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Jawad Syed
University of Kent
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Abstract
This paper examines ethnicity, race and religion, as represented by the popular print
media in Pakistan, with an aim to understand the development of attitudes towards
diversity and to outline the prospects for multicultural policies in Pakistan. The
paper examines how different ideologies are operative in the media texts and
provides examples of perspectives regarding cultural diversity. Newspaper columns
related to ethnicity, race and religion, published in two leading Urdu-language
newspapers between February and July 2006 were located and analysed. The data
reveals that the issues related to sub-cultures in Pakistani society remain generally
ignored or downplayed. There is overwhelming emphasis on Pakistan’s Islamic
identity, which serves as an overall melting pot within which other forms of identity
such as race, ethnicity and religious denomination remain invisible. Consequently,
there is a significant discrepancy in the concept of Pakistani identity and how it fits
the realities of a multicultural society.
Introduction
The media is the primary crucible for representation in the world today.1 It is
an arena where ideologies are both created and transformed, producing
The author thanks Estelle Dryland, Faiza Ali, Ian Copland, and two anonymous reviewers for providing
valuable input into the writing and editing of this paper.
1
M. Daley, ‘The Representation of ‘‘Race’’ in Mass Media’ (1997) [www.mikedaley.net/essay3.htm, accessed
15 February 2006].
ISSN 0085-6401 print; 1479-0270 online/08/020317-31 Ó 2008 South Asian Studies Association of Australia
DOI: 10.1080/00856400802192937
318 SOUTH ASIA
This paper examines how the media creates dominant and subordinate
identities in the context of cultural diversity in Pakistan. It illustrates why
understanding this aspect is important in the light of Pakistan’s ethnic and
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7
The orthodox Muslims were generally represented by the ulema such as those belonging to the Deoband
School and Jamaat-e-Islami who opposed the creation of Pakistan for various ideological reasons. In
contrast, the liberal group was represented by leaders such as Muhammad Ali Jinnah and Muhammad Iqbal
who supported the idea of a separate homeland for Muslims in the sub-continent to develop a state based on
Islamic egalitarian and democratic principles.
8
For a discussion of the liberal and orthodox perspectives of diversity and equal opportunity in Islam, see J.
Syed, ‘A Context-Specific Perspective of Equal Employment Opportunity in Islamic Societies’, in Asia Pacific
Journal of Management, Vol.25, no.1 (2008), pp.135–51.
9
C. Renfrew, Archaeology and Language: The Puzzle of Indo-European Origins (London: Jonathan Cape,
1987).
10
Government of Pakistan, ‘Population Statistics’ (Islamabad: Federal Bureau of Statistics, 2006).
320 SOUTH ASIA
These four main ethnic groups are further divided into various sub-categories,
linguistic groups and castes. The main languages include Urdu, Punjabi,
Pashtu, Balochi, Sindhi, Seraiki, Hindko, Dari and Gujrati. Urdu, the national
language, is the mother tongue of only a fraction of the population although it
is widely understood. Indeed most people speak their regional language, and
Urdu, with almost equal facility.
While the key ethnic groups are generally concentrated in their provinces,
significant numbers are found in other provinces, and also across the borders in
neighbouring Iran, Afghanistan, and India. And within each province, there is
considerable ethnic and linguistic diversity. The Punjab has a large number of
Seraiki-speaking people who insist on their separate identity from the Punjabis.
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Pakistan’s constitution does not acknowledge the role of any ethnic and
linguistic identity in the make-up and administration of the society. Punjabis
dominate politically, but the other ethnic-linguistic communities do not accept
the marker of minorities—instead, insisting that they are nationalities. Even the
Urdu-speaking Muhajirs in Sindh insist on being recognised as a distinct
nationality. However as the Punjabis outnumber all these communities
11
Rehman, ‘Minorities in South Asia’.
12
S.S. Ali and J. Rehman, Indigenous Peoples and Ethnic Minorities of Pakistan: Constitutional and Legal
Perspectives (Richmond: NIAS/Curzon Press, 2002), p.3.
13
C. Jaffrelot, A History of Pakistan and Its Origins (London: Anthem Press, 2002).
URDU-LANGUAGE NEWSPAPERS IN PAKISTAN 321
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Figure 1
Ethnic Diversity in Pakistan
Source: Based on data from the CIA World Factbook—Pakistan (Washington: CIA, 2005) [www.cia.
gov, accessed 27 January 2006]; and Government of Pakistan, ‘Population Statistics’ (Islamabad:
Federal Bureau of Statistics, 2006).
combined, the latter’s struggle for recognition has generally revolved around
issues of cultural maintenance and provincial autonomy.14
Pakistan has been ruled by the military for a large portion of its history. Thus,
while the 1973 constitution acknowledged and endeavoured to accommodate
the issue of provincial autonomy, intermittent suspension of the constitution
due to military coups, and its selective implementation even during periods of
civilian rule has left the question of provincial autonomy unresolved.
14
Rehman, ‘Minorities in South Asia’.
322 SOUTH ASIA
Rehman identifies five key autonomy demands of the federating units and
ethnic communities in Pakistan:15 (1) The Pashtuns in the North West Frontier
Province (NWFP) want to rename the province Pakhtunkhwa (‘land of
Pashtuns’) in line with other provinces (Punjab, Sindh and Balochistan) that
bear the names of their dominant ethno-linguistic communities; while some of
them would like the Pashtuns of the NWFP, Balochistan and the tribal areas to
be integrated into a single unit; (2) the Sindhis oppose the continued influx of
Muhajirs into their province, which has already turned them into a minority in
the urban areas of Karachi and Hyderabad; (3) Balochistan, the largest
province in terms of territory and the smallest in terms of population has
concerns about the distribution of the royalties earned from its natural gas and
other mineral resources; (4) Balochis and Sindhis bemoan their under-
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representation in the military and civil services, and complain about the
emergency provisions under which the federal centre can dismiss their
governments and dissolve their assemblies through its governors; and (5) the
Muhajirs want a share of power in Sindh concordant with their population, and
demand the abolition of the quota system which has impacted upon urban
residents’ employment in provincial and federal jobs. These various demands
suggest that the ethnic minorities in Pakistan are generally unhappy with the
place allotted to them in the country’s legal and administrative framework.
Religious Diversity
Pakistan is also extremely diverse in terms of religious beliefs and practices. The
predominant Muslim population in Pakistan is divided into 77 percent Sunni
and 20 percent Shi’a.16 There are also a small number of non-Muslim groups,
about 3.6 percent of the total population (see Figure 2) that remain largely
concentrated in Sindh (the Hindu community) and the Punjab (the Christian
community).17 Other smaller religious minorities include the Parsis, who live
mainly in the city of Karachi; Sikhs who are found mainly in Balochistan and
NWFP; and animists who inhabit the Northern Areas. The Sunni and Shi’a
sects in Pakistan are further divided into sub-sects: Barelvis, Deobandis and
Ahle Hadith; and Isna Asharis, Ismailis and Bohras respectively. These
divisions have given rise to a prolonged history in Pakistan of inter-ethnic
violence.18
15
Ibid., pp.11–12.
16
CIA World Factbook—Pakistan (Washington: CIA, 2005) [www.cia.gov, accessed 27 January 2006].
17
Ibid.
18
Syed, ‘Pakistani Model of Diversity Management’.
URDU-LANGUAGE NEWSPAPERS IN PAKISTAN 323
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Figure 2
Religious Diversity in Pakistan
Source: Based on data from the CIA World Factbook—Pakistan (Washington: CIA, 2005) [www.cia.
gov, accessed 27 January 2006]; and Government of Pakistan, ‘Population Statistics’ (Islamabad:
Federal Bureau of Statistics, 2006).
In 1974, Pakistan created a new religious minority, the Ahmedis (also known as
Qadianis), who claim to be Muslims but were declared non-Muslims through a
constitutional amendment pushed through the parliament by the religio-
political parties (the Constitutional Second Amendment Act). As well, attempts
have been made mainly by Sunni parties to have the Zikri sect in Balochistan
declared non-Muslim, but so far they have not succeeded. There are other
minority Muslim sects such as the Isna Asharis or Jafaris (commonly known as
Shi’as) and two smaller Shi’a sub-sects—the Ismailis and Bohras—but none of
these are treated as religious minorities19 although some Sunni parties such as
the Sipah-e-Sahaba Pakistan (the Army of the Prophet’s Companions) have
19
Rehman, ‘Minorities in South Asia’.
324 SOUTH ASIA
killing a non-Muslim citizen is less than that for killing a Muslim. Similary, when
cases against non-Muslims come before the country’s religious courts, the accused
are not allowed to be represented by non-Muslim counsel. The head of state can
only be a Muslim and, in practical terms, the prime minister and the army chief
likewise. The Ahmedis are prohibited by law from preaching their belief, are not
allowed to practise their faith in Muslim style, and can be punished for displaying
Islamic symbols. While conversion to Islam is welcomed, a Muslim converting to
any other faith is considered as murtid (apostate). Some mazahib (schools of
religious interpretation) believe apostasy merits the death penalty.
20
UNDP, United Nations Human Development Report—Cultural Liberty in Today’s Diverse World (New
York: UNDP Press, 2004); also see H. Haqqani, ‘‘‘Weeding out the Heretics’’: Sectarianism in Pakistan’, in
Current Trends in Islamist Ideology, Vol.4 (2006), pp.73–88.
21
‘About the Division’, Ministry of Minorities, Government of Pakistan [www.pakistan.gov.pk, accessed 11
June 2006].
22
Rehman, ‘Minorities in South Asia’, pp.15–16.
URDU-LANGUAGE NEWSPAPERS IN PAKISTAN 325
often denied admission on merit. (2) Some laws in practice deny freedom of
belief—e.g. the provisions of the Penal Code targeting Ahmedis, and certain
clauses of the blasphemy law. (3) There are instances in which the life and property
of religious minorities are treated as less than equal to those of Muslim citizens.
For example, there are reports that girls belonging to minority communities have
been abducted and forcibly converted to Islam.23 Likewise, minority-owned
shrines and trusts have been taken over under the pretext that the owners have
migrated to India even though the community owning these properties is still on
site. Naqvi too insists that discrimination on the basis of religion, ethnicity and
caste is deeply embedded in the Pakistan polity.24
Theoretical Background
Research has demonstrated how the media can be effective in creating a fear of
the ‘other’ in society by the way it portrays ethnic and religious minorities. Allen
and Seaton suggest that media representations of ethnic and religious differences
play a central role in the construction of a particular notion of national
identity.26 The mainstream version of national identity may be premised on the
suppression or exclusion and criminalisation of non-mainstream ethnic and
religious groups. Yet the dimensions of diversity and otherness are not limited to
ethnicity or religion, but are also influenced by class differences.27
23
See for example Women Living under Muslim Laws (WLUML), ‘Pakistan: Forced Conversion of Hindu
Women in Karachi’ (20 Dec. 2005) [http://www.wluml.org/english/newsfulltxt.shtml?cmd%5B157%5D¼x-
157-496353, accessed 17 April 2008].
24
J. Naqvi, ‘Equal Employment Practices: HR in Pakistan’, HR Post (2003) [www.hrpost.com/naqvi01.html,
accessed 18 June 2004].
25
J. Naqvi, ‘Towards Equal Employment Opportunities’, The Nation (Lahore, 28 July 2004), Business Page.
26
T. Allen and J. Seaton, The Media of Conflict (London: Zed Books, 1999).
27
J. Curran and M. Gurevitch, Mass Media and Society (London: Arnold, 1996).
326 SOUTH ASIA
Method
The current paper uses Hodder’s approach to the interpretation of documents
and material culture to explore the representation of cultural diversity by the
28
D. Kellner, ‘Cultural Studies, Multiculturalism and Media Culture’, in G. Dines and J. Hume (eds),
Gender, Race and Class in Media (Thousand Oaks, CA: Sage, 1995), pp.5–17.
29
Y. Jiwani, ‘The Media, ‘‘Race’’ and Multiculturalism. A Presentation to the BC Advisory Council on
Multiculturalism’ (The FREDA Centre for Research on Violence against Women and Children, 17 March
1995), [http://www.vancouver.sfu.ca/freda/articles/media.htm, accessed 16 April 2008].
30
A. Fleras and J. Kunz, Media and Minorities: Representing Diversity in a Multicultural Canada (Toronto:
Thompson, 2001).
31
Kellner, ‘Cultural Studies, Multiculturalism and Media Culture’.
32
P. Essed, Understanding Everyday Racism: An Interdisciplinary Theory (Newbury Park: Sage, 1991), p.10.
33
K. Dunn and M. Mahtani, ‘Media Representation of Ethnic Minorities’, in Progress and Planning, Vol.55,
no.3 (2001), pp.163–71.
34
J. Thompson, Ideology and Modern Culture (Cambridge: Polity Press, 1990).
URDU-LANGUAGE NEWSPAPERS IN PAKISTAN 327
For the sake of consistency, and to eliminate the regional biases of the local
editions of these newspapers, only the columns released on the national circuit
were targeted. To avoid any day-specific bias, only columns published on the
5th, 15th and 25th of each month were examined. Altogether 270 columns were
analysed out of which 73 columns (27 percent) were found to have some
relevance to cultural diversity.
35
I. Hodder, ‘The Interpretation of Documents and Material Culture’, in D. Weinberg (ed.), Qualitative
Research Methods (Oxford: Blackwell, 2002), pp.266–80.
36
Based on this author’s correspondence with a journalist based in Lahore.
328 SOUTH ASIA
Table 1
Key Urdu Terms Denoting Issues Related to Cultural Diversity
1. Islamic Identity
The columns analysed had one common characteristic in particular—an
overwhelming concern with Pakistan’s Islamic identity. The role of Islam in
national integration figures constantly, while forms of identity—such as racial/
ethnic or regional identities—remain largely invisible. This emphasis seems to
be generally grounded in the historical fact that Pakistan came into being as a
result of the Indian Muslims’ demand for a separate homeland largely on the
basis of their religious identity.
And:
And:
Indeed the concepts ‘Pakistan’ and ‘Islam’ are presented as integral to each
other—a perspective also implicit in the papers’ analyses of the Kashmir dispute.
Kashmiris have not offered their sacrifices [in order to have] bus
services, evacuation of [Indian] military, self governance, or to
have talks about the United States of Kashmir. Their destiny is
Islam and Pakistan (Ahmed, ‘5 Farwary—Yom yekjehti Kashmir’,
Nawaiwaqt, 5 February 2006).
And:
We have seen that Mr Hameed Nizami in his letter to the father of the
nation [Quaid-i-Azam Muhammad Ali Jinnah] dated 5 June 1944
described that ‘Qadianis considers all Muslims as Kafir [non-
believers]’. This is an irrefutable fact that after 62 years [when that
letter was written], the problem is still as grave as it was at that time,
rather in my opinion now its intensity has become manifold, and now
this problem [i.e. Qadiani religion] is spreading fast in East Africa,
UK, USA and Canada. [Then allegedly quoting Muhammad Iqbal in
the concluding paragraph of his column, the columnist writes:] I have
no doubt in my mind that the Ahmedis [i.e. Qadianis] are ‘traitors’ to
both Islam and India (Shahid, ‘Qadiani sab musalmanon ko kafir
samajhtay hain’, Nawaiwaqt, 26 February 2006).
And:
And:
And:
influential; the West will lose its influence in Central Asia and the
Middle East, and it will not be possible for the West to access
natural resources in this region. Second, if Iran and Pakistan are
engaged in confrontation against each other it will enable the US
to deal with Iran so that Israel’s security is ensured. Third,
Afghanistan’s natural resources are mostly located in the areas
controlled by the Northern Alliance, thus the US wants to focus its
attention on northern Afghanistan and also wants to get rid of the
Taliban-controlled South East Afghanistan. In order to achieve
that aim, the US may instigate the Pakhtunistan issue [in Pakistan].
Fourth, in order to safely access Central Asian natural resources,
the US wants to reduce the size of Pakistan, and for that purpose,
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Sometimes the ‘other’ is vilified openly; at other times, attacks are dressed up as
reportage—as for example, in this tribute to the late Abu Musab Zarqawi, the
former leader of Al-Qaeda in Iraq.37
37
Extremists operating under orders from Zarqawi bombed Shi’a mosques and killed hundreds of Shi’as in
attacks on civilian targets. See Haqqani, ‘‘‘Weeding Out the Heretics’’: Sectarianism in Pakistan’, pp.73–88;
and N. Kazimi, ‘Zarqawi’s Anti-Shia Legacy: Original or Borrowed?’, in Current Trends in Islamist Ideology,
Vol.4 (2006), pp.53–72.
URDU-LANGUAGE NEWSPAPERS IN PAKISTAN 333
We must consider the fact that Hindu civilisation has never accepted
[the creation of] Pakistan by heart. Ridden in the caste system, the
Chankia Hindu psyche has ill intentions to destabilise and weaken
Pakistan so that it becomes an integral part of mother India (Baqi,
‘Bharat afghan gath jode’, Nawaiwaqt, 25 May 2006).
And:
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And:
Last but not least, much rancour is directed at Bangladesh, which turned its
back on Pakistan in 1971. Thus, in the following excerpt, the columnist urges
the Government of Pakistan not to agree to repatriate to Bangladesh the
remains of Mutiur-Rehman, a Bengali nationalist who fought in the 1971 War
of Independence:
full honour, then what would be the status of our hero [Rashid
Minhas]? Where will we place Rashid Minhas’s sacrifice and his
feat? If we hand over the remains of Mutiur-Rehman to
Bangladesh, this would mean that we are certifying Bangladesh’s
movement for independence . . . . I have nothing to do with the
remains of Mutiur-Rehman, whether they are taken to Bangladesh
or they remain in Pakistan. The only thing that concerns me, is
that, when tomorrow we meet Rashid Minhas, we should not feel
embarrassed. We should not be answerless in response to our
Martyr’s questions (Chaudhary, ‘Shaheed kay sawal’, Jang, 25
April 2006).38
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And:
Similarly the papers’ coverage of the 2006 military operation in the NWFP and
Balochistan is notable for its support for the idea that the government open a
dialogue with the Balochi people:
38
Mutiur-Rehman is considered a hero in Bangladesh and a traitor in Pakistan.
URDU-LANGUAGE NEWSPAPERS IN PAKISTAN 335
And:
And:
And a few columnists go further. In these extracts, a case is made that the entire
constitution needs to be overhauled in order to implement ‘real democracy’ in
Pakistan:
And:
And:
Practically, the system of democracy that we have [in Pakistan] is a
means for the rule of the minority over the majority . . . . Real
democracy, i.e. a system based on maximum popular representa-
tion is the system of proportionate representation. In a democratic
system it is not the individuals but the parties that are
important . . . . If political parties are to be voted for, then the
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Likewise, one finds here and there the assertion that military-led governments
are inconsistent with the principles of democracy and the ideologies embraced
by the founders of the Pakistan state:.
And:
Often columnists highlight the subtle collusion between different axes of power
in Pakistan, such as between the mullahs and the military, and between the
feudal lords, the mullahs and the political parties.
And:
And:
In that regard, the anecdote trotted out in the following extract is especially
interesting:
Our politicians have become mini-gods. Once, Mr. Rana, who was
a respected member in a previous national assembly, was told [by
his staff] that his very close servant Karmoo had been apprehended
by the police for his alleged involvement in the setting on fire [of]
the farms of his [Rana’s] opponents. Rana did not pay any heed.
He was again told that the police had arrested Karmoo and that
Karmoo’s wife and children begged him that Karmoo be rescued
from police torture. Rana kept on smoking, without paying any
attention. When someone tried to repeat this [urgent] news once
again, Rana said, ‘I have heard what you told me. Have a bit of
patience [because] patience is the greatest blessing of God for the
340 SOUTH ASIA
Finally, some columnists propose that the problem of the disjuncture between
class and power in Pakistan can be resolved through an application of the
egalitarian principles of Islam:
A state that fails its people fails humanity and when it fails
humanity it fails God. Man is not only God’s greatest creation,
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And:
And:
d’ etre. It is that reason that is the raw material from which its
ideology is fashioned and crafted. ‘Islamic republic’ and ‘homeland
for Muslims’ are not ideologies; the first is a description, the
other is a reason. And that is as far as we have gone in nearly
sixty years. We couldn’t—or wouldn’t—craft a modern, dynamic
and progressive Islamic ideology that was social-democratic
and egalitarian because that would have gone against the in-
terests of the tribal warlord and the feudal robber baron. But
the time has now come that if we don’t give the nation an
ideological anchor and go on pandering to the primitive tribal-
feudal combine, it will either remain in the doldrums celebrating
spasmodic rises in economic indicators or its existence will come
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39
The River Indus, and a proposal for the construction of the Kala Bagh Dam, is one of the key inter-
provincial disputes in Pakistan. The River Indus is also an issue of contention among the people of Sindh,
Punjab and the NWFP.
342 SOUTH ASIA
And:
Other areas of concern are the education provided by the country’s Islamic
madrassahs and, more generally, religious extremism:
And:
Let us examine the last ten or fifteen years . . . . Ever since there
have been bomb blasts in mosques, imambargahs (congregation
halls for Shi’a ritual ceremonies), graveyards and religious
congregations, people have become afraid of going to the places
of worship . . . . On the other hand, our official machinery has
completely failed. Whether it is the earthquake [of Kashmir] or the
Nishtar Park bomb blast, it is now proven that our administration
URDU-LANGUAGE NEWSPAPERS IN PAKISTAN 343
And:
And not surprisingly there is much discussion about the Islamic laws
introduced into Pakistan.
Hudood laws are such a matter that a person fond of Islam, such
as myself, too thinks for obvious reasons that in its current form,
the Hudood laws are not only in contradiction with the spirit of
Islam but they prove Islam’s message based on justice as
discriminatory. Therefore, it is in the interest of Islam that these
laws are amended (Nadeem, ‘Ab usama say la taalluqi kyun’, Jang,
5 April 2006).
And:
And:
And:
From a realistic perspective, soon the West will need to admit that
inter-religious understanding is not possible unless we learn to
respect the founders of the sacred religions, and respect their
sacred books and teachings (Haq, ‘Bainulmazahib mufahimat ka
wahid rasta’, Jang, 15 February 2006).
However Pakistan’s long-standing conflict with India over the state of Jammu
and Kashmir is easily the most discussed issue under this heading. Many
articles highlight the fact that Pakistan’s identity is incomplete without
Kashmir.
And:
negotiation:
And:
And:
that the dialogue must take place in their own language, in view of
their own traditions, and through their own people (Yazdani,
‘Leader who hay jis ko qom tasleem karay’, Jang, 5 July 2006).
And:
Discussion
The extracts cited above show that the issue of diversity in Pakistani society
remains generally ignored or at least downplayed in Pakistani newspapers. The
media’s portrayal of cultural diversity is problematic in several respects. There
is an overwhelming emphasis on Pakistan’s Islamic identity, which serves as a
broad melting pot within which other forms of identity, such as race/ethnicity
or religious denomination, seem to be dissolved or remain widely invisible.
There are generally negative connotations about ethnic or religious sub-
identities. Any identity other than Pakistan’s national identity or Islam is
considered injurious to Pakistan. Consequently, there is a significant
URDU-LANGUAGE NEWSPAPERS IN PAKISTAN 347
discrepancy in the concept of ‘Pakistani identity’ and how it fits with the
realities of a multicultural society. Some communities are viewed with open
abhorrence—e.g. the Ahmedis—whereas others—e.g. Christians and Shi’a
Muslims—are merely derogated.
To sum up, the paper has demonstrated that, despite the diversity of Pakistan’s
population, the overwhelming emphasis now placed on Islam, the negative
treatment of sub-cultures and the weakness of political participation and
representation in the country have meant that in practice Pakistan is pursuing
socio-political policies which are assimilationist rather than multicultural. It is
important that the voices which underscore the need for a constructive inter-
group dialogue and political participation are heard, and their suggestions
implemented. An assimilationist and centre-focused approach has not proved
useful in the past—resulting, as it did, in East Pakistan’s separation from West
Pakistan in 1971. There is little evidence to suggest that such an approach will
be useful in the future.