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  • The Layers of The Product

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    Obaid Bilgarami
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    The document discusses the "Product Onion" model for understanding the layers behind successful products. It uses Slack as an example to illustrate how the company addresses key layers like community & loyalty, branding, user experience, core features, and solving a significant customer problem. Specifically, Slack has built a large, passionate community; memorable branding focused on team communication; intuitive user experience across devices; organized conversations and integrations; and addresses the need for improved team collaboration compared to email.

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    The Layers of the Product

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    The document discusses the "Product Onion" model for understanding the layers behind successful products. It uses Slack as an example to illustrate how the company addresses key layers like community & loyalty, branding, user experience, core features, and solving a significant customer problem. Specifically, Slack has built a large, passionate community; memorable branding focused on team communication; intuitive user experience across devices; organized conversations and integrations; and addresses the need for improved team collaboration compared to email.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    12 views1 page

    The Layers of The Product

    Uploaded by

    Obaid Bilgarami
    The document discusses the "Product Onion" model for understanding the layers behind successful products. It uses Slack as an example to illustrate how the company addresses key layers like community & loyalty, branding, user experience, core features, and solving a significant customer problem. Specifically, Slack has built a large, passionate community; memorable branding focused on team communication; intuitive user experience across devices; organized conversations and integrations; and addresses the need for improved team collaboration compared to email.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    The Product Onion

    Peeling back the layers behind


    successful products AS AN EXAMPLE

    Cultural Community & Loyalty Slack has a passionate

    Status How large & passionate your community &


    followers & advocates are. commands massive
    fanfare globally
    Customer Branding
    Perception What primary attributes Has memorable
    customers remember you by & slogans like "better

    Emotional the image your brand name


    evokes in their mind.
    than email" & "brings
    teams together"
    Triggers
    UX & CX Slack is remarkably
    Technical How do customers feel when intuitive & works
    they use your product, interact
    Solution with your support & read your
    seamlessly across
    devices.
    content.

    Slack Channels
    Product Features keep conversations

    Customer
    How well do you solve the
    organized.
    customer's core problem
    Integrations make

    Problem
    through technology?
    it powerful.

    The Opportunity Dire need for teams


    How significant is the problem to be of various sizes to
    solved in the customer's eyes & how collaborate in real-
    big is the market for it? time. Email is broken.

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