Everything is 60 Baht!

Introduction to Marketing and Advertising 2019/2020 advisor: Piyawan Sunasuan

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By Yanin Gasemsin

ชือ่ ผลิตภัณฑ์ มินิพซิ ซ่า

Name of the product MINI Pizza

Design Story
Product description
The ingredients will be separated in to small holes in the package and can be easily
assembles by pulling out each hole and put it in the puff then microwave. The time it takes for
one to complete cooking this product is around 5 to 7 minutes including microwaving the
product, so it takes a very small amount of time. The ingredients are fully separated which
includes cheese, tomato pizza sauce, ham, chives, and pineapples, so the customers can choose
the amount of each ingredient they want to put in their pizzas. Therefore, it is not only
convenient to be assembled and cooked, but also delicious and high quality.
Objectives
1. Capture the customers who are teenagers, especially, highschool and university
students, and working women or business men.
2. Be able to start a new market for this kind of product: deconstructed food which is
ready to be assembled and ready to eat.
3. Introduce an existing product to an existing market.
Design to Market Strategy
As mentioned, the target customers are teenagers, especially, highschool and university
students, and working women or business men who have rush and hurry lifestyle. The main
location that our products are going to be sold is at convenient stores, like seven eleven, lawson
108, family mart, etc. and also supermarket. As the customer group of this product are students
and business men or women who go to work by car or public transportation system, our main
promotion will be via BTS’s TV, car radios, and also advertisement on the streets, so that people
on BTS and car can see the advertising.
Steps of the product design

Reflection
From this assignment, it is a significant chance to design my own business under some specific
orders and rules, so it is not only interesting, but also thought-proviking at the same time. I did
not learn only how to design, but also how to analyze the market, and analyze my own product
as well, so it is a very fundamental and useful project to start my own business in the future.