unplanned down to a number of specications dictated by a from their 2009 lows, and several new
time, and keeps plants running efciently. host of international organisations. This projects and large contracts have been
includes the ASME (American Society of awarded recently by the major companies
Mechanical Engineers), AD-Merkblatter, based in the GCC and Africa.
and API Standards. “CE certication is also
very popular and in fact it is mandatory for
all heat exchangers that are exported to
European Union countries. European
standard pressure equipment directives are
also frequently used here,” says Jetpurwala.
In addition to these international
standards, upstream companies such as
Saudi Aramco and ADNOC standards will
often have their own standards.
GPIC Experience
In the Middle East, Bahrain’s Gulf
Petrochemicals Industries Company
(GPIC) has adopted a wide-ranging energy
efciency initiative at its complex and is GPIC is the first petrochemical company in the Middle East to intoduce a carbon recovery plant at its complex.
the rst petrochemical company in the
Middle East to use a carbon dioxide (CO2) whilst at the same time improving conserve energy, changes in staff behavior
recovery plant, in order to recycle carbon production. “One of the major benets we and attitude can have a great impact.
emissions. “The recovery unit can capture are capable of offering is setting up an “Staff should be trained in both skills
450 metric tonnes of CO2 per day, one of integrated energy solution across industrial and the company’s general approach to
the world’s largest capacity units for the sites (including buildings, utilities, plants energy efciency in their day-to-day
chemical application,” says Abdulrahman and power plants) which provide optimum practices. Personnel at all levels should be
Jawahery, GPIC general manager. solution levels in a single, holistic aware of energy use and objectives for
“Captured CO2 will be used as feedstock approach,” says Andy Coward, advanced energy efciency improvement. Often this
for urea and methanol synthesis processes. solutions sales manager, Honeywell information is acquired by lower level
The technology can recover approximately Process Solutions (HPS). managers but not passed to upper
90% of the CO2 in ue gas,” he explains. “An extensive energy management management or down to staff,” says
programme incorporating both software Chacko. “Though changes in staff behavior,
Solutions technology and focused hardware upgrades such as switching off lights or improving
Introducing new process technologies and can be expected to yield benets of between operating guidelines often save only very
integrating utilities help producers to 10% and 25% reduction in energy small amounts of energy at one time, taken
reduce the greenhouse gases emissions, consumption. For a renery this can easily continuously over longer periods they can
equate to millions of dollars per year,” have a great effect,” he observes.
Coward adds.
The cost of installation varies depending
on the scale of the implementation. “A
reasonable rule of thumb is that control
and automation projects will typically have
a payback period in the order of 9 months
to a year for an investment of between
US$200 000 and $1 million. Energy
efciency projects that require capital
investment will typically have a somewhat
longer payback period,” reveals Coward.
Toshiba offers other vehicle for payment.
“If we save a particular company one
million dollars per month, we would take a
percentage of that saving as payment for
our services,” says Chacko. Although
Rexi Chacko, project manager, Toshiba. technological changes in equipment Abdulrahman Jawahery, general manager, GPIC.
Market analysis
Evolutionary theory
The changing subcontractor
landscape in the Gulf region
2009 marked the bicentenary celebration of Inter-functional Integration
the birth of English naturalist, Charles Specialty discipline contractors such as
Robert Darwin, who postulated that: It is not Kentz and Larsen & Toubro (L&T) have
the strongest of the species that survives… recently proved themselves highly capable
nor the most intelligent that survives. It is of carrying out full EPC projects. With
the one that is the most adaptable to change. project values in the range of US$50-250mn,
As with many great 19th century thinkers, Kentz and L&T appear well positioned to
perhaps, Darwin too did not expect that his capitalize on their in-house engineering
works would transcend the boundaries of capabilities in the execution of relatively
natural science and seep deep into the small-sized EPC projects. The value
crevices of economics. At no point in recent proposition for the project owner is
times can this be seen more evident than the straightforward and simple: reduce the
impact of the Great 2008-2009 Recession to client-contractor interface complexity and
businesses and their struggles for survival. risk through a single-point EPC
In the GCC hydrocarbon sector, for responsibility. Conversely, the contractors
example, the impact of c.US$30-35bn worth of benefit from the approach as it enables them
capital projects that have been cancelled or to capture more of the pie and move up the
put on hold following the crisis, which was value chain by building their full EPC
severely felt in Q3/Q4 2008, cannot be capabilities albeit on a relatively more
overstated. Aggravated by cash flow specialised and smaller scale.
JAIVIME EVARISTO, constraints that seem to worsen as one goes The timing for a single-point
down the EPC value chain, the 80/20 responsibility value proposition appears
BUSINESS ADVISORY principle could in no circumstance be most suitable in the conditions that have
PRACTICE, CONSULTANT, neglected. The emphasis grows more shaped the GCC Capex market in the last 14
CONTAX PARTNERS profoundly especially in small and medium-
sized contractors who by nature need to
$79bn
With 8 years of consulting and research experi- defend themselves from bad debts by
ence, Jaivime is a consultant in the Business expanding their customer base and thus
Advisory Practice at Contax Partners. He has reduce dependence on limited sector clientele.
worked with globally renowned companies such Hence, in recent months we have seen market
as GlaxoSmithKline. In addition to his FMCG trends where traditional subcontractors have
experience, he has a strong background in the carefully extended their wings into relatively Current Saudi Arabian private sector
energy, utilities, construction sectors within the new disciplines and functions by employing investment in energy projects.
Middle East. either vertical (inter-functional) or horizontal Source: www.sagia.gov.sa
(inter-disciplinary) integration strategies.
15%
GCC operations and maintenance market
is expected growth 15% each year to
US$17.7bn by 2014 - more than double its
current level of $8.8bn. Source: Contax Partners
Inter-disciplinary Integration
Although not all contractors have the
capability of integrating vertical functions
such as engineering, procurement,
construction, operations and maintenance
quickly, others are pursuing horizontal
expansion and integration by developing
new capabilities across disciplines. Some
contractors specialized in mechanical
installation and fabrication have recently
expanded into offshore marine and E&I.
Conversely, others that are traditionally
focused in E&I are now considering
expanding its mechanical and piping
capabilities to complement the existing suite
of E&I services.
Moreover, other contractors that used to
subcontract non-core disciplines out are now Local contractors with high quality resources on the ground need to join forces with foreign partners.
MEDW 2010. The meeting place for the Middle East Downstream community.
For more information visit www.wraconferences.com/medw11 or call +44 (0)20 7067 1800
Downstream
Data Weak annual results saw Saudi Arabia’s petrochem
producers share prices decline, but Kuwait’s top firms
posted significant gains.
US$/tonne
700 950 an outage at a key
producer in the
600 850
Netherlands.
500 750
400 650 Ethylene prices have
declined to $1220 per
300 550
07/01/09
11/02/09
18/03/09
22/04/09
27/05/09
29/06/09
03/08/09
06/09/09
11/10/09
14/11/09
26/12/09
30/01/10
07/01/09
11/02/09
18/03/09
22/04/09
27/05/09
29/06/09
03/08/09
06/09/09
11/10/09
14/11/09
26/12/09
30/01/10
tonne. Buyers are
CFR: Cost and Freight FOB: Freight On Board holding off in
anticipation of further
1380 1250 price declines,
PPF (CFR FAR EAST) PROPYLENE (FOB FAR EAST) confident of further
1280 1150
reductions due to the
1050 new production
1180
coming on stream.
US$/tonne
US$/tonne
950
1080
850 MEG prices remained
980 stable at $980 per
750
tonne. The majority of
880
650 the market players
780 were away for the long
550
07/01/09
11/02/09
18/03/09
22/04/09
27/05/09
29/06/09
03/08/09
06/09/09
11/10/09
14/11/09
26/12/09
30/01/10
07/01/09
11/02/09
18/03/09
22/04/09
27/05/09
29/06/09
03/08/09
06/09/09
11/10/09
14/11/09
26/12/09
30/01/10
lunar new year
holidays in China.
US$/tonne
11/02/09
18/03/09
22/04/09
27/05/09
29/06/09
03/08/09
06/09/09
11/10/09
14/11/09
26/12/09
30/01/10
07/01/09
11/02/09
18/03/09
22/04/09
27/05/09
29/06/09
03/08/09
06/09/09
11/10/09
14/11/09
26/12/09
30/01/10
announced in China
might dampen China’s
import capacity.
1350 1100
HDPE (CFR FAR EAST) MEG Polypropylene prices
1250 1000
stablised around $1300
900 per tonne amid
1150
continued tight supply
US$/tonne
800
US$/tonne
11/02/09
18/03/09
22/04/09
27/05/09
29/06/09
03/08/09
06/09/09
11/10/09
14/11/09
26/12/09
30/01/10
07/01/09
11/02/09
18/03/09
22/04/09
27/05/09
29/06/09
03/08/09
06/09/09
11/10/09
14/11/09
26/12/09
30/01/10
(HDPE Injection)
Source: www.argaam.com
REDUCING
DOWN TIME
Peter Venn, regional director at SAS, says predictive
maintenance can reduce down time at production plants
In a nutshell, what does SAS offer the US$10 million, and being down may impact PETER VENN
downstream industry? other phases of the production chain. So REGIONAL DIRECTOR,
We offer software and solutions to assist our helping companies in saving one of these OIL AND GAS, SAS
clients in efciency, effectiveness and down times would save huge money. We
optimisation around their operations, have a lot of options to help companies in
particularly focusing on the optimisation of this regard. be more efficient in their operations and
asset operations. We also help clients with reducing their operational cost.
predictive asset maintenance, predicting Is awareness building around this issue?
when equipment will fail, and assisting the I think that there is big awareness among What are the challenges facing companies
maintenance organisation. Also, we provide our clients regarding the move to to move to predictive maintenance?
companies with demand forecasting models predictive maintenance. All companies are The rst thing is to get a handle on the data
and solutions. In one sentence: We leverage currently undertaking preventative that they have. They need to collect it into
our customers with data and knowledge, maintenance, but they would like to move one place and understand what that data
solutions and intellectual property to help to predictive maintenance, as they want to means with regards to the equipment and
them improving their operations. make sense of it. We have been doing this
for different industries that have a lot of
Who are your major clients in the data but they don’t know what to do with it.
Middle East? The biggest challenge is that it’s hard for
We have a number of clients in the region somebody to trust software to tell you that
and we are particularly strong in Saudi your equipment will fail tomorrow. You
Arabia. We have huge success stories with have to trust rst and then you have to put
them around the asset operations it in the process to be able to say: Okay, I
optimisation. The tough environmental and trust that this equipment is going to fail
climate conditions in the region plus the tomorrow, now I am going to take some
vast desert stretches affect a large number proactive and preventative maintenance
of equipment and critical assets. Quite often based on this information. At the end of the
the equipment and asset doesn’t operate day, it is a belief in the data model and it
within its dened operational envelope. So, takes time to overcome this challenge.
we assist companies to understand the true
operational envelope and how to operate What’s your pedigree?
them efciently and correctly. Our solutions I’ve been working for SAS for almost eight
can help clients predict equipment failure years. My experience is on the business and
before it occurs. We help them by saving information technology side. I have been
down times. For example, last year a piece working with several major oil, gas and
of equipment went down eight times. If we utilities companies for ten years now. I
are able to reduce the number by just one of worked in South Africa with utilities
those eight times, what would be the companies, and have great passion and
additional benets for the organisation? determination for what our solutions can
The down time could cost a facility up to Predictive maintenance can reduce downtime. offer our clients.
OKAZAKI MANUFACTURING COMPANY, EUROPEAN OFFICE : Ashwood House, 66 Cardiff Rd, Glan-Y-LLyn, Taffs Well, Cardiff, CF17 7AF, Wales, UK
Tel: +44 (0) 2920 814 333 | Email: Sales@okazaki-mfg.co.uk | www.okazaki-mfg.co.uk