S.W.O.

T FOR AUTOMATIC SMART HANGER

STRENGTHS

• Material durability
For materials used we first select materials that are believed to have good
durability to withstand heavy loads.

• Product functions
The products we offer have their own advantages in terms of functionality. It
also manages to act smart without the need for too much human energy.

WEAKNESS

• Expensive
With the price being too high, it can be difficult for most people to own it
because not everyone is rich.

• Competitor with other regular product

Most people are more comfortable using regular hangers than they used a
automatic smart hanger . It's also considered a waste to invest money on
strange products.

• Damage of mulfunction to the product

Anything that moves with mechanical or electrical power is certainly difficult
for someone to repair in the event of damage to the product.

OPPORTUNITIES

• Inovation of product
Innovation in this product is not yet available in any market. So it could be an
opportunity to promote something new to society.

• Marketing platform
The marketing platform for this product is very favorable beyond the internet
and social media. This is because of the government policy that promotes
the production of a product based on science and technology as well as
innovation.

• Creation of new market

As of now, there are still no smart hanger sales in any store. This is an
opportunity for us to open a new market for the products we produce

THREATS

• Lack of publicity
As a new product, it can be difficult because many are still unaware of the
existence of this product.
• Market demand can be seasonal
The selling patterns or demand is not maintainable because not every day
people will buy a automatic smart hangers.