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Corporate
Corporate social responsibility, social
firm performance and the responsibility
Tehmina Khan
School of Accounting, RMIT University, Melbourne, Australia, and
Vinh Khuong Nguyen
Faculty of Sociology, Vietnam National University, Hanoi, Vietnam
Abstract
Purpose – The purpose of this paper is to examine the relationship between corporate social responsibility
(CSR) and firm performance and the moderating role of earnings management on the relationship between
CSR and firm performance.
Design/methodology/approach – The empirical study used the updated data set (3,481 unbalanced
observations for period 2009–2015) from Chinese listed companies on Shenzhen and Shanghai stock
exchanges. The generalized method of moments (GMM) statistical approach has been used for the analysis.
The authors utilized STATA to test GMM on a sample of Chinese listed firms data over the period 2009–2015.
The unbalanced sample obtained 3,481 observations from China stock market and accounting research
database and CSR ratings provided by Rankins (RKS).
Findings – The results demonstrated that CSR has a positive and significant relationship with firm’s
performance; also, earnings management has a negatively moderate relationship between CSR and firm
performance. These results imply that a high value of earnings management, which results in high level of
symbolic CSR, converts to low firm performance of the Chinese firms. CSR actions (only as symbolic
measures) promoted by managers as a means to cover their profit management incite an adverse effect on the
company’s performance. This study has highlighted the impact of two different corporate social
responsibilities: substantive and symbolic (genuine CSR vs greenwashing) on firm performance.
Research limitations/implications – The results of this investigation will be of distinct interest to
company owners who wish to ascertain the effectiveness of the sustainability decisions of directors and
managers, and also to investors and public authorities to estimate the positive relationship between CSR and
company’s reputation and image, and thus, the positive influence on firm performance.
Originality/value – Previous studies have generally focused on the relationship between CSR and firm
performance. This study provides the impact of earnings management (measurement of both aspects of
accrual-based earnings management and real earnings management) on this relationship. Furthermore, this
study examines the state of CSR in the Chinese market and provides empirical evidence of this relationship in
emerging markets.
Keywords Accrual-based earnings management, Corporate social responsibility, Firm performance,
Real earnings management
Paper type Research paper
1. Introduction
China is the second biggest world economy with very large-scale commercial operations in
China and in other world regions. Business/commercial activities continue to have critical and
significant environmental and social impacts in China. As a result, the concept of corporate
social responsibility (CSR) which addresses environmental, social and economic impacts has
been receiving increasing attention in the last decade in China. There have been numerous Asia-Pacific Journal of Business
Administration
high-profile business cases highlighting the consequences of poor CSR performance in China © Emerald Publishing Limited
1757-4323
and there is an increasing societal demand for better CSR performance by Chinese companies. DOI 10.1108/APJBA-03-2018-0051
APJBA The perception of CSR tends to be different in numerous countries, depending on how CSR
is seen in a given social, political, financial and institutional system. The perception and
practice of CSR also depends on organizational culture and institutional arrangements
(Matten and Moon, 2008). Economic conditions broadly and the level of competition which
firms confront, as well as pressure from the regulators and non-government associations such
as civil society play noteworthy roles in influencing CSR practices. In numerous developing
nations, the State is likely to present the guidelines of CSR to empower firms to undertake
active participation in improving the quality of life in society (Campbell, 2007). In China, firms
have a unique emphasis when reporting their CSR activities. Firms worldwide level tend to
comply with international CSR standards and guidelines, Chinese firms rely on government
guidelines to undertake CSR; yet, CSR is still in infancy in China (Noronha et al., 2013).
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CSR is an alternative management model, also for Chinese companies. It describes the
company as a network of relationships, separating owners and managers, and with
stakeholder or other groups (such as employees, clients, suppliers) engaged in the
development of the entity (Adams, 2002). Globally, firms are progressively mindful of the
benefits of socially responsible behavior. This factor has a major impact on the CSR
behaviors of Chinese firms as these corporations have dramatic local and global influence.
There are other factors including internal factors such as firm performance and earnings
management which also have a significant impact on firms’ CSR performance.
The primary purpose of our study is to investigate the relationship between CSR and
firm performance and moderating role of earnings management on the CSR–financial
performance (FP) relationship. According to Waddock and Graves (1997), Tang et al. (2012),
Orlitzky et al. (2003), better-performing companies make the investment in CSR activities
and these practices build the reputation of responsible firms. On the contrary, businesses
may suggest better CSR performance without the actual undertaking of impacting CSR
activities, referred to as symbolic CSR. Regarding the moderating role of earnings
management, we present the thought that symbolic CSR can be boosted as a result of
managers’ manipulative accounting behavior (Surroca and Tribó, 2008).
One of the most essential and fundamental information disclosed by financial reporting
is the earnings of the firm as it determines the future of the firm. If the management of firm
incorporates its discretion and judgment in deciding the profits of the firm it may cause
manipulation or management in the earnings, termed as earnings management. Earnings
management strongly affects the quality of earnings (Lo, 2008). Earnings management has
lasting implications for the value of the firm. Due to its fundamental role in the
determination of firm earnings and future value it has been widely studied in the corporate
finance literature.
Earnings management is classified as either accrual or real depending on the nature of
manipulation. Accrual manipulation includes shifting the timing of expense and revenue
recognition between periods like meeting earning thresholds by delaying expense
recognition and advancing revenue recognition. Similarly, real activities can be manipulated
by decreasing the discretionary expenses like advertising and maintenance expenditure or
by postponing or decreasing research and development expenditure.
Firms that manipulate earnings do so to disclose financial reporting that does not match
with actual performance (García Osma et al., 2005; Price and Sun, 2017). The outcomes of
earnings management methods are certainty deleterious; they decrease corporate value, its
reputation and its corporate image (Fombrun et al., 2000; Roychowdhury, 2006). On the
other hand, it incites the misfortune of stockholders, investors and other partners and
causes an increase in activism and observation by interested groups and regulatory
authorities (Price and Sun, 2017; Zahra et al., 2005).
There are numerous prior studies which have examined the correlation between CSR and
firm performance. However, there are additional factors which need detailed analysis.
Research undertaken on the association between CSR and firm performance has been Corporate
inconsistent. Previous investigations have confirmed a positive relationship between CSR and social
firm performance (Cheng et al., 2016; Zhu et al., 2014). In contrast, Marcus (1989) and Wright responsibility
and Ferris (1997) have shown a negative relationship. Also, several other studies have shown
no correlation between CSR and firm performance (Aupperle et al., 1985; Teoh et al., 1999).
With non-symbolic CSR practice, managers must balance the interests of shareholders,
other stakeholders and environmental and social issues (Margolis and Walsh, 2003). Thus,
there may be a struggle between these goals. Also, few studies have examined the influence of
moderating variables on the relationship between CSR and firm performance (Zhu et al., 2014).
Therefore, investigating the relationship between earnings management measurement and
CSR has a key role in the field of accounting research (Healy and Wahlen, 1999). Typically,
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studies that investigate earnings management use discretionary accruals as its proxy which is
measured as the residual or prediction error from an accrual – expectation mode (Healy and
Wahlen, 1999). Earnings management by accrual manipulation is relatively easy to detect and
measure as compared to real activities manipulation which is known as real earnings
management which is quite hard to detect even by auditors and other analysts of firm’s
financial reports. Managers are moving to real activities manipulation rather than accrual
earnings management. However, there is a scarcity of evidence on the use of real earnings
management particularly in emerging economies like in China; this field of research is quite
recent compared to accrual management. We have used both accrual and real earnings
management in our study.
Our study is based on a sample of 3,481 observations for the period 2009–2015 from
Chinese listed companies on Shenzhen and Shanghai stock exchanges. The results of our
study show that even though CSR has a positive relationship with firm performance, the
improved CSR may only be symbolic, to cover profit management which might have an
adverse effect on actual CSR and firm performance.
Our paper contributes to the contemporary literature on CSR through these aspects.
First, the paper makes a significant contribution by providing further understanding of the
relationship between CSR and firm performance in emerging markets. This is achieved by
assessing the correlation between CSR and FP with the moderating effect of earnings
management of Chinese firms, employing a unique setting and updated data set. There is a
huge volume of research investigating the impact of CSR (genuine and symbolic) on firm
performance using primary data, papers utilizing secondary Chinese companies’ data set is
still limited. In light of emerging market perspectives, a study investigating the relationship
in the Chinese context is important. Second, since endogeneity is a serious issue, we have
utilized the generalized method of moments (GMM) estimator to address the potential
endogeneity problem and to undertake robust checking in our analysis.
Our study is organized as follows: Section 2 represents the research hypothesis, Section 3
describes the methodology, Section 4 provides the results and discussion of results and
Section 5 presents the conclusion and recommendations.
2. Research hypothesis
2.1 CSR and firm performance
CSR has received attention over the last three decades from academics and businesses
(Margolis et al., 2007, 2009; Nakao et al., 2007; Orlitzky et al., 2003). According to McWilliams
and Siegel (2001), CSR is focused on throughout a cost-benefit analysis perspective. The aim
is to avoid incurring extra costs that consequently do not create profit, and that would have
a negative influence on the performance of the firm. Particularly, the purpose of CSR, from a
managerial perspective, is to reduce the agency problem. CSR is used as a means of
accommodating a company’s intentions with social and ethical ends and for avoiding
conflict of interest among managers, stockholders and other stakeholders.
APJBA Prior research exists on the relationship between CSR and firm performance with mixed
results. Di Giuli and Kostovetsky (2014) have shown a negative correlation between CSR
and firm performance, while most of the past (Orlitzky et al., 2003; Price and Sun, 2017;
Van Beurden and Gössling, 2008; Margolis et al., 2009) studies have shown a positive
relationship between CSR and firm performance.
Currently, numerous studies have investigated the relationship between CSR and firm
performance. Some studies have concluded that with the implementation of CSR, firm
effectiveness is improved (Healy and Wahlen, 1999); environmental, social and transaction
costs are reduced; better market coverage and improved public image are attained
(McWilliams and Siegel, 2001; Turban and Greening, 1997), sustainability and firm
performance increase (Chen and Wang, 2011). The results of these studies show that CSR leads
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to increased firm performance (Li et al., 2013; Lin et al., 2009; Van der Laan Smith et al., 2005).
According to Mi and Wang (2000), state-owned enterprises have a serious issue in China
as the managers appointed by the government only serve for the benefit of State and they do
not have motivation to seek maximum benefits for different stockholders. Van Beurden and
Gössling (2008) study has shown a positive relationship between CSR and firm performance.
Zu and Song (2009) investigated the expectations of managers about CSR by using survey
method. In the Chinese context, there are very few papers that have studied a direct
relationship between CSR and firm performance. Due to strong government control over
Chinese firms different findings have occurred as compared to developed countries.
According to Withisuphakorn and Jiraporn (2016), older companies with stable
performance more aggressively participate in CSR activities with a focus on environmental
performance. On the contrary, Gregory et al. argue that corporate social performance has an
adverse effect on the profit of the transportation industry. Waddock and Graves (1997) used
slack resources theory to explain the connection between CSR and FP. According to Cyert
and March (1963), extra resources are needed for company’s operations over an extended
period. When companies have surplus financial resources they undertake CSR projects that
endeavor to enhance the company’s image as well as for seeking long-term investment
opportunities. This helps improve business results in the future for the firm (Waddock and
Graves, 1997; McGuire et al., 1988).
According to Dingwerth and Eichinger (2010), most firms extend CSR reporting societal
expectations. According to Lynch (2010), CSR reporting is valuable for external and internal
stakeholders. According to Solomon and Lewis (2002), strategic stakeholder management
paradigm has become a very influential tool and how firms associate with clients, workers,
stockholders and other partners are exceptionally vital highlights of CSR. Socially
responsible firms increase the reputation and develop excellent relationship with clients,
workers, stockholders and other people, which directly enhance FP (Chen and Wang, 2011;
Turban and Greening, 1997; Davis, 1973). Based on prior literature, we propose the
following hypothesis:
H1. Ceteris paribus, a positive relationship exists between CSR and firm performance.
by the business, referred to as symbolic CSR or greenwashing. Some researchers have been
pointing that CSR practices are a discretionary organizational exercise aimed at increasing
profit (Barnett, 2007). According to Handelman and Arnold (1999), managers can improve
CSR practices as a means of self-promotion, directed at enhancing financial position.
Therefore, managers will behave discretionarily to accomplish their benefit, for example, to
increase their compensations. Conversely, according to Johnson et al. (2012), “the ends justify
the means,” i.e., in some circumstances, actual positive CSR performance may be achieved, and
it may not necessarily just be greenwashing. Different kinds of voluntary disclosures may be
used to give the impression of a transparent company to divert attention from unethical
accounting practices such as earnings management (Gavana et al., 2017).
Cespa and Cestone (2007) demonstrated that when management behaves discretionarily
from the perspective of earnings manipulation, then managers implement the CSR activities
as a protective way to evade detrimental reactions by the stakeholders. Research by Prior
et al. (2008) has shown that managers who perform earnings management (either inflating or
reducing numbers depending on the company’s position and depending on the advantages
to be achieved) try to compensate third parties with social, ethical or environmental
activities to conceal their inappropriate conduct.
We argue that managers use earnings management behavior as a tool to promote CSR
activities to avoid the control of stakeholders in the corporate governance process. This will
result in a negative impact on firm performance. Nevertheless, these manipulative actions
have a harmful influence on corporate performance as the only objective of earnings
management, and symbolic CSR is the managerial remnant, and CSR, in this case, reinforces
the negative aspects of entrenchment (Surroca and Tribó, 2009). Also, earnings management
activities will negatively impact the relationship between CSR and firm performance
(Bebchuk and Weisbach, 2010). Earnings management practices based on the flexibility of
accounting standards to promote CSR and firm performance are undertaken at the
preference of the manager (Prior et al., 2008; Dianita, 2011).
We have proposed the following hypothesis in relation to the moderating influence of
earnings management practices on the relationship between CSR and firm performance:
H2. Earnings management negatively moderates the relationship between CSR and
firm performance.
3. Research methodology
3.1 Population and sample
The sample comprises of Chinese listed firms on Shenzhen and Shanghai stock exchanges
from the year 2009–2015. There are 3,481 unbalanced observations. Data were gathered
from China stock market and accounting research database and CSR ratings provided by
Rankins (RKS), which is an independent third-party firm, to measure the CSR of listed firms
in China. All data have been winsorized by replacing two extreme values from both sides.
APJBA 3.2 Measurement of firm performance
By following previous study (Hillman and Keim, 2001), we have measured firm performance
by using the proxy (Tobin Q), calculated by using Tobin’s Q formula (Total assets market
capitalization−book value of equity−deferred tax liability)/total assets.
from operations; APC represents abnormal production cost; and ADE represents abnormal
discretionary expenses.
3.6 Methods
To examine the proposed hypotheses, we assessed GMM equations for panel data. We
applied Arellano and Bond’s (1991) technique as current estimator has improved results as it
considers time-series dimension of data. Specifically, the GMM estimator permits controlling
endogeneity between variables and unobservable heterogeneity, which varies depending on
each company but is invariant over time. The dynamic panel method is well recognized
because fixed effects model is incompatible when the period is small (Nickell, 1981) and the
ordinary least squares estimator based on first differences. In these situations, GMM by
Arellano and Bond (1991) is broadly used, and GMM method will help persistent feature of
the results, which overcomes the shortcomings of previous studies (Cheng et al., 2016; Zhu
et al., 2014):
FP it ¼ b0 þb1 CSRit þb2 FS it þb3 FAit þb4 BMM F it þb5 BMAAit þb6 BS it
þb7 LEV it þb8 Big4it þeit ; (6)
4. Findings
4.1 Summary of descriptive statistics
Table II represents the descriptive statistics. The mean value of Tobin Q is 1.672377, and its
standard deviation is 1.539503. The mean value of the CSR variable is 38.34504, which is very
low, it means CSR practices are in infancy in China. The standard deviation of CSR is 13.13.
APJBA Variable Abbreviation Measurement
The mean value of accrual earnings management is 0.11 with a standard deviation of 0.11.
However, the mean value of real earnings management is 0.079 with a deviation of 0.39.
Regarding control variables, the mean value of firm size is 23.24, and, on average, nine
board members exist in Chinese companies. Furthermore, on average, 18 percent of
Chinese’s companies audit their financial statements from Big4 auditors. The average
mean of firm age, board member meeting frequency and leverage are 12.23, 10.0,
and 0.52, respectively.
1 2 3 4 5 6 7 8 9 10
1. CSR 1
2. AEM 0.0249 1
3. FS 0.5715*** 0.0692*** 1
4. FA −0.0120 −0.0352** 0.1142*** 1
5. BMMF 0.0926*** −0.0270 0.1643*** 0.0577*** 1
6. BMAA 0.1193*** −0.0416** 0.1719*** 0.1582 −0.0359* 1
7. BS 0.3069*** 0.0288* 0.4496 0.0228*** 0.0188 0.0562*** 1
8. LEV 0.2365*** 0.0931*** 0.5984*** 0.2154*** 0.1975*** 0.0397 0.2612** 1
9. Big4 0.4269*** 0.0434** 0.5600 0.0005 0.0577*** 0.0699*** 0.2625** 0.2321* 1
10. TQ −0.1659*** −0.0004 −0.4625*** −0.1481*** −0.0864*** −0.1104*** −0.2174*** −0.530** −0.18** 1
Notes: For description of variables see Table I. *,**,***Significant at 10, 5 and 1 percent level, respectively
responsibility
Corporate
social
matrix
Table III.
Pairwise correlation
APJBA 4.3 Results and discussion
Table IV presents the results. The primary objective of our study has been to determine the
relationship between CSR and firm performance and the moderating effect of earnings
management on CSR and firm performance relationship. The findings of the first model
demonstrate that CSR has a positive relation with firm performance (coef. 0.00635 and
p-value ¼ 0.035), results are significant at the 5 percent level. Our first hypothesis H1 is
accepted. The findings are in line with previous studies Muñoz et al. (2015), Ciciretti et al.
(2014), Rajput et al. (2012), Chen and Wang (2011), Inoue and Lee (2011) and Veronica Siregar
and Bachtiar (2010) which have determined that greater CSR activities lead to increased
firm performance.
With the second model, we employed Dechow et al.’s (1996) model based on discretionary
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accruals. The effect of interaction variable (CSR × AEM) is negative on firm performance
(coef. −0.00631, p-value ¼ 0.050) and significant at 5 percent level. Our second hypothesis
H2 is accepted which means that earnings management moderates the relationship between
CSR and FP (Sundaramurthy, 2000), argues that when firms carry out the practice of
earnings management, then firm performance decreases. Our result is also supported by
Surroca and Tribó (2008), who demonstrated that directors cooperate with stakeholders
with the aim of encouraging their strategy and of advancing CSR for their own
benefit – resulting in symbolic CSR. These results are also consistent with Prior et al. (2008),
who showed that a higher level of earnings management matches with a significant
negative effect of CSR on the future firm FP.
Regarding the control variables, board member meetings frequency was found to be
significantly positively correlated with firm performance in both models and this finding is
consistent with previous research. Ma and Tian (2014) argue that frequency of board
meetings is positively related with firm performance. The firm age and status of audit firm
that is it being a Big4 are significantly positively correlated in all the models, and the
coefficient of leverage is statistically negative in all models at 1 percent level. The results are
consistent with prior studies (Phillips and Sipahioglu, 2004; Fama and French, 1998; Negash,
2001). The coefficient of board size is negative and significant at 10 percent level. The result
is in line with prior studies by Liang et al. (2013). The authors found a negative relationship
between board size and firm performance. The negative relationship between board size and
firm performance is also supported by Doğan and Yildiz (2013).
This study reinforces the concepts of stakeholder theory. According to this theory, when
managers are required to maximize benefits of shareholders and they need to guarantee
The findings confirm the adverse effect of interaction variable (CSR × REM) on firm
performance (coef. −0.00820, p-value ¼ 0.026) and is found to be significant at 95 percent
level of confidence. These results are consistent with our main results previously
demonstrated in Table IV.
5. Conclusion
There is currently debate about the relationship between CSR and firm performance, also
from the perspective of Chinese companies. Business intentions of undertaking real CSR
or symbolic CSR have also been questioned. Some earlier studies have cleared the
intention of implementation of CSR as an entrenchment mechanism manipulated by
managers, who employ their discretionary controls as a way of controlling activism
by their stakeholders (thus symbolic CSR). The moderating role of earnings management
in the relationship between CSR and firm performance has been investigated since
managers might commit to CSR (symbolically) to avoid the negative impact of earnings
management on firm performance.
Our findings have confirmed a relationship between CSR and firm performance and the
moderating role of earnings management on CSR (changing it to symbolic CSR and
manipulated demonstration of firm performance). Symbolic CSR is exercised by managers
to cover their profit manipulation. Despite the positive relationship between CSR activities
(real CSR) and firms’ performance, lower firm performance results due to earnings
management practices and the exercising of symbolic CSR.
This research has considered the relationship between FP, earnings management and CSR
in the context of China. Previous studies have focused on the developed country context.
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Corresponding author
Tehmina Khan can be contacted at: tehmina.khan@rmit.edu.au
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