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Chapter 14 Monday
Chapter 14 Monday
( 1) VERTICAL DIFFERENTIATION
WORLDWIDE AREA STRUCTURE tends to be multinational firms are budgets and capital
favored by firms with a low degree of spending rules.
diversification
the world is divided into geographic Budgets are essentially a set of rules for
areas. allocating a firm's financial resources.
An area may be a country
Output controls involve setting goals for
WORLDWIDE PRODUCT DIVISION STRUCTURE subunits to achieve and expressing those goals
tends to be adopted by firms that are in terms of relatively objective performance
reasonably diversified and, accordingly, metrics such as profitability, productivity,
originally had domestic structures based on growth, market share, and quality.
product divisions.
Cultural controls exist when employees "buy
CLASSIC GLOBAL MATRIX STRUCTURE into" the norms and value systems of the firm.
The philosophy is that responsibility for
operating decisions pertaining to a Performance ambiguity exists when the causes
particular product should be shared by of a subunit's poor performance are not clear.
the product division and the various
areas of the firm.
Does not work well, clumsy and
bureaucratic as it requires heavy
simultaneous work from different
countries. Also requires several
meetings to finish a particular job