SHAMPOO

Shampoo is a hair care product, typically in the form of a viscous liquid, that can be used for
cleaning hair. The typical reason of using shampoo is to remove the unwanted build-up of oil
in the hair without stripping out so as to make hair unmanageable. The sulphate ingredient act
as a surfactant that makes it easier to trap the oil.
According to our survey with 3 people with different age and diverse economic background,
we found the following segmentation of the product.
1.Usage of shampoo by the users on a weekly basis and the type of shampoo preferred.

2. Brands used by the consumers surveyed:

3. Volume of shampoo purchased and preference of the product.

4. Choices pertaining to the purchase and mode of purchase.

5. Information about the shampoo and extent of familiarity of the product.

6.Extent of acceptance of the brand used:

7. Rate and reason of accepting of international brands

8.Gender of the consumers surveyed

People surveyed for this analysis were from age groups 19-46 earning 1-8 lakhs per annum.