Student ID- 30127161 Student Name – Gurlal Singh

Course Code- ITECH 7606 Course Name –Electronic Commerce Management

Date Submitted- 23-04-
2015 Lecturer’s Name – Gopi Akella

Tutor’s Name- Daya Dhillon

ASSIGNMENT TITLE: organisation overview assignment

Feedback / Assessment:

LECTURER’S SIGNATURE: DATE:

PLAGIARISM
Plagiarism is the presentation of the expressed thought or work of another person as though
it is one's own without properly acknowledging that person. You must not allow other
students to copy your work and must take care to safeguard against this happening.

Plagiarism is a serious offence. As set out in University Regulation 6.1.1., students who are
caught plagiarising will, for a first offence, be given a zero mark for that task. A second
offence will result in a failing grade for the Course(s) involved and any subsequent offence
will be referred to the Student Discipline Committee.

CRICOS Provider No. 00103D Individual Assignment Page 1 of 16

 Declaration

Except where appropriately acknowledged, this assignment is my own work, has

been expressed in my own words and has not previously been submitted for
assessment. I have also retained a copy of this assessment piece for my own
records.

Signature:gurlalsingh Date:23-04-2015

Contents
PLAGIARISM.............................................................................................................................1
ACKNOWLEDGEMENT.............................................................................................................2
Business model..........................................................................................................................3
Technologies employed.............................................................................................................4
E-environment..........................................................................................................................6
Drivers: -....................................................................................................................................6
Barriers......................................................................................................................................6
Benefits of using internet for Biometric supply business...................................................7
Aspects of e-Commerce Macro Environments.....................................................................7
E-business Strategy.................................................................................................................7
Steps of e-Business.................................................................................................................8
Electronic Supply Chain Management...................................................................................9
Elements of the value chain....................................................................................................9
E-commerce aspects of electronic supply chains...............................................................9
Analysis and Design in Electronic Commerce...................................................................13

ACKNOWLEDGEMENT

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I am highly indebted especially to my lecturer Mr Gopi and tutor Mr Daya Singh Dhillon for
their guidance and support regarding for this assignment. I am really thankful to all of these
for their support regarding the completion for this task. Again I would like to thanks the
teachers and my friends for their guidance and for their efforts.

Report title
Analysis of electronic commerce website of Biometric supply industry.

Abstract:- In this report I clearly explain the

Introduction
The organisation which I selected for this assignment is related to Biotechnology. The name
of the industry is Biometric Supply (http://www.biometricsupply.com/index.html). Biometric
supply industry is subordinate of Neurotechnolgy. Biometric supply usually deals in end-user
software, Fingerprints readers and Iris scanners. Biometric supply industry provides wide
range of biometric products such as single figure capture, multiple fingers capture; Flat only
fingerprints, single iris, dual iris etc.

Overview of report

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Fundamentals of e-Commerce & e-Business, Infrastructure, E-environment, E-business
Strategy, Electronic Supply Chain Management, Electronic Procurement, E-Marketing and
Customer Relationship Management (CRM), Change Management in Electronic Commerce,
Analysis and Design in Electronic Commerce

Business model
Implementation of the plan by the company to generate revenue and to earn profit to run their
daily business activities is called business model. The models include the component and
function of the industry, and the revenue it generate and the expense it sustain. There are
total eight business models from which companies generate revenues and profits.

 Business to business
 Business to consumer
 Business to government
 Consumer to consumer
 Government to government
 Government to consumer
 Consumer to government
 Consumer to business
 Government to business
Biometric supply industry is using business to business model to generates revenue and
earn profits. Biometric supply sales their products to the other business. Chaffey et al, 2009

Potential use of e-commerce

Electronic commerce means buy and sale product and products online and pays online as
well. Biometric Supply industry has its own website. The website link of this industry is
http://www.biometricsupply.com. But Biometric also promotes their products or advertise by
social websites such as Facebook, twitter and google+. Through the website of Biometric
supply customers can get information related to all products which is produce or in which
industry deals from the website. Website also provide price of each and every biometric
product

Marketplace analysis
Marketplace analysis is very necessary for each and every business which is based on
electronic commerce. Marketplace analysis of Biometric supply can be focuses by promotion
methods website design and target audience.

Target audience- the target audience of the Biometric supply industry is those organisations
which is using biometric devices (for example schools, offices, financial Institutes and
government organisation etc.)Such as fingerprints scanners. Bolin, S. (1998).

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Promotion methods- promotion means marketing of products online or in other ways.
Biometric supply keeps update it regarding their new products on its news and events
segment. Clients of biometric supply industry can track biometric supply on Face book,
Google+ and twitter. Bolin, S. (1998).

Website design- Biometric supply website is very good. Website has all the essential details
and information about all the products of the biometric supply organisation which is available
for the customers online. The navigation format of the biometric supply organisation is very
clear. Colour and size of fonts is also nice. Customers can easily grab or collect information
from the website. Bolin, S. (1998).

Revenue model
Revenue model is a part of the business model. In revenue model it is decided which product
and services will generate revenue or profit for the business. There is total seven revenue
model.

 Production model
 Subscription model
 Markup model
 Commission model
 Licensing model
 Advertising model
 Fee for service model

Biometric supply industry uses production revenue model to generate revenue or gain
profit to run the organization. In this model business produce products and services
then sale it to the customers on some margin of profit. Biometric supply produces a
wide range of product and services then it sell to the customers and generate revenue.

Technologies employed
Web server:-Biometric supply is using the apache and apache 2.2 web server.

Server provider: - GoDaddy DNS is the server provider of the biometric supply industry
website.

Document information: -all the information of websites is stored in XHTML transitional, Meta
description, Cache control, JavaScript, Cascading style sheets

Encoding: - UTF-8

Server information: - Centos

Information

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Biometric Supply industry has its own website. The website link of this industry is
http://www.biometricsupply.com. But Biometric also promotes their products or advertise by
social websites such as Facebook, twitter and google+. Through the website of Biometric
supply customers can get information related to all products which is produce or in which
industry deals from the website. Website also provide price of each and every biometric
product

Ownership information
Registrant Name: Paulius Masiulis
Registrant Organization: Biometric Supply
Registrant Street: Laisves pr. 125A
Registrant City: Vilnius
Registrant State/Province:
Registrant Postal Code: LT-06118
Registrant Country: Lithuania
Registrant Phone: +370.52606009
Registrant Phone Ext:
Registrant Fax:
Registrant Fax Ext:
Registrant Email: info@biometricsupply.com

IP address
Domain: www.biometricsupply.com - 

Advertisements

IP Address: 192.96.218.121 
Hostname: biometricsupply.com
IP Country: United States 
IP Country Code: USA
IP Continent: North America
IP Region: Michigan
IP City: Flint
IP Latitude: 43.0138
IP Longitude: -83.6883
Organization: Sectorlink, L.L.C.
ISP Provider: Sectorlink, L.L.C.

The IP address of biometric supply industry is 192.96.218.121 and hostname is

biometricsupply.com

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 Meta tags
<html> xmlns=http://www.w3.org/1999/xhtml xml:lang=”en” lang=”en”>
<head>_<head/>
<body> id=”NTecPage” onlaod=”show_cart_status();”>
<div align=”center”>_</div>
</body>
</html>

Communications

Biometric supply industry provides their mailing address and email address to
communicate with their customers and biometric supply industry also provides
contact number for communication and company reply within two days by emails.
Mailing Address
Biometric Supply 
Laisves pr. 125A,
Vilnius, LT-06118,
Lithuania
Phone: +37052606009
Fax: +37052773316
Email: info@biometricsupply.com

E-environment
Drivers: - each business has some drivers these drivers’ helps in the growth of the
organization.

Strategy: - biometric supply industry has some long term and some short term goals or
objective. To attain these short term and long term goals it has some strategy such as
provide a wide range of product and services to the customers to generate revenue.
Biometric supply industry provides information of all the products and services on its website
it is also a part of the strategy to grab more customers. Without strategy a company or
organization never achieves their goals or objectives.

Customer demand:- biometric supply industry has its own website. From their own website
customer can purchase online products and services and also from the help of the cookies
biometric supply industry can know about the customer demand.

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Management Team:- without management we cannot think about an organization. Biometric
supply industry has also management who look the daily activity of the organization.
Management team also communicate with the customers to solve or clear their doubts or to
providing information about the products or services.

Barriers
Safety issue:- biometric supply industry has its own website from where customers can
purchase online by using their credits and debits cards. So that for the safety of the
customers biometric supply industry is very sensitive. Biometric supply industry never
discloses the private information of the customers to the outsiders.

Cost: - Every time customer wants good products or services at a cheap price so cost is also
become a barrier between the customer and the company. Biometric supply industry also
considers the price of the products and services which is offer by the other companies of
similar products.

Lack of Knowledge: - In the success of the organization or achieve the goals successfully
lack of knowledge can be become a biggest barrier. Sometimes companies offer some
products and services but they don’t provide enough information about the products and
services to the customers but biometric supply industry provide detail information of each and
every single product or services which is offer by the company to the customers on their
website.

Benefits of using internet for Biometric supply business

 Customer can get information of all products and services of the biometric supply
industry on the internet.
 Customer can purchase online and can pay online as well.
 From the entire world or from different parts of the world people can access the
website the website and helps the business to grab new customers.

Aspects of e-Commerce Macro Environments

Social factors: - biometric supply industry always considers the social factors
such as customer’s satisfaction rather than to attain or generate more profit. And
also on website biometric supply never provides any such type of information
which is inappropriate for the society.
Legal factors: - biometric supply has its own website from where customers can
purchase products and services online by using or providing details of their credits
cards. Biometric supply industry never discloses the private or personal
information to the outsider or company also never use the personal information of
the customers for their private use.

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Aspects of e-Commerce Micro Environments
Customers: - biometric supply organization has customer all over the world. From
the website of the biometric supply customer can purchase products and services
online and also get the information of all the products and services.
Competitors: - biometric has lots of competitors which offering the same products
and services which is offering by the biometric supply organization. Due to
competition biometric supply industry provides better products and services to the
customers.

E-business Strategy
E-business strategy is plan for the business which tells about a company objectives and
goals and how it will achieve.

Steps of e-Business
 Each firm has objective or goal. It may be short term or long term. The main objective
of every industry is profit. The objective of the biometric supply industry is to grab a big
proposition the market. It can be only achieve by customer satisfaction. So that the
objective of the biometric supply industry is offering a wide range of products or
services to their new customer and existing customers.
 To achieve objective or goal each industry has to allocate resources according to the
goal. Biometric supply industry has distributors all over the world to provide the
services and products of the biometric supply industry. Distributors provide different
products and services to the customers.
 Biometric supply usually deals in end-user software, Fingerprints readers and Iris
scanners to stay in the market. Biometric supply industry provides wide range of
biometric products such as single figure capture, multiple fingers capture; Flat only
fingerprints, single iris, dual iris etc.
 Biometric supply industry builds up applications for Microsoft windows and Linux
operating system for the development of the neurotechnolgy organization.

Three competitive threats

Threat of new e-commerce entrants: - profitable sector always draw attention of the business
to come in the sector. Biometric industry is also draw the attention of the every business
because of their profit. Biometric Supply Company is subsidiary of Neurotechnolgy Company.
It is establish in 1990. Biometric supply offers a wide range of biometrics devices and
scanners. Whenever a new company enters in a market, at that time it is very hard for the
company to give competition to the existing companies. Biometric supply industry has 23
years experience in the biometric industry and it has good goodwill and a big market
proposition. So I think Biometric Company should not think about the new entrants.

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New digital products: - Biometric Supply offers the best products and software solutions in
the marketplace in comparison of their competitors. Biometric supply offers the best products
and software solutions to their new and existing customers in the market with the best price.
Every day in the market new products of different company’s launch. Some companies
provide the same products and services at a very cheap price. So when customer has choice
in products and services at cheap rate at that time customer can change their thinking.
Whenever a new product launch in the market it comes on less price to attract customer.
New products can affect the market ratio of the other company.

New business models: - a business model is a chart for the flourishing activities of an
organization, identify sources that how a company will generate or attain revenue.
Implementation of the plan by the company to generate revenue and to earn profit to run their
daily business activities is called business model. Biometric supply industry is using business
to business model to generates revenue and earn profits. I think if biometric supply adopts a
new model if will not affect the business.

Lecture Notes of Dr Zhaohao Sun, 2009, 2011, 2014

Electronic Supply Chain Management

Elements of the value chain

Information, payments, and services from raw material suppliers, through factories and
warehouses all these are resources for the biometric supply industry. They flow from
upstream and downstream in it. In biometric supply industry intermediaries are used.

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 E-commerce aspects of electronic supply chains
Information, material and financial supply chain flows are electronic now. Customers can get
information online regarding the products of the products and services of the biometric
supply. Customer can also purchase products and services online through the website of
biometric supply industry. Material is part of upstream supply chain and information and
financial are part of upstream, downstream and internal supply chain flow.

Electronic supply chain management problems

 Competition
 Prices
 Weather development
 Machine failure
 Shipment

Electronic Procurement
Electronic procurement is b2b sale and purchase of product and services online via internet.
Conduct business or control business purchases and sales by using company’s internet and
intranet.

Lecture Notes of Dr Zhaohao Sun, 2009, 2011,

2014

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 E-Procurement activities

Biometric supply which is a subsidiary company of neurotechnolgy industry follows only few
activities of the e-procurement like firstly buyer or customer search about the products and
services of the biometric supply industry on the website. After search or getting information
buyer gives order to the supplier or send a copy to the order to the biometric supply. Supplier
then sends the copy of the order to the company later on buyer pay to the company. After
that supplier collects the product from the warehouse and send it for delivery for the buyer.

E-procurement options

If biometric supply is not using e-procurement options then I think company have to follow all
the activities of the e-procurement.

 Search for goods

 Fill in the paper requisition
 Send to buyer
 In buyer’s in-tray
 Buyers enters order number
 Buyer authorizes order

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  Buyer prints order
 Order copies to supplier and goods-in
 Delivery from supplier
 Order copy to accounts
 Three-way invoice match
 Cheque payment
Biometric Supply Company deals with customer through website and physical store so
company can follows the e-procurement activities.

Four classic marketing activities

 Customer extension: - In customer extension marketing activity biometric supply
industry choose different types of channels to contact their new customers or
existing customers. And company also provide feedback to the customers.

 Customer retention: - in customer retention activity firstly biometric supply

industry understand the needs of the customer and biometric supply industry
provides the relevant offer to the customers according to the needs of the
customer and in this activity biometric select the right channel to contact with
the customers.

 Customer selection: - in this activity firstly biometric supply industry select the
customers or target the customers. Who do we target? What is their value?
What is their lifecycle? Where do we reach them?

 Customer acquisition:- in this activity biometric supply industry select the right
customer through the right channel of the marketing.

Lecture Notes of Dr Zhaohao Sun, 2009, 2011, 2014

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E-Marketing tools
The tools and techniques which is used online or electronic marketing is called
E-Marketing.
(a) Biometric supply industry now using social website such as face book,
twitter etc. for the marketing of their products and services instead of human
being.
(b) Biometric supply industry is using electronic communication very effectively.
Company provide information of each and every product or service online on
their own website.

Techniques of CRM
(1) Biometric supply industry hires to those employees who have marketing
skills or who can convey the customer regarding their products and services.

(2) Biometric supply industry using their own website to provide information to
their new customers and existing customers.

Lecture Notes of Dr Zhaohao Sun, 2009, 2011, 2014

Analysis and Design in Electronic Commerce

Use- case analysis was a method of process and analysis and modeling in 1990. Use-case
analysis is also called unified modeling language which is a part of the UML.
Following are the actors of biometric supply industry:-
(1) Customer
(2) Sales rep
(3) CRM system
(4) SOP system
(5) Customer service

Site design issues

(1) Style and personality
(2) Site organization
(3) Site navigation
(4) Page design
(5) Content

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 Suggestion
Standards
Support marketing objectives
Customer orientation
Make navigation easy
Biometric supply industry uses easy navigation to jump from one page to another page but
the design of the biometric supply is very old and company should use more images of their
products and services.

Security risks
(1) Transaction record of credit card or master card stolen by the hacker.
(2) Details of customers personal information such as credit card, master card stolen by the
hacker.
(3) Viruses
Lecture Notes of Dr Zhaohao Sun, 2009, 2011, 2014

Conclusion
In this report I explain each every point of biometric supply business related to the electronic
commerce such as Fundamentals of e-Commerce & e-Business, Infrastructure, E-
environment, E-business Strategy, Electronic Supply Chain Management, Electronic
Procurement, E-Marketing and Customer Relationship Management (CRM), Change
Management in Electronic Commerce, Analysis and Design in Electronic Commerce. In this
report there is several issues or factors which should be considered.

References
Retrieved on 19-04-2015 from http://www.biometricsupply.com/
Technology profile. Retrieved on 20-04-2105 from
http://builtwith.com/biometricsupply.com
Bolin, S. (1998). E-commerce: a market analysis and prognostication.StandardView, 6(3), 97-
105.

http://www.ipaddresslocation.org/
http://www.networksolutions.com/whois/index.jsp

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Lecture Notes of Dr Zhaohao Sun, 2009, 2011, 2014

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