ROBINSON MOORE

& ASSOCIATES
Business Plan Questionnaire

www.robinson-moore.co.uk
Business Owner Name/s: Suganeshwaran Palanichamy

Company or Organisation Name: SWFT delivery

Business Address: 82C, Bardwell road, Milton Keynes, MK13 7AD.

Phone Numbers: +919360056156

E-mail: sugnesh@swft.com

Is this a new business? Yes

If your business is already trading:

Registered Address: 82C, Bardwell road, Milton Keynes, MK13 7AD.

Company Number: 12331968

Website: https://www.swft.uk

Where is/Will your business be located ? Milton Keynes

What are your opening/working hours? N/A
ABOUT YOUR BUSINESS

Please describe your business or your business idea:

We are planning to launch an app based intra-city logistic company, collecting

in multiple locations and delivering using crowd drivers.

Vision statement
(Where do you want to be in ten years time?)
We would like to be a household name in Europe as far as our industry is
concerned.

Mission statement
(What are you offering, who to and how?)
We deliver food, grocery or anything possible within a city in an hours time.

What is your Unique Selling Proposition?

We collect food from different restaurants, grocery etc. all in a single
checkout.

What are you going to do in the first year?

I am planning to setup the company in Milton Keynes, organise my team,
start the marketing strategy and plan the company operations making it
ready for expansion.

What are you going to do in the following years?

Gradually and steadily expand our scope of service geographically. And
include newer services into the same setup.
MANAGEMENT TEAM

Please provide a 250-word biography for everyone involved in developing

this business making it relevant to the business.

STAFF

Please provide details on the responsibilities or role of your management

team:

Please provide details of the staff you will employ, their first year salary and
their roles and responsibilities

Please provide details of external firms (suppliers, accountants, bankers,

advisors etc).

If you have an organisational structure, please attach this.

PRODUCT/SERVICE – Please describe:

What products/services are you offering? Please provide as much detail as

possible.
We provide mobile application based on-demand intra-city logistic services
with multi-point collection. We also maintain a database of signed-up
restaurants, grocers and their inventory for our customers to order from. We
collect parcels from the location coordinates marked by our customer and
deliver them to specified address. We have planned to collect online orders
opted for in-store collection behalf of the customer.
MARKET RESEARCH

Please describe the size of your industry and market by market share,
revenue and number of providers, if it has been established. If you are not
sure of this, please highlight what market share you hope to achieve annually
over the next 3 years.

I hope to achieve one third of the market share in the cities operated.
 COMPETITORS

Please complete this table for the competitors you know of

Competitor Strengths Weaknesses

Uber eats Established taxi network High charges for
restaurants
Deliveroo Cyclists delivering Low restaurant
options
Just eat Simple operation No delivery
Beelivery Low cost operation Only grocery
SWOT Analysis

Please complete the following analysis for your business

STRENGTHS WEAKNESSES

1. Multipoint collection and 1. Driver dependability.

delivery.
2. Combination of food,
grocery and Location based
delivery.
3. Sophisticated App.
2. Multi point delivery Leads
to high delivery fee.
3. Low initial investment.

OPPORTUNITIES THREATS

1. Easily expandable. 1. High competition.

2. Tie-ups with superstores. 2. Easily adaptable model.
3. Warehouse. 3. Low entry barrier.
4. Taxi service. 4. High marketing cost.
PESTLE Analysis

Please complete the following analysis for your business.

What Political factors will affect your business?

What Economic factors will affect your business?

What Socio-Cultural factors will affect your business?

What Technological factors will affect your business?

What Legislative factors will affect your business?

What Environmental factors will affect your business?
MARKETING

Who is your target market?

16-24 age groups being the first adapters for novel concept, office goers,
senior citizens and students for food and beverage delivery.

What marketing activity do you plan to undertake?

We have planned to market our services through search engines and popular
social media for delivery partner and retailer sign-up. Then use other mass
media platforms and leaflets for customer traction.

What do you plan to spend on marketing?

£1500 per quarter for two first quarters (search engine and social
media) and £3500 for the next two quarters (search engine, social
media, leaflets, local newspapers and local radio stations). In total
£10000 for the first year.
OPERATIONS

Do you have an office, warehouse or other premises? and if yes, what are
the costs associated with this facility?

What equipment and assets are needed (include all equipment, vehicles,
computers, and office equipment). Please include all expected costs.

Please list any facility and equipment changes and its relevant costs
expected over the next 3 years.
RISK MANAGEMENT

Please provide details of any risks to the business.

INVESTMENT

How much are you investing?

How much money do you need from…

● Bank loans:

● Investors:

● Other loans:

● Crowdfunding:

How will you be spending the investments in the business?

REVENUE & TURNOVER

What are your average sales prices?

£3.99 base price includes four miles and 20 minutes.
Beyond four miles £1 per mile
Beyond 20 minutes £0.15 per minute.
Additional picks-up £0.50 per location.

How many sales do you expect to achieve each month and how will this
increase over the first 3 years?
Quarter Revenu Comments
e
1 69001 Initial team setup. Initial marketing for
delivery partners and restaurants/retailers
sign-up in Milton Keynes.
2
2 34500 Full scale marketing (Milton Keynes)
3 454503 Initial marketing for delivery partners and
restaurants/retailers sign-up in Coventry.

4 Initial marketing for delivery partners and

restaurants/retailers sign-up in Greater
London. Full scale marketing (Coventry)
5 Initial marketing for delivery partners and
restaurants/retailers sign-up in Birmingham.

Full scale marketing (Greater London)

6 Marketing for Customers, delivery partners

restaurants/retailers sign-up in West
Midlands.
7
8
9
What is your anticipated income?

Year 1

Year 2

Year 3

Year 4

Year 5

What is your anticipated profit margin after costs?

EXPENSES

Please list all the regular expenses you can think of.
Cloud server £50/month
Salary (Backend) £450/month
Marketing £850/month
Uniform and Essentials for delivery partners £500/month
Rent £500/month
Interest £290/month

Please provide a breakdown of all the costs associated with manufacturing

your product (if applicable)
Mobile Application development for three platforms (iOS, Android, web) for
all three users (customer, delivery partner and retailer/restaurants) and
complete backend support £29270.
NOTES

Please provide any further information here.

ROBINSON MOORE
& ASSOCIATES

consultancy@robinson‐moore.co.uk

www.robinson‐moore.co.uk