San Pedro college of

business administration
 Mission
To prepare the students to become effective
and competitive successful leaders of society
capable of making sound contribution within
the global market place.
 Vision
A premier institution of higher learning in the
Southern Tagalog Region committed to
producing quality, technology-based and
competitive graduates embodied with moral,
social and ethical values who will be leaders
in business, industry and society.
Core values

Excellent
Disciplined
Results-driven
Socially Responsible
Philosophy of spcba

 Leaders of Distinction in Business,

Industry and Society.
Prepare ½ yellow paper crosswise and
Answer the following:

1. Describe how can the mission and vision be

attained.
2. Describe a definite event or activity that
Core Values would be applied. Identify
which SPCBA core values was BEST by your
experience.
3. Describe how will you contribute to sustain
the Philosophy of SPCBA.
What is the goal of scientific psychology

 To understand why people think and

act as they do .
 Follows the major goals in Psychology.
Describe, Explain, Predict, Control
Experimental Psychology

 Scientific and empirical approach to

the study of the mind.
 Concerned with testing theories of
human thoughts, feelings, actions, and
beyond.
Objectives:

 Describe the nature of experimental research and

apply it to psychological research.
 Distinguish the basics of experimental research.
 Identify different research techniques.
 Demonstrate ethical principles in conducting
experimental research
History
 1874: Wilhelm Wundt
 1875: William James
 1879: First experimental lab in Leipzig Germany.
 1920: John B. Watson and Rosalie Rayner Little Albert
Experiment.
 1958: Harry Harlow, Nature of Love (book)
 1961: Albert Bandura, famous Bobo Doll experiment
Importance

 It plays a vital role in our

understanding of the human mind and
behavior.
Methodology
 Experimental psychologists study human
behavior in different context.
 Human participants are instructed to perform
tasks in a experimental setup and the
measurement of behavior make in liberty.
 Psychologists use survey before, during, and
after experimental intervention and
observation methods.
Methods used
 Experiments: Cause and effect relationship
between different variables
 Surveys: Typically ask people about their behavior
or their opinion.
 Case Studies: A study to single or group of people
in great depth.
 Correlational Research: Relationship between
different variable.
 Naturalistic Observation: Opportunity to observe
people in their natural environment.
Empiricism
Empiricism

 Found by John Locke.

 The empirical approach through
gaining knowledge through experience
quickly became the scientific approach
and greatly influenced the
development of Physics and Chemistry
in 17th and 18th century
Rationalism vs.
Empiricism?
Nonhuman Subjects

 Brain and behavior of nonhuman

subjects are simpler than those of
human subjects.
Nonhuman
Subjects
Humans – or homo sapiens – are seen as
being fundamentally different even from pan
paniscus – genetically our closest relative in
the animal world.
 Human Subjects

 They can follow instruction

Report their subjective experiences
 Often cheaper than standard animal
care
Basic Ethical principles in conducting experimental
research

Human Participants
Non-Human Participants
Human Participants
Responsibility
Objective
Informed Consent
Respect
Protection from harm
Confidentiality
Nonhuman Subjects

 Comparative approach to
different species.
Nonhuman Subjects

 Possible to conduct research on

laboratory animals. For ethical
reasons.
 Nonhuman
Subjects
‘3 Rs’ of animal research. These are to:
refine procedures to minimise suffering
reduce the number of individual animals
used
replace animals with other alternatives.
NonHuman Participants
Moral and Legal Standard
 Selection of animals
Qualified supervisor
 Basic Need of animals
 Proper Disposition
 ALL projects must be conducted in
accordance with APA principles for the
care and use of animals
 PRACTICE!

Based on the guidelines on animal research,

do you think an ethics committee would
approve each of the following studies?
YES OR NO
1. A researcher at a UK university is applying for a
license to replicate Harlow’s studies of deprivation.
Infant monkeys would be raised in isolation with
different types of ‘surrogate mother’ (inanimate
objects that were either cloth-covered or made of wire
with a milk bottle attached).
 Doyou think an ethics committee would give this
study approval?
 YES OR NO
2. A researcher in a UK animal research laboratory is
interested in addiction. He is proposing a study in which
a small radio receiver would be implanted into the
brains of seventy-five rhesus monkeys. These receivers
would allow the researcher to activate areas of the
brain thought to be associated with ‘pleasure’. The
study would help shed light on brain mechanisms
involved in addiction.
 Doyou think an ethics committee would give this
study approval?
YES OR NO
3. A laboratory has been contracted by the Ministry of
Defense to evaluate whether pigeons could be used in a
guided missile to direct it towards an enemy aircraft in
order to destroy it. The research would involve three
pigeons being trained in a Skinner box to peck at
targets on a radar screen.
 Doyou think an ethics committee would give this
study approval?
YES OR NO
4. A researcher has applied for permission to carry out
an observational study in the Kalahari Desert of
communication among pied babblers (wild birds) and
with other species. The study would involve two
researchers wearing camouflage hiding in the bushes,
observing the behavior of the pied babblers and
recording their mating calls.
 Doyou think an ethics committee would give this
study approval?