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ESTIMATE BREAKEVEN POINT

CALCULATION ONLY ON DRINKS

Monthly Rental (estimates) IDR 25,000,000

Service Charge (estimates) IDR 3,000,000

Utilities IDR 3,000,000

Supervisor IDR 2,000,000

Barista IDR 10,000,000

Unexpected Cost IDR 2,000,000

Monthly Expenses IDR 45,000,000

***ROUGH ESTIMATION – PROFIT PER CUP (IDR 13.000) / 70% of selling price

BREAKEVEN PER DAY:

CUP: (IDR 45.000.000/IDR 13.000)/30 =115 cups per day

INVESTMENT ESTIMATES

Build Design IDR 150,000,000

Unexpected Cost IDR 55,000,000

Franchise Fee + Equipment IDR 325,000,000

Initial Investment IDR 530,000,000


***ROI 2 YEARS:

Each day additional CUP Sales= (IDR 530.000.000/730)/IDR 13.000= 55 cups

Total Cups per day: 115 Cups + 55 Cups = 170 Cups

***ROI 1 YEAR

Each day additional CUP Sales= (IDR 530.000.000/365)/IDR 13.000= 111 cups

Total Cups per day: 115 Cups + 111 Cups = 226 Cups

CURRENT SALES

JAKARTA Average daily sales – 350 cups/day

SOLO Average daily sales -180 cups/day

SURABAYA Average daily sales – 200 cups/day

BANDUNG Average daily sales – 300 cups/day

JOGJAKARTA Average daily sales – 300 cups/day

*Total are averages including weekend traffic and proof of receipt summary
will be given if requested. This data reflects current past performance and is
not a projection for future sales.

*Note: All Calculation is all estimated to give rough idea on the ROI breakeven
time needed.

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