Course: Digital Marketing

Team 1

Section B

#ChuChuTVRealityCheck Campaign by ChuChu TV

About ChuChu TV
The ChuChuTV is a popular kid’s edutainment content creator which operates a family of
YouTube channels this channel has over 32 million subscribers. ChuChuTV is also available on
Netflix, Youtube Kids, Roku, Amazon Prime Videos in India, USA and UK.
About Hastag Campaign
ChuChuTV India’s third most subscribed YouTube Channel entrusted its digital marketing
objectives to echoVME such as becoming a global brand and making ChuChuTV a platform for
parents to engage and interact. As of June 2016, there were no regular posts, less than 2 Lakh
likes on Facebook and very few relatable audiences on their page.
Joining hands with echoVME, ChuChuTV collected maximum engagement via various methods.
echoVME created high-quality interactive content to build trust among audiences, which were
posted on regular intervals and from different genres. These posts were in form of Meme Style,
Puzzles, Contents, Live Facebook, and Product based posts. The digital marketing agency
created a campaign called #ChuChuTVRealityCheck, which went live on Twitter, Instagram,
LinkedIn, Facebook and Snapchat. The agency’s efforts brought in 1.9 Million likes on
Facebook and Global Audience Reach of 34,084,746 as of June 2017. The Campaign started in
the year 2016 and they used it till June 2016. This helped them in gaining popularity among the
parents. Where they showed the two stages of expectation and reality of a parent after having
children.
Results
So ChuChuTV had an active engagement with parents in various social media with this hashtag
where parents used to post memes of their funny experience with this hashtags. Where it went
viral in social media which helped ChuChuTV to gain publicity from 2 Lakh Subscriber to 2
Million subscribers. There it was a successful campaign for ChuChuTV with the help of
echoVME marketing consultancy.
Posts related to #ChuChuTVRealityCheck