C.

Competetive Analysis

C1. Industry Overview

Bags and Accessories Industry: The unisex gear line Industry Belts and Bags intended to both
men and women. This line is made to look fantastic and help you with your work. Our crafts
take great pleasure in their work and work hard to produce each item at the highest possible
standard. We give a high-quality, distinctive strap that can be transformed into a belt and vice
versa, making our product unique in the business and suitable for a woman's needs.

C2. Primary Competitors

1. Yves Saint Laurent

2. Hermés

3. Gucci
C3. SWOT Analysis

STRENGTH WEAKNESSES

• Comfortable access to inputs, including • Low level of technological modernization,

raw materials. advancement, and very slow pace of
technological development.
• Easy access to low cost labour.
• Has no established name
• Massive institutional assistance for
marketing, designing, and technical • Do not offer costumization
services.

OPPORTUNITIES THREATS

• Growing fashion consciousness globally. • Improving quality to adapt the stricter

international standards.
• Bags and belts are not only considered as
accessories but a necessity • Entry of multinationals in domestic market.

• People seek for innovative products. • Since many enterprises are family-owned,
there are few opportunities to raise money.

The strengths of the product are comfortable access to inputs, including raw materials. Another is the
easy access to low cost labour. Last is it requires massive institutional assistance for marketing,
designing, and technical services.

The weaknesses of the product are low level of technological modernization, advancement, and
very slow pace of technological development since it is new in the market, has no established name
and the company do not offer bag, bag strap/belt customization to maintain high quality bags that are
made with best materials and premium designs.

The opportunities seen by the company to enter the industry are the fact that it is growing fashion
consciousness globally, they also consider bags and belts not only as accessories but a necessity.
Another is people seek for innovative products so the company come up with unique product.

The threats are the competitors engaged in the same field or industry especially those with established
name, there is also only limited target market and the different preferences of the consumers.
 D1.A. Geographic Segmentation
This part segments customers based on their location. As a first mover, the company will focus first on
introducing the product locally. Mainly, products are offered in Samar, having Calbayog City as the city
where the main branch and office is located. Other branches will be built in key cities in Calbayog like
Rosales Blvd, Magsaysay Blvd and others since customers which are mainly women (businesswomen,
students, office workers, housewives) are mostly there. The products will be offered also in other parts
of Samar like Catbalogan, Gandara and Sta. Margarita etc. Promising as the product is, dominating the
global market might also be considered by online selling.