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MINGGU, 06 OKTOBER 2019

It's Time To Sell

Advertisement
Objectives
1. Comprehending advertisement text by identifying its text structure.
2. Writing advertisement by completing the text with appropriate language use.

Learn about it!

We almost see advertisement anywhere, and anytime. However, only a few that sticks in our
head. In this lesson, you will learn how to write interesting advertisement that attracts people to
buy your products. To start the lesson, let's take a look at the following picture.

The picture above is Quipper School advertisement. The tagline of Quipper School is "Learn anytime, anywhere". The tagline
usually describes what or how the product is. From the advertisement above, we can see that Quipper School lets you learn
anytime, any where with an internet connection. Thus, we know that Quipper School is an online learning service. 
To make an interesting advertisement, there are several things to consider.
1. Structure
In writing advertisement, the essential information is how we describe the product to public. Before writing an advertisement for
a product, you need to pay attention to:
         The purpose of the advertisement
Think about the reason why you create the advertisement; is it to sell a product? Is it to persuade people to do something? Or
else. After deciding the purpose, it will be easier to create the advertisement.
         The target of audience
Decide who your target are: kids, teenagers, or adults; men, women or anyone else.
Create the advertisement to appeal to the target audience.
For example, you want to create an advertisement for selling candies and sweets for children. Create a tagline that will attract
children such as “Share your candies and make your friendship sweeter".
 2. Language Use
Advertisement should be able to persuade people, most of them will use interesting language to show the positive aspects about
the products.
To appeal the readers, an advertisement use persuasive language. How to make it persuasive? There are several aspects that
could help your advertisement sounds more persuasive:
         Use appealing adjectives.
For example:the sweetest crunchiest cookies
         Use humor or rhetorical question.
For example: how can you stop chewing?
         Play with words (be creative with words to create a memorable slogan)
For example:Best quality. Best taste. For those who always want the best.

Do you understand?
Have you noticed how to make a good advertisement? Look at the following example to enhance your understanding.

The purpose of the advertisement above is to sell a product, in this case, coffee. It promotes
Besta Coffee as the best coffee. The target of the audiences is people of all age who like to
drink coffee. We can see that it uses persuasive language by saying that the coffee is the best
in everything. It highlights the good and positive things about the product to make the product
interesting.

Keypoints
To make a good advertisement, you need to:
 decide the product or service to be presented.
 set the target audience.
 be creative to create your advertisement as good as possible.

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UKBM 26 UKBM 3
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UKBM 28 UKBM 5
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TRANSLATE

Pilih Bahasa ▼

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