KARNATAK UNIVERSITY, DHARWAD

KOUSALI INSTITUTE OF MANAGEMENT STUDIES

SUMMER IN-PLANT PROJECT

A REPORT ON
“Brand Preference of Consumers Towards Selected Consumer
Durables”

UNDERTAKEN AT
RELIANCE DIGITAL, HUBLI

A Project Report Submitted to the Karnatak University, Dharwad

For partial fulfilment of

MASTER OF BUSINESS ADMINISTRATION

During the academic year 2018-19
Submitted by:
MANJAPPA K R
Register No-18MBA017

UNDER THE GUIDENCE OF

INTERNAL GUIDE: EXTERNAL GUIDE:
Dr. N. Ramanjaneyalu Mr. Vittal Pachalag
Professor Customer Relationship Manager
Kousali Institute of Management Studies RELIANCE DIGITAL, HUBLI.
Karnatak University, Dharwad
 KOUSALI INSTITUTE OF MANAGEMENT STUDIES
KARNATAK UNIVERSITY, DHARWAD

Dr. Shivappa
Dean and Director
Tele [O]: 91+836+2215262
Professor in Management Emailid:directorkimskud@gmail
.
Ref No: KIMS/MBA/ 2018-19/ Date:06/09/2019
CERTIFICAT
E

nd
This is to certify that MANJAPPA K R student of 2 semester has completed
his Summer In-plant Project training in RELIANCE DIGITAL, HUBLI. He
has prepared and submitted project assigned to him, entitled “Brand Preference
Of Consumers Towards Selected consumer Durables"in partial fulfilment of
the requirement for the award of the degree of “Master of Business
Administration” as prescribed by Karnatak University, Dharwad during the
academic year 2018-2019.
Registration No: 18MBA017

Dr. Shivappa

Examiners

1.__________________ 2.__________________
 KARNATAK UNIVERSITY, DHARWAD
KOUSALI INSTITUTE OF MANAGEMENT STUDIES

Dr. N. Ramanjaneyalu Tele [O]: 91+836+2215262

Professor
KIMS, KUD
Dharwad.

Ref No: KIMS/MBA/ 2018-19/ Date: 06/09/2019

CERTIFICATE

This is to certify that MANJAPPA K R (18MBA017) a bona-fide student of

MBA (CBCS) Second semester (2018-20 Batch) of our Institute. The project
report on ‘Brand Preference Of Consumers Towards Selected consumer
Durables’ has been prepared and submitted by him in partial fulfilment of the
requirements for the award of Master of Business Administration of Karnatak
University, Dharwad under my supervision and guidance.

Dr. N. Ramanjaneyalu

Name : Manjappa K R
Reg.No : 18MBA017
MBA : II SEM
Batch : 2018-2020
KIMS, KUD

DECLARATION
I hereby declare that the dissertation titled “Brand Preference Of Consumers
Towards Selected consumer Durables” has been carried out by me during the
academic year 2018-19, under the guidance of Dr. N. Ramanjaneyalu,
Professor in Kousali Institute of Management Studies, Dharwad.

I am submitting this project report to Karnatak University, Dharwad as

the partial fulfilment of the MBA Degree.

I also declare that, this project report or part of it has not been
previously submitted for the award of any other degree.

-----------------------------
Manjappa K R
 ACKNOWLEDGEMENT

The satisfaction and joy that accompanies the successful completion of

My summer in plant project would incomplete and short-lived without the
mention of people made it possible..
First and foremost, I would like to express my heartfelt thanks to our beloved
guide Dr. N. Ramanjaneyalu for providing constant guidance and support
in successful completion of this project.
I also thank our Dean Dr. Shivappa for providing the opportunity and
support for carrying this project. We heart fully acknowledge Mr. Vittal
Pachalag for helping me in every possible way & guiding me though out the
progress of this project. I am very thankful for immense help and moral
support.
It greatly contributed to the successful completion of the project.
Special thanks to the Manager & staff of RELIANCE DIGITAL, HUBLI for
facilitating me by providing data required for the project.

I would like to express my gratitude form the bottom of my heart to OUR all
teaching and non-teaching staff members of KIMS, Karnatak University, and
Dharwad. Thanks to our family and friends who have been a great source of
strength directly or indirectly all through this work.

Manjappa K R
Reg.No.18MBA017