Report On Bajaj Finserv

Report on Bajaj Finserv Lending
PROJECT REPORT ON
“ROLE OF BAJAJ FINSERV IN CONSUMER DURABLE LENDING “
2016-2018
Faculty Mentor Submitted By:
Dr. Rekha Attri Aadesh Goyal
Batch 2016-18
Jaipuria Institute of Management, Indore
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Jaipuria Institute of Management, Indore
Annexure III (B)
Sample Format of Certificate from the Faculty Mentor
TO WHOMSOEVER IT MAY CONCERN
This is to certify that the Summer Project Study Report, Titled “Role of Bajaj Finserv in Consumer
Durable Sales” submitted by Mr. Aadesh Goyal as partial fulfillment of requirement of the two year
PGDM (2016-2018) is a bonafide work carried out by the student at our Institute.
This Summer Project Study is his/her original work and has not been submitted to any other
University/Institute.
Prof. Rekha Attri Prof. Arindam Saha
Faculty mentor Programme Chair
Date:
Place:
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Annexure III (C)
Sample Format of the Summer Internship Completion Certificate from the Company
(It should be on the official letter head of the organization)
Summer Internship Completion Certificate
Date:
To
The Director
Jaipuria Institute of Management
Indore
This is to certify that Mr/Ms........................................................, student Batch PGDM 2016 –2018 at

Jaipuria Institute of Management, Indore has successfully completed his/her Summer Internship
from…………………… to ……………………. in our organization.
During this period his/her performance was Satisfactory/ Good/ Very Good (Kindly tick one).
Remarks:
…………………………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………………………………
( )
Signature
Name of the Issuing Authority……………………………………………………………………
Designation………………………………………………………………………………………………..
Official Seal ……………………………………
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Annexure III (D)
Declaration Certificate by Student
DECLARATION BY THE STUDENT
I, Aadesh Goyal, student of PGDM batch (2016-2018) declare that the project entitled “Role of Bajaj
Finance in Consumer Durable sales is my own work conducted under the supervision of Dr. Rekha Attri
as a partial fulfillment of Summer Internship Program for the course of PGDM submitted to Bajaj Finserv
and Jaipuria Institute of Management Indore.
I further declare that to the best of my knowledge the project does not contain any part of any work
which has been submitted for any other project either in this institute or in any other without proper
citation.
Place : Indore
Date:………………………….. Signature of the Candidate
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Annexure IV (A)
Attendance Certificate from the Company on Completion of SIP
ATTENDANCE CERTIFICATE
This is to certify that Mr/Ms. ------------------------------ has completed his/her Summer Internship on
project _________________________________________________ in <Company name>, from
_________ to __________. During this period his/ her attendance has been satisfactory.
(Signature of Company Mentor with Seal)

Name of Industry Mentor:
Designation:
Date: …………………………………………
Place: ……………………………………….
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Annexure IV (B)
No Dues Certificate by the Company
NO DUES CERTIFICATE (BY THE COMPANY)
Mr./ Ms.…………………………………………………………………………… worked with our company for his/ her

Summer Internship Project from ………………………… (date) to………………………………… (date). During this
period his/ her conduct was good. We have no complaints against him/ her. All the files, books, reports
or any other material issued to him/ her during the process of his/ her project have been returned and
there is no due against him/ her in our Company.
We wish him/ her best in all his/ her endeavors.
(Name & Signature of Company Mentor / Departmental Head with Date)
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Contents
Executive Summary...................................................................................................................................11
Introduction...............................................................................................................................................12
Introduction to the Sector.....................................................................................................................12
Areas of Finance....................................................................................................................................12
Consumer Durable Finance....................................................................................................................13
EMI Card................................................................................................................................................13
Advantages of Project............................................................................................................................13
Introduction to the Company....................................................................................................................14
Introduction to Bajaj Finserv.................................................................................................................14
Mission at Bajaj Finserv.........................................................................................................................19
Vision at Bajaj Finserv............................................................................................................................19
Values at Bajaj Finserv...........................................................................................................................19
Empowerment...................................................................................................................................19
Flexibility............................................................................................................................................19
Entrepreneurship...............................................................................................................................19
Transparency.....................................................................................................................................19
Impact................................................................................................................................................19
Bajaj Group Company Structure................................................................................................................20
Bajaj Allianz Life Insurance Company Limited........................................................................................21
Bajaj Allianz General Insurance Company Limited.................................................................................21
Bajaj Financial Solutions Limited...........................................................................................................21
Bajaj Finance Limited.............................................................................................................................21
Consumer Finance.................................................................................................................................22
SME Finance..........................................................................................................................................22
Commercial Lending..............................................................................................................................22
Services Provided At Bajaj Finserv.........................................................................................................23
Investment............................................................................................................................................23
Insurance...............................................................................................................................................23
Product Profile of the Organization.......................................................................................................24
Consumer Durable loan at glance:.........................................................................................................25
Features & Benefits...........................................................................................................................25
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Key Features......................................................................................................................................25
Eligibility............................................................................................................................................25
Documentation..................................................................................................................................25
Products Covered......................................................................................................................................26
PROCESS ADOPTED FOR LOAN APPROVAL................................................................................................27
Documentation......................................................................................................................................27
Application process for loan approval...................................................................................................27
HR Practices...........................................................................................................................................34
Objectives of the HR Department..........................................................................................................35
Functions of the HR Department...........................................................................................................35
Competition Analysis.................................................................................................................................35
Definition:..............................................................................................................................................35
Competitors of Bajaj Finserv..................................................................................................................36
Capital First........................................................................................................................................36
Home Credit......................................................................................................................................36
HDB Financial Services.......................................................................................................................36
SWOT Analysis...........................................................................................................................................38
Strengths...............................................................................................................................................38
 Efficient..........................................................................................................................................38
Weakness..............................................................................................................................................38
Opportunities........................................................................................................................................38
Threats...................................................................................................................................................38
PORTER`S FIVE FORCES MODEL.................................................................................................................39
Barriers to Entry: Low............................................................................................................................39
Bargaining Power of Consumers: High..................................................................................................39
Threats of Substitutes: Moderate..........................................................................................................39
 Banks.........................................................................................................................................39
 Unorganized Money Lenders.....................................................................................................39
Bargaining Power of Suppliers: High......................................................................................................39
Rivalry among the Existing Firms...........................................................................................................40
1. Undifferentiated Services..........................................................................................................40
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2. Marketing Strategies..................................................................................................................40
Learning’s..................................................................................................................................................40
Conclusion.................................................................................................................................................41
Recommendations.....................................................................................................................................42
Recommendations in Detail......................................................................................................................43
 Creating Awareness.......................................................................................................................43
 CPP & Documentation...................................................................................................................43
 Dealer Complaints & Product Mapping.........................................................................................43
Bibliography...............................................................................................................................................43
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Table of Figures
Figure 1: Bajaj Finserv................................................................................................................................13
Figure 2: Board of Directors.......................................................................................................................14
Figure 3......................................................................................................................................................15
Figure 4: Chairman Rahul Bajaj..................................................................................................................16
Figure 5: Bajaj Group Structure.................................................................................................................18
Figure 6: Product Profile............................................................................................................................23
Figure 7: Products Covered.......................................................................................................................25
Figure 8: Delivery Order............................................................................................................................27
Figure 9: Mandatory Documents...............................................................................................................28
Figure 10: Serial No. Validation.................................................................................................................28
Figure 11: Disbursement Memo................................................................................................................29
Figure 14: Finnone Update........................................................................................................................30
Figure 15: Print DM...................................................................................................................................31
Figure 16: Print Forms and Documents.....................................................................................................31
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Executive Summary
The project which I was allotted with was entitled as “Role of Bajaj Finance in Consumer
Durable Sales.” The main objective of my study was to primarily focus on Modus Operandi Of
Bajaj Finance in the field of finance for Consumer Durable Products. This involved
understanding the process connected with the loan processing to payment disbursement and
at the end we were to come up with suggestions so that the finance process can be improved in
order to make the process more delightful and easy for the customers and channel members.
During the project I was focusing on four outlets, the working of these outlets and Bajaj
Finance`s SWOT analysis on all of these outlets, I was also required to focus on the competitor`s
working (Capital First) and stress areas were to be focus along with. During the project I have
worked closely with the group which I was made a part of and with their help I have worked on
the major areas where Bajaj focuses in the category of consumer durables mean while I have
also analyzed the company`s working standards and trends and compared them with the
industry`s trends which helped me in getting a much better insight of market condition of the
company along with its position with respect to the competitors.
My SIP started with placing me at Grand Agencies MTH Compound Indore, where I got to learn
the basic things about consumer durable goods and the way they are offered to the customers.
I had to daily report at 11:30 am at the store and I was required to remain there till 8 pm.
where my initial work was to deal with the customers and tell them about the 0% finance plan
which was almost available on the brands available on the store. I was provided with a chart
which contained the brands and the schemes available on them and I was required to deal with
the customers tell them about the schemes and then direct them to my senior executive so that
the further process of finance could be continued. Time to Time I have asked the customers for
suggestions and feedback about the services being provided. This was done so that we could
improve our services and this also helped me in understanding the customer`s behavior and
how different customers are to be approached. Overall this task which was initially allocated to
me was of great learning and I gained a lot of experience from it.
In the next phase of my internship I was working as an employee at Bajaj Finserv Lending. At
this phase I was required to properly deal with the customers by providing them loans
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explaining them the schemes, calculating down payment, completing their files and getting
online approval from Bajaj server called as “Galaxie” Portal. This process helped me to
understand the loan and approval procedure of Bajaj Finserv.
Introduction
As we all know India is undergoing rapid development. The living standard of people has
increased and people are moving towards a sophisticated life this means that there are millions
of people today who dream of a better life, better home, better infrastructure. This opens
various opportunities for finance companies as today they have a high potential market in front
of them where the demand of finance is huge and Bajaj Finserv has got the opportunity to
capture this market.
Introduction to the Sector
A category of firms that provide financial services (mainly loans) to customers both at
commercial and retail level. This sector includes banks, investment firms, insurance companies,
lending firms and real estate firms.
Financial sector performs it`s best when the interest rates are low and that`s why the
competition in this sector is mainly done on the basis of interest rates and the main income
source of income for the companies operating in this sector are mortgage and loans which gain
value whenever the interest rates drop down. Moreover, whenever the business cycle is in an
upward motion, this sector gets benefited from the additional investment done due to the
improvement in the economic conditions and this lead to more Capital based projects and
increased investment in different products & services and al this requires financing, which
usually lead to large no. of loans and in turn a lot of opportunities for these firms.
Areas of Finance
 Personal Loan
 Financial Risk Management
 Intangible Asset Finance
 Consumer Durable
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Talking about the consumer durable sector in particular, today the living standards of people
have increased so their demand of CD products has also increased and adding to this the 0%
finance scheme is adding more to the demand where consumer can get their product at easy
EMI`s and 0% interest.
Consumer Durable Finance
“Consumer Durable Finance means providing finance on the consumer durable products like,
Washing Machine, Refrigerator, LED, Mobile etc.”
The CD Finance Scheme provides 0% interest on durable products to the consumer which in
turns results to be very beneficial in attracting the customers as they are being provided with
the products of their choice at EMI`S and that to at 0% Interest. CD Finance is generally
available at the dealer`s location that is at the showroom. The beneficiaries here are not just
the customers but everyone the lenders, retailers, manufacturers gets benefited.
Manufacturers and retailers get benefited by the increase in sales as customer moves towards
the higher end products and also the customers who are from a lower income group also can
avail the benefits of this scheme.
The most popular finance scheme prevalent in the market is the 12/4 scheme, as it is available
on almost all the products plus has a lot of benefits like minimum DBD and file charge is
available on 12/4 Scheme here in this scheme the initial 4 installments are collected as down
payment from the buyer and the rest 8 installments are collected on monthly basis. The dealer
gets the rest disbursement amount from the company within a limited time frame.
EMI Card
Bajaj Finserv has got it`s EMI Card facility for new customers where they have to pay a amount
of Rs. 350 and they get Bajaj card by the help of this the consumer can avail the facility of 0
down payment on his or her next purchase plus the documentation process is also not that rigid
for the second time it`s just an ID Proof.
Advantages of Project
 Schemes related to consumer durable finance are mostly appreciated by the customers.
 Tracking Methodology of the customer’s id very smooth. (EMI Card)
 Provision of easy, simple and adequate credit.
 A lot of Learning Opportunities in the area of NBFC.
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Introduction to the Company

Introduction to Bajaj Finserv
Bajaj Finserv as a independent company was formed in April 2007 after it`s demerger from Bajaj
Auto Limited and this was done because Bajaj as a group wanted to spread its business more
into financial services which was only possible by running an independent firm in that area. This
demerger enabled Bajaj Finserv to independently run its core business of Lending, Insurance
and Wealth Advisory.
Figure 1: Bajaj Finserv
Bajaj Finserv is the holding company for the business dealing with financial services of the Bajaj
group. It has got 19 product lines across consumer, commercial and SME finance which makes it
the most profitable company in the category. Bajaj Finserv has got joint ventures with Allianz
SE, Germany which is named as Bajaj Allianz Life Insurance Company Limited and Bajaj Allianz
General Insurance Company Limited and both of these companies are dealing with life
insurance and General Insurance business respectively.
In the investment sector Bajaj Finserv has got wealth management schemes which provide
simple and effective long term financial planning which enables the customers in making
decisions wisely while making their investment and saving plans.
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Figure 2: Board of Directors
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Figure 3
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Chairman: Mr. Rahul Bajaj
Figure 4: Chairman Rahul Bajaj
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Mission at Bajaj Finserv
 Focus on value based lending.

 Continual improvement
 Ensuring easy and quick accessibility to customers
 Fostering team work and enhancing the capability of team.
 Total elimination of fraud practices
Vision at Bajaj Finserv
Bajaj Finserv has a vision to become a full fledged financial services company and be the
financial partner to the Indian consumer and help him across his financial needs, whether for
finance, for investment management, for protection or for post retirement support, throughout his
lifecycle. Bajaj Finserv is a consumer focused company with emphasis on profitable growth and
operational efficiency to deliver best results to all its stakeholders.
Values at Bajaj Finserv
Empowerment
 We respect the opinions and decision of others.
 We encourage and back people to do their best.
Flexibility
 We are willing to learn and adapt to the environment, Our partners and Customers
evolving needs.
Entrepreneurship
 We always strive to change the status quo.
 We innovate new ideas and energies with a strong passion and entrepreneurial
skills.
Transparency
 We believe we must work with honesty, truth and the inmate desire to do well .
Impact
 We are driven by the desire to create a meaningful difference in the society.
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Bajaj Group Company Structure
Figure 5: Bajaj Group Structure
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Bajaj Allianz Life Insurance Company Limited

Bajaj Finserv has got joint ventures with Allianz SE, Germany which is named as Bajaj Allianz Life
Insurance Company Limited which is into the business of providing life insurance.
Bajaj with it`s partner company Allianz SE has developed life insurance schemes that cater to
each and every segment and all the age and income groups of the society. Bajaj Allianz has got
a very strong portfolio and it caters to all kind of customer from ULIPs to Child Pland From
Group Insurance to Health Insurance and much more.
Bajaj Allianz Life Insurance limited has performed very well in the recent years and is growing at
a much faster rate than the industry growth rate.
Bajaj Allianz General Insurance Company Limited

Bajaj Finserv has got joint ventures with Allianz SE, Germany which is named as Bajaj Allianz
General Insurance Company Limited which is into the business of providing General insurance
this covers all the insurances other than life insurance like automobile insurance, Gadget
insurance, Travel Insurance, Motor Insurance etc.
As a report published on 31st March 2016, Bajaj Allianz is one of the most financially fit and
secured insurers in the industry and has maintained its growth as well as profitability. The
company has made a profit of 771 crore and has emerged as the most profitable insurance
company in the industry.
Bajaj Financial Solutions Limited

Bajaj Financial Solutions Limited is into providing wealth and management advisory. In the
investment sector Bajaj Financial Solutions Limited has got wealth management schemes which
provide simple and effective long term financial planning which enables the customers in
making decisions wisely while making their investment and saving plans.
Bajaj Finance Limited

Bajaj Finance Limited is basically into lending business. Today Bajaj Finance Limited is the most
diversified non- bank financing institution of the country financing the widest range of possible
things. At Bajaj Finance people work with very simple philosophy that “Good is the enemy of
Great”. They believe that if you strive only for being good you can`t be what you can, it’s the
journey which is more important than the result and the real success lies in making the journey
great and people at Bajaj enjoy the journey by making it great.
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Bajaj Finance Limited is basically into three types of services these are
Consumer Finance
 Durable Finance
 Lifestyle Finance
 Digital Product Finance
 EMI Card
 Personal Loan
 Loan against FD
 Extended Warranty
 Gold Loan
 Professional Loan
 Home Loan
 Retail EMI
 E-Commerce
 Co-branded Credit Card
Today Bajaj Finance is the top consumer and personal loan lender in India. In a recent survey it
was found that every fourth Panel LED that is installed in a house is financed through Bajaj.
SME Finance
 E Commerce selling Finance
 Home Loan
 Gold Loan
 Loan Against Property
 Lease Rental Discounting
 Business Loan
 Loan Against Shares
 Professional Loan
The SME business of Bajaj is currently present over 40 cities and is growing at a higher rate than
the industry growth rate.
Commercial Lending
 Auto Component Vendor Financing
 Large Value Lease Rental Discounting
 Loans Against Securities
 Financial Institution Lending
 Light Engineering Finance
 Corporate Finance
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Services Provided At Bajaj Finserv
Bajaj Finserv is into providing financial services and basically deals in three categories namely
Finance, Investment and Insurance and these services are again subcategorized into different
financial products as per the consumer`s demand and convenience plus the product offerings.
Finance
 Personal Loan
 Personal Loan For Travel
 Home Loan
 Home Loan Balance
 Transfer
 Business Loan
 EMI Network
 EMI Card
 Durable Finance
 Lifestyle Finance
 Life Care Finance
 Digital Product Finance
 Clothes & Accessories
 Travel & Holidays
 Doctor Loan
 Professional Loan
 Engineer Loan
 Loan Against Securities
 Loan Against Properties
 Super Card
 Special Offers
Investment
 Shares & Mutual Funds

 Fixed Deposit
Insurance
 Insurance Tips
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Product Profile of the Organization
Bajaj Finserv offers loans for various needs. We offer loans for Personal Loan, Durable loan, two wheeler
loans, and used car loan, Loan against property, Business loan and Insurance.
Figure 6: Product Profile
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Consumer Durable loan at glance:
Features & Benefits
Key Features
 0% Interest and low down payments
 Easy repayment options.
 Minimal Documentation
 Instant Approvals
 No Security Deposit
Eligibility
 You must be at least 18 years of age.
Documentation
 Identity & Residence proof
 Income Proof
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Products Covered
0% interest Consumer Durables Finance is available on a wide range of products and in over 101
cities across India. Hereunder is an indicative list of products covered?
 LED/LCD/CTV
 Washing Machines
 Microwave Ovens
 Refrigerators,
 Cameras/Camcorders
Figure 7: Products Covered
 Dishwashers
 Generators
 Cooking Range products
 Dryers
 Laptops / Desktops (Select)
 Smart phones (Select)
 Air purifiers / Water Purifiers / R.O.
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 Music Systems
 Inverters
 Air conditioners
PROCESS ADOPTED FOR LOAN APPROVAL:
Documentation
1. Residential proof
2. ID Proof
3. Cancelled Cheque
4. Credit Card
5. Salary Slip Latest (For Govt. Employee and salaried)
6. Last 3 months Bank Statement (Salaried)
7. Phone Bill, latest, original and delivered by courier (Instant)
Application process for loan approval
 First of all we need to pitch the customer and explain him about the 0% finance scheme also
about the overall loan process. Once the customer agrees than we need to cheque the
documents like ID Proof, Address Proof i.e. Voter ID, Driving Licence, Aadhar Card.
 After this we need to explain them the various schemes that are available on the selected
product and accordingly the amount of downpayment and EMI are calculated.
Schemes Description
12/4 It means that 4 months payment will be taken as an advance and

remaining payment will be distributed in 8 months.
remaining payment will be distributed in 8 months.
remaining payment will be distributed in 12 months. And it is long
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term scheme.
remaining payment will be distributed in 18 months. And it also
long term scheme.
10/0 It means there is no any advance payment will be taken, all payment
will be distributed in 10 months.
remaining payment will be distributed in 14 months. And it also
long term scheme.
remaining payment will be distributed in 6 months. And it also long
term scheme.
8/1 It means that 1 month payment will be taken as an advance and
remaining payment will be distributed in 7 months. And it also long
term scheme
 The next step is to have a Bank Proof that is either a cancelled cheque or a copy of Bank
Passbook.
 After this we need to Log In the case through the sales forsce software and if the case gets
approved by the system we can proceed further.
 Once all this loan process is done, the unique case ID will be generated by the system which
is used for the further refrences.
 After the case gets approved we have to get the ECS signed by the customer normally we
take signature on 3 ECS documents.
 The next process is to create the delivery order for the product which is the refrence for the
dealer to deliver the product and it is mandatory that the product is delivered at the address
mentioned in the ID proof.
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Figure 8: Delivery Order
 The next process is to submit the mandatory documents and validating the serial no.
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Figure 9: Mandatory Documents
Figure 10: Serial No. Validation
 After this we create the disbursement memo for the generated Case ID.
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Figure 11: Disbursement Memo
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 After creating the disbursement memo we need to update the case to FINONE.
Figure 14: Finnone Update
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 The next step is to get the Disbursement Memo and other documents like Application Form,
EMI Card form and LDS to be printed.
Figure 15: Print DM
Figure 16: Print Forms and Documents
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 At last we need to attach the disbursement memo, ECS, Cancelled Cheque and the KYC
documents in the file and than the file goes to the office for approval.
HR Practices
Human resource department today is one of the most essential departments in any
organization and is very important for the betterment of any organization. At Bajaj the HR
department follows a Metrics Driven Approach in order to improve profitability of the
organization as Bajaj believe that it is the work force of the organization which makes it grow
and if the workforce is not taken care of it is going to adversely affect the organization.
The Metrics Driven Approach is based on the fact that the things which can be measured can be
improved. At Bajaj the performance of each and every individual is measured on the basis of
different parameters such as targets achieved, reporting standards, Market Expansion,
Behavioral expects, Timings and may more, All of these parameters give measurable outputs
and these along with the individual performance metrics are published on a monthly basis to
instill transparency in the system.
The second aspect that the HR follows is the practice of “DO More Earn More” which rewards
employees on the basis of the work done by them for instance each employee gets a incentive
amount on every file i.e. each product that he or she finances. At Bajaj people earn through
incentives and Bajaj Finserv has always been rewarding its employees for the efforts they are
putting in their work.
The third aspect that the HR follows is “Stretch is a way of Life and Challenge” `Status Quo`.
According to this any business in order to grow and attain heights require employees who are
willing to work more than what they are required to work and Bajaj takes care of people who
put in extra efforts to make the organization grow nad they are given additional incentives,
promotions and much more.
The HR Department at Bajaj invests around 2% of the total revenues (PAT) in building employee
capability so that they can deliver their best. A learning academy, which is heavily research
focused is being setup for this . HR rewards high performers they are provided with higher
compensation, bonus, and foreign trips for themselves so that the desired behavior can be
reinforced and they work with the same energy and force so that the organization can be
benefited.
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Objectives of the HR Department
 To recruit quality and deserving individuals who can work for the organization.
 To provide necessary training and development opportunities for the recruited individuals.
 To engulf the employees with a feeling of commitment towards work and Bajaj.
 To utilize employees to the best of their capabilities by providing them with meaningful job,
tasks, responsibilities and recognition & uplift the moral of employees.
Functions of the HR Department
 Recruitment
 Target setting and performance appraisal
 Promotion & Transfer
 Training & Development
 Motivational Activities
 Human Resource Development
 Referral Policy
The people in the HR Department in Bajaj are committed people who work towards creating an
environment where the employees can give the best of their abilities by catering best of the
services to the customers and meeting their targets. They enable employees to learn from the
task they are given, bear the hardships and grab the maximum of opportunities that they can.
Competition Analysis
Definition: Identifying your main competitors and evaluating their strategies to determine
their strengths and weaknesses relative to those of your own product or service.
Competition analysis plays a very important role in any company`s success because business
plan are mainly based on the competition analysis as this enables you to know what
differentiates your product from competitor`s product and therefore what is the USP of your
product that is going to attract your target market.
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A good Competitive analysis requires the answer of these questions
 Who are your competitors?

 What products or services do they sell?
 What is each competitor's market share?
 What are their past strategies?
 What types of media are used to market their products or services?
 How many hours per week do they purchase to advertise through the media used in this
market?
 What are each competitor's strengths and weaknesses?
 What potential threats do your competitors pose?
 What potential opportunities do they make available for you?
Competitors of Bajaj Finserv

Capital First
Capital First Ltd. is a leading financial institution in India focused on providing debt financing to
MSMEs and Indian consumers. Capital First was founded in its current form in 2012 by Mr. V.
Vaidyanathan by securing an equity backing of 8.10 bn from global Private Equity Player
Warburg Pincus, by way of buyout of an existing listed NBFC, and in the process the company
got new shareholders, reconstituted a new board, started new business lines, and created a
new brand entity called Capital First. The founding theme of Capital First is that financing
India`s 50 million MSMEs and its emerging middle class, with a differentiated model, based on
new technologies provide large and unique opportunities.
Home Credit
Home Credit as a finance company was started about a 5 years ago and has gained a lot of
popularity among the customers as it is into providing loans on consumer durables and other
market offerings, the advantage that Home Credit has is of the simpler and easy to go process
which is even more transparent than the loan process of any other finance company.
HDB Financial Services

HDB Financial Services (HDBFS) is a leading Non-Banking Financial Company (NBFC) that caters
to the growing needs of a fast moving country like India, and they cater to both commercial and
retail clients.
3/27/2020 Page 36
Amongst three of these Capital First is the only one which is able to give stiff competition to
Bajaj Finserv as the services that Bajaj provides to its customers in terms of finance same is
being provided by Capital First and the reach is also the same as almost all the stores where
Bajaj is present in the CD market Capita First is also present. Home Credit and SDB are not able
to provide that stiff competition to Bajaj.
Capital first has got almost the same services in terms of schemes and facilities in the Consumer
Durable market they have got reach almost on every store where Bajaj is present and the
services like loans, EMI card, easy 2 minute finance, nominal down payment, 0% Interest,
Insurance schemes are almost the same and this the major reason that Capital first not being
that a old organization is able to compete with Bajaj.
Now talking about marketing of the services being offered here Bajaj leads as Bajaj has got its
hoardings, banners and much more plus each store where Bajaj Finance is available, Bajaj has
setted up banners so that the customers get to know about the 0% Finance scheme so that the
first priority which the customer has in his mind is Bajaj Finserv moreover Bajaj is a well known
and reputed brand. Capital first lacks on marketing point which is an opportunity for Bajaj.
The main strength of Capital first is that it has got the same schemes as that of Bajaj plus Bajaj
has blacklisted some of the areas and stores where they do not provide their services and the
people from these areas cannot get their products financed from Bajaj unless and until they
have got the EMI card of Bajaj but there is nothing of this sort in Capital First and other
competitors of Bajaj like Home Credit and SDB they do provide Finance facility at each and
every store and to each area which Bajaj has blacklisted.
The weakness which Bajaj can get benefit is on the marketing and brand value side, Capital first
and other competitors do not have that good marketing techniques plus Bajaj has got a brand
value which others do not have. Bajaj invests a good amount on marketing like it has got it`s
hoardings, TV ads, Banners, pamphlets etc. also Bajaj has setup banners in front of every store
where Bajaj Finance is available whereas the others do not spend this much on marketing and
the next weak point of Capital first, Home Credit and SDB are that they do not have that good a
brand image that Bajaj has.
Capital First today in Indore market pose the biggest threat to Bajaj as it is going on capturing
the market which Bajaj has blacklisted and it has got the same schemes which Bajaj provides
hence the customer do not finds any difference other than brand between the two and this
similarity of the services being offered is the biggest threat that Bajaj is facing from Capital First.
Besides the threats Capital first has also provided Bajaj an opportunity to lead the market and
that is in terms of marketing as Capital first do spends much on marketing so consumers are not
much aware about the services that Capital first provides and this is the point where Capital
first lags behind and Bajaj has got the opportunity to lead because Bajaj spends a good amount
on marketing which is visible in the form of hoarding, banners, TV advertisements, Pamphlets
etc.
3/27/2020 Page 37
SWOT Analysis
Strengths
 Efficient
 Strong Management
 Employee Strength
 Brand Name
 Technology
 Customer Loyalty
 Cost Advantages
Weakness
 Cost Structure
 Customer Service
 Online Presence
Opportunities
 Good Market Value
 Emerging Markets
 New Products
 Innovation
 International Expansion
 New Markets
 New Technology
Threats
 Intense Competition
 Government Regulations
 Political Risk
 Substitute Products
 Change in taste & preference of Customers
 Increase in number of Competitors
3/27/2020 Page 38
PORTER`S FIVE FORCES MODEL
Barriers to Entry: Low

The licensing requirements of RBI for NBFCs are not that stringent as compared to banks
adding on the time delay from applying till obtaining the license is also not that vast
that`s why today we have around 12159 registered NBFCs and only around 180 banks in
India.
Bargaining Power of Consumers: High

A lot of alternative finance options are available in the market for consumers for
instance every dealer has at least tie up with four finance companies i.e. Bajaj Finance,
Capital First, Home Credit and HDB so the consumer has got alternate options to choose
from.
Threats of Substitutes: Moderate

 Banks: NBFCs were actually created by the government of India as it felt the need
to provide banking facilities to the poor and underprivileged who couldn`t avail
the services and facilities that are being provided by the banks. Banks do provide
competition to NBFCs but in CD Sector due to the 0% finance scheme NBFCs get
edge over banks.
 Unorganized Money Lenders: Many other money lenders are also present in the
market these people lend money at some interest rates even to the people who
do not have proper documents with them and that`s why these people posses
some threat to NBFCs.
Bargaining Power of Suppliers: High

The suppliers in this case are the depositors or the people who provide funds to NBFCs
these people have got many alternatives to invest their money depending on their
demands and as the options are many their bargaining power is very high.
3/27/2020 Page 39
Rivalry among the Existing Firms: High

1. Undifferentiated Services: The services that are being offered by NBFCs are
almost the same for instance the schemes the documentation that is
required payment process are almost the same thus there is a very low
level of service differentiation.
2. Marketing Strategies: Due to very little differentiation in the services being

provided by the companies, Excessive marketing is done and the whole
game of market share is vested only on the brand image of the company.
Learning’s
1. The first and the most important learning at Bajaj Finserv was of the understanding that
how a corporate organization functions.
2. Got to understand the internal working and knowhow of Bajaj Finserv.
3. How to manage Work Pressure.
4. Maintaining balance between work and personal life.
5. Time Management and professionalism.
6. The proper way of approaching and contacting employees at an higher level.
7. Accuracy and Error Minimization.
8. The proper way of approaching customers, convincing them and solving their issues.
9. System of Loan Processing,
10. Working of a Non banking Financial Company.
3/27/2020 Page 40
Conclusion
The whole 45 days of summer internship at Bajaj Finserv, Indore was a very enlightening
experience not only from the project point of view but also from the self development point of
view. It not only trained me regarding the project but also helped me get accustomed to the
work ethics, culture and corporate environment.
Being a part of Bajaj Finserv, I could closely observe and learn how the organization functions,
the key improvement areas and the strategies they are building to overcome the shortcomings
along with the progressive and methodological customer oriented work they perform for their
clients.
Bajaj Finserv is a very ethical organization which trained me to be the same. It trained and
guided me for my future avenues in the corporate world.
3/27/2020 Page 41
Recommendations
 Customers are less aware about the 0% Finance scheme and its benefits. So. Bajaj
Finance should work more on creating awareness about the scheme only banners
in front of some renowned shops wouldn`t work.
 Customers are also not much aware about the documents that are required for
the finance and many of them think that a lot of paper work and documentation
will be required while getting their product financed, Bajaj should work on this
too as it causes hindrance while getting new customers.
 Less awareness about the CPP Scheme that is the asset care scheme which Bajaj
has got for its customers on each product which they buy where the customer
also benefits and Bajaj also benefits.
 Product Mismatch, Dealers have learned how to benefit from this flaw in the
working system of Bajaj Finance as many of dealers generally Login a case by
themselves and if the product that is being sold doesn`t have the required
scheme or the finance is not available on the product dealers generally in order
to sell the product use product mismatch which in turn decreases revenue for
Bajaj Finance.
 New Dealers do have complains that many products that are available on their
stores are not mapped for finance in their code and even after applying either
they are not mapped or the time gap is very big which becomes a cause for
disappointment for the dealer and Bajaj should reduce this time gap as this will
both benefit the dealer as well as Bajaj Finserv.
3/27/2020 Page 42
Recommendations in Detail
 Creating Awareness – Customers must be made aware about the 0% Finance
scheme by the help of advertisements, hoardings, Pamphlets, Digital Marketing
and other ATL & BTL methods this will help in attracting customers towards Bajaj
and more and more customers who are potential ones but cannot be converted
either due to lack of knowledge can also be serviced.
 CPP & Documentation – Customers must also be initially made aware about
the documents that are required for the finance and also they must be made awe
about the CPP i.e. the gadget insurance and extended warranty scheme by Bajaj
so that both Bajaj and the customer gets benefited.
 Dealer Complaints & Product Mapping - New Dealers do have complains

that many products that are available on their stores are not mapped for finance
in their code and even after applying either they are not mapped or the time gap
is very big which becomes a cause for disappointment for the dealer and Bajaj
should reduce this time gap as this will both benefit the dealer as well as Bajaj
Finserv.
Bibliography
(n.d.). Retrieved July 10, 2017, from https://www.bajajfinserv.in/about-us/about-bajaj-finserv.aspx:

https://www.bajajfinserv.in/about-us/about-bajaj-finserv.aspx
(n.d.). Retrieved July 15, 2017, from https://www.startupbootcamp.org/partners/capital-first/:

https://www.startupbootcamp.org/partners/capital-first/
(n.d.). Retrieved July 18, 2017, from https://onlinedm.bajajfinserv.in/: https://onlinedm.bajajfinserv.in/
(n.d.). Retrieved July 14, 2017, from https://www.google.co.in/search?

q=bajaj+finserv&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj_guGB_prVAhVIjLwKHfmFBUIQ_AUICCg
D&biw=1366&bih=613: https://www.google.co.in/search?
q=bajaj+finserv&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj_guGB_prVAhVIjLwKHfmFBUIQ_AUICCg
D&biw=1366&bih=613
(n.d.). Retrieved 07 12, 2017, from https://www.slideshare.net/: https://www.slideshare.net/
3/27/2020 Page 43
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Report on Bajaj Finserv Lending

“ROLE OF BAJAJ FINSERV IN CONSUMER DURABLE LENDING “

Faculty Mentor Submitted By:

Dr. Rekha Attri Aadesh Goyal

Jaipuria Institute of Management, Indore

Jaipuria Institute of Management, Indore

Annexure III (B)

Sample Format of Certificate from the Faculty Mentor

TO WHOMSOEVER IT MAY CONCERN

Prof. Rekha Attri Prof. Arindam Saha

Faculty mentor Programme Chair

Annexure III (C)

Summer Internship Completion Certificate

This is to certify that Mr/Ms........................................................, student Batch PGDM 2016 –2018 at

Annexure III (D)

Declaration Certificate by Student

DECLARATION BY THE STUDENT

Date:………………………….. Signature of the Candidate

Attendance Certificate from the Company on Completion of SIP

(Signature of Company Mentor with Seal)

No Dues Certificate by the Company

NO DUES CERTIFICATE (BY THE COMPANY)

Mr./ Ms.…………………………………………………………………………… worked with our company for his/ her

We wish him/ her best in all his/ her endeavors.

(Name & Signature of Company Mentor / Departmental Head with Date)

Introduction to the Sector

Consumer Durable Finance

Introduction to the Company

Figure 1: Bajaj Finserv

Figure 2: Board of Directors

Chairman: Mr. Rahul Bajaj

Figure 4: Chairman Rahul Bajaj

Mission at Bajaj Finserv

 Focus on value based lending.

Vision at Bajaj Finserv

Values at Bajaj Finserv

Bajaj Group Company Structure

Figure 5: Bajaj Group Structure

Bajaj Allianz Life Insurance Company Limited

Bajaj Allianz General Insurance Company Limited

Bajaj Financial Solutions Limited

Bajaj Finance Limited

Services Provided At Bajaj Finserv

 Shares & Mutual Funds

Product Profile of the Organization

Figure 6: Product Profile

Consumer Durable loan at glance:

Features & Benefits

Figure 7: Products Covered

PROCESS ADOPTED FOR LOAN APPROVAL:

5. Salary Slip Latest (For Govt. Employee and salaried)

6. Last 3 months Bank Statement (Salaried)

7. Phone Bill, latest, original and delivered by courier (Instant)

Application process for loan approval

12/4 It means that 4 months payment will be taken as an advance and

Figure 8: Delivery Order

Figure 9: Mandatory Documents

Figure 10: Serial No. Validation

Figure 11: Disbursement Memo

Figure 12: Disbursement Memo

Figure 13: Disbursement Memo

Figure 14: Finnone Update

Figure 15: Print DM