GL BAJAJ INSTITUTE OF MANAGEMENT AND RESEARCH

GREATER NOIDA

REPORT ON
“CUSTOMER SATISFACTION " IN REFERENCE TO THE
BERGER PAINTS LTD
PGDM (BATCH: 2019-21, TERM 3 )

Submitted By : Submitted To:

Aman siddiqui DR. Arpita Srivastava
ROLL NO: 19019
SECTION : C
GL BAJAJ INSTITUTE OF MANAGEMENT AND RESEARCH

GREATER NOIDA

CERTIFICATE
This is to certify that the work embodied in this minor project being submitted
by AMAN SIDDIQUI towards the fulfilment of the requirement for the
award of “Post Graduate Diploma in Management” during 2019-2021 is a
record of original piece of work, carried out by her under my supervision and
guidance in GL Bajaj Institute of Management and Research Greater Noida
(U.P).

Mentor Section In charge Faculty Incharge

Dr. Arpita Srivastava Dr. Harsh Partap Singh Dr. Dileep Singh
(Assistant Professor ) (Assistant Professor) ( Professor)
Sectorial Information
 The paint industry is expected to grow at 12%-13% annually over the next 5 years from Rs.
280 billion in FY13 to around Rs. 500 billion by FY18. FY14 was a challenging year for the
industry as a whole due to subdued demand across key sectors and rising inflation.
 The unorganized sector controls around 35% of the paint market, with the organized sector
accounting for the balance. In the unorganized segment, there are about 2000 units having
small and medium sized paint manufacturing plants. Top organized players include Asian
Paints, Kansai Nerolac, Berger Paints and ISI.
 Demand from paints come from two broad categories :-
a) Decoratives:- Major segments in decoratives include exterior wall paints, interior wall
paints, wood finishes and enamel and ancillary products such as primers, putties etc.
Decorative paints account for over 77% of the overall paint market in India.
b) Industrial:- Three main segments of the industrial sector include automotive coatings,
powder coatings and protective coatings.

 The market size of the paint industry in India is estimated at around Rs. 290 billion.
Industry players expect close to 12% growth in business volume and 10%-12% rise in sales
in FY15.
 The market for paints in India is expected to grow at 1.5 to 2 times GDP in the next 5 years.
With GDP growth expected to be between 5%-6% levels, the top three players are likely to
clock above industry growth rates in the future, considering that they have a strong brand and
good reach.