Professional Documents
Culture Documents
Select any two competitive industrial products, and prepare a report about variables used to develop
marketing mix for these products.
Introduction
The following report shows the development of a marketing mix for the products weet
bix (cereal) and sportswear of the brand cotton on, the reason for the selection of these
products is due not only to my perspective as an immigrant but to the statistics about
the high life expectancy of the Australians and one of the main reasons is due to the
good eating habits and the healthy style of the people, therefore I shrug these products
that are within the consumption and daily use of the Australians.
MARKETING MIX
WEET BIX SPORT CLOTHES COTOON ON
PRODUCT
2 Kent Institute Australia– BSBMKG502, Establish and adjust the marketing mix Version 3.1 Mar,2018
-A
Available in 1.4kg,
Price
3 Kent Institute Australia– BSBMKG502, Establish and adjust the marketing mix Version 3.1 Mar,2018
-A
PROMOTION
Current target customer group: Mothers with children aged 0-12 years
- Current target consumer group: Children aged 4-8 with interests in sport
Adolescents within this age group are capable of applying logical thought when it comes to processing
information
4 Kent Institute Australia– BSBMKG502, Establish and adjust the marketing mix Version 3.1 Mar,2018
-A
https://prezi.com/rwzhzdq1pg5v/sanitarium-weet-bix/
dennisadu20@hotmail.com
5 Kent Institute Australia– BSBMKG502, Establish and adjust the marketing mix Version 3.1 Mar,2018
-A
Summary of Assessments:
C5MK01V15-A Marketing Planning
Subject Name & Code
Unit Name & Code: BSBMKG502 Establish and adjust the marketing mix
UNIT RESULT:
COMPETENT NOT YET COMPETENT
The student’s overall performance is:
□ YES □ NO
Is re-assessment necessary?
The End
6 Kent Institute Australia– BSBMKG502, Establish and adjust the marketing mix Version 3.1 Mar,2018
-A
7 Kent Institute Australia– BSBMKG502, Establish and adjust the marketing mix Version 3.1 Mar,2018