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  • Issues Priority Matrix

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    sandeep kumar
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    This document presents an issues priority matrix to analyze potential issues in Brittania's external environment. The matrix classifies 10 issues across economic, political/legal, technological, and socio/cultural factors as well as Porter's five forces. It then plots these issues based on their probability of occurrence and potential impact on Brittania, identifying issues like inflation, threat of new entrants, and buyer power as high priorities.

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    This document presents an issues priority matrix to analyze potential issues in Brittania's external environment. The matrix classifies 10 issues across economic, political/legal, technological, and socio/cultural factors as well as Porter's five forces. It then plots these issues based on their probability of occurrence and potential impact on Brittania, identifying issues like inflation, threat of new entrants, and buyer power as high priorities.

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    17 views2 pages

    Issues Priority Matrix

    Uploaded by

    sandeep kumar
    This document presents an issues priority matrix to analyze potential issues in Brittania's external environment. The matrix classifies 10 issues across economic, political/legal, technological, and socio/cultural factors as well as Porter's five forces. It then plots these issues based on their probability of occurrence and potential impact on Brittania, identifying issues like inflation, threat of new entrants, and buyer power as high priorities.

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    © All Rights Reserved
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    of 2

    Issues Priority Matrix :-

    One way to identify and analyze developments in the external environment is to use the
    issues priority matrix.
    Issues related to Brittania can be classified under following categories :-
    Economic issues -
    1. inflation
    2. Fall in demand due to economic slowdown

    Political/Legal issues –
    3.Food laws (FSSAI)
    4.Waste management laws

    Technological issues –
    5.Adoption of new automated technology
    6.R&D challenges

    Socio/Cultural issues –
    7.Lifestyle changes
    8.Taste / preferences

    Issues from Porter’s five forces –


    9. Buyer’s Power (Price sensitive)
    10. Threat of new entrants (Competition)
    High Medium Low

    High High Medium


    Prioriy Priority Priority
    Probability of Occurence

    2 ,10 6. 3.

    High Medium Low


    Priority Priority Priority
    5
    9.

    Medium Low Low


    Priority Priority Priority

    4. 6 3.
    High

    Probable impact on corporation


    Medium
    Low

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