Editorial Calendar Template

CONCEPTS,
TOPICS, ARTICLE/CONTENT TITLES AUDIENCE Writer/Editor MEDIA TYPE(S) DESTINATIONS/CHANNELS PUBLISHING
KEYWORDS

Keywords should
be included in
content text to Who do you want to Who writes/edits the
Make sure to include a Call toAction (CTA)
improve content talk to? content?
SEO and drive
traffic

WordPress blog

Facebook Page
Writer/Editor 1

Writer/Editor 3

Writer/Editor 4

Writer/Editor 5

LinkedIn Page
Writer/Editor 2

SlideShare
Persona 1

Persona 3

Persona 4

Persona 5
Articles/Blog - Video -

Instagram
Persona 2

YouTube

Pinterest
Google+
Website
Article type:

Tumblr
Twitter

Flickr
Podcast - Infographic -
Categories and Messaging Themes Title/Headline Educate - How-To Due Date Point Person
Presentations -
-Product Promotion
Newsletters - Email

Customer Value Propositions

Differentiators Spotlight the unique features and benefits of your product or your brand that sets it apart from your competitors.
Customer needs/concerns Your content should answer some unmet need or question for your customer. It must to be useful in some way to the customer, over and above what you offer as a product or service.
Definine your voice You need to know not only how you want to speak to your customers, but also what you want to tell them.
Top 5 things you want people to know
Top 5 things you want people to do
Primary Calls to Action (CTAs) Calls to Action are the triggers that lead a visitor to engage in a meaningful next step with your brand, like reading and recommending more content or making a purchase decision.

Unique way(s) customers can be involved with our company or product

What is unique?
How to be involved
How to buy

Company
History
Core Values
Company or Product Stats
Delivery
Support
People
Finance
Management

Industry
What's trending
Current happenings
Notable studies
Upcoming industry events

FAQs and Product/Sales Support

Product Comparison Posts Compare your own products with each other or with those of of your competitors.
List Posts - Top 10 and "How To's"
Address a Problem Videos are great for this.
Client Story Post
Personal Story Post
Single Product Promotion
New Product Release
Contest Posts
Interview Posts
New Features Post

Events / Announcements by Month

January Itemize and publicize events month-by-month
February

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 March
April
May
June
July
August
September
October
November
December

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SHING

Target Publish Date

01+029 www.Cadence9.com © 2013

01+029 www.Cadence9.com © 2013
Blog Calendar TOPIC/TITLE

MONDAY
Author: Jane Doe What is Content Marketing?
Due Date: 1/10/2014
Publish Date: 1/14/2014

TUESDAY
Author: Steve Smith Top 10 Reasons to Use Content
Due Date: 1/17/2014 Marketing
Publish Date: 1/21/2014

WEDNESDAY
Author: Susan Young Use Pinterest Web Analytics to
Due Date: 1/24/2014 Jumpstart Your Social Media
Marketing
Publish Date: 1/28/2014

THURSDAY
Author:
Due Date:
Publish Date:

FRIDAY
Author:
Due Date:
Publish Date:

SATURDAY
Author:
Due Date:
Publish Date:

SUNDAY
Author:
Due Date:
Publish Date:
 TARGET
CONTENT/DETAILS KEYWORD(S)
PERSONA(S)

Explain importance of content marketing in business, blogging, Christie, small business

marketing strategy. content marketing owner

Highlight the benefits of content marketing search engine Molly the marketing
for those who aren't convinced they should optimization, SEO, manager
use it. inbound, content
marketing

Why businesses should use Pinterest and pinterest, social Eleanor, CMO
how to track progress. media marketing,
analytics
 OFFER/CTA

Free report (title

and link)

Free report (title

and link)

Free report (title

and link)
Marketing Calendar Template: Q1-Q4 2014
January 2014
S M T W T F
29-Dec 30-Dec 31-Dec 1 2 3
Holiday

5 6 7 8 9 10
Customer
Video Webinar (topic)
newsletter
Blog post
(topic)
12 13 14 15 16 17
Conference 1 Blog post
promo (topic)

19 20 21 22 23 24
Blog post
Event/MeetUp
(topic)
Webinar
(topic)
26 27 28 29 30 31
Blog post
(topic)

April 2014
S M T W T F
30-Mar 31-Mar 1 2 3 4
 Customer
Webinar (topic) newsletter
Blog post
(topic)
(topic)

6 7 8 9 10 11
Customer
Video
newletter
Blog post
(topic)
13 14 15 16 17 18
Blog post
(topic)

20 21 22 23 24 25
Press Release Blog post
Event/MeetUp
(topic) (topic)

27 28 29 30 1-May 2-May
Blog post
(topic)
Blog post
(topic)

July 2014
S M T W T F
29-Jun 29-Jun 1 2 3 4
Blog post
Holiday
(topic)

6 7 8 9 10 11
 Customer
Video newsletter
(topic)
Blog post
(topic)

13 14 15 16 17 18
Blog post
Webinar (topic) Conference 3, Denver
(topic)

20 21 22 23 24 25
Conference 3 Blog post
Event/MeetUp
follow-up (topic)

27 28 29 30 31 1-Aug
Blog post
(topic)

October 2014
S M T W T F
28-Sep 29-Sep 30-Sep 1
Customer 2 3
newsletter
Blog post
(topic)
(topic)

Conference 4, Las Vegas

5 6 7 8 9 10
Conference 4 Blog post
follow-up (topic)
Video
12 13 14 15 16 17
Blog post
(topic)

19 20 21 22 23 24
Blog post
Event/MeetUp
(topic)

26 27 28 29 30 31
Blog post
(topic)
 February 2014
S S M T W T F S
4 2 3 4 5
Customer 6 7 8
newsletter
Blog post
(topic)
(topic)
Conference 1, Los Angeles
11 9 10 11 12 13 14 15
Conference 1 Blog post
Video
follow-up (topic)

18 16 17 18 19 20 21 22
Blog post
Webinar (topic)
(topic)

Press Release
(topic)

25 23 24 25 26 27 28 1-Mar
Blog post
Event/MeetUp
(topic)

1-Feb

May 2014
S S M T W T F S
5 4 5 6 7 8 9 10
 Customer
newsletter
Blog post
(topic)
(topic)

12 11 12 13 14 15 16 17
Blog post
Video
(topic)

19 18 19 20 21 22 23 24
Blog post
Blog post
(topic)

26 25 26 27 28 29 30 31
Conference 2 Blog post
Holiday Event/MeetUp
promo (topic)

3-May

August 2014
S S M T W T F S
5 3 4 5 6
Customer 7 8 9
newsletter
(topic)
Blog post
(topic)
12 10 11 12 13 14 15 16
 Blog post
Video
(topic)

19 17 18 19 20 21 22 23
Blog post
ence 3, Denver
(topic)

26 24 25 26 27 28 29 30
Blog post
Event/MeetUp
(topic)

2-Aug

November 2014
S S M T W T F S
4 2 3 4 5
Customer 6 7 8
Webinar (topic) newsletter
Blog post
(topic)
(topic)

11 9 10 11 12 13 14 15
Blog post
Video
(topic)
 18 16 17 18 19 20 21 22
Press Release Blog post
Event/MeetUp
(topic) (topic)

25 23 24 25 26 27 28 29
Blog post
Holiday
(topic)

1-Nov
 March 2014
S M T W T F S
2 3 4 5
Customer 6 7 8
Webinar (topic) newsletter
Blog post
(topic)
(topic)
9 10 11 12 13 14 15
Blog post
Video
(topic)

16 17 18 19 20 21 22
Blog post
(topic)

23 24 25 26 27 28 29
Blog post
Webinar (topic) Event/MeetUp
(topic)

June 2014
S M T W T F S
1 2 3 4 5 6 7
 Customer
newsletter
Blog post
(topic)
(topic)

8 9 10 11 12 13 14
Blog post
Video
(topic)

15 16 17 18 19 20 21
Blog post
Conference 2, New York
(topic)

22 23 24 25 26 27 28
Conference 2 Blog post
Webinar (topic) Event/MeetUp
follow-up 3
Conference (topic)
promo

September 2014
S M T W T F S
31-Aug 1 2 3
Customer 4 5 6
Holiday newsletter
(topic)
Blog post
(topic)
7 8 9 10 11 12 13
 Press Release
Video
(topic)
Conference 4 Blog post
promo (topic)

14 15 16 17 18 19 20
Blog post
Webinar (topic)
(topic)

21 22 23 24 25 26 27
Blog post
Event/MeetUp
(topic)

December 2014
S M T W T F S
30-Nov 1 2 3
Customer 4 5 6
newsletter
Blog post
(topic)
(topic)

7 8 9 10 11 12 13
Blog post
Video
(topic)
14 15 16 17 18 19 20
Blog post
Webinar (topic)
(topic)

21 22 23 24 25 26 27
Holiday

28 29 30 31
 Blog post
Email
Video
Newsletter
Webinar
Press Release
Event
Conference

Blog post
Email
Video
Newsletter
Webinar
PR
Event
Conference

Blog post
Email
Video
Newsletter
Webinar
PR
 Event

Conference

Blog post
Email
Video
Newsletter
Webinar
PR

Event
Conference