Professional Documents
Culture Documents
Cybersecurity
Invoicing and Payment Processing
Patient Experience
Effective payment model
Big data
CHALLENGES FACED BY GSK :
BREXIT
DEFAMATION
Allegations of off-label marketing, including for Avandia and the
asthma drug Advair, Lamictal for epilepsy and Zofran for nausea.
CONTROVERSIES
COMPETETION
GlaxoSmithKline holds 4.19% market share.
It faces huge competition from:
Pfizer Inc (5.6% market share)
Novartis (5.44% market share)
F Hoffmann-La Roche Ltd (4.69% market share)
Merck & Co Inc (4.44% market share)
Johnson & Johnson (J&J) (4.27% market share)
Sanofi (4.11% market share)
Future prospects