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I. Rationale
Coronavirus disease 2019 or more commonly known as COVID-19 has now become a pandemic
affecting the people all over the world.
The campaign is a product of a timely situation that the society is facing right now. It is all over
the news and the death toll is highly alarming. No cure is available for now but health workers and
scientists are finding ways to discover the vaccine.
This campaign is made to help the front-liners in battling the virus. The least that people can do
for now is to stay at home and be informed about the ways on how to reduce the spread of this
deadly disease. Knowledge and awareness is always important to know how to respond during
situation like this.
II. Objectives
The objectives of this campaign are:
2.1 to inform the target audience about the importance of health
2.2 to raise awareness on how to prevent COVID-19
2.3 to use the online platform in informing the people about the virus
2.4 to be geared with knowledge and help the front-lines fight the virus through awareness
IV. Medium
To address the campaign, digital poster was made.