ENTREPRENEURSHIP

Class 2 – 9th, 10th & 11th

Recap of session 1
 ENTREPRENEURSHIP
Class 1 / 2nd 3rd & 4th Jan 2017
 Objective

To open your minds to the possibility of

Entrepreneurship
 Overview
• Understanding the word Entrepreneur
• Definition
• Characteristic
• Myths of Entrepreneurship
• Exercise
• Type of E’ship
• Ways to start your own business
• E’ship Process
• Intrapreneurship
• Conclusion
Understanding the word
Entrepreneur
 History
• Derived from the French word ‘entreprendre’ which
means ‘to undertake’.
• French men who organized and led military
expeditions were referred to as ‘entrepreneur'.
Definition
 Definition Entrepreneur
• A person who sets up a business or businesses,
taking on financial risks in the hope of profit.

• Key words
• Business
• Risk
• Profit
Characteristics
 Characteristics
Entrepreneurship is a mindset / way of life
• Opportunity-focused
• Innovative
• Growth-oriented

• Most Important an entrepreneur should be

able to organize, manage and assume risk.
Myths of Entrepreneurship
 Myths of Entrepreneurship
• Smartest & high Achieving
• Individuals
• Born not made
• Risk
• Charisma
 Myths of Entrepreneurship
• How many of you have thought about to start your own
business
• What is the Number one reason most of us don’t start our
own business…….. watch the answer
• FEAR
• I can’t do it
• Don’t have Money
• Don’t have time
• Don’t have the education
• No support
• No Idea
• I don’t know how
 FEAR
I can’t do it
Don’t have Money
Don’t have time
Don’t have the education
No support
No Idea
I don’t know how
Exercise
 Exercise

Why do most people want to become

Entrepreneurs

Common reason
 Exercise

Who here has got an idea that you are working on

Or made a product
Type of Entrepreneurship
 Type of E’ship
E’Ship

SME IDE

CF CF

T T
Ways to start your business
 Three ways to start your business
• I have a technology
• I have an Idea
• Passion to be an entrepreneur
E’ship Process
 E’ship Process
• Identify Opportunity
• Acquiring Resources
• Producing Product Or Services
• Marketing
• Designing & Building A Company
• Responding To The Environment
Introduction to
Intrapreneurship
 Intrapreneur

A manager within a company who promotes

innovative product development and
marketing
Conclusion
 Conclusion
• The journey has just began.
• You will either be managers / intrapreneurs
/ Entrepreneurs.
• These sessions will help you go through the
transition phase.
 Objective Session 2

• Understanding various terms and concept in

entrepreneurship
 Overview
• Managers / intrapreneurs / entrepreneurs
(assignment)
• Technopreneurship
• Social Entrepreneurship
• Women Entrepreneurship
 MIE

Please refer the Excel sheet

Technopreneurship
Technology + Entrepreneurship =
Technopreneurship
 Definition & Characteristics
• A technopreneur is an entrepreneur who is
technology savvy, creative, innovative,
dynamic, dares to be different and takes the
unexplored path.
• Extremely passionate about their work.
• They take challenges and strive to lead their
life with great success.
 Definition & Characteristics
• They don’t fear to fail
• They take fear as a learning experience a
stimulator to look things differently and stride
for next challenge.
• Technopreneurs continuously go through a
process of continual improvement and always
try to redefine the dynamics.
It’s a Classic Chicken and egg case
“you’ve got to start with the customer experience and
work back towards the technology – not the other
way around.”

Steve Jobs
 Innovation
• Systematic act of turning “something” (Product, Idea,
information, technology etc.) into a resource of high
value for its target market.

• Please understand
Customers don’t buy ideas they buy product /
services
 Technology
• Technology is nothing but the usage and knowledge
of tools, crafts, organizational methods and systems
to solve certain problems or provide services.
 Importance of Technopreneurship
• Technopreneurship has assumed more importance
today for the role it plays.
• It provides the much needed employment to
thousands who despite of being a part of the
“educated elite” do not have jobs to fulfil their needs
• Secondly, this form of entrepreneurship has also
enabled the centralization of resources.
• Technopreneurship is bound to encourage and
kindle the entrepreneurial spirit within many.
Technopreneurs VS Entrepreneurs
Entrepreneurs look for profit in static situation / in the
new markets and products
&
Technopreneurs operate in dynamic situations,
innovate and hope profit follows
Creates new markets and products and it is this
innovation that gives him the profit and competitive
advantage
Social Entrepreneurship
 Definition
• Use of Entrepreneurial Principals to organize, create
and manage a venture to achieve social change –
business principal synergy with social ventures
• Work of social entrepreneurs – change agent of
society.
• Aim: Social and environmental goals
Solving social problems on large scale
• Improve systems, invent and disseminates new
approaches and advance sustainable solutions that
create social value
 It is not just
• CSR
• Charity work
• PR Stunts
• NGO
• Donations
• Socio-civil associations
• School based organizations
 So what is it
It is….

How to systematically build

Business Models
Beyond Profits
Addressing social and environmental issues to create
social returns
• Social entrepreneurs are people with innovative
solutions to society’s most pressing social problems.
• The job of a social entrepreneur is to recognize when
a part of society is stuck and provide new ways to
get it unstuck.
• He or she finds what is not working and solve the
problem by changing the system, spreading the
solution and persuading the entire societies to take
new leap.
• Ultimately social entrepreneurs are driven to
produce measurable impact by opening up new
pathways for the marginalized and disadvantaged,
and unlock society ’ s full potential to effect social
change.

• Examples of social entrepreneurs.

Women Entrepreneurship
 Definition
• The term “Women Entrepreneurship” refers to an
act of business ownership and business creation
that empowers women economically increases
their economic strength & position in society.
• The Government of India has defined women
entrepreneurs as “ an enterprise owned and
controlled by women having a minimum financial
interest of 51 per cent of the capital and giving at
least 51 per cent of the employment generated in
the enterprise to women.
 Challenges for women Entrepreneurs
• Indian traditions
• Male dominated one where women are supposed
to and often compelled to depend on the male
members in their family, society or work place.
• Discrimination at work
 The new Era
• Women are becoming more conscious about their
rights, social position, work, career etc.
• The social transformation in terms of increased
educational status of women
• Their struggle to achieve a better position in the
life and society has introduced a drastic change in
the life style of Indian women.
• Their struggle for existence enables them to be
recognized for the achievements they have got in
their respective field.
 Examples of Women Entrepreneurs
• Dr. KiranMazumdar-Shaw (Chairman & Managing Director
of Biocon Limited a biotechnology company).
• JyotiNaik ( President of Shri MahilaGrihaUdyogLijjatPapad).
• Shahnaz Husain (CEO of Shahnaz Herbals Inc.).
• Priyapaul (Chair person of Apeejay park hotels).
• Indu Jain (Chair person of The Times Group).
• ManasiMahanta(The secretary of DibyajyotiGrihaUdyog ,
Jajpur, Orissa)
• Smt. Kusum Agarwal (Owner ofFly Ash Brick
factory,Bhubaneswar,Orissa )
• NaliniMohanty (Owner of incense sticks manufacturing
unit in Jaganathpur hamlet in Kendrapada , Orissa).
 Dr. KiranMazumdar-Shaw
• Dr. KiranMazumdar-Shaw (Chairman & Managing
Director of Biocon Limited a biotechnology
company).
• She completed her post graduate studies from
Ballarat College, Melbourne University qualifying
as a master brewer.
• Kiran began her professional career working as a
trainee brewer at Carlton & United Beverages.
• After working there for four years she switched
her job to work at Biocon Biochemicals Limited
which was based in Ireland.
• Later that year she founded Biocon in India with
an initial capital of only 10,000 rupees.
• Business was not easy due to lack of funds.
• All the banks she turned to for loans were
hesitant because biotechnology was not a familiar
concept in India at that time.
• Another reason was her gender.
• A female entrepreneur was another rare idea for
Indians and one bringing in a completely new field
was even stranger.
• She even had difficulty hiring people to work for
her.
• After Biocon got an IPO in 2004, Kiran Mazumdar-
Shaw became the richest woman in India.
• Because of her strong determination, Kiran
steered her company towards growth and success.
• After Biocon got an IPO in 2004, Kiran Mazumdar-
Shaw became the richest woman in India.
• She made more than 2000 high value R&D
licensing deals from 2005 to 2010.
• Biocon was ranked as one of the leading biotech
companies worldwide and the 7thbiggest
biotechnology employer in the world.
 All The Best
&
Thanks For Your Attention