Over 900 Brainlabbers with global coverage

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Technology, Testing, and Talent are core to our High Performance

01 Tech
Technology that is engrained in every
stage of the media ecosystem.

02 Testing
A framework that tests inputs in
the new era of media.

03 Talent
A winning together culture that
allows our people to do great
work, for you.

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We create value Deliver deep capability in
because specialist digital services
8 acquisitions in three years

we’re
independent
Build technology
150+ software engineers pioneer
technology built for 2026

Remain accountable
Private equity backed business owned
and managed by shareholders

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1b. Describe the advantages of your DCO solution.
Brainlabs understands the critical role of creative in nurturing people along their journey to take action with a brand. Great DCO comes from creating a
development and execution engine that empowers teams to easily go from concept to launch, to enable teams to spend meaningful time on strategy
and minimal time on the technical pains that can come too often from creative development.

01
Flexible
Every team has unique workflows
and needs. Brainlabs is dedicated
to a flexible, customizable ways
of working to plug in where
Capital One needs.
02
Compliant
Brainlabs’ deep experience in
heavily regulated industries means
that whilst creative development
and activation must move quickly,
Brainlabs has zero tolerance to
risking the safety of the treasured
brands they work with.
03
Integrated
DCO Creative works best when
you feed insights & learnings from
campaigns into the testing &
optimization plans. The Brainlabs
team is excited about the
opportunity to feed learnings into
what’s created a tight feedback
loop to endlessly iterate
success.

Connected, Certified & Market Leading

04 Certified Meta and Tik Tok creative partners, and one of the
most experienced creative certified Google partners in North
America with direct integration with Google Marketing
Unified reporting and seamless alignment with your audience
activation and testing plan, including dynamic reporting, and
feed-based ad customization (using integrated signals and
Platform, Meta, TikTok, and LinkedIn. pre-defined logic) where data access & connections are possible.

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1c. What level of customization does your DCO platform offer? Provide a
summary of factors we can personalize our creatives by.

Our solution for display / video offers a wide-range of customizable personalization

options, powered by a robust suite of signals.

Background color Headline copy Hero image Videos You can define exactly which ad elements
you wish to personalize based on your
Background image CTA copy Callout badge Audio track audience and media objectives

You can personalize each dynamic and Audience Environmental Media

elements according to audience,
environment and media signals. ● 1st party: Floodlight, search lists ● Geolocation
from DS, DMP (Apollo) lists ● Weather ● Site or app category
● 3rd party data: D&B, Bombora, ● Time of day ● Keyword
FourSquare, BlueKai, Exelate, ● Device ● Inventory source
Lotame, and more ● Network speed ● Site placement
● Google affinity segments ● Browser, carrier & ISP
● Google in-market audiences ● Language
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● Google demographics ● Environment (App/Web)
1d. How do you measure and attribute the performance of different creative
variations and personalization strategies?

Combination Reporting

● Each dynamic variation will have a unique reporting label applied, We can report on up to:
which allows for engagement metrics to be reported on at a variation ● 20 dynamic elements
level. ● 6 reporting dimensions per feed by
● For example, if you have a dynamic profile with a “CTA” element and reporting label (to view the
an “Offer” element, combination reports can help you determine performance of iterations)
which mixture of CTA and offer had the highest conversion rate. ● 6 reporting dimension values

Custom Reporting Metrics (optional)

● If desired, Custom Reporting Metrics can be set up to better identify

variation specific interaction, such as landing page URLs or Audience
Segment IDs.
● Your programmatic account team can provide guidance and
specifications for this during production planning.

Reporting Integration

● A custom reporting dashboard will be build in Tableau which will be

shared on a weekly basis with more granular analysis on a Monthly
and Quarterly cadence
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1e. How long have you been providing DCO services, and what
industries have you worked with?

Brainlabs has been providing fully-managed dynamic

creative solutions (display/video) since 2015.
Social is a new addition added in 2023.

Over the years, we have worked with a variety of verticals with clients across North America. Our dynamic creatives vary in
complexity depending on each client’s unique requirements from dynamic static banners to advanced shoppable engagement units.

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Measurement Strategy

Enhance data and measurement solutions across the entire spectrum

Data Hygiene Measurement Reporting Become Predictive Power Algorithms User Journey
Framework Mapping
Connect data Power Planning Feed the right intent
Identify the right Real-time access Power daily
sources, apply signals to the Identify path to
KPIs for the right to trusted data optimizations
consistent platforms and use purchase and use
part of the user tracking against
attribution model, automated bidding the data for
journey impactful KPIs
track every to get more of what planning
meaningful action the business needs

Descriptive Predictive