AC T I F I O S O L U T I O N B R I E F

Business Resiliency
for the Enterprise

140417
Business Resiliency for the Enterprise
Business Resiliency is a simple concept. It means that business is always available at
committed levels of service regardless of any disruptive challenge. It includes every
essential business activity from manufacturing to call centers to on-line transactions
and sales orders. It means being ready with a plan, systems and resources to keep
everything running as it normally would. The essence of resiliency aims to eliminate
disruptions altogether and to quickly recover continuity from disruptions of any
dimension when they cannot be avoided.

Resiliency is insurance against loss of customers, loss of share value, loss of

reputation. With thoughtful investments of time and capital, it creates organizational
knowledge, improves communications and instills confidence inspired by readiness.

“Simplicity is the ultimate sophistication.”

L EONA R DO DA V I NCI

Desired Outcomes: • Reputational Risk—Maintaining seamless continuity, instant

• Stable operations
• Minimal downtime
• Data protection assured
• Business continuity certain
Resiliency Business Challenges
• Recoverability—Meeting 7x24 demands of always-on
business operations—Costly disruptions and bottom line
impacts are prevented. All operations are always up, always
available at committed levels of service, regardless of any
disruptive challenge.
• Data Governance, Compliance—As data sprawl increases it
becomes more difficult to know where the data is, how many
copies exist and who has access. It also complicates regulatory
compliance such as fulfilling distance requirements or long-
term data retention.
• Continuous Operations—Preventing any costly disruption,
bottom line impact­—All measures are taken to prevent
disruptions as well as to demonstrate recovery capabilities and
mobilize customer damage control if unavoidable disruptions
do occur.
recovery, failover and failback with no customer impact. The
connected world has no tolerance for downtime.
• Bottom Line Preservation—Achieving measurable return on
data investments—Beyond downtime or expense avoidance,
impacts on go-to-market success from investments in business
intelligence, applications and data availability should clearly
demonstrate potential for financial and business advantage.
• Business guarantees of application specific service levels
(SLAs)—Moving beyond broad, often minimal assurances,
requires that fine-tuned SLAs be practical and demonstrable.
• Reduction of complexity—achieving CXO confidence in
critical application resilience and recovery capability—CXO
confidence is gained through simplified testing and non-
disruptive demonstrations that prove application assurance.
The challenge is to assemble meaningful key performance
indicators (KPIs) that will enable insight, inspire action and
satisfy the CXO.
• Gaining competitive advantage from the Internet of
Things—Already a reality, this will grow in business
importance as a lever of competitive advantage.

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 Businesses can lose an average of $5,000 per minute in an outage—$300,000 per hour.
E M ER SON N ET WOR K POW ER R EPORT
Technology Challenges
• Meeting the 7x24 demands of always-on business
operations—The technical challenge is a response to business
pressures that push rapid growth in the number of applications,
complicate information management and overload legacy
infrastructure.
• Managing massive data growth across physical and
virtual systems—Production data growth triggers parallel
waves of growth in copy data, all of which must be managed
and controlled.
• Replacing ineffective and redundant legacy backup and
deduplication tools—Current systems are unsustainable.
Investments are essential to gain simplicity and business
advantage.
• Eliminating missed backup windows—Time is consistently
cited as a top business concern and backup windows have
long been a constraint on timely execution.
• Managing and reconciling multiple separate data silos—
Long-standing difficulties with data silos and disparate systems
are further complicated with the advent of public cloud access
skirting IT and creating completely separate data systems.
• Reduction of expensive, inefficient and complex storage
technology sprawl—Reversing this has major potential
benefits in time, lower capital costs and operating expenses.
• Planning for and understanding implications for the
Internet of Things—Required skills and technology are still
emerging but business implications are growing quickly.
• Delivering crucial business continuity confidence to the
C-suite at manageable cost—Legacy approaches are clearly
unsustainable. C-suite objectives include cost reductions as
well as demonstrable time, performance and information
management advances.
Actifio Customer’s Value Opportunities
Data resilience and confidence in business continuity are essential
objectives for the C-suite. Actifio creates a unified and easily
demonstrated continuity capability that equips the enterprise to
focus on using data to create value and business opportunity.
Absolute confidence in business continuity means recovery time
objectives (RTO) and recovery point objectives (RPO) move from
uncertainty to carefully planned and assured business resilience.
Actifio provides a single integrated data management platform and
universal system coverage at petabyte scale. Service levels (SLAs)
adhere to C-suite performance objectives. Discrete, application-
specific SLA management becomes simple. No more guessing if
all of it will work.
Simplified data management must span architectural differences.
Actifio creates virtual data access in always-ready original
application formats. The results are simple, application-centric
virtual data access, business continuity and data protection, all
streamlined and easily demonstrated.
Elimination of redundant legacy hardware, software and
maintenance reduces cost while simplifying operations and
slowing infrastructure growth. As much as a 7X reduction of copy
data helps to return storage systems to production use. The result
is slower growth, increased efficiency and financial benefits from
simplified infrastructure efficient testing and lower staffing costs.
Accelerated information-centric data management creates
business opportunity. Actifio data virtualization, copy elimination,
deduplication and data consolidation are core enablers of
practical information-centric data management. The business
gains a vital means to rapidly connect the dots between client
challenges and data-centered solutions. Big reductions in expense
and simplification of environments mean greater ease in data
management and faster everything.
Enterprise Best Practice Examples
• Data Virtualization—When businesses virtualize data, the
speed of business insight and application development
accelerate. Redundant infrastructure, process and expense
are eliminated. Staff resources are re-focused on higher
value activities.
• Integration—Ideal business continuity and data protection
capabilities are integrated across the spectrum of applications
and operating environments. Traditional approaches
have created a mix of incompatible systems, operating
environments, software stacks and heterogeneous storage
arrays. Actifio eliminates this incompatibility by operating
across diverse OS, application and storage environments with
simple and seamless functionality that includes physical and
virtual systems.
• Data Resiliency—Create & demonstrate Business Continuity
and Disaster Recovery readiness. A major difficulty in the past
has been inadequate, disruptive and often inconclusive BC/DR
assurance. Actifio easily tests and demonstrates effective BC/
DR non-disruptively.
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Supportable Business Continuity
Gartner sets three requirements for a fully supportable
BC solution:
• Recoverability—the capacity to meet or exceed
RPO/RTO objectives for mission critical applications
• Diversity—the capacity to support heterogeneous
infrastructures, including operating systems,
servers, storage, applications and network
connectivity
• Affordability—the capacity to meet desired
levels of recoverability can be provided within
budget constraints
• What is your business cost of critical application data
unavailability/downtime?
• How much would you save in time, capital, licenses,
maintenance, staffing, energy and space if you could cut the
required dev/test elements for from ten to two?
Resiliency Value Considerations
TIME
• Faster application development
• Nearly instantaneous data access anywhere
• Rapid Test & QA

COST
• Significantly lower infrastructure cost
Key Resiliency Questions to Consider: • Reduced staff and facilities costs
• Reduced data storage requirements

• How many copies of your applications and databases do you

make for backup, recovery and business continuity?
• What is the ratio of production data to copy data in your RISK
storage infrastructure? • Greater utilization of key data
• How long are your backup windows? • Simplification of operations
• How long does it take to recover individual files/ • Speed & consistency in Quality of Service
complete application?
• How long would a full business recovery take and have you
tested for it?
QUALITY
• What would be the business/customer impact of an
• Enhanced data management
extended outage?
• Improved business intelligence
• How many dedupe platforms do you support and how fast
• Increased customer satisfaction
are they growing?
• How often do you assess service levels for applications?

• What are the BC implications in staffing, productivity and

overall readiness? For more information on how
• What are the largest challenges in your present business Actifio can manage data simply,
continuity process?
visit www.actifio.com.
• How would you ideally modernize your backup/data protection
infrastructure?
• Have you modified data management strategies for
business advantage?
• Is your application data optimally accessible for rapid business
insight & impact?
- In your data center, remote offices, for mobile resources
and app developers…
• What is your current resiliency plan and what is the level of ©Actifio, Inc. All rights reserved. Actifio™ is a registered trademark of the
confidence across the business that it is sufficient, tested and Actifio Corporation. All other trademarks and service marks are property
of their respective owners
absolutely reliable?

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