Assignment on Consumer Behaviour Analysis

Submitted By: Pavan Kumar

PRN: 18020848007
 Alexa Echo

Behaviour by consumer what can be done

Stage
consumer feels a dissatisfaction of not having an
Target the audience through
advanced technology at home that will help him to
advertisement, and bringing in the
Need Recognition play music, set alarms and timers, make calls, answer
features of Alexa in the notice of
questions, and control connected home devices—all
public
via voice

Researching about the features and advantages of  make the brand visible in online
Information Search
Alexa on Internet, shopping malls. search

Highlighting the features and

Comparing Alexa Eco's features with Google Home's
Evaluation benefits while the consumer visits
features
the stores

Reminding the consumer how

Customer has made final decision about which
Purchase Decision Alexa Eco would be beneficial to
product, service, brand and they are ready to buy.
him once he purchases it

Calling the customer for any

services and appreciating them to
make the right decision
Consumers are pleasantly surprised by the ease of use,
Post-Purchase Evaluation
accuracy, and functionality of Alexa Echo
 Holiday Package- Thomas
Cook
behaviour by consumer
Stage
People realises that the needs such as relaxing,
taking a break from work, visit a new place, etc.
will be met most easily by engaging in tourist
Need Recognition
activity.
When consumers decide to travel, they are
usually fulfilling an internal emotional desire
Online search, checking with family and friends
Information Search
and people who have recently travelled
People compare various packages, holiday
Evaluation destinations and various holiday websites to
avail the best package
When the consumer is sure which place to visit
Purchase Decision and which package to buy. whether he books it
through an agent or books it by himself
When buying a holiday, tourists will often only
have pictures of destinations and facilities to go
on - only on holiday can it be determined if
Post-Purchase Evaluation
these reflect the reality. The product that was
bought can thus not be evaluated after
purchase, but only after consumption
what can be done
Tie-up with corporate to send an employee for
outing as break from work with program
named as ‘F5’.
Generation of different packages like ‘Second
Innings’ .
Information Search.
Data gathering of people having searches on
tourism sites or holiday planning sites.
Online Blogs to promote own holiday package
and its advantages over others, positive
reviews as well as problems if any that had
come during trip and how it was handled
should be mentioned.
Visibility of packages to maximum to make
consumer believe the quality of service
provided.
information should be given on the tourism
sites
 
Different customers have different choices. The
packages should be customised as per their
requirement so that each consumers feels
satisfied and contended with his decision
Giving offers to existing customers and taking
the photographs of them and their holiday
moments to create memories