Fresh Oyster Mushroom

A Project Business Plan

Presented to the Faculty
Marketing Management Department
St. Nicolas College of Business and Technology

In Partial Fulfillment of the

Requirements for the Degree of
Bachelor of Science inBusiness Administration
Major in Marketing Management

Presented by:
Chrisha Anne Parungao
MykeyLaxamana
Jacklyn Santos
Daryl Flores

January 2017
 ACKNOWLEDGEMENT

First, we would like to thank God for giving us this strength and courage to begin
this business proposal and in return, we shall finish this study in help to others as well as
for the whole country.

We would also like to thank Ms. Rowena Secillano, General Education

Coordinator, for giving us the opportunity to start this project and also to Miss Milanie
Mendoza for giving us the opportunity to continue what we have started.

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CHAPTER 1:
PROJECT
BACKGROUND

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 INTRODUCTION

The proponents choose to build a farm of oyster mushroom because there are
very few farmers who culture this kind of products in Pampanga and aside, there are lots
of resources available in this province. We would like to promote this product because of
its health benefits that provide healthy living and aside, it can be a source of profit to
every individual of this province.

When everything was already settled, we would like to pursue and focus to this
study of us to become possible and feasible.

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What is mushroom?

Mushrooms are type of fruiting body of a fungus that are free of chlorophyll and
therefore cannot do process of photosynthesis. They are produce by fungi for the
purpose of reproduction, and releasing of spores into the atmosphere. They got their
energy through biochemical decomposition processes. They usually grow in cool and
moist places, in pastures, meadows, and woodlands they are mostly found.Some of
them are cultivated mainly as sources of foods by humans, but some of them are
poisonous.

Oyster Mushroom

Oyster mushroom is an edible mushroom which was originated from Germany

during the World War I. Its scientific name is “pleurotusostreatus”, commonly known as
oyster shelf. The cap of oyster mushroom are broad and fan or oyster shape. It prefer
temperate and subtropical climate. These fungi grow on dead hardwoods trees.

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Health Benefits of Oyster Mushroom

Oyster mushrooms are commonly found in the Chinese foods. Due to its high
amount of nutrients, it is widely popular to them. They are loaded with various amount of
nutrients and vitamins which makes them a healthy diet. Its major nutrients are Vitamin
D, Vitamin B3, Copper, Vitamin B2 and Vitamin B5. It is free from Fat, Cholesterol,
Gluten, low in Calories and Sodium. The Iron found in oyster mushroom is high in
comparison to the meat.

Oyster mushrooms Quick Facts from HEALTH BENEFITS TIMES

Name: Oyster mushrooms

Scientific Name: Pleurotusostreatus

Colors White-gray or tan-dark brown (Cap)

Convex and semicircular; Width: 1-12 inches, Thickness:

Shapes
1/2-1 ½ inches (Cap)

Flesh colors White, firm, thick

Taste Mild-strong

Calories 28 Kcal./cup

Vitamin D
Vitamin B3
Major nutrients Copper
Vitamin B2
Vitamin B5

Maintain blood sugar, Immunity system, Cardiovascular

Health benefits
conditions, Skin problems, Brain health

1. Maintain the levels of blood sugar

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 The insufficient amount of insulin in the body results in diabetes. The
calcium is required for the insulin secretion. Vitamin D helps to reduce
inflammation and raise the insulin sensitivity.

2. Immunity system
Vitamin D helps to replicate the healthy cells and protects the autoimmune
conditions such as flu and common cold.

3. Cardiovascular conditions
Vitamin B3 reduces the chances of reoccurring of heart disease or cardiac
arrest in those who have already experienced. Additionally, Vitamin B3 helps to
treat pellagra which is the health condition that occurs from the deficiency of
niacin.

4. Skin problems
Vitamin B3 which is in the form of niacinamide helps to clear acne when it
is applied topically in the skin. Niacin assists in the reduction of flare ups, skin
inflammation, redness and irritation

5. Brain health
The copper has an impact on the brain pathways which helps to maintain
the energy, mood, focus and outlook.

6. Cures anemia
Vitamin B2 helps to prevent the anemia. It assists in transporting the
oxygen in the body and also mobilizes iron.

7. Provides energy
Vitamin B5 assist to rebuild muscles, tissues and organs. It helps to
maintain the optimum level of metabolism.

8. Prevents tooth decay

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 Vitamin D, phosphorus and calcium helps to form and maintain the dental
health by assisting the jaw-bone mineral density, holding the teeth and tooth
enamel.

9. Maintains mood
Neurotransmitter functions depend on the adequate amount of iron to
maintain a positive mood.

10. Alcoholism
Vitamin B1 assists to reduce the chances of brain disorder due to the low
thiamine and poor diet usually get in recent taking of alcoholic drinks.

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Project Proponents
Project proponent is an individual, group or organization that submits or proposes some
project for review and acceptance, and that brings in this project to the project team or
mobilizes the team for the project. It is a senior member of the project team or the one
who acts inside the team and thereby has a direct impact to team decisions. Project
initiator is another word of project proponent.

Project Proponents of DASH-E

Name Nationality Address Capital Percentage

San Joaquin, Sta. Ana, Php
Flores, Daryl V. Filipino 25%
Pampanga 200,000
Parungao, Del Pilar, City of San Php
Filipino 25%
Chrisha Anne O. Fernando, Pampanga 200,000
Santos, Jacklyn San Isidro, City of San Php
Filipino 25%
A. Fernando, Pampanga 200,000
Laxamana, Parian, Mexico, Php
Filipino 25%
Mykey M. Pampanga 200,000

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COMPANY NAME
DASH ENTERPRISES

COMPANY LOGO

DASH Enterprises stand for the initials of Developing Agriculture & Servicing
Humanities.

The logo with a symbol of human, circle and sunrays stand for enlightening humanities
by encouraging or leading them to make changes or improvements through promoting
and developing agriculture in their community.

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Company Background

Our company is aiming to be the leading supplier of mushroom in terms of quality and
affordability, making the Pampanga as the mushroom capital of the Philippines by
boosting production of mushroom and turning every agricultural and industrial waste into
business opportunities, employment for our countrymen, and providing healthy food for
every Filipino people.

We would like to establish this farm in Sta. Ana area wherein most of materials and
resources are highly available. First, we will be focusing on culturing oyster mushroom
which is the most common mushroom that appropriate to our country’s climatic
conditions. Then we will conduct seminars and provide materials to the interested
individuals of that community to help them start culturing mushrooms.

Our company also wants to culture other kinds of mushrooms, aside from oyster
mushroom, and make finish products among them, and to help not only that community
but to make the whole country to become alarge supplier of increasing demand of
mushrooms.

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PRODUCT NAME
DCJ’s Farm Oyster Mushroom

PRODUCT LOGO

DCJ’s Farm – DCJ stands for the initials of the proponents and the oyster mushroom
which is our product.

PRODUCT DESCRIPTION
We are going to sell our product, which is oyster mushroom that segregated into three
categories:

FIRST CATEGORY: The mushrooms included in this category are properly weighted
and their colour is also good. Mostly the oyster mushrooms with light brown colour are
included in this category and the size is 5-7 inches.

SECOND CATEGORY: The mushrooms included in this category are smaller in size
than the first category mushrooms.

THIRD CATEGORY: The mushrooms included in this category are smallest mushrooms
that attained their maturity level.

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 VISSION, MISSION, AND OBJECTIVES

Vision
To be the leading supplier of mushroom in terms of quality and production and
make the Pampanga as the Mushroom Capital of the Philippines

Mission
To culture best quality fresh oyster mushroom & by turning agricultural and
industrial waste into opportunities and provide healthy food in every table of
Filipino people

Objectives

To boost the production of oyster mushroom, lessen agricultural and industrial

waste while providing healthy food and employment for our countrymen

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 CHAPTER 2:
ORGANIZATION AND
MANAGEMENT STUDY

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 INTRODUCTION

“Teamwork is the ability t work together toward a common vision. The ability to direct
individual accomplishment toward organizational objectives. It is the fuel that allows
common people to attain uncommon results.”

-Andrew Carnegie

A great leader with professional skills in managementcan empower and motivate people
through proper guidelines with coordination to work on one objective is one of the
secrets to achieve success. This is very essential to the sustainability and profitability of
the business.

Organization is a social entity that is goal directed and deliberately

structured.Management is the process of reaching organizational goals by working with
and though people and other organizational resources. It is also the process of planning,
organizing, leading and controlling the use of resources to accomplish performance
goals.

This chapter includes the type of business organization, organizational structure,

management policies, systems, and procedures, standard operating procedures, and
management style.

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TYPE OF BUSINESS ORGANIZATION

The proponents choose General Partnership because in this standard form of

partnership, for to be equally responsible for the business’s debts and liabilities. All of us
will be involved in the management, wherein each of us has equal rights to control and
manage the business. Therefore, unanimous consent of each of us is required for all
major actions undertaken. Be advised, though, that any obligation made by one of us is
legally bind on all partners, whether or not they have been informed.

ORGANIZATIONAL STRUCTURE

Our business will use line and staff organization, wherein line hierarchy will be
responsible for all management functions such as Planning, Organizing, Leading and
Controlling. While the staff hierarchy, is responsible in implementing the objectives and
goals in support to organization.

ORGANIZATIONAL CHART OF DASH-E

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JOB DESCRIPTION, JOB REQUIREMENTS, AND
REQUIREMENTS
Operation Manager

Job Description

 Prepares the management policies, systems and procedures of the organization.

 Responsible in planning, organizing, coordinating, and controlling various
activities in the business.
 Responsible in decision-making in the company.
 Responsible in the marketing aspect of the company.
 Interprets the sales of the company together with the production.

Job Specification

 Male or Female
 25 to 45 years old
 Graduate of any 4 years business/agricultural related course.
 Must have at least 2years experience in operation of business.
 With good interpersonal, verbal and written communication skills.
 Express ability to manage and to supervise personnel.

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Production Supervisor

Job Description

 Oversee the production of the business.

 Manages and monitor the production of products.
 Supervise and guide the production staff on their assigned task.
 Responsible for training and orientation of newly hired Production Staffs.
 Reports to the Production Supervisor all the pertinent information concerning the
production area including the daily inventory turnover, production and inventories
of raw materials weekly.
 Responsible in maintaining the cleanliness and orderliness of the production
area.
 Ensure that products undergo quality control.

Job Specification

 Male or Female
 25 to 45 years old
 Graduate of any 4 years business/agricultural related course.
 Must have at least 2 year experience in operation of business.
 With good interpersonal, verbal and written communication skills.
 Express ability to manage and to supervise personnel.

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Distribution Supervisor

Job Description

 Oversee the distribution of the business.

 Manages and monitor the distribution and schedule of delivery of products.
 Supervise and guide the Distribution Staffs on their assigned task.
 Responsible for training and orientation of newly hired Distribution Staffs.
 Reports to the Operation Manager the operation ondistribution/delivery of the
business and all pertinent information concerning the distribution area and
distribution process weekly.
 Responsible in maintaining the cleanliness and orderliness of the distribution
area.
 Responsible for checking the quality of the products before delivery.

Job Specification

 Male or Female
 25 to 45 years old
 Graduate of any 4 years business/agricultural related course.
 Must have at least 2 year experience in logistics.
 With good interpersonal, verbal and written communication skills.
 Express ability to manage and to supervise personnel.

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Marketing Supervisor

Job Description

 Managing all marketing for the company and activities within the marketing
department.
 Developing the marketing strategy for the company in line with company
objectives. These include planning and implementing promotional
campaigns.Manage and improve lead generation campaigns, measuring results.
 Creation and publication of all marketing materials and campaigns in line with
marketing plans.
 Monitor and report on effectiveness of marketing communications.
 Maintain effective internal communications to ensure that all relevant company
functions are kept informed of marketing objectives.

Job Specification

 Male or Female.
 24 years old and above.
 Graduate of any business related course.
 Must have at least 1 year experience in food industry.
 With good interpersonal, verbal and written communication skills.
 Express ability to manage and to supervise personnel.
 Proficient in Microsoft Word, Microsoft Excel and Microsoft Power Point.

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MANAGEMENT POLICIES, SYSTEM AND PROCEDURE

Company policies

Company Hiring Process

At the start of the business, since the proponents choose to be in General

Partnership, all of us will choose who will be hire as pioneer employees of the
business.

Interested applicants must submit a comprehensive bio-data or resume with at

least two (2) character references and NBI or Police clearance.

Screening for qualified applicants: look for qualified applicants that will depend on
the position requirements either hiring experienced people and fresh graduates.

Interview: all applicants passed the screening will proceed to interview which
determine the behavioral dimension and experiences on the previous jobs, etc.

Hiring: when we already choose the right person for a certain

Rules and regulations

 Employees should always come on time.

 Employees should always wear the prescribed uniform.
 No work , no pay
 No I.D, no entry
 Employees are not allowed to eat during their working hours.
 Sleeping during working hours is strictly prohibited.
 Employees shall be respectful at all times not only to managers but to other co-
employees.
 No carrying of prohibited drugs and deadly weapons.
 Using any kind of gadget during work hours is strictly prohibited.
 Taking alcohol drinks before duty is prohibited.

STANDARD OPERATING SYSTEM

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 All employees must come on time.
 All employees must wear a proper designated uniform.
 All employees must log in and log out to employees entrance before and after
the duty.
 All employees must follow all safety procedures.

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MANAGEMENT STYLE (THEORY Y)

Under this theory, the management assumes that employees are happy to work,
ambitious, self motivated and creative, and posses enthusiastic value in working with
greater responsibility. It assumes that employees possess the ability for creative
problem solving and consider work as a natural part of life. They take responsibility and
are motivated to fulfill the task assigned to them. Given the proper conditions, Theory Y
managers believe that employees will learn to seek out and accept responsibility and to
exercise self-control and self-direction in accomplishing objectives to which they are
committed. Theory Y managers believes that, given the right condition, employees will
want to do well at work. They believe that the satisfaction of doing a good job is a
strong motivation. Most of the motivation factors include increase in salary, benefits,
appreciation, giving incentives and acknowledging their work.

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 CHAPTER 3:
MARKETING STUDY

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 INTRODUCTION

This chapter will focus on the proponent’s general to specific market feasibility.
This will present the market an analysis of the past, present, future demand and supply
situation of the proponent’s products. If the conditions are found feasible then a check of
marketing practices of similar businesses is studied as a guide for the proponent’s
marketing strategies. This includes the target market description, sample survey form
and consumer survey summary, competitive review, environmental analysis ( general
environment and SWOT analysis), marketing positioning and lastly the marketing mix
strategies.The last topic presents the proponent’s sales projections.

TARGET MARKET DESCRIPTION

City of San Fernando, Pampanga is a city with a large population and one of the
centers of trade and industry of several business establishments because of its
attractiveness in terms of purchasing power and potential buyers.

This city keeps on improving and progressing evidence by many business

establishments are rising and building around the cityeach year due to its strategic
location has an higher opportunity in terms of business growths.

It is the main capital of province of Pampanga that proves that it is globally and
economically, and really attracts many investors that lead to attracts more potential
buyers coming from different towns of Pampanga.

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 SAMPLE SURVEY FORM
NAME: _______________________________________________
AGE: ________________________________________________
OCCUPATION: ________________________________________
ADDRESS: ___________________________________________

1. Do you eat mushroom?

Yes
No

2. What kind of mushroom do you eat?

Button Mushroom
Oyster Mushroom
Others (Please specify):___________________________

3.If you eat Button Mushroom or any other mushroom, would like to try
Oyster Mushroom?
Yes
No

4. How often do you eat mushroom?

Daily
Weekly
Monthly
Once a year
Others (Please specify):___________________________

5. How many grams of mushroom do you consume?

50 – 100 grams
101 – 250 grams
251 – 500 grams
Others (Please specify): ___________________________

6. Which of the following do you prefer in a mushroom?

Fresh
Dried
In can
Others (Please specify): ___________________________

7. How much do you want to spend for mushroom?

50 – 100Php
101 – 200Php
201 – 350Php
Others (Please specify): ___________________________

8. Where do you usually buy mushroom?

Supermarket
Public Market

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 Others (Please specify): ___________________________

CONSUMER SURVEY SUMMARY

Do you eat mushroom?

90% Yes

No

10%

Do you eat mushroom?

Yes 90
No 10

The chart shows that 90% of the 100 respondents from City of San Fernando,
Pampanga said that they eat mushroom, while 10% of them said that they do not eat
mushroom.

This shows that most of the people around the city eat mushroom. Therefore the
proponents can gain their potential customers in their target market.

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 What kind of mushroom do you eat?

Button Mushroom
34% 7%
Oyster Mushroom
Shitake Muushroom
Tengang Daga

59%

What kind of mushroom do you eat?

Button Mushroom
Oyster Mushroom
TengangDaga

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If you eat Button Mushroom or any other mushroom,
would like to try Oyster Mushroom?

100% Yes
No

If you eat Button Mushroom or any other mushroom,

would like to try Oyster Mushroom?
Yes
No

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 How often do you eat mushroom?

6% 3% 12%
Daily
Weekly
Monthly
Once a year
Occasionally

How often do you eat mushroom?

Daily
Weekly
Monthly
Once a year
Occasionally

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 How many grams of mushroom do you consume?

50 - 100 grams
101 - 250 grams
251 - 500 grams
500 - 600 grams
600 grams - 1 kilogram
2 - 3 kilograms
4 - 5 kilograms

How many grams of mushroom do you consume?

50 – 100 grams
101 – 250 grams
251 – 500 grams
500 – 600 grams
600 grams – 1 kilogram
2 – 3 kilogram
4 – 5 kilograms

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Which of the following do you prefer in a mushroom?

40% 44% Fresh

Dried

16% In can

Which of the following do you prefer in a mushroom?

Fresh
Dried
In can

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How much do you want to spend for mushroom?

4% 2%

50 - 100 Php
101 - 200 Php
40% 53% 201 - 350 Php
400 - 600 Php
1000 - 1500
Php

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Where do you usually buy mushroom?

Supermarket
Publick Market
Grocery Store

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COMPETITIVE REVIEW

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ENVIRONMENTAL ANALYSIS

GENERAL ENVIRONMENT

SWOT ANALYSIS

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MARKET POSITIONING

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MARKETING MIX STRATEGIES

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 CHAPTER 4:
TECHNICAL STUDY

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INTRODUCTION

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PRODUCT REVIEW

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PRODUCTION PROCESS

PRODUCTION FLOWCHART

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PRODUCTION SCHEDULE

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PROJECT SITE

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FLOOR PLAN

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LIST OF MATERIALS AND SUPPLIERS

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LIST OF MACHINERIES AND EQUIPMENT

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WASTE DISPOSAL

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 CHAPTER 5:
SOCIO-ECONOMIC
STUDY

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INTRODUCTION

THE PROJECT

The proponents establish the business not just for gaining

a profit but also gives consideration and benefits for the
community. The socio-economic study aims to give and
provides benefits to the public in various aspects.

This project serves an instrument to encourage the public

to engage in this kind of industry. The business of the
proponents offers a food which is good for the health.

THE GOVERNMENT

In financing its socio-cultural projects and programs which

are vital for growth and progress of the public and the nation as
well, improving the economic status of the inhabitant of the
community.

THE EMPLOYEE

It helps a lot to employees to open a new opportunity and

gateways for them to be employed and earned an income. In
return, the owners who invested their money, property and
service for this business helps also to gain profit.

THE SUPPLIER

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 Raw materials and other resources that will be used in
production will be purchased from local suppliers. This will
benefit them with additional and stable profit, thus helping their
business grow. Poverty is common in our country being one of
the third-world countries. This will benefit them with additional
and stable thus, business grow.

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APPENDICES

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REFERENCES

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