COMPANY PROFILE

History of the Organisation

The company is started in 1925 by Alfred Vedam Thomaswith its
registered office at Alleppy, Kerala. Cultivating cardamom and rubber near
Vandiperiyar was the first tea estate AV Thomas expanded their plantation
activities and also ventured into diversified range of other business activities.
In 1940 AVT accqired Neelamalai Tea & Coffee and in 1943 Sheveroy
Estates.ltd. In, 1970's the group diversified into trade and manufacture of leather
goods and natural caffeine. Later, with a commitment for growth through
diversification, the group has ventured into plant biotechnology, commodity
exports, Logistics, marketing of agro and tea products and edible oil processing
emphasis on "Quality & Productivity" has always been the watched. Today
AVT group has a turnover of Rs.2000 crores and employing over 1200 peoples.
AVT brand is well established in South India and they bring significant foreign
exchange of the country.

The AVT laid importance not just on growth. It always ensured as

smooth blend of fast business.growth and high quality standards. This
commitment has own many awards for the group.
 Pasuparai and Maralaroo are th best premium gardens of south India.
 First company to start culture on commercial terms.
 Received the Tea Board Award for the highest prices in the south India.
 Received the Tea Board Award for the highest yielding estate in south
India.

AVT CPD is equipped with state of art manufacturing facilities. AVT

Dust Tea is the fifth largest tea in india . It is situvated in the industrial belt area.
AVT CPD has been successful in tying up with large format stores to supply
commodities for store brands.
"Acceptability, Availability and Affordability" is the philosophy of AVT.

The amenties included:

1. The world class tea processing facilities catering to the needs of various
segments.
2. Excellent quality systems as per the global standards.
3. AVT producing as per the BIS (Bureau Of Indian Standards)
4. An ISO 22000 company.

Othakalmandapam unit is one of the AVT-CPD major plant located 20

kms from coimbatore city on the main highway to Pollachi. Othakalmandapam
unit is constructed in a 4 acres of land in a build up area of 17500 sq.fts
surrounded with beautiful scenery. The unit is equipped with a state of art
manufacturing facilities

A V THOMAS GROUP OF COMPANIES

The AVT group into seven companies each company is seperately
managed as seprate profile centres. The main companies are:
1. AVT Natural Products
AVT Natural Products the world largest oleorism pigment manufacturer
and exporter with large volume exports of food processing and cosmetic
industries in Mexico and USA.
2. AVT McCormick Ingredients Ltd.
In a strategic joint venture with MC Cormick & Co Inc. USA, AVT
distributes a wide variety of spices and curry powder for the international
market.
3. AVT Agro Chemical
 AVT manufactures and markets pesticides under direct license fromo
Bayer AG, Germany, with a distribution network of over 5000 outlets spread
across India.
4. AVT Leathers
The company manufactures a wide range of leather products, catering to
license requirements of vaious international brands including Ralph Lauren &
Pierre Cardin.
5. AVT Biotech
AVT Biotech is the leading exporting of tissue culture plants and operates
the largest biotechnology facility in India, producing 8 million plants for the
Indian market and 6.5 million for the International market annually.
6.AVT Rubber
Over 2 million kilograms of rubber is produced annually to AVT's rubber
plantatons. AVT Rubber Products various grades like centrifuged latex, crumb
rubber and dipped rubber goods.
7. AVT Consumer Products Division
AVT Consumer Products Division markets some of South Indias
favourite brand of tea. AVT also has a significant presence in the international
market for various bulks, commoditized teas, cardmom brands like Raihana &
Shahi are already being exported and AVT is poised to enter the coffee export
market soon. on the anvil are plans to diversify into value added services like
vending machines and a chain of tea parlours. primary amoung the CPD's
strenght in the ability to innovate constanly predetermined the needs of the
consumer.
PRODUCTS PROFILE
1. AVT Premium (India’s Strongest Tea)
AVT superior dust tea, AVT Premium is specially blended for the
discerning strong tea lovers. AVT Premium is a blend of carefully picked teas
from the finest medium and high grown gardens of South India. And the best
renewed gardens of North India. The result is a color, strong dark brew with
unique pungency, which can take milk very well. AVT Premium is packed in
poly punchers for economy and longer shelf life and is an available in multi
sizes of 25 Gms, 100Gms, 250Gms, 500Gms & One Kilo. A small pack which
makes 4 cups of tea is also sold in India for Rs1. Attractive jute bags of 5 kilos/
is also available for large consumers like hotels, restaurants, canteens &
establishments

2. AVT Rajah- For These Who Like It Strong & Rich

AVT Rajah is the brand from AVT; This CTC dust tea offers richer and
stronger cups of tea maintaining its basic character of aroma and freshness with
a few roaring boils, the brew obtain a rich wonderful golden and full bodied
flavor aimed at the popular consumer segment and competitively priced, AVT
Rajah brings in a distinctive difference to give that extra punch of tea lovers
packed in attractive cartons. AVT Rajah is available in 25 Gms, 50 Gms, 100
Gms, & 500 Gms pack sizes.

3. AVT Premium Tea Bags- India’s Strongest Tea

A Strong dark brew with a unique pungent flavor, AVT Premium is a
favorite primarily for its strong taste and consistency. For convenience seekers,
AVT Premium is also available in tea bags.

4. AVT Assam- The Authentic Taste Of Assam

AVT brings in the authentic taste of Assam with AVT Assam finest
quality dust teas. Blended and packed from specially picked and processed tea
leaves in the choicest gardens of Assam, these teas are well known for their
strength, color and full bodied flavor.
AVT Assam is a singularly unmatched blend that provides extra cup page
with the distinct inherent qualities that only a pure Assam can best now AVT
Assam is picked in attractive cartons offering convince to the retailers for shelf
storage and facilitating added shelf because of the added protection of the inner
inside and sealed cartons. AVT Assam is available in pack sizes of 100 Gms,
250gms, 500gms and one kilo. Convenient soft packs of 25 gms and 50 gms are
also available and offer the consumer a good value of nominal price.

5. AVT Darbari-Asli Chai Ka Asli Swad

The perfect blended from Assam’s finest gardens, Darbari is AVT’s
popular leaf tea. It’s heavily flavor, unique taste and competitively pricing make
darbari Attractive brand. AVT Darbari is packed in full laminated poly pouches
and is available in various sizes of 25gms, 50gms, 100gms and 500gms.

6. AVT Supreme-The Perfect Blends of India’s Finest Teas

AVT Supreme is the top of the line brand on the AVT brand wagon,
available in the CTC form. AVT Supreme is positioned as “The Perfect Blend
of India’s Finest Tea”. Blended from the teas carefully chosen from the finest
gardens of Assam. This brew captures the superior flavor, aroma and fine
texture of the truly mellow Assam teas. The full bodied liquor offers a bright
golden color and rich taste, which makes AVT Supreme a product of the classic
art of blending. AVT Supreme is packed in foil laminated poly pouches and in
various sizes of 25gms, 50gms, 100gms and 500gms. This is reusable and offer
extra value to the housewives. The tea tasters fresh and free strain in these air
tight container and important attribute, since tea is particularly hygroscopic in
nature.
7. Bulk Tea
AVT CPD exports various grades of fine black tea in both dust and lead
to Russia, The Middle East and Europe. This division has contributed
consistently and significantly to the overall growth of the company in spite of
the stringent quality and satisfaction measures that the export market imposes.

8. Coffee
AVT has recently launched AVT Premium Coffee an instant success
thanks to AVT’s ability to understand the preference of coffee drinkers. A 60:40
blend of coffee and chicory, AVT Premium provides a strong flavor that
resembles traditional filter coffee.

Spices
AVT CPD exports fine quality, branded cardamom in large quantities to
the Middle Eastern countries. Raihana and Shahi, both of which are immensely
popular brands in the Middle East Market, is from the AVT CPD stable.

10. Vending Machines

AVT Vending machines provide consumers an opportunity to have their
favorite tea and coffee outside of home. For a vendor, AVT vending machines
offer more than 30% sales margin per cup for a one time investment with no
additional manpower requirements and extremely low maintaince costs. The
company vending machine services team is in the process of setting up tamper
proof single chambered and doubled chambered vending machines that can
dispense premixes of the AVT Premium range of tea and coffee

INDUSTRY PROFILE
The history of tea is long and complex, spreading across multiple cultures
over the span of thousands of years. Tea likely originated in China during the
Shang dynasty as a medicinal drink. An early credible record of tea drinking
dates to the 3rd century AD, in a medical text written by Hua Tuo. Tea was first
introduced to Portuguese priests and merchants in China during the 16th
century. Drinking tea became popular in Britain during the 17th century. The
British introduced tea production, as well as tea consumption, to India, in order
to compete with the Chinese monopoly on tea. It is also believed that the black
tea was accidentally discovered during sea transportation of green tea from Asia
to Europe, causing the green tea to get soaked or wet during the journey causing
some sort of fermentation, and later being dried out. The Chinese have
consumed tea for thousands of years. People of the Han Dynasty used tea as
medicine (though the first use of tea as a stimulant is unknown). China is
considered to have the earliest records of tea consumption, with records dating
back to the 10th century BC. Another early credible record of tea drinking dates
to the 3rd century AD, in a medical text by Hua Tuo, who stated that "to drink
bitter t'u constantly makes one think better." Another early reference to tea is
found in a letter written by the Chin Dynasty general Liu Kun.

Laozi (ca. 600-517 BC), the classical Chinese philosopher, described tea
as "the froth of the liquid jade" and named it an indispensable ingredient to the
elixir of life.[citation needed] Legend has it that master Lao was saddened by
society's moral decay and, sensing that the end of the dynasty was near, he
journeyed westward to the unsettled territories, never to be seen again. While
passing along the nation's border, he encountered and was offered tea by a
customs inspector named Yin Hsi. Yin Hsi encouraged him to compile his
teachings into a single book so that future generations might benefit from his
wisdom. This then became known as the Dao De Jing, a collection of Laozi's
sayings.

In 59 BC, Wang Bao wrote the first known book with instructions on buying
and preparing tea.
In 220 AD, famed physician and surgeon Hua Tuo wrote Shin Lun, in which he
describes tea's ability to improve mental functions.
During the Sui Dynasty (589-618 AD) tea was introduced to Japan by Buddhist
monks.